Prominent market players are investing heavily in R&D to expand their product lines, which will assist the automotive RADAR applications market to grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product establishment, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations.
To enhance and stay in a more competitive and rising market climate, the automotive RADAR applications industry must offer cost-effective items. Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Automotive RADAR Applications industry to benefit clients and increase the market sector. Major players in the automotive RADAR applications market, including Robert Bosch GmbH, Panasonic Corporation, Valeo, Hella KGaA Hueck & Co, TRW Automotive, and others, are attempting to grow market demand by investing in research and development operations.
Huawei Technologies Co Ltd (Huawei), a subsidiary of Huawei Investment & Holding Co Ltd, provides information and communication technology (ICT) infrastructure and smart devices.
The company's product portfolio includes laptops, tablets, routers, wearables, headphones, enterprise wireless products, enterprise optical transmission and access products, networking products, and cloud and computing products. It also offers services, software for carrier networks, and smart services for enterprises. Huawei serves education, finance, healthcare, internet services providers, manufacturing, oil and gas, public safety, retail, smart city, smart grid, and transportation industry.
In August 2020, Huawei increased investments in its optoelectronics R&D center in Wuhan, China, focusing on developing low-cost LIDAR technology and RADAR sensors. Continental AG is an automotive organization that manufactures and sells brake systems, systems and components for powertrains and chassis, vehicle electronics, instrumentation, infotainment solutions, tires, and technical elastomers. The company also offers tires and replacement solutions for customers, from passenger cars via buses, trucks, and construction site automobiles to special vehicles, bicycles, and motorcycles. Continental markets its delivering under Elektrobit, VDO, Uniroyal, Phoenix, Matador, and other brands.
In April 2021, Continental introduced the sixth generation of surround RADAR and long-range RADAR at Auto Shanghai 2021. Both sensors use the same hardware and software platform, reducing complexity and, consequently, costs.