Bar Soap Market Size valued at USD 28.9 Billion in 2022. The Bar Soap market industry is projected to grow from USD 30.2 Billion in 2023 to USD 42.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024 - 2032). Increased consumer preference for eco-friendly and sustainable personal care products and rising awareness and demand for products with natural and skin-friendly ingredients are the key market drivers enhancing growth of the market.
Source The Secondary Research, Primary Research, MRFR Database and Analyst Review
Growing consumer preference for eco-friendly and sustainable personal care products is driving the market growth
Market CAGR for bar soap is being driven by the rising consumer preference for eco-friendly and sustainable personal care products. As environmental concerns grow, consumers are actively seeking products that have a minimized effect on the environment. Bar soaps, especially those made from natural and biodegradable ingredients, are considered more eco-friendly than liquid soap products packaged in single-use plastic containers. This preference aligns with sustainability goals and encourages the use of bar soaps.
Bar soaps generally have minimal packaging compared to liquid soaps. This results in less plastic or other non-biodegradable waste entering landfills. Consumers who are conscious of waste reduction are drawn to bar soap as an eco-friendly alternative. Many consumers choose bar soaps that feature natural ingredients and do not have harsh chemicals and synthetic additives. These soaps are often biodegradable, and their production methods are more likely to follow sustainable and ethical practices. Consumers are increasingly supporting local and artisanal soap makers who produce handmade bar soaps using sustainable and environmentally responsible methods. These products often have minimal carbon footprints and reflect a preference for sustainable and community-focused choices. Brands that prioritize sustainability and the transparency in their sourcing and production methods often attract eco-conscious consumers. Such brands are more likely to offer bar soaps that align with consumers' values for ethical and sustainable personal care products.
The packaging of bar soaps is generally recyclable, and their form encourages minimalism by reducing the number of personal care products needed. This resonates with consumers looking to simplify their routines while making eco-friendly choices. Consumers are increasingly conscious of the potential harm associated with harsh chemicals, synthetic fragrances, and artificial additives present in many personal care products. Bar soaps that use natural and skin-friendly ingredients, such as essential oils, plant extracts, and organic materials, are perceived as gentler and safer for the skin. This awareness and concern for skin health drive the demand for such products. Consumers are increasingly scrutinizing product labels and looking for transparency regarding ingredients. Bar soaps that feature straightforward and recognizable natural ingredients are more likely to gain consumer trust and attract those who prefer clean and transparent personal care products. Thus driving the Bar Soap market revenue.
The Bar Soap market segmentation, based on material type, includes Natural and Synthetic. The synthetic segment dominates the market, accounting for the largest market revenue due to its cost-effectiveness, versatility, and extended shelf life. Synthetic materials are often more affordable to manufacture compared to certain natural ingredients, making them an economical choice for both consumers and manufacturers. These materials also provide greater flexibility in terms of creating a wide range of bar soap products with various scents, colors, and properties, making them attractive to consumers with diverse preferences. Moreover, synthetic materials can offer enhanced stability and durability, ensuring that bar soaps have a longer shelf life, reducing the risk of spoilage, and allowing for mass production and distribution.
The Bar Soap market segmentation, based on application, includes Bathing, Dish Washing, Hand Washing, and Others. The bathing category dominates the market as it serves as a fundamental personal hygiene product for millions of people worldwide. Bar soaps are an essential component of daily bathing routines, providing effective cleansing and skincare benefits, making them indispensable in maintaining cleanliness and skin health. Additionally, their ease of use, economical pricing, and the availability of various formulations to address specific skin types and needs further cement bar soaps as the primary choice for personal hygiene and bathing.
The Bar Soap market segmentation, based on quality, includes Low, Standard, and Premium. The standard category dominates the market as consumers expect their bar soaps to meet certain quality standards, including cleaning effectiveness, mildness, and skin-friendliness. Bar soaps that consistently meet these expectations gain consumer trust and loyalty. Standard quality bar soaps are often competitively priced, making them accessible to a wider range of consumers. Their affordability ensures that a significant portion of the market gravitates toward these products. The established quality standards ensure that bar soaps are safe for use and meet regulatory and industry guidelines, assuring consumers of their effectiveness and safety.
Figure 1: Bar Soap Market, by Quality, 2022 & 2032 (USD Billion)
Source The Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study gives market insights into the North America, Europe, Asia-Pacific, and the Rest of the World. The North American Bar Soap market area dominates this market with a well-established personal care industry, a strong culture of hygiene, and high consumer awareness of the benefits of using bar soaps for cleanliness and skin health. The region's market dominance is also driven by the presence of major soap manufacturing companies, extensive retail networks, and a diverse range of bar soap options catering to different consumer preferences.
Further, the main countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.
Figure 2: BAR SOAP MARKET SHARE BY REGION 2022 (USD Billion)
Source The Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Bar Soap market accounts for the second-largest market share due to a strong consumer preference for traditional and sustainable personal care products, emphasizing skin health and environmentally friendly choices. Further, the German Bar Soap market held the largest market share, and the UK Bar Soap market was the rapid-growing market in European region.
The Asia-Pacific Bar Soap Market is expected to rise at the fastest CAGR from 2023 to 2032. This is due to its massive and diverse population, increasing urbanization, and the cultural preference for bar soaps as cost-effective and efficient personal care products. Moreover, China’s Bar Soap market held the largest market share, and the Indian Bar Soap market was the rapid-growing market in Asia-Pacific region.
Leading market players are investing heavily in the research and development in order to expand their product lines, which will help the Bar Soap market grow even more. Market players are also undertaking a variety of strategic activities to spread their footprint, with important market developments including mergers and acquisitions, new product launches, contractual agreements, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Bar Soap industry must offer an cost-effective items.
Manufacturing locally to minimize the operational costs is one of the key business tactics used by the manufacturers in the Bar Soap industry to benefit the clients and increase the market sector. In recent years, the Bar Soap industry has offered some of the most significant advantages to hygiene. Major players in the Bar Soap market, including Unilever plc, Premier English Manufacturing Ltd (Premco), Vanguard Soap LLC, Beaumont Products, Inc., Betasoap Sp. z o.o, John Drury & Co Ltd, Twincraft Skincare, Commonwealth Soap & Toiletries, Vermont Soap, Bradford, and others are trying to increase market demand by investing in the research and development operations.
Procter & Gamble (P&G) is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, USA. It is one of the world's largest and most well-known companies in the consumer packaged goods industry. P&G was founded in 1837. Some of the iconic brands under P&G's umbrella include Tide, Pampers, Gillette, Pantene, Olay, Crest, and many others. The company is known for its commitment to innovation, research, and development and a strong focus on delivering products that enhances the lives of consumers around the world. P&G's products are available in more than 180 countries, making it a worldwide leader in the consumer goods sector. In 2022, Procter & Gamble and Dove partnered with the environmental nonprofit organization Oceana to launch a new campaign to raise awareness of ocean plastic pollution. The campaign includes a new line of Dove bar soaps made with recycled plastic bottles.
Unilever is a British-Dutch multinational consumer goods company with dual headquarters in Rotterdam, Netherlands, and London, United Kingdom. It is one of the largest and most well-known consumer goods companies in the world, with a diverse portfolio of products spanning various categories, including food and beverages, cleaning agents, beauty, and personal care products. Unilever was formed in 1930 through a merger of two companies, Lever Brothers and Margarine Unie. The company is recognized for its commitment to sustainability and responsible business practices, with initiatives to reduce its environmental footprint, promote social responsibility, and improve the overall impact of its products on consumers and the planet. Unilever and Unilever Nigeria partnered with the United Nations Children's Fund (UNICEF) in 2023 to launch the Lifebuoy Health Soap Project. This project aims to promote handwashing with soap among children in Nigeria, where only 30% of children wash their hands with the soap after using toilet.
Bar Soap Industry Developments
For instance, January 2023 Unilever acquired Dr. Squatch, a leading natural bar soap brand in the United States. The acquisition was worth $1.4 billion and is expected to help Unilever expand its portfolio of natural personal care products.
For instance, December 2023 Henkel, the parent company of brands like Dial and Lever 2000, announced a partnership with The Recycling Partnership to improve the recycling of bar soap packaging. The partnership will emphasizes on developing and implementing recycling programs for bar soap packaging in communities across the United States.
For instance, August 2022 Johnson & Johnson, the parent company of brands like Dove and Caress, announced a new partnership with the Rainforest Alliance to promote sustainable sourcing of palm oil. The partnership will focus on working with palm oil suppliers to implement sustainable practices that protect the environment and support local communities. Palm oil is a common ingredient in bar soap.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 28.9 Billion |
| Market Size 2023 | USD 30.2 Billion |
| Market Size 2032 | USD 42.9 Billion |
| Compound Annual Growth Rate (CAGR) | 4.50% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, The Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Material Type, Application, Quality, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Unilever plc, Premier English Manufacturing Ltd (Premco), Vanguard Soap LLC, Beaumont Products, Inc., Betasoap Sp. z o.o, John Drury & Co Ltd, Twincraft Skincare, Commonwealth Soap & Toiletries, Vermont Soap, Bradford |
| Key Market Opportunities | Rising awareness and demand for products with natural and skin-friendly ingredients. |
| Key Market Dynamics | Increased consumer preference for eco-friendly and sustainable personal care products. |
Bar Soap Market Highlights:
Frequently Asked Questions (FAQ) :
The Bar Soap market size was valued at USD 28.9 Billion in 2022.
The market is foreseen to rise at a CAGR of 4.50% during the forecast period, 2024-2032.
North America had the biggest share in the market
The prime players in the market are Unilever plc, Premier English Manufacturing Ltd (Premco), Vanguard Soap LLC, Beaumont Products, Inc., Betasoap Sp. z o.o, John Drury & Co Ltd, Twincraft Skincare, Commonwealth Soap & Toiletries, Vermont Soap, Bradford.
The synthetic category dominated the market in 2022.
Bathing had the biggest share in the market.
Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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