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    Automotive Electric Power Assist Equipment Market

    ID: MRFR/AM/26155-HCR
    128 Pages
    Sejal Akre
    October 2025

    Automotive Electric Power Assist Equipment Market Research Report By Assist Type (Electric Power Steering (EPS), Electronic Throttle Control (ETC), Electric Brake Booster (EBB), Hybrid Electric Vehicle (HEV)), By Vehicle Application (Passenger Cars, Commercial Vehicles, Off-Highway Vehicles), By Power Source (Battery, Capacitor, Generator, Flywheel), By Control System (Electric Control Unit (ECU), Power Converter, Sensors (Position, Torque, Speed), Actuators), By Voltage (12V, 24V, 48V, 800V) and By Regional (North America, Europe, South Am...

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    Automotive Electric Power Assist Equipment Market Infographic
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    Automotive Electric Power Assist Equipment Market Summary

    The Global Automotive Electric Power Assist Equipment Market is projected to grow from 39.52 USD Billion in 2024 to 68.82 USD Billion by 2035.

    Key Market Trends & Highlights

    Automotive Electric Power Assist Equipment Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.17 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 68.8 USD Billion, reflecting a robust growth trajectory.
    • in 2024, the market is valued at 39.52 USD Billion, indicating a strong foundation for future expansion.
    • Growing adoption of electric power assist technologies due to increasing demand for fuel-efficient vehicles is a major market driver.

    Market Size & Forecast

    2024 Market Size 39.52 (USD Billion)
    2035 Market Size 68.82 (USD Billion)
    CAGR (2025-2035) 5.17%

    Major Players

    Denso Corporation, BorgWarner Inc., Aisin Seiki Co., Ltd., LG Electronics Inc., Bosch, Continental, Hyundai Mobis Co., Ltd., Denso International America, Inc., Schaeffler Group, Robert Bosch GmbH, Ficosa International S.A., Mitsubishi Electric Corporation, ZF Friedrichshafen, Valeo, Magna International Inc.

    Automotive Electric Power Assist Equipment Market Trends

    The automotive electric power assist equipment market is experiencing significant growth due to the increasing demand for fuel-efficient vehicles and the growing adoption of electric vehicles. Key market drivers include government regulations aimed at reducing carbon emissions, rising fuel costs, and consumer preference for environmentally friendly transportation. Opportunities exist in the development of advanced technologies such as integrated starter-generators (ISGs) and 48-volt systems, which offer improved fuel economy and performance. Recent trends include the integration of electric power assist systems with advanced driver-assistance systems (ADAS) and the emergence of new market players offering innovative solutions.

    The ongoing transition towards electrification in the automotive sector appears to be driving a notable shift in the demand for electric power assist equipment, reflecting a broader commitment to sustainability and efficiency in vehicle design.

    U.S. Department of Energy

    Automotive Electric Power Assist Equipment Market Drivers

    Market Growth Projections

    The Global Automotive Electric Power Assist Equipment Market Industry is poised for substantial growth, with projections indicating a market value of 39.5 USD Billion in 2024 and an anticipated increase to 68.8 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 5.17% from 2025 to 2035. Such figures underscore the increasing importance of electric power assist technologies in the automotive sector, driven by factors such as consumer demand for fuel efficiency, technological advancements, and regulatory support. The market's expansion reflects a broader shift towards sustainable transportation solutions, positioning electric power assist equipment as a critical component of future automotive innovations.

    Growing Demand for Fuel Efficiency

    The Global Automotive Electric Power Assist Equipment Market Industry experiences a surge in demand for fuel-efficient vehicles. As consumers increasingly prioritize sustainability, automakers are compelled to integrate electric power assist systems to enhance fuel economy. This trend is reflected in the projected market value, which is expected to reach 39.5 USD Billion in 2024. The adoption of electric power steering systems, for instance, contributes to reduced energy consumption, aligning with global efforts to minimize carbon footprints. Consequently, manufacturers are investing in advanced technologies to meet these evolving consumer preferences, thereby driving growth in the electric power assist equipment sector.

    Regulatory Support for Electric Vehicles

    Regulatory frameworks worldwide increasingly favor the adoption of electric vehicles, thereby influencing the Global Automotive Electric Power Assist Equipment Market Industry. Governments are implementing stringent emissions standards and providing incentives for electric vehicle production, which encourages manufacturers to invest in electric power assist technologies. This regulatory support is likely to propel market growth, as evidenced by the projected compound annual growth rate (CAGR) of 5.17% from 2025 to 2035. Such policies not only promote environmental sustainability but also stimulate innovation within the automotive sector, compelling manufacturers to enhance their electric power assist offerings to comply with evolving regulations.

    Expansion of Electric Vehicle Infrastructure

    The expansion of electric vehicle infrastructure is a crucial driver of the Global Automotive Electric Power Assist Equipment Market Industry. As charging stations and support systems proliferate, consumer confidence in electric vehicles grows, leading to increased demand for electric power assist technologies. This infrastructure development is expected to facilitate the market's growth trajectory, with projections indicating a rise to 68.8 USD Billion by 2035. Moreover, the establishment of robust charging networks encourages manufacturers to enhance their electric power assist offerings, ensuring compatibility with evolving consumer needs. This symbiotic relationship between infrastructure and technology is likely to foster a thriving market environment.

    Rising Consumer Awareness of Environmental Issues

    Consumer awareness regarding environmental issues is increasingly shaping the Global Automotive Electric Power Assist Equipment Market Industry. As individuals become more conscious of their ecological impact, there is a growing preference for vehicles equipped with electric power assist systems. This shift is driving manufacturers to prioritize the development of eco-friendly technologies. The market's anticipated growth to 39.5 USD Billion in 2024 reflects this trend, as consumers actively seek out vehicles that align with their values. Consequently, automakers are investing in research and development to create innovative electric power assist solutions that cater to this environmentally conscious demographic, further propelling market expansion.

    Technological Advancements in Electric Power Assist Systems

    Technological innovation plays a pivotal role in the Global Automotive Electric Power Assist Equipment Market Industry. The introduction of advanced electric power steering systems, which offer improved responsiveness and efficiency, exemplifies this trend. These systems utilize sophisticated algorithms and sensors to optimize performance, enhancing the overall driving experience. As a result, the market is anticipated to expand significantly, with projections indicating a growth to 68.8 USD Billion by 2035. Furthermore, the integration of artificial intelligence and machine learning in these systems may lead to further enhancements in safety and performance, positioning manufacturers to capitalize on emerging opportunities in the automotive sector.

    Market Segment Insights

    Automotive Electric Power Assist Equipment Market Assist Type Insights   

    The Automotive Electric Power Assist Equipment Market is segmented by Assist Type into Electric Power Steering (EPS), Electronic Throttle Control (ETC), Electric Brake Booster (EBB), and Hybrid Electric Vehicle (HEV). EPS held the largest market share in 2023, and it is expected to remain the leading segment during the forecast period. These systems offer several advantages to traditional hydraulic power steering systems, including increased fuel efficiency, reduced emissions, and better handling of vehicles. The growth of the EPS market is fuelled by increasing demand for fuel-efficient vehicles. ETC is the second-largest segment of the Automotive Electric Power Assist Equipment Market.

    This type of system allows much more control over the position of the engine throttle, resulting in higher engine efficiency and lower emissions. The demands for such systems are increasing in both gasoline-powered vehicles and diesels. EBB systems are popular due to their ability to reduce brake pedal load and improve the braking performance of vehicles. Such systems are increasingly found in both passenger and commercial vehicles. The EBB market is driven by the demands for such safety features.HEV systems combine an internal combustion engine with an electric motor, meaning that they are very fuel-efficient.

    Such systems are becoming increasingly popular in both developed and developing countries. The demands for fuel-efficient vehicles drive the HEV market. Over the next years, the Automotive Electric Power Assist Equipment Market is set to grow significantly. The increased demands for fuel-efficient vehicles, the continually progressing safety demands, and stringent emissions’ laws drive the growth of this market.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Automotive Electric Power Assist Equipment Market Vehicle Application Insights   

    The Vehicle Application segment of the Automotive Electric Power Assist Equipment Market is composed of three parts, namely Passenger Cars, Commercial Vehicles, and Off-Highway Vehicles. The Passenger Cars segment was the largest market in 2023, reaching about 65% of the global revenue. The market growth is supported by the rising demand for cars that are more fuel-efficient and environmentally safe. In the following years, demand for electric power assist systems in commercial vehicles is going to increase significantly.

    The reason is that car manufacturers will inevitably employ such systems in heavy trucks and delivery vans to achieve higher fuel efficiency and lower emissions.Off- Highway Vehicles can also contribute to the expansion of the market for automotive electric power assist equipment. Such equipment includes excavators, bulldozers, and other machinery primarily used for construction and agriculture. Because of the difficulties surrounding their operations in hilly and wet areas, O f -Highway Vehicles can only be employed with efficient and sturdy power assist systems.

    Automotive Electric Power Assist Equipment Market Power Source Insights   

    The Automotive Electric Power Assist Equipment Market is segmented by Power Source into Battery, Capacitor, Generator, and Flywheel. The Battery segment is expected to hold the largest market share in 2023, accounting for over 50% of the global market revenue. The growth of the Battery segment is driven by the increasing demand for electric vehicles, which use batteries as their primary power source. The Capacitor segment is also expected to witness significant growth over the forecast period, owing to the increasing adoption of capacitors in hybrid vehicles.

    The Generator segment is expected to account for a smaller market share, due to the lower efficiency of generators compared to batteries and capacitors. The Flywheel segment is expected to have the smallest market share, as flywheels are still in the early stages of development for automotive applications.

    Automotive Electric Power Assist Equipment Market Control System Insights   

    The Control System segment of the Automotive Electric Power Assist Equipment Market is projected to witness significant growth over the forecast period. Key components within this segment include Electric Control Unit (ECU), Power Converter, Sensors (Position, Torque, Speed), and Actuators. The market growth is driven by increasing demand for vehicles with enhanced fuel efficiency and reduced emissions. The ECU acts as the brain of the electric power assist system, controlling the operation of other components. Power Converters transform electrical energy to suit the requirements of the system. Sensors provide real-time data on system parameters, enabling precise control.

    Actuators convert electrical signals into mechanical actions, adjusting the power assist level. In 2023, the Automotive Electric Power Assist Equipment Market for Control System was valued at approximately USD 12.5 billion. This segment is anticipated to reach a valuation of USD 19.6 billion by 2032, growing at a CAGR of 5.2% during the forecast period. The growth is attributed to rising environmental concerns, government regulations promoting electric vehicles, and advancements in power assist technology.

    Automotive Electric Power Assist Equipment Market Voltage Insights   

    The voltage segment of the Automotive Electric Power Assist Equipment Market plays a crucial role in determining the performance and efficiency of electric power assist equipment. The market is segmented into four primary voltage categories: 12V, 24V, 48V, and 800V. The 12V segment holds a significant share of the market due to its widespread adoption in conventional vehicles. It offers a cost-effective solution for basic power assistance applications. However, the growing demand for higher power and efficiency is driving the adoption of higher voltage systems.

    The 24V segment is gaining traction in hybrid and mild-hybrid vehicles, providing increased power and efficiency compared to 12V systems. The 48V segment is expected to witness substantial growth in the coming years, driven by its ability to support advanced power assist features and improved fuel economy. The 800V segment is emerging as a key technology for high-performance electric vehicles, offering ultra-fast charging capabilities and extended driving range. The Automotive Electric Power Assist Equipment Market revenue for the 800V segment is projected to grow significantly over the next decade, driven by the increasing adoption of electric vehicles.

    Overall, the voltage segment of the Automotive Electric Power Assist Equipment Market is witnessing a shift towards higher voltage systems to meet the growing demand for power, efficiency, and performance in electric vehicles.

    Get more detailed insights about Automotive Electric Power Assist Equipment Market Research Report — Global Forecast till 2034

    Regional Insights

    The Automotive Electric Power Assist Equipment Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, APAC is expected to witness the highest growth rate during the forecast period. The growth in this region can be attributed to the increasing demand for electric vehicles and the presence of a large number of automotive manufacturers in the region. North America is expected to account for the largest revenue share in the Automotive Electric Power Assist Equipment Market in 2023.

    The presence of a well-established automotive industry and the increasing adoption of electric vehicles are the key factors driving the growth of the market in this region.Europe is also a significant market for automotive electric power assist equipment, with a number of major automotive manufacturers headquartered in the region. The South America and MEA regions are expected to witness moderate growth in the Automotive Electric Power Assist Equipment Market. The growth in these regions is expected to be driven by the increasing demand for electric vehicles and the government initiatives to promote the adoption of electric vehicles.

    Automotive Electric Power Assist Equipment Market2

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Automotive Electric Power Assist Equipment Market industry is experiencing a surge in demand due to the growing popularity of electric vehicles. Major players in Automotive Electric Power Assist Equipment Market are investing heavily in research and development to meet the evolving needs of the market. These companies are also focusing on strategic partnerships and collaborations to gain a competitive advantage. The Automotive Electric Power Assist Equipment Market development is driven by factors such as increasing environmental concerns, government regulations promoting electric vehicles, and technological advancements.

    As a result, the leading Automotive Electric Power Assist Equipment Market players are constantly innovating and expanding their product portfolio to cater to the growing demand.

    Aisin Seiki is a leading Automotive Electric Power Assist Equipment Market player with a strong focus on innovation and product development. The company offers a wide range of electric power assist equipment for various types of vehicles. Aisin Seiki has established strategic partnerships with major automakers to provide integrated solutions for electric vehicles. The company's commitment to quality and reliability has made it a preferred supplier for many leading automotive manufacturers.Denso Corporation is another prominent Automotive Electric Power Assist Equipment Market player with a global presence.

    The company offers a comprehensive range of automotive components and systems, including electric power assist equipment. Denso Corporation invests heavily in research and development to stay at the forefront of technological advancements. The company's focus on sustainability and energy efficiency is aligned with the growing demand for electric vehicles. Denso Corporation's strong relationships with automakers and its global reach make it a formidable competitor in the Automotive Electric Power Assist Equipment Market.

    Key Companies in the Automotive Electric Power Assist Equipment Market market include

    Industry Developments

    The Automotive Electric Power Assist Equipment Market is projected to grow from USD 41.56 billion in 2025 to USD 65.43 billion by 2034, at a CAGR of 5.17%. This growth is attributed to increasing demand for fuel-efficient vehicles, rising environmental concerns, and government initiatives promoting the adoption of electric vehicles.

    Recent developments in the market include the launch of new products, such as advanced electric power steering systems and hybrid drive systems, by major players like Bosch, ZF Friedrichshafen AG, and Continental AG. Additionally, strategic partnerships and acquisitions among market participants are shaping the competitive landscape. For instance, in 2023, Hyundai Motor Group and LG Energy Solution announced a joint venture to establish a battery manufacturing plant, which will support the production of electric vehicles and drive the growth of the automotive electric power assist equipment market.

    Automotive Electric Power Assist Equipment Market Segmentation Insights

    Automotive Electric Power Assist Equipment Market Assist Type Outlook

      • Electric Power Steering (EPS)
      • Electronic Throttle Control (ETC)
      • Electric Brake Booster (EBB)
      • Hybrid Electric Vehicle (HEV)

    Automotive Electric Power Assist Equipment Market Vehicle Application Outlook

      • Passenger Cars
      • Commercial Vehicles
      • Off-Highway Vehicles

    Automotive Electric Power Assist Equipment Market Power Source Outlook

      • Battery
      • Capacitor
      • Generator
      • Flywheel

    Automotive Electric Power Assist Equipment Market Control System Outlook

      • Electric Control Unit (ECU)
      • Power Converter
      • Sensors (Position, Torque, Speed)
      • Actuators

    Automotive Electric Power Assist Equipment Market Voltage Outlook

      • 12V
      • 24V
      • 48V
      • 800V

    Automotive Electric Power Assist Equipment Market Regional Outlook

      • North America
      • Europe
      • South America
      • Asia Pacific
      • Middle East and Africa 

    Future Outlook

    Automotive Electric Power Assist Equipment Market Future Outlook

    The Automotive Electric Power Assist Equipment Market is projected to grow at a 5.17% CAGR from 2025 to 2035, driven by advancements in electric vehicle technology and increasing consumer demand for fuel efficiency.

    New opportunities lie in:

    • Develop lightweight materials to enhance power assist efficiency and vehicle performance.
    • Invest in smart power assist systems integrating AI for improved driving dynamics.
    • Expand partnerships with electric vehicle manufacturers to secure supply chains and market presence.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving automotive technologies and consumer preferences.

    Market Segmentation

    Automotive Electric Power Assist Equipment Market Voltage Outlook

    • 12V
    • 24V
    • 48V
    • 800V

    Automotive Electric Power Assist Equipment Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa 

    Automotive Electric Power Assist Equipment Market Assist Type Outlook

    • Electric Power Steering (EPS)
    • Electronic Throttle Control (ETC)
    • Electric Brake Booster (EBB)
    • Hybrid Electric Vehicle (HEV)

    Automotive Electric Power Assist Equipment Market Power Source Outlook

    • Battery
    • Capacitor
    • Generator
    • Flywheel

    Automotive Electric Power Assist Equipment Market Control System Outlook

    • Electric Control Unit (ECU)
    • Power Converter
    • Sensors (Position, Torque, Speed)
    • Actuators

    Automotive Electric Power Assist Equipment Market Vehicle Application Outlook

    • Passenger Cars
    • Commercial Vehicles
    • Off-Highway Vehicles

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024  39.52 (USD Billion)
    Market Size 2025  41.56 (USD Billion)
    Market Size 2035 68.82 (USD Billion)
    Compound Annual Growth Rate (CAGR) 5.17% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Denso Corporation, BorgWarner Inc., Aisin Seiki Co., Ltd., LG Electronics Inc., Bosch, Continental, Hyundai Mobis Co., Ltd., Denso International America, Inc., Schaeffler Group, Robert Bosch GmbH, Ficosa International S.A., Mitsubishi Electric Corporation, ZF Friedrichshafen, Valeo, Magna International Inc.
    Segments Covered Assist Type, Vehicle Application, Power Source, Control System, Voltage, Regional
    Key Market Opportunities Electric vehicle penetration Autonomous driving systems Lightweight materials Driver assistance systems Advanced power electronics
    Key Market Dynamics Government regulations rising fuel prices growing consumer demand for fuel efficiency increasing electrification of vehicles technological advancements
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the current and projected size of the Automotive Electric Power Assist Equipment Market?

    The Automotive Electric Power Assist Equipment Market was valued at approximately USD 41.56 billion in 2025 and is projected to reach USD 65.43 billion by 2034, exhibiting a CAGR of 5.17% during the forecast period.

    Which regions are expected to drive market growth?

    North America is anticipated to dominate the market, capturing the largest revenue share, owing to increased vehicle production and rising consumer preference for fuel-efficient vehicles.

    What are the key applications of Automotive Electric Power Assist Equipment?

    Automotive Electric Power Assist Equipment finds applications in various vehicle types, including passenger cars, commercial vehicles, and electric vehicles, to enhance fuel economy, reduce emissions, and improve driving performance.

    Who are the major players in the Automotive Electric Power Assist Equipment Market?

    Bosch, Denso, ZF Friedrichshafen AG, Continental AG, and Hyundai Mobis are among the prominent players in the Automotive Electric Power Assist Equipment Market.

    What are the factors driving market growth?

    Rising demand for fuel-efficient vehicles, increasing environmental concerns, government regulations promoting electric vehicles, and technological advancements are driving the growth of the Automotive Electric Power Assist Equipment Market.

    What are the challenges faced by the Automotive Electric Power Assist Equipment Market?

    High production costs, limited availability of raw materials, and intense competition pose challenges to the growth of the Automotive Electric Power Assist Equipment Market.

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