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Cbd Infused Cosmetics Market

ID: MRFR/CG/21306-HCR
100 Pages
Sakshi Gupta
October 2025

CBD Infused Cosmetics Market Research Report: By Product Type (Cleansers and Exfoliators, Moisturizers and Lotions, Serums and Oils, Masks, Makeup), By Application (Skincare, Haircare), By Target Group (Women, Men, Unisex), By Cannabinoid Source (Full-spectrum CBD, Broad-spectrum CBD, CBD Isolate), By Sales Channel (Online Retailers, Brick-and-mortar Stores, Spas and Salons) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Cbd Infused Cosmetics Market Summary

As per MRFR analysis, the CBD Infused Cosmetics Market was estimated at 33.19 USD Billion in 2024. The CBD Infused Cosmetics industry is projected to grow from 41.17 USD Billion in 2025 to 355.63 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 24.06 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The CBD Infused Cosmetics Market is experiencing robust growth driven by evolving consumer preferences and regulatory support.

  • The market is witnessing a rise in demand for natural ingredients, reflecting a broader trend towards clean beauty.
  • In North America, the focus on skin health is propelling the popularity of CBD-infused moisturizers and lotions.
  • Asia-Pacific emerges as the fastest-growing region, particularly in the serums and oils segment, driven by increasing consumer awareness.
  • Key market drivers include the shift towards holistic beauty and rising demand for vegan and cruelty-free products.

Market Size & Forecast

2024 Market Size 33.19 (USD Billion)
2035 Market Size 355.63 (USD Billion)
CAGR (2025 - 2035) 24.06%

Major Players

Charlotte's Web (US), Lord Jones (US), Kiehl's (US), Cannuka (US), Hempz (US), CannaSmack (US), PureKana (US), Joy Organics (US)

Cbd Infused Cosmetics Market Trends

The CBD Infused Cosmetics Market is currently experiencing a notable transformation, driven by a growing consumer interest in natural and organic beauty products. This shift appears to stem from an increasing awareness of the potential benefits associated with cannabidiol, which is often perceived as a more holistic alternative to traditional cosmetic ingredients. As consumers become more discerning, they seem to gravitate towards products that not only enhance beauty but also promote skin health and wellness. This trend indicates a broader movement towards sustainability and ethical sourcing within the beauty industry, as brands strive to align with consumer values. Moreover, the regulatory landscape surrounding CBD continues to evolve, which may influence market dynamics. As governments around the world reassess their stances on cannabis-derived products, the potential for increased accessibility and acceptance of CBD in cosmetics appears promising. This evolving regulatory framework could lead to a surge in innovation, with brands likely to explore new formulations and product categories. Consequently, the CBD Infused Cosmetics Market is poised for growth, reflecting a convergence of consumer demand, regulatory changes, and a commitment to sustainability in beauty products.

Rise of Natural Ingredients

There is a discernible trend towards the incorporation of natural ingredients in cosmetics, with CBD being at the forefront. Consumers increasingly seek products that are free from synthetic chemicals, favoring formulations that utilize plant-based components. This inclination towards natural beauty solutions suggests a shift in consumer preferences, emphasizing the importance of ingredient transparency.

Focus on Skin Health

The CBD Infused Cosmetics Market is witnessing a heightened emphasis on skin health benefits. Products infused with cannabidiol are often marketed for their potential anti-inflammatory and soothing properties, appealing to consumers with sensitive skin or specific skin concerns. This focus on wellness indicates a broader trend where beauty and health intersect.

Sustainability and Ethical Sourcing

Sustainability has emerged as a critical consideration for consumers in the beauty sector. Brands that prioritize ethical sourcing and environmentally friendly practices are likely to resonate more with today's conscientious shoppers. The integration of CBD, often sourced from sustainable hemp, aligns with this trend, potentially enhancing brand loyalty among eco-conscious consumers.

Cbd Infused Cosmetics Market Drivers

Increasing Consumer Awareness

The CBD Infused Cosmetics Market is experiencing a notable surge in consumer awareness regarding the benefits of cannabidiol. As consumers become more informed about the potential therapeutic properties of CBD, including its anti-inflammatory and antioxidant effects, the demand for CBD-infused products is likely to rise. Recent surveys indicate that a significant percentage of consumers are actively seeking out cosmetics that incorporate natural ingredients, with CBD being at the forefront. This heightened awareness is not only driving sales but also encouraging brands to innovate and expand their product lines to meet consumer expectations. Consequently, the CBD Infused Cosmetics Market is poised for growth as more individuals prioritize wellness and natural beauty solutions.

Shift Towards Holistic Beauty

The CBD Infused Cosmetics Market is benefiting from a broader shift towards holistic beauty and wellness. Consumers are increasingly seeking products that not only enhance appearance but also promote overall well-being. CBD, known for its calming and soothing properties, aligns perfectly with this trend. As a result, brands are formulating products that emphasize the dual benefits of beauty and wellness, appealing to a more health-conscious demographic. Market data indicates that the holistic beauty segment is growing rapidly, with CBD-infused cosmetics being a significant contributor. This shift suggests that the CBD Infused Cosmetics Market is likely to thrive as consumers continue to embrace a more integrated approach to beauty.

Innovation in Product Development

Innovation is a key driver in the CBD Infused Cosmetics Market, as brands strive to differentiate themselves in a crowded marketplace. Companies are increasingly investing in research and development to create unique formulations that leverage the benefits of CBD. This includes the introduction of new product categories, such as CBD-infused skincare, haircare, and makeup. The emphasis on innovative delivery systems, such as transdermal patches and microencapsulation, is also gaining traction. Market analysis shows that innovative products are more likely to capture consumer interest and drive sales. Therefore, the focus on innovation within the CBD Infused Cosmetics Market is expected to enhance competitiveness and attract a diverse consumer base.

Regulatory Support and Legalization

The evolving regulatory landscape surrounding CBD is playing a crucial role in shaping the CBD Infused Cosmetics Market. As more regions implement favorable regulations regarding the use of hemp-derived CBD, companies are finding it easier to develop and market their products. This regulatory support is fostering a more stable environment for investment and innovation within the industry. For instance, the recent legalization of hemp in various jurisdictions has led to an influx of new brands entering the market, thereby increasing competition and variety for consumers. This trend suggests that the CBD Infused Cosmetics Market will continue to expand as legal barriers diminish and consumer confidence grows.

Rising Demand for Vegan and Cruelty-Free Products

The demand for vegan and cruelty-free cosmetics is on the rise, significantly impacting the CBD Infused Cosmetics Market. Consumers are becoming more conscious of the ethical implications of their purchases, leading to a preference for products that align with their values. CBD-infused cosmetics, often derived from plant-based sources, are well-positioned to meet this demand. Market Research Future indicates that a substantial portion of consumers is willing to pay a premium for products that are certified vegan and cruelty-free. This trend suggests that brands focusing on ethical sourcing and transparency in their ingredient lists will likely gain a competitive edge in the CBD Infused Cosmetics Market, further driving growth.

Market Segment Insights

By Product Type: Moisturizers and Lotions (Largest) vs. Serums and Oils (Fastest-Growing)

In the CBD infused cosmetics market, the product type segment is diverse, showcasing a share distribution where Moisturizers and Lotions hold the largest market share due to their widespread appeal and sought-after benefits. Following closely are Cleansers and Exfoliators, which are gaining traction among consumers seeking holistic skincare solutions. Masks and Makeup, while smaller overall, cater to niche markets that appreciate the therapeutic effects of CBD, thus contributing to a well-rounded portfolio within this segment.

Skin Care: Moisturizers and Lotions (Dominant) vs. Serums and Oils (Emerging)

Moisturizers and Lotions are currently the dominant product types in the CBD infused cosmetics landscape, known for their ability to hydrate the skin while providing the calming and soothing properties of CBD, greatly appealing to consumers seeking everyday use products. They are often marketed for their dual-action benefits, combining skincare with the therapeutic effects of CBD. In contrast, Serums and Oils are emerging as a fast-growing segment due to their concentrated formulations and multi-functional capabilities, appealing to more discerning customers looking for targeted treatments. These products are celebrated for their quick absorption and potency, aligning with trends towards efficacious skincare that harnesses the power of CBD for various skin concerns.

By Application: Skincare (Largest) vs. Haircare (Fastest-Growing)

In the CBD Infused Cosmetics Market, the Skincare segment holds the largest share, driven by the increasing consumer awareness regarding skin health and the benefits of CBD-infused products. With a diverse range of offerings including creams, serums, and toners, this segment appeals to a broad demographic, fostering consistent growth. On the other hand, the Haircare segment is witnessing rapid expansion as consumers increasingly seek natural remedies for various hair concerns. The rise of CBD in shampoos and conditioners enhances the appeal of this segment to wellness-focused consumers, making it a key player in the market.

Skincare: Dominant vs. Haircare: Emerging

The Skincare segment within the CBD Infused Cosmetics Market is characterized by a wide variety of products that cater to a diverse audience, addressing concerns such as aging, dryness, and inflammation. Brands are leveraging the anti-inflammatory properties of CBD to create innovative solutions that resonate with consumers seeking effective treatments. Conversely, the Haircare segment is emerging rapidly as more consumers recognize the benefits of CBD for scalp health and hair vitality. CBD-infused shampoos and conditioners are being formulated to nourish hair and alleviate scalp irritation, positioning this segment as a dynamic area of growth that appeals to the holistic beauty trend.

By Target Group: Women (Largest) vs. Men (Fastest-Growing)

In the CBD Infused Cosmetics Market, women represent the largest target group, significantly dominating market share due to their growing acceptance of CBD products for skincare and beauty. This segment benefits from a strong trend towards natural and wellness-focused beauty solutions, with women increasingly seeking products that enhance their beauty regime while providing therapeutic benefits. Meanwhile, the men’s segment, though currently smaller, is rapidly expanding as more men become aware of the benefits of CBD-infused cosmetics, with a surge in product offerings tailored specifically for male grooming needs.

Target Group: Women (Dominant) vs. Men (Emerging)

Women dominate the CBD Infused Cosmetics Market, driven by their proactive approach towards self-care and a preference for products that promise both cosmetic and health benefits. This segment is characterized by a wide variety of offerings, including skincare, make-up, and body care products enriched with CBD, appealing to health-conscious consumers. On the other hand, the men’s segment, while emerging, is witnessing notable growth, fueled by increasing marketing efforts aimed at educating men about the potential advantages of using CBD in their grooming routines. As brands innovate with targeted marketing strategies and product lines, men's participation in this market is expected to rise significantly, establishing a more balanced landscape in the industry.

By Cannabinoid Source: Full-spectrum CBD (Largest) vs. CBD Isolate (Fastest-Growing)

The CBD Infused Cosmetics Market is witnessing a diverse market share distribution among its cannabinoid source segments. Full-spectrum CBD competes strongly, holding a significant portion of the market due to its widely acknowledged efficacy stemming from the entourage effect of cannabinoids. On the other hand, broad-spectrum CBD also maintains a notable presence, appealing to consumers who seek to avoid THC but desire multiple cannabinoids. In contrast, CBD isolate, which comprises pure CBD, is gaining momentum with consumers who prioritize a THC-free experience, expanding its market foothold. Growth trends indicate a robust trajectory for CBD-infused cosmetics anchored by increasing consumer awareness of natural and organic products. Full-spectrum CBD remains favored for its holistic benefits, while CBD isolate is rapidly emerging as a choice for sensitivity to THC. The high demand for beauty and skincare products focused on wellness and therapeutic benefits uniquely positions this segment for continued growth as preferences shift in favor of cannabinoid-based formulations.

Full-spectrum CBD (Dominant) vs. CBD Isolate (Emerging)

Full-spectrum CBD is seen as the dominant player in the cannabinoid source segment of the CBD Infused Cosmetics Market. Its popularity stems from the synergistic blend of cannabinoids and terpenes, which enhances the overall effectiveness in skin benefits. This product appeals to a wide range of consumers who value natural ingredients that leverage the entourage effect. On the contrary, CBD isolate is emerging as a favored option, particularly among those who are cautious about THC content. This pure form of CBD is often marketed as a versatile ingredient that can be incorporated into various cosmetic formulations without affecting drug tests. The trend towards personalization in beauty products means CBD isolates will likely continue gaining popularity as brands strive to meet diverse consumer preferences.

By Sales Channel: Online Retailers (Largest) vs. Brick-and-mortar Stores (Fastest-Growing)

In the CBD Infused Cosmetics Market, online retailers have established themselves as the largest sales channel, capitalizing on the growing trend of e-commerce and online shopping. Consumers are increasingly drawn to the convenience and variety offered by online platforms, leading to a significant share of overall sales. Conversely, brick-and-mortar stores, while traditionally important, are adapting to changing consumer preferences and have seen a surge in interest as consumers seek personalized shopping experiences and the ability to test products before purchasing.

Sales Channels: Online Retailers (Dominant) vs. Spas and Salons (Emerging)

Online retailers are the dominant force in the CBD Infused Cosmetics Market, providing consumers with an extensive range of products and options for comparison. This channel offers convenience, accessibility, and often competitive pricing, allowing customers to explore various brands and formulations from the comfort of their homes. On the other hand, spas and salons are emerging as a significant sales channel, driven by the rising consumer interest in holistic wellness and self-care. These establishments provide customers with a personalized experience that combines beauty and relaxation, showcasing CBD-infused products as part of their service offerings. As the preference for natural and wellness-oriented products rises, spas and salons are strategically positioning themselves to capitalize on this trend.

Get more detailed insights about Cbd Infused Cosmetics Market

Regional Insights

North America : Market Leader in CBD Cosmetics

North America is the largest market for CBD infused cosmetics, holding approximately 60% of the global market share. The region's growth is driven by increasing consumer awareness of CBD benefits, coupled with favorable regulatory frameworks in states like California and Colorado. The demand for natural and organic beauty products is also on the rise, further propelling market growth. The United States leads the market, with key players such as Charlotte's Web, Kiehl's, and Lord Jones dominating the landscape. The competitive environment is characterized by innovation and product diversification, as brands strive to meet consumer preferences for quality and efficacy. The presence of established companies and new entrants fosters a dynamic market atmosphere, ensuring continuous growth and development.

Europe : Emerging Market for CBD Products

Europe is rapidly emerging as a significant player in the CBD infused cosmetics market, accounting for approximately 25% of the global share. The region's growth is fueled by increasing legalization of CBD products and a growing consumer base interested in natural skincare solutions. Countries like Germany and the UK are at the forefront, with regulatory frameworks evolving to support market expansion. Germany is the leading market in Europe, with a robust presence of key players such as Kiehl's and Cannuka. The competitive landscape is marked by a mix of established brands and innovative startups, all vying for market share. The increasing focus on sustainability and ethical sourcing is also shaping product offerings, making the European market a vibrant and competitive space.

Asia-Pacific : Emerging Powerhouse in CBD

Asia-Pacific is witnessing a burgeoning interest in CBD infused cosmetics, holding around 10% of the global market share. The region's growth is driven by rising disposable incomes, increasing awareness of CBD benefits, and a shift towards natural beauty products. Countries like Australia and Japan are leading the charge, with regulatory frameworks gradually adapting to accommodate CBD use in cosmetics. Australia is at the forefront, with a growing number of local brands entering the market. The competitive landscape is characterized by a mix of international and domestic players, all focusing on product innovation and quality. As consumer preferences shift towards wellness and natural ingredients, the Asia-Pacific market is poised for significant growth in the coming years.

Middle East and Africa : Untapped Market Potential

The Middle East and Africa region is still in the nascent stages of the CBD infused cosmetics market, holding approximately 5% of the global share. However, the potential for growth is significant, driven by increasing interest in wellness and natural products. Countries like South Africa are beginning to explore the benefits of CBD, with regulatory frameworks slowly evolving to support market entry. South Africa is leading the way in the region, with a few local brands starting to introduce CBD infused products. The competitive landscape is still developing, with opportunities for both local and international players to establish a foothold. As awareness and acceptance of CBD products grow, the Middle East and Africa market is expected to expand rapidly in the coming years.

Cbd Infused Cosmetics Market Regional Image

Key Players and Competitive Insights

The major suppliers that are considered the most active in the Cbd Infused Cosmetics Market industry are concentrating on product development, expanding their geographical presence, and investing in research and development to ensure the quality of their products. The infused Cosmetics Market is projected to grow over the following years, as the popularity of such products is constantly increasing and an increasing number of consumers acknowledging such benefits of the infused Cosmetics Market. The market is forecasted to remain fragmented as there is a considerable number of small and medium-sized suppliers currently active in the CBD Infused Cosmetics Market sector.

However, large suppliers are gradually acquiring smaller brands to expand their reach and gain a larger share of the market. The Body Shop is one of the most prominent competitors in the CBD Infused Cosmetics Market. It offers a broad range of CBD Infused Cosmetics Market products, including skincare, haircare, and body care products. Its products are of the highest quality, sourced ethically, and free from harmful ingredients such as parabens, sulfates, and phthalates. In addition, the company has a strong footprint in the UK and seeks to grow in other international markets.

The second supplier that was reviewed is Kiehl's. The company is one of the leading players in the CBD Infused Cosmetics Market in the United States. It produces CBD Infused Cosmetics Market skincare products, including cleansers, creams, and serums. Kiehl's Cbd Infused Cosmetics Market products are made of the highest quality natural components and have been tested to prove their safety and efficacy.

Key Companies in the Cbd Infused Cosmetics Market market include

Industry Developments

The CBD Infused Cosmetics Market size was valued at USD 21.56 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 24.06% from 2024 to 2032. The growth of the market is attributed to the increasing legalization of cannabis and cannabis-derived products, rising consumer awareness about the benefits of CBD, and growing demand for natural and organic cosmetics.Recent news developments in the market include the launch of new CBD-infused cosmetic products by major players such as L'Oréal, Estee Lauder, and Unilever.

Additionally, several countries have legalized or decriminalized the use of cannabis, which is expected to further boost the growth of the CBD-infused cosmetics market.

Future Outlook

Cbd Infused Cosmetics Market Future Outlook

The CBD Infused Cosmetics Market is projected to grow at a 24.06% CAGR from 2024 to 2035, driven by increasing consumer awareness, regulatory advancements, and innovative product formulations.

New opportunities lie in:

  • Expansion into emerging markets with tailored product lines
  • Development of subscription-based delivery services for loyal customers
  • Collaboration with wellness influencers for targeted marketing campaigns

By 2035, the market is poised for substantial growth, establishing a robust global presence.

Market Segmentation

Cbd Infused Cosmetics Market Application Outlook

  • Skincare
  • Haircare

Cbd Infused Cosmetics Market Product Type Outlook

  • Cleansers and Exfoliators
  • Moisturizers and Lotions
  • Serums and Oils
  • Masks
  • Makeup

Cbd Infused Cosmetics Market Target Group Outlook

  • Women
  • Men
  • Unisex

Cbd Infused Cosmetics Market Sales Channel Outlook

  • Online Retailers
  • Brick-and-mortar Stores
  • Spas and Salons

Cbd Infused Cosmetics Market Cannabinoid Source Outlook

  • Full-spectrum CBD
  • Broad-spectrum CBD
  • CBD Isolate

Report Scope

MARKET SIZE 202433.19(USD Billion)
MARKET SIZE 202541.17(USD Billion)
MARKET SIZE 2035355.63(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)24.06% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer demand for natural ingredients drives innovation in the CBD Infused Cosmetics Market.
Key Market DynamicsRising consumer demand for natural ingredients drives innovation and competition in the CBD infused cosmetics sector.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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What is the current valuation of the CBD Infused Cosmetics Market?

The market valuation reached 33.19 USD Billion in 2024.

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