Application Security Market Trends

ID: MRFR/ICT/2435-CR

200 Pages

Shubham Munde

August 2018

Application Security Market Research Report: By Application Type (Web Application, Mobile Application, API Security, Cloud Application), By Deployment Type (On-Premises, Cloud-Based, Hybrid), By Security Type (Static Application Security Testing, Dynamic Application Security Testing, Interactive Application Security Testing, Runtime Application Self-Protection), By End Use (Banking Financial Services and Insurance, Retail, Healthcare, Government) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) -... read more

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Market Trends

Key Emerging Trends in the Application Security Market

The application security marketplace is witnessing noteworthy tendencies that reflect the evolving panorama of cybersecurity. One distinguished fashion is the growing adoption of DevSecOps practices. As businesses try to integrate protection seamlessly into their development approaches, the idea of DevSecOps has won traction. This method emphasizes collaboration among development, operations, and safety groups from the outset of the software program development lifecycle, making sure that safety features are an essential part of the application improvement procedure. This fashion indicates a paradigm shift closer to an extra proactive and included technique for application security.

The emergence of Zero Trust Security is likewise shaping the landscape of application security. Traditionally, security models trusted perimeter-based total defenses, assuming that threats could be stored outdoors in the community. However, the Zero Trust version operates on the premise that corporations ought to no longer inherently agree with any user or gadget, regardless of their location. This approach involves continuous verification of consumer identification and strict right of entry to controls, decreasing the danger of unauthorized right of entry and capacity breaches.

The application security marketplace is responding to this trend by presenting answers that align with the concepts of Zero Trust Security. Furthermore, the shift in the direction of cloud-native application development is influencing the demand for cloud-primarily-based application security answers. As businesses migrate their programs to the cloud, they are seeking protection answers that could seamlessly combine with cloud environments. Cloud-local application security solutions provide the scalability and flexibility needed to protect applications in dynamic and dispensed cloud infrastructures, reflecting the modernization of IT landscapes. The growing importance of chance intelligence is another fantastic trend inside the application security market. Organizations are recognizing the want to live ahead of rising threats by leveraging timely and applicable danger intelligence.

This fashion is riding the combination of danger intelligence feeds into application security solutions, enabling proactive identification and mitigation of capability dangers. Additionally, hazard intelligence plays an essential role in improving the contextual expertise of protection incidents, enabling quicker and more powerful responses. Moreover, the market is witnessing an improved emphasis on person and entity conduct analytics (UEBA) in application security. UEBA leverages device mastering algorithms to analyze user and entity behavior styles, helping hit upon anomalies that may indicate safety threats. This fashion reflects the enterprise's popularity of the importance of knowledge and regular conduct to pick out and respond to peculiar activities, enhancing the general protection posture.

Market Highlights

Author

Shubham Munde

Research Analyst Level II

With a technical background in information technology & semiconductors, Shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the ICT/Semiconductor domain. Shubham holds a Bachelor’s in Information and Technology and a Master of Business Administration (MBA). Shubham has executed over 150 research projects for our clients under the brand name Market Research Future in the last 2 years. His core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. He is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. He has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. He has worked on the projects of top tech brands such as IBM, Google, Microsoft, AWS, Meta, Oracle, Cisco Systems, Samsung, Accenture, VMware, Schneider Electric, Dell, HP, Ericsson, and so many others. He has worked on Metaverse, Web 3.0, Zero-Trust security, cyber-security, blockchain, quantum computing, robotics, 5G technology, High-Performance computing, data centers, AI, automation, IT equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.

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FAQs

What is the current valuation of the Application Security Market in 2025?

The Application Security Market is valued at approximately 8.25 USD Billion in 2024.

What is the projected market size for the Application Security Market by 2035?

The market is projected to reach approximately 19.22 USD Billion by 2035.

What is the expected CAGR for the Application Security Market during the forecast period 2025 - 2035?

The expected CAGR for the Application Security Market during the forecast period 2025 - 2035 is 7.99%.

Which segments are included in the Application Security Market analysis?

The market analysis includes segments such as Web Application, Mobile Application, API Security, and Cloud Application.

How does the valuation of Cloud-Based deployment compare to On-Premises deployment in 2025?

In 2025, Cloud-Based deployment is projected to reach 8.0 USD Billion, while On-Premises deployment is expected to be 5.0 USD Billion.

What are the key players in the Application Security Market?

Key players in the market include Veracode, Checkmarx, Synopsys, Micro Focus, Fortify, Tenable, Snyk, WhiteSource, and Aqua Security.

What is the projected growth for Static Application Security Testing by 2035?

Static Application Security Testing is projected to grow from 2.0 USD Billion in 2024 to 4.5 USD Billion by 2035.

Which end-use sector is expected to see the highest growth in the Application Security Market?

The Banking Financial Services and Insurance sector is expected to grow from 2.48 USD Billion in 2024 to 5.73 USD Billion by 2035.

What is the anticipated growth for API Security in the Application Security Market?

API Security is projected to grow from 1.5 USD Billion in 2024 to 3.5 USD Billion by 2035.

How does the market for Hybrid deployment compare to Cloud-Based deployment in 2025?

In 2025, Hybrid deployment is expected to reach 6.22 USD Billion, while Cloud-Based deployment is projected at 8.0 USD Billion.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Application Security Market was estimated at 8.25 USD Billion in 2024. The Application Security industry is projected to grow from 8.91 USD Billion in 2025 to 19.22 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 7.99 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Application Security Market is experiencing robust growth driven by evolving security needs and technological advancements.

The integration of DevSecOps practices is becoming increasingly prevalent in North America, enhancing collaboration between development and security teams.
Automated security solutions are gaining traction in the Asia-Pacific region, reflecting a shift towards efficiency and rapid deployment.
Regulatory compliance remains a focal point for organizations, particularly in North America, as they navigate complex legal landscapes.
Rising cybersecurity threats and growing awareness of data privacy are major drivers propelling the demand for web application and cloud-based security solutions.

Application Security Market

CAGR

7.99%

Market Size & Forecast

2024 Market Size	8.25 (USD Billion)
2035 Market Size	19.22 (USD Billion)
CAGR (2025 - 2035)	7.99%
Largest Regional Market Share in 2024	North America

Major Players

Veracode (US), Checkmarx (IL), Synopsys (US), Micro Focus (GB), Fortify (US), Tenable (US), Snyk (GB), WhiteSource (IL), Aqua Security (IL)

Market Trends

The Application Security Market is currently experiencing a transformative phase, driven by the increasing reliance on digital platforms and the growing sophistication of cyber threats. Organizations are prioritizing the protection of their applications, recognizing that vulnerabilities can lead to significant financial and reputational damage. As a result, there is a heightened focus on integrating security measures throughout the software development lifecycle. This shift towards a proactive security posture indicates a broader understanding of the importance of safeguarding applications against potential breaches. Moreover, the landscape of the Application Security Market is evolving with the advent of advanced technologies such as artificial intelligence and machine learning. These innovations are being leveraged to enhance threat detection and response capabilities, allowing organizations to identify vulnerabilities more efficiently. Additionally, the rise of cloud computing has prompted a reevaluation of security strategies, as applications increasingly migrate to cloud environments. This trend suggests that the Application Security Market will continue to expand, adapting to the dynamic needs of businesses and the ever-changing threat landscape.

Integration of DevSecOps Practices

The Application Security Market is witnessing a notable trend towards the integration of DevSecOps practices. This approach emphasizes the incorporation of security measures within the development and operations processes, fostering a culture of shared responsibility for security among all stakeholders. By embedding security into the software development lifecycle, organizations can identify and mitigate vulnerabilities earlier, reducing the risk of breaches and enhancing overall application resilience.

Adoption of Automated Security Solutions

Another prominent trend in the Application Security Market is the increasing adoption of automated security solutions. Organizations are recognizing the need for efficiency in their security processes, leading to the implementation of tools that automate vulnerability scanning, threat detection, and compliance checks. This shift not only streamlines security operations but also allows security teams to focus on more complex tasks, thereby improving the overall security posture.

Focus on Regulatory Compliance

The Application Security Market is also seeing a heightened emphasis on regulatory compliance. As data protection regulations become more stringent, organizations are compelled to ensure that their applications meet specific security standards. This trend indicates a growing awareness of the legal implications of security breaches, prompting businesses to invest in solutions that facilitate compliance and protect sensitive data.

Application Security Market Market Drivers

Rising Cybersecurity Threats

The Application Security Market is experiencing a surge in demand due to the increasing frequency and sophistication of cyber threats. Organizations are facing a myriad of attacks, including ransomware, phishing, and data breaches, which have prompted a reevaluation of security measures. According to recent data, the number of reported cyber incidents has escalated, leading to a projected growth rate of approximately 12% annually in the application security sector. This heightened awareness of vulnerabilities has compelled businesses to invest in robust application security solutions, thereby driving market expansion. As cyber threats evolve, the need for advanced security measures becomes paramount, indicating a sustained growth trajectory for the Application Security Market.

Growing Awareness of Data Privacy

The Application Security Market is experiencing growth driven by the increasing awareness of data privacy among consumers and organizations alike. As data breaches become more prevalent, stakeholders are demanding greater transparency and security measures from businesses. This heightened awareness has led to a surge in investments in application security solutions that prioritize data protection. Companies are recognizing that robust application security not only safeguards sensitive information but also enhances their reputation and customer trust. The market is likely to see continued growth as organizations strive to meet consumer expectations and regulatory demands, indicating a strong future for the Application Security Market.

Regulatory Compliance Requirements

The Application Security Market is significantly influenced by the stringent regulatory landscape that organizations must navigate. Compliance with regulations such as GDPR, HIPAA, and PCI DSS necessitates the implementation of comprehensive security measures to protect sensitive data. Failure to comply can result in severe penalties, which has led many organizations to prioritize application security. The market is projected to grow as companies seek solutions that not only meet compliance standards but also enhance their overall security posture. The increasing complexity of regulations is likely to drive demand for specialized application security tools, indicating a robust growth potential within the Application Security Market.

Shift Towards Cloud-Based Solutions

The Application Security Market is witnessing a notable shift towards cloud-based security solutions. As organizations increasingly migrate their operations to the cloud, the need for securing applications hosted in these environments becomes critical. Cloud service providers are enhancing their security offerings, which has led to a rise in the adoption of application security solutions tailored for cloud environments. This trend is expected to contribute to a compound annual growth rate of around 15% in the application security market. The flexibility and scalability of cloud-based solutions are appealing to businesses, suggesting that this shift will continue to drive growth in the Application Security Market.

Integration of Artificial Intelligence

The Application Security Market is being transformed by the integration of artificial intelligence (AI) technologies. AI-driven security solutions are capable of analyzing vast amounts of data to identify vulnerabilities and threats in real-time. This capability enhances the efficiency and effectiveness of application security measures, making them more proactive rather than reactive. The market is projected to expand as organizations increasingly adopt AI-based tools to bolster their security frameworks. The potential for AI to automate threat detection and response processes indicates a promising future for the Application Security Market, as businesses seek to leverage technology to stay ahead of cyber threats.

Market Segment Insights

By Type: Web Application (Largest) vs. API Security (Fastest-Growing)

The Application Security Market exhibits a diverse segmentation among its key types, with Web Application security holding the largest market share, owing to the increasing prevalence of online transactions and the need for robust protection against cyber threats. Meanwhile, Mobile Application security is also significant, driven by the rise of mobile device usage across various sectors. On the other hand, API Security is quickly gaining traction as organizations expand their integrations and rely on APIs, indicating a shift in focus towards safeguarding these critical interfaces.

Web Application (Dominant) vs. API Security (Emerging)

Web Applications remain the dominant type in the Application Security Market, largely due to their critical role in online business operations and consumer interactions. Their extensive use necessitates strong security measures to prevent data breaches and other cyber attacks, positioning them as a key focus area for security investment. In contrast, API Security is emerging as a vital concern, primarily due to the rapid growth of application ecosystems that depend on secure APIs for communication. As businesses adopt microservices architecture and cloud-based solutions, the demand for effective API Security solutions is expected to surge, making it an essential aspect of contemporary security strategies.

By Deployment Type: Cloud-Based (Largest) vs. On-Premises (Fastest-Growing)

In the Application Security Market, the deployment type segment showcases a diverse landscape characterized by various strategies utilized by organizations. Cloud-Based solutions dominate the market, accounting for a significant share due to their scalability, cost-effectiveness, and enhanced collaborative features. On-Premises deployments follow, providing organizations with more control over their infrastructure and security postures, although they represent a smaller percentage of total market share. On the other hand, Hybrid deployment types are becoming increasingly popular as organizations seek to combine the control of On-Premises systems with the flexibility of Cloud-Based solutions. The growth is primarily driven by a shift towards digital transformation, where businesses prioritize application security as a foundational element in their IT strategies. Factors such as regulatory compliance and the need for real-time threat detection are pushing organizations towards adopting a mix of deployment strategies to optimize their security frameworks.

Cloud-Based (Dominant) vs. On-Premises (Emerging)

In the Application Security Market, Cloud-Based solutions are recognized as the dominant force, offering unparalleled flexibility, scalability, and ease of management. Organizations are increasingly favoring Cloud-Based systems due to their ability to provide robust security measures and rapid deployment capabilities without the complexities associated with traditional infrastructure. Conversely, On-Premises solutions, while still considered emerging depending on specific organizational needs, offer a tailored approach. Businesses in regulated industries often engage with On-Premises deployments as they furnish an increased level of control over data security and compliance requirements. As more companies transition to digital environments, the balance between these segments illustrates a diverse approach to application security, with many opting for hybrid adaptations that leverage the strengths of both deployment types.

By Security Type: Static Application Security Market Testing (Largest) vs. Dynamic Application Security Market Testing (Fastest-Growing)

The application security market is witnessing a significant distribution of market share among its various security types. Static Application Security Market Testing (SAST) leads the charge, as it is widely adopted for its ability to identify security vulnerabilities in the code early in the development process. Meanwhile, Dynamic Application Security Market Testing (DAST) is also gaining traction, being preferred for its capability to evaluate running applications in real-time, further expanding its share in the competitive landscape. As organizations increasingly shift towards DevOps and agile development frameworks, the demand for different security testing methodologies is also rising. With the emphasis on securing applications from the beginning, SAST is expected to remain the dominant player; however, DAST is emerging rapidly as businesses recognize the need for comprehensive security solutions that include runtime evaluations. This combination is fostering a competitive environment that promotes innovation and adoption of diverse security measures across various industries.

SAST (Dominant) vs. DAST (Emerging)

Static Application Security Market Testing (SAST) is regarded as the dominant security type in the application security market due to its proactive approach to identifying vulnerabilities in the application code before deployment. This method aligns seamlessly with agile methodologies, enabling organizations to detect and rectify security issues early in the software development lifecycle. On the other hand, Dynamic Application Security Market Testing (DAST) serves as an emerging player, offering insights into security vulnerabilities during runtime. While SAST provides static analysis, DAST focuses on the application as a whole, assessing security during actual execution. As organizations advance their security practices, the integration of both SAST and DAST is likely to become the norm, aiming for a comprehensive defense strategy.

By End Use: Banking Financial Services and Insurance (Largest) vs. Healthcare (Fastest-Growing)

The Application Security Market is prominently driven by the Banking Financial Services and Insurance (BFSI) segment, which commands the largest market share. This sector's heightened focus on safeguarding sensitive customer data from cyber threats significantly contributes to its stronghold in the market. Conversely, the Healthcare sector, prompted by the increasing digitization of medical records and compliance with regulatory frameworks like HIPAA, rapidly expands, reflecting evolving security needs.

BFSI: Dominant vs. Healthcare: Emerging

The BFSI sector remains the dominant force in the Application Security Market, primarily due to its inherent requirement for stringent security protocols to protect financial transactions and personal data. Organizations in this sector prioritize advanced security measures, making it a critical area for application security vendors. On the other hand, the Healthcare sector is recognized as an emerging player, characterized by rapid growth fueled by the need for telemedicine, electronic health records, and heightened cybersecurity awareness stemming from recent breaches. Both segments play a vital role in shaping the future landscape of application security.

Get more detailed insights about Application Security Market Research Report- Global Forecast 2035

Regional Insights

The Global Application Security Market is experiencing notable growth across various regions, with the overall market is valued at 7.64 USD Billion in 2024. North America holds a majority share, valued at 3.05 USD Billion in 2024, and is projected to grow significantly to 7.34 USD Billion by 2035, highlighting its position as a dominant force in the Global Application Security Market. Europe follows with a value of 2.2 USD Billion in 2024 and is also anticipated to see healthy growth, reaching 5.5 USD Billion by 2035.

The Asia-Pacific (APAC) region has a significant presence, valued at 1.85 USD Billion in 2024 and expected to achieve 4.2 USD Billion by 2035, driven by rapid digital transformation and increasing cybersecurity concerns.

South America and the Middle East and Africa (MEA) show smaller values, at 0.4 USD Billion and 0.14 USD Billion in 2024 respectively, with growth projections to 1.1 USD Billion and 0.66 USD Billion by 2035. These regions are emerging markets for application security solutions, with growing investments in digital infrastructures. Overall, the diversified impact of technological innovations and regulatory changes continues to shape the landscape of the Global Application Security Market, indicating robust growth potential in the forthcoming years.

Fig 3: Application Security Market Regional Insights

Application Security Market Region

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Key Players and Competitive Insights

The Global Application Security Market has witnessed significant evolution and competition in recent years, driven by the increasing need for organizations to secure their applications against a wide range of cybersecurity threats. As digital transformation accelerates and businesses rely more on web and mobile applications, the demand for application security solutions has surged. This has led to a diverse landscape of companies vying to establish themselves as leaders in this space. Competitive insights reveal that market participants are innovating continuously, focusing on developing robust security frameworks, automation tools, and compliance support to ensure seamless integration with existing IT architectures.

The emphasis on proactive security measures and the adoption of DevSecOps methodologies have also become crucial in enhancing application security posture against emerging vulnerabilities. As the market evolves, collaboration with other technology providers and strategic partnerships have become vital for companies to strengthen their offerings and expand their market reach.

In the Global Application Security Market, Tenable stands out due to its specialization in identifying and managing cybersecurity risk. The company's key strength lies in its advanced detection capabilities that aid organizations in understanding their application vulnerabilities and overall security posture. Tenable's commitment to continuous innovation has led to the development of cloud-based solutions that are pivotal in managing security across diverse environments. The company has established a solid market presence, boasting a strong portfolio of analytics tools and services that empower organizations to safeguard their applications effectively.

Moreover, Tenable's focus on integrating its solutions with various development environments enhances its adaptability, making it a preferred choice for many enterprises aiming to embed security at every stage of application development.IBM also holds a significant competitive position in the Global Application Security Market, recognized for its comprehensive suite of security offerings.

The company has developed a range of key products and services, including application security testing, runtime application self-protection (RASP), and security information and event management (SIEM) solutions that are instrumental in defending applications against vulnerabilities and attacks. IBM’s strength lies in its rich legacy of research and development in cybersecurity and a vast ecosystem of partnerships that enhances its capabilities. The company often engages in mergers and acquisitions to bolster its technology stack and expand its market reach, ensuring they are equipped to address the evolving security needs of global customers.

IBM's presence is reflective of a strategic approach to delivering integrated security solutions across multiple platforms and environments, reinforcing its position as a trusted partner in the increasingly complex landscape of global application security.

Key Companies in the Application Security Market market include

Industry Developments

Recent developments in the Global Application Security Market have seen significant growth amidst increasing cybersecurity threats and the ongoing digital transformation of businesses. Companies such as Tenable, IBM, and Micro Focus have been enhancing their application security offerings, responding to a rising demand for robust security solutions that safeguard against vulnerabilities. In October 2023, Fortinet announced the expansion of its secure software-defined Wide Area Network (SD-WAN) services, reinforcing its position in application security solutions. Growth in market valuation is evident, as Palo Alto Networks and Rapid7 reported substantial quarterly revenue boosts attributed to heightened investments by organizations in security infrastructures.

Major mergers and acquisitions have also shaped this landscape; in September 2023, CrowdStrike acquired a security analytics firm to bolster its service capabilities, while Imperva announced a partnership to integrate its web application firewall technology with other security solutions, enhancing its market presence. Over the past 2-3 years, the demand for application security tools has surged, driven by regulatory pressures and the increasing frequency of cyberattacks, providing a fertile ground for companies like Qualys, Cisco, and Synopsys to innovate and capture market share.

Future Outlook

Application Security Market Future Outlook

The Application Security Market is projected to grow at a 7.99% CAGR from 2024 to 2035, driven by increasing cyber threats, regulatory compliance, and the demand for secure software development.

New opportunities lie in:

Integration of AI-driven security analytics tools
Development of cloud-native application security solutions
Expansion of security training programs for developers

By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

Application Security Market Type Outlook

Web Application
Mobile Application
API Security
Cloud Application

Application Security Market End Use Outlook

Banking Financial Services and Insurance
Retail
Healthcare
Government

Application Security Market Security Type Outlook

Static Application Security Testing
Dynamic Application Security Testing
Interactive Application Security Testing
Runtime Application Self-Protection

Application Security Market Deployment Type Outlook

On-Premises
Cloud-Based
Hybrid

Report Scope

MARKET SIZE 2024	8.25(USD Billion)
MARKET SIZE 2025	8.91(USD Billion)
MARKET SIZE 2035	19.22(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.99% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Integration of artificial intelligence enhances threat detection in the Application Security Market.
Key Market Dynamics	Rising regulatory requirements drive demand for advanced application security solutions amid increasing cyber threats.
Countries Covered	North America, Europe, APAC, South America, MEA