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CBD Infused Edible Market

ID: MRFR/FnB/36158-HCR
100 Pages
Harshita Gorade
October 2025

CBD Infused Edible Market Research Report: By Type (Gummies, Chocolates, Beverages, Baked Goods, Snacks), By Distribution Channel (Online Retail, Supermarkets, Health Food Stores, Convenience Stores), By End Use (Adult Consumers, Health-Conscious Consumers, Athletes, Medical Patients) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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CBD Infused Edible Market Summary

As per MRFR analysis, the CBD Infused Edible Market was estimated at 6.409 USD Billion in 2024. The CBD Infused Edible industry is projected to grow from 7.718 USD Billion in 2025 to 49.49 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 20.42 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The CBD Infused Edible Market is experiencing robust growth driven by health trends and innovative product offerings.

  • The North American market remains the largest, fueled by a strong health and wellness focus among consumers.
  • In the Asia-Pacific region, the market is rapidly expanding, with a notable rise in demand for CBD-infused chocolates.
  • Gummies dominate the market as the largest segment, while chocolates are emerging as the fastest-growing category.
  • Regulatory developments and consumer demand for natural products are key drivers propelling market growth.

Market Size & Forecast

2024 Market Size 6.409 (USD Billion)
2035 Market Size 49.49 (USD Billion)
CAGR (2025 - 2035) 20.42%

Major Players

Charlotte's Web (US), Green Roads (US), CBDistillery (US), Medterra (US), Joy Organics (US), Kiva Confections (US), Wana Brands (US), Plus Products (US)

CBD Infused Edible Market Trends

The CBD Infused Edible Market is currently experiencing a notable evolution, driven by increasing consumer interest in natural wellness products. This market encompasses a diverse range of edible items, including gummies, chocolates, beverages, and baked goods, all infused with cannabidiol. As awareness of the potential benefits of CBD continues to grow, consumers are gravitating towards these products for their perceived therapeutic effects. The market landscape is characterized by a blend of traditional food manufacturing techniques and innovative approaches to infusing CBD, which may enhance the overall consumer experience. Furthermore, regulatory frameworks are gradually adapting to accommodate the burgeoning demand, which could lead to more standardized products and increased consumer confidence. In addition to the rising popularity of CBD edibles, there appears to be a shift towards premium offerings within the CBD Infused Edible Market. Consumers are increasingly seeking high-quality ingredients and transparent sourcing practices, which suggests a growing preference for artisanal and organic products. This trend may reflect a broader societal movement towards health-conscious consumption. As brands strive to differentiate themselves, they are likely to invest in unique flavor profiles and creative formulations, potentially expanding the market's appeal. Overall, the CBD Infused Edible Market is poised for continued growth, driven by evolving consumer preferences and a dynamic regulatory environment.

Health and Wellness Focus

The CBD Infused Edible Market is increasingly aligned with the health and wellness movement. Consumers are actively seeking products that promote relaxation, stress relief, and overall well-being. This trend indicates a shift towards incorporating CBD into daily routines, as individuals look for natural alternatives to traditional remedies.

Sustainability and Ethical Sourcing

There is a growing emphasis on sustainability within the CBD Infused Edible Market. Brands are prioritizing eco-friendly practices and ethical sourcing of ingredients. This trend reflects a consumer desire for transparency and responsibility, as individuals become more conscious of the environmental impact of their purchases.

Diverse Flavor Innovations

The market is witnessing a surge in flavor innovations, as manufacturers experiment with unique combinations and culinary techniques. This trend suggests that consumers are not only interested in the benefits of CBD but also in enjoyable and diverse taste experiences. As a result, the CBD Infused Edible Market is becoming more dynamic and appealing.

CBD Infused Edible Market Drivers

E-commerce Growth

The rapid expansion of e-commerce platforms is transforming the CBD Infused Edible Market. With more consumers turning to online shopping for convenience and variety, e-commerce has become a vital channel for CBD product distribution. Data indicates that a significant portion of CBD sales now occurs through online platforms, allowing consumers to access a wider range of products than what is typically available in brick-and-mortar stores. This shift not only enhances consumer accessibility but also enables brands to reach a global audience without the constraints of physical retail locations. As e-commerce continues to grow, it is expected to play an increasingly important role in the CBD Infused Edible Market, potentially driving sales and market expansion.

Regulatory Developments

The evolving regulatory landscape surrounding the CBD Infused Edible Market plays a pivotal role in shaping its growth trajectory. As governments increasingly recognize the potential benefits of CBD, regulations are becoming more favorable. For instance, in several regions, legislation has been enacted to allow the sale of CBD-infused products, which has led to a surge in market participation. This regulatory clarity not only encourages new entrants but also instills consumer confidence, thereby expanding the customer base. The CBD Infused Edible Market is projected to experience substantial growth as more jurisdictions implement supportive regulations, potentially leading to a market valuation exceeding several billion dollars in the coming years.

Innovative Product Development

Innovation within the CBD Infused Edible Market is a critical driver of growth. Companies are increasingly investing in research and development to create unique and appealing products that stand out in a crowded marketplace. This includes the introduction of novel flavors, textures, and formulations that enhance the consumer experience. For example, the emergence of CBD-infused beverages and gourmet edibles has attracted a broader audience, including those who may not have previously considered CBD products. Market data suggests that innovative product offerings can significantly boost sales and brand loyalty, as consumers are drawn to new experiences. As competition intensifies, the emphasis on product innovation is expected to remain a key factor in the CBD Infused Edible Market.

Increased Awareness and Education

The rise in awareness and education regarding the benefits of CBD is a significant driver for the CBD Infused Edible Market. As consumers become more informed about the potential therapeutic effects of CBD, including its anti-inflammatory and anxiety-reducing properties, interest in CBD-infused edibles continues to grow. Educational initiatives, including workshops and online resources, are helping to demystify CBD and its uses, thereby fostering a more knowledgeable consumer base. This increased awareness is likely to translate into higher demand for CBD-infused products, as consumers seek to incorporate these items into their wellness routines. The ongoing efforts to educate the public about CBD's benefits could lead to a substantial increase in market penetration for the CBD Infused Edible Market.

Consumer Demand for Natural Products

There is a marked increase in consumer preference for natural and organic products, which significantly influences the CBD Infused Edible Market. As health-conscious consumers seek alternatives to synthetic ingredients, CBD-infused edibles are perceived as a more wholesome option. This trend is supported by data indicating that a considerable percentage of consumers are willing to pay a premium for products that are labeled as natural or organic. Consequently, manufacturers are responding by developing a diverse range of CBD-infused edibles that cater to this demand, including gummies, chocolates, and beverages. The growing inclination towards natural products is likely to propel the CBD Infused Edible Market, potentially leading to a market expansion that aligns with consumer values.

Market Segment Insights

By Type: Gummies (Largest) vs. Chocolates (Fastest-Growing)

In the CBD Infused Edible Market, gummies hold the largest market share due to their popularity and ease of consumption. They are favored for their variety of flavors and convenient dosing, appealing to both new and experienced consumers. Chocolates, on the other hand, are emerging as the fastest-growing segment, gaining traction among consumers seeking indulgent and effective ways to enjoy CBD. Their rising popularity is attributed to innovative formats and premium product offerings. Growth trends indicate that consumers increasingly favor CBD edibles for their discreet usage and enjoyable flavor profiles. The demand for gummies is driven by their established presence in the market, while chocolates attract consumers looking for luxury and enhanced experiences. Both segments benefit from a growing awareness of CBD's potential health benefits, significantly influencing consumer preferences in the CBD Infused Edible Market.

Gummies (Dominant) vs. Chocolates (Emerging)

Gummies represent the dominant segment in the CBD Infused Edible Market, characterized by their vibrant colors, diverse flavors, and appealing shapes, which cater to a wide demographic. Their ease of dosing and portability make them an ideal choice for consumers looking for a convenient method to incorporate CBD into their daily routine. Conversely, chocolates are positioned as an emerging segment, attracting consumers with unique offerings that combine quality ingredients and wellness benefits. Chocolates are increasingly seen as a luxurious indulgence that still delivers the therapeutic effects of CBD, enhancing the overall consumer experience and contributing to their rapid growth in the market.

By Distribution Channel: Online Retail (Largest) vs. Supermarkets (Fastest-Growing)

The distribution landscape for CBD infused edibles is diverse, with online retail accounting for the largest portion of market share. Consumers are increasingly turning to e-commerce platforms due to the convenience, variety, and discretion offered. In contrast, supermarkets have also witnessed a significant rise in their share of the market, appealing to mainstream consumers who value accessibility. Health food stores and convenience stores, while present, show lower shares comparatively, indicating a potential area for growth as consumer awareness expands. Growth trends in this sector indicate a robust increase in online retail, driven by shifting consumer behaviors towards purchasing health products online, especially post-pandemic. Supermarkets are experiencing rapid growth as they adapt their product offerings to meet the demand for CBD-infused edibles, thereby attracting a broader customer base. These trends suggest that both online platforms and traditional retail outlets are crucial for capturing market share, making them both vital channels in the expanding CBD edibles market.

Online Retail (Dominant) vs. Health Food Stores (Emerging)

Online retail is currently the dominant distribution channel for CBD infused edibles, leveraging the growing trend of e-commerce and consumer preference for purchasing health-related products online. This channel benefits from the ability to offer a vast selection, convenience, and the discretion that many consumers seek. In contrast, health food stores represent an emerging segment, gradually gaining popularity as more consumers seek organic and natural products. These stores often appeal to health-conscious shoppers who may prefer to purchase CBD products in person, allowing for interaction and advice from knowledgeable staff. As educational efforts and consumer awareness grow, health food stores are positioned to expand their market presence, catering to a more niche but dedicated consumer group.

By End Use: Health-Conscious Consumers (Largest) vs. Medical Patients (Fastest-Growing)

In the CBD infused edible market, the segment is primarily dominated by health-conscious consumers, who prioritize wellness benefits and incorporate CBD products into their daily routines. This demographic represents a significant share of the market, reflecting a growing trend where consumers seek natural alternatives to maintain their health. Medical patients also form a crucial part of this segment, utilizing CBD edibles as part of their treatment plans. They are driven by the therapeutic potential of CBD, which adds to the overall diversity of consumers in the market.

Health-Conscious Consumers: Dominant vs. Medical Patients: Emerging

Health-conscious consumers traditionally represent the dominant segment within the CBD infused edible market, characterized by their proactive approach to wellness and preference for products that align with their health goals. They seek CBD edibles that are organic, non-GMO, and free from additives. This segment is motivated by a desire for natural remedies to support overall health. Conversely, medical patients are emerging as a significant segment, largely encouraged by the increasing acceptance of CBD for therapeutic uses. This demographic is often comprised of individuals seeking relief from chronic pain, anxiety, and other medical conditions, leading to a heightened interest in CBD edibles as an alternative treatment option.

Get more detailed insights about CBD Infused Edible Market

Regional Insights

North America : Market Leader in CBD Edibles

North America is the largest market for CBD infused edibles, accounting for approximately 70% of the global market share. The region's growth is driven by increasing consumer awareness, favorable regulations, and a growing trend towards natural and organic products. The legalization of hemp-derived CBD in the U.S. has significantly boosted market demand, with states like California and Colorado leading the charge. The competitive landscape is robust, featuring key players such as Charlotte's Web, Green Roads, and CBDistillery. These companies are innovating with diverse product offerings, including gummies, chocolates, and beverages. The U.S. market is characterized by a mix of established brands and emerging startups, all vying for consumer attention in a rapidly evolving sector.

Europe : Emerging Market for CBD Edibles

Europe is rapidly emerging as a significant player in the CBD infused edibles market, holding approximately 20% of the global share. The region's growth is fueled by increasing legalization of CBD products, rising health consciousness, and a shift towards plant-based diets. Countries like Germany and the UK are at the forefront, with regulatory frameworks evolving to support market expansion. Leading countries in Europe include Germany, the UK, and Switzerland, where consumer demand for CBD edibles is surging. The competitive landscape features both local and international brands, with companies like Love Hemp and CBDfx gaining traction. The market is expected to grow as more consumers seek natural alternatives for wellness, supported by favorable regulations and increasing product availability.

Asia-Pacific : Growing Interest in CBD Edibles

The Asia-Pacific region is witnessing a growing interest in CBD infused edibles, driven by increasing consumer awareness and changing regulations. Countries like Australia and New Zealand are leading the way, with a market share of approximately 5%. The region's growth is supported by rising health trends and a shift towards natural products, although regulatory hurdles remain a challenge. Australia is the primary market, with a burgeoning industry that includes local brands and international players. The competitive landscape is evolving, with companies exploring innovative product formats to cater to diverse consumer preferences. As regulations continue to adapt, the potential for growth in this region is significant, attracting both investment and consumer interest.

Middle East and Africa : Emerging Market Dynamics

The Middle East and Africa region is in the early stages of developing its CBD infused edibles market, currently holding about 5% of the global share. The growth is primarily driven by increasing interest in wellness products and gradual regulatory changes in countries like South Africa and Israel. The market is expected to expand as consumer awareness rises and regulations become more favorable. South Africa is leading the market, with a growing number of local brands entering the space. The competitive landscape is still developing, with opportunities for both local and international players. As the region embraces CBD products, the potential for growth is significant, particularly in urban areas where health trends are gaining traction.

CBD Infused Edible Market Regional Image

Key Players and Competitive Insights

The CBD Infused Edible Market has rapidly expanded in recent years, driven by a growing consumer awareness of the potential health benefits associated with cannabidiol (CBD) and an increasing acceptance of hemp-derived products. As the market expands, competition intensifies, with multiple players striving to establish themselves in this lucrative industry. Companies are employing various strategies to differentiate themselves, including product innovation, extensive marketing efforts, and investments in quality assurance. With regulatory frameworks evolving and consumer preferences continually shifting, market participants are tasked with maintaining agility and responsiveness to capture market share effectively.

The competitive landscape is characterized by a mix of established brands and emerging start-ups, all vying for a stake in this dynamic and growing market.Medterra has carved out a significant niche within the CBD Infused Edible Market, focusing on high-quality products that reflect its commitment to transparency and consumer trust. The company offers a diverse range of CBD-infused edibles, including gummies and capsules, showcasing its ability to cater to different consumer preferences. Medterra emphasizes its use of organically grown hemp, rigorous testing protocols, and adherence to industry standards, which bolster its reputation among consumers seeking reliable CBD products.

With a strong online presence and a dedicated customer base, Medterra has successfully positioned itself as a leading player in the CBD edible segment, leveraging strategic partnerships and effective marketing to enhance brand visibility and foster consumer loyalty.Joy Organics stands out in the CBD Infused Edible Market for its commitment to creating premium quality products backed by extensive research and development. The company emphasizes the importance of transparency, providing consumers with easy access to lab results and product information, which enhances customer confidence in its brand.

Joy Organics specializes in a variety of CBD-infused edibles, including gummies and drinks that cater to health-conscious consumers looking for effective wellness solutions. By focusing on broad-spectrum formulations and eliminating THC, the company addresses the concerns of many potential customers, thereby broadening its market appeal. Joy Organics has also strategically harnessed social media and digital marketing to engage with its audience, promoting its brand values and expanding its reach in the competitive landscape of CBD edibles.

Key Companies in the CBD Infused Edible Market market include

Industry Developments

  • Q2 2024: Charlotte’s Web Launches New CBD-Infused Gummies Targeting Sleep and Stress Charlotte’s Web Holdings, Inc. announced the launch of a new line of CBD-infused gummies formulated for sleep and stress relief, expanding its product portfolio in the functional edibles segment.
  • Q2 2024: Kiva Confections Expands National Footprint with Launch of CBD-Only Edibles in New States Kiva Confections, a leading edibles brand, announced the rollout of its CBD-only edible products in several new U.S. states, following recent regulatory approvals for hemp-derived CBD edibles.
  • Q3 2024: Green Roads Partners with Major Retailer to Distribute CBD Edibles Nationwide Green Roads entered a distribution partnership with a major U.S. pharmacy chain to offer its CBD-infused gummies and chocolates in over 2,000 retail locations nationwide.
  • Q3 2024: Canopy Growth Sells U.S. CBD Edibles Business to Focus on Core Cannabis Operations Canopy Growth Corporation announced the sale of its U.S.-based CBD edibles division to a private equity group, citing a strategic shift to focus on its core cannabis business.
  • Q4 2024: FDA Issues Warning Letters to CBD Edible Manufacturers Over Unapproved Health Claims The U.S. Food and Drug Administration sent warning letters to several CBD edible manufacturers for making unapproved health claims on their products, signaling increased regulatory scrutiny.
  • Q4 2024: Love Hemp Secures $10 Million Funding Round to Expand CBD Edibles Production UK-based Love Hemp raised $10 million in a new funding round to scale up its CBD-infused edible manufacturing capacity and accelerate product development.
  • Q1 2025: Charlotte’s Web Receives Novel Foods Approval for CBD Gummies in the UK Charlotte’s Web Holdings, Inc. announced it received UK Food Standards Agency approval for its CBD-infused gummies, allowing legal sale and distribution in the UK market.
  • Q1 2025: Wana Brands Opens New Manufacturing Facility for CBD Edibles in Colorado Wana Brands inaugurated a new state-of-the-art facility in Colorado dedicated to the production of CBD-infused gummies and other edibles, increasing its output capacity.
  • Q2 2025: Martha Stewart CBD Launches Vegan CBD-Infused Baked Goods Line Martha Stewart CBD, in partnership with Canopy Growth, launched a new line of vegan CBD-infused baked goods, expanding its presence in the functional food segment.
  • Q2 2025: CV Sciences Appoints New CEO to Drive Growth in CBD Edibles Market CV Sciences, Inc. announced the appointment of a new Chief Executive Officer with a mandate to accelerate growth and innovation in the CBD-infused edibles sector.
  • Q3 2025: Kiva Confections Signs Exclusive Distribution Agreement for CBD Edibles in Japan Kiva Confections entered an exclusive distribution agreement with a Japanese wellness company to introduce its CBD-infused edibles to the Japanese market.
  • Q3 2025: Aurora Cannabis Acquires U.S. CBD Edibles Startup for $45 Million Aurora Cannabis announced the acquisition of a U.S.-based CBD edibles startup for $45 million, aiming to strengthen its position in the North American CBD-infused food market.

Future Outlook

CBD Infused Edible Market Future Outlook

The CBD Infused Edible Market is projected to grow at a 20.42% CAGR from 2024 to 2035, driven by increasing consumer demand, regulatory advancements, and product innovation.

New opportunities lie in:

  • Development of personalized CBD edible subscription services
  • Expansion into international markets with localized flavors
  • Collaboration with health and wellness brands for co-branded products

By 2035, the market is expected to be robust, characterized by diverse offerings and widespread consumer acceptance.

Market Segmentation

CBD Infused Edible Market Type Outlook

  • Gummies
  • Chocolates
  • Beverages
  • Baked Goods
  • Snacks

CBD Infused Edible Market End Use Outlook

  • Adult Consumers
  • Health-Conscious Consumers
  • Athletes
  • Medical Patients

CBD Infused Edible Market Distribution Channel Outlook

  • Online Retail
  • Supermarkets
  • Health Food Stores
  • Convenience Stores

Report Scope

MARKET SIZE 20246.409(USD Billion)
MARKET SIZE 20257.718(USD Billion)
MARKET SIZE 203549.49(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)20.42% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesEmerging consumer preferences for health-conscious, CBD-infused edibles create substantial market growth opportunities.
Key Market DynamicsEvolving consumer preferences drive innovation and competition in the CBD infused edible market, influencing product development and marketing strategies.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the CBD Infused Edible Market?

The CBD Infused Edible Market was valued at 6.409 USD Billion in 2024.

What is the projected market size for the CBD Infused Edible Market by 2035?

The market is projected to reach 49.49 USD Billion by 2035.

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