Application Security Market Trends

Application Security Market Overview

Application Security Market is projected to grow from USD 11.60 Billion in 2024 to USD 34.57 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.62% during the forecast period (2024 - 2032). Additionally, the market size for Application Security was valued at USD 9.93 billion in 2023.

Increased need for a SaaS-based solution and digital infrastructure built on business-critical programs are the key market drivers contributing to the overall market growth.

Figure 1: Application Security Market Size, 2024-2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Application Security Market Trends

The growing need for a SaaS-based Solution is driving the market growth

The rising number of needs for a SaaS-based solution drives market CAGR for application security. The increasing number of data breaches is a major driving force in the application security industry. Advanced security concerns are a big source of concern for both businesses and individuals. Today's corporate world is fast adopting digital solutions. These digital solutions primarily improve corporate communication. Enterprises are the ones that use the most software. As a result, they are the primary targets for cyber-attacks and breaches.

According to F5 Labs, online applications in the workplace will account for 30% of market breaches. Almost 60% of corporate apps are vulnerable to breaches. The number of patch apps for applications is increasing. It makes it simple for hackers to compromise the program. More breaches are being caused by excessive data sharing and gathering. It is a significant aspect that will drive the Market growth. Both enterprises and consumers widely use the application for mobile devices. These variables will result in substantial profits for the application security industry.

Additionally, using Artificial Intelligence and Machine Learning will result in more prospects for growth. Today, the majority of security risks require their safety lifecycle. To improve application security, more complex functionalities are necessary. The combined use of AI and ML is anticipated to strengthen security solutions. With these improvements, it is possible to manage data breaches promptly and effectively. These advancements in the application safety market will draw many important companies to the product. In addition, the IoT is driving rapid expansion. The Internet of Things cannot provide hybrid application security. All of these variables will influence the application security market's overall growth rate.

The emergence of covid 19 is causing more damage in markets. Yet, the application security industry is expanding rapidly. In recent years, online apps have increased by 40%. lockdowns are preventing individuals from leaving their homes. It is resulting in increased use of cell phones during leisure time. These mobile users' primary requests are for internet access and online commerce. Several developers of mobile applications are using application security to minimize data leaks. They improve the standard of their offerings by strengthening application security. The proliferation of government apps is increasing the need for application security and is a favorable trend for application security market growth.

For instance, by Search Compliance, some researchers believe that 90% of software in circulation includes application layer security flaws. As a result, fraudsters are becoming more aware and use applications to infiltrate corporate infrastructure, implant malware, and steal data, and application security policies are emerging to address this new danger. With such regulations on the horizon, the use of market-tested solutions has increased. Thus, it is anticipated that demand for Application Security will increase throughout the projection timeframe due to the rising need for a SaaS-based Solution. Thus, driving the Application Security market revenue.

Application Security Market Segment Insights

Application Security Solution Insights

Based on Solutions, the Application Security market segmentation includes Web apps and Mobile apps. The web apps segment dominated the market, accounting for 62% of market revenue (USD 5.27 Billion) in 2022 as they have the ability to protect the information and passwords of organizations effectively. The mobile apps category is expected to grow significantly during the projected timeframe, boosting the overall market growth.

Application Security Service Insights

The Application Security market segmentation, based on Service, includes Professional and Managed. The professional category generated the highest market revenue of about 51% (USD 4.3 billion) in 2022. This is due to the huge requirement to mitigate security issues that can be done in a professional manner following rules and regulations.

Figure 1: Application Security Market, by Service, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Application Security Testing Insights

The Application Security market segmentation, based on Testing, includes SAST and DAST. The SAST segment dominated the market, accounting for 76% of market revenue (USD 6.46 Billion) in 2022. Static Application Security Testing Tools (SAST) are intended to analyze source code or generated code versions to detect security problems. These tools are commonly used by organizations with ongoing delivery practices to find issues before they are deployed. It provides risk information and remedial recommendations to development teams.

Application Security Deployment Insights

Based on Deployment, the Application Security market segmentation includes On-cloud and On-Premises. The on-premises segment dominated the market, accounting for 64% of market revenue (USD 5.44 Billion) in 2022. On-premises implementation is the favored option, particularly among small businesses. On-premises systems are more feature-rich and provide more versatility and configurability than cloud systems.

Application Security Organization Size Insights

Based on Organization Size, the Application Security market segmentation includes SMEs and Large enterprises. The large enterprise segment dominated the market, accounting for 55% of market revenue (USD 4.68 Billion) in 2022. Large organizations may create and preserve sustainability while generating vast data due to the digital revolution. During the projected timeframe, SMEs are expected to grow and expand rapidly, especially in developing economies, which will boost overall market growth.

Application Security Regional Insights

By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Application Security market area accounts for the second-highest market share during the projected timeframe, owing to the growing prevalence of smartphones will result in the massive market growth in the North American region.

Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Application Security Market Share by Region 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

The Europe region’s Application Security marketis expected to grow quickly during the projected timeframe due to the presence of great players, which will result in fresh innovations and fuel market growth. Further, the German Application Security market holds the largest market share, and the UK Application Security market is expected to grow and expand significantly in the European region during the projected timeframe.

The Asia-Pacific Application, Security Marketarea will dominate this market during the projected timeframe. This is due to a wide range of organizations needing application security, and Enterprises benefit from avoiding data theft, breaches, and financial damage. Moreover, China’s Application Security market dominates the market share, and the Indian Application Security market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.

Application Security Key Market Players & Competitive Insights

Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced Solutions, which will help the Application Security market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Application Security industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.

Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the Application Security industry to benefit customers and capture untapped market share and revenue. The Application Security industry has recently offered significant advantages to the technology industry.

Moreover, more industry participants are utilizing and adopting cutting-edge technology has grown substantially. Major players in the Application Security market, including Veracode (US), HPE (US), Synopsys (US), IBM (US), WhiteHat Security (US), Qualys (US), Checkmarx (Israel), Acunetix (Malta), Rapid7 (US), Trustwave (US), High-Tech Bridge (Switzerland), and Contrast Security (US), are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable Solution s.

IBM (International Business Machines) is a computer, technology, and IT consulting firm headquartered in the United States. It is the world's largest technology business and the second most valuable worldwide brand. It produces and sells software and computer components, web hosting, and consulting services in fields including mainframe systems and nanotechnology. On June 16, 1911, Charles Ranlett Flint and Thomas J. Watson Sr. created the corporation, which is located in Armonk, New York. The IBM Corporation announced its purchase of Instana, a firm that deals with corporate surveillance and the implementation of quality screening platforms, in December 2020. This latter aid the company's expansion in the app management market.

Oracle is the world's most extensive database management firm, with revenues of $100 million and 4,500 end users in 55 different nations. It provides services and goods to enterprise IT settings across the world. Oracle software for the cloud as a solution includes a variety of cloud software programs. Oracle Database 23c Beta, which supports all assignments, types of data, and programming styles, was revealed in October 2022. Oracle Database 23c, often known as "App Simple," focuses on application and development simplicity.

Key Companies in the Application Security market include

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  Veracode (US.)

  
  


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  HPE (US.)

  
  


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  Synopsys (US.)

  
  


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  IBM (US.)

  
  


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  WhiteHat Security (US.)

  
  


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  Qualys (US.)

  
  


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  Checkmarx (Israel)

  
  


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  Acunetix (Malta)

  
  


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  Rapid7 (US.)

  
  


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  Trustwave (US.)

  
  


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  High-Tech Bridge (Switzerland)

  
  


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  Contrast Security (US.)

  
  

Application Security Industry Developments

IBM, the IT services and consulting giant, acquired application modernization capabilities from Advanced in January 2024. The acquisition is expected to be completed in Q2 2024 and hopes to strengthen IBM’s hybrid cloud and AI offerings. This will boost IBM Consulting’s mainframe application and data modernization services that support clients in their digital transformation.

IBM announced its acquisition of StreamSets and webMethods in December 2023. It is anticipated that the transaction will close during Q2 2024, thus boosting IBM’s hybrid cloud and AI offerings. These technologies will be integrated together so that customers can add functionalities to how they use applications and data.

Require Security Inc. introduced Falcon in the Runtime Application Security Protection application in November 2023. Protecting firms dependent on open-source libraries against possible threats and vulnerabilities provides them with the highest level of security.

Synopsys, Inc. purchased WhiteHat Security as a service provider for application security Software-as-a-Service (SaaS) June 2022: With this acquisition, Synopsys achieves tremendous SaaS capacities, including industry-leading dynamic application security testing (DAST) technology, improving one of the most extensive solutions for app security testing around today.

In October 2023, Checkmarx Ltd., a cloud-based software company specializing in secure coding practices, announced the Checkmarx Technology Partner program initiative meant to enable businesses access to various features provided by their technology partners as well as expand the AppSec platform. The introduction of its Checkmarx Technology Partner program enabled organizations to easily incorporate various technological partner characteristics into their AppSec platform.

New Relic, a website tracking and analytics business, launched Interactive Application Security Testing (IAST) in July 2023. Additionally, guiding remediation along with advanced detection accuracy allows Relic IAST to deliver visibility plus context to security findings, as well as having interactive feedback loops between development operations throughout all stages from deployment through production systems.

Oracle (AWS announced the availability of MySQL HeatWave on Amazon Web Services in September 2022. MySQL HeatWave is the only such database that integrates OLTP, machine learning, analytics, and ML-based automation within a single service.

Application Security Market Segmentation

Application Security Solution Outlook

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  Web apps

  
  


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  Mobile apps

  
  

Application Security Service Outlook

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  Professional

  
  


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  Managed

  
  

Application Security Testing Outlook

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  SAST

  
  


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  DAST

  
  

Application Security Deployment Outlook

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  On-cloud

  
  


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  On-Premises

  
  

Application Security Organization Size Outlook

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  SMEs

  
  


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  Large

  
  

Application Security Regional Outlook

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  North America

  
  

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  US

  
  


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  Canada

  
  

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  Europe

  
  

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  Germany

  
  


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  France

  
  


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  UK

  
  


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  Italy

  
  


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  Spain

  
  


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  Rest of Europe

  
  

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  Asia-Pacific

  
  
  
  
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    China

    
    
  
  
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    Japan

    
    
  
  
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    India

    
    
  
  
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    Australia

    
    
  
  
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    South Korea

    
    
  
  
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    Australia

    
    
  
  
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    Rest of Asia-Pacific

    
    
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
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    Africa

    
    
  
  
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    Latin America