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    China Immersive Technology In Manufacturing Market

    ID: MRFR/ICT/60430-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    China Immersive Technology in Manufacturing Market Research Report By Component (Hardware, Head-Mounted Display (HMD), Gesture Tracking Devices (GTD), Projectors & Display Walls (PDW), Software/Platform, Services, Professional and Managed), By Technology (Mixed Reality (MR), Virtual Reality (VR), Augmented Reality (AR), 360 Film) and By Application (Training & Learning, Emergency Services, Product Development, Sales & Marketing)- Forecast to 2035

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    China Immersive Technology In Manufacturing Market Summary

    The China Immersive Technology in Manufacturing market is projected to grow significantly from 149.1 USD Million in 2024 to 487 USD Million by 2035.

    Key Market Trends & Highlights

    China Immersive Technology in Manufacturing Key Trends and Highlights

    • The market is expected to expand at a CAGR of 11.36% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 487 USD Million, indicating robust growth.
    • In 2024, the market is valued at 149.1 USD Million, reflecting the current investment landscape.
    • Growing adoption of immersive technology due to increasing demand for enhanced manufacturing processes is a major market driver.

    Market Size & Forecast

    2024 Market Size 149.1 (USD Million)
    2035 Market Size 487 (USD Million)
    CAGR (2025-2035) 11.36%

    Major Players

    NVIDIA, Siemens, Unity Technologies, Autodesk, SenseTime, Epic Games, Bosch, Magic Leap, Xiaomi, Alibaba, Microsoft

    China Immersive Technology In Manufacturing Market Trends

    Several major market drivers are driving the significant development of the immersive technology in manufacturing market in China. The government's dedication to investment in research and development and the enhancement of technological capabilities is a critical factor. "Made in China 2025" and other initiatives underscore the significance of advanced manufacturing and emphasize the incorporation of immersive technologies, including augmented reality (AR) and virtual reality (VR), to enhance productivity and efficiency. These technologies are being increasingly adopted due to the necessity for more engaging employee training programs and improved product design processes.

    In particular, companies are seeking to optimize their operations and reduce costs, which presents an opportunity for exploration in this market. Manufacturers have the opportunity to capitalize on immersive experiences to enhance their simulation and prototyping with the increasing interest in automation and digital twin technologies. Furthermore, businesses that emphasise remote collaboration and maintenance solutions through the use of VR and AR have the potential to improve service delivery and bridge geographical gaps. 

    Recent trends indicate a transition to user-centered design in immersive tools, which has resulted in a more user-friendly and accessible experience for workers of all skill levels. The increase in the incorporation of immersive technologies into daily operations is being driven by the proliferation of smart factories in China, which is indicating an increasing acceptance of these technologies within traditional manufacturing sectors. 

    Additionally, firms are emphasizing sustainability and investigating immersive technologies to reduce energy consumption and waste in manufacturing processes as the Chinese market continues to develop at a rapid pace. The comprehensive approach to the implementation of immersive technology in China's manufacturing sector is indicative of a distinct trend toward modernization and a forward-thinking mindset.

    Market Segment Insights

    China Immersive Technology in Manufacturing Market Segment Insights

    China Immersive Technology in Manufacturing Market Segment Insights

    Immersive Technology in Manufacturing Market Component Insights

    Immersive Technology in Manufacturing Market Component Insights

    The China Immersive Technology in Manufacturing Market has gained significant traction, driven by the increasing adoption of advanced technologies across various industries. Within the Component segment, Hardware plays a crucial role, as it forms the backbone of immersive experiences, supporting the implementation of cutting-edge solutions. The proliferation of Head-Mounted Displays (HMD) has transformed how users interact with virtual environments, providing immersive experiences that enhance training and operational efficiencies. 

    Gesture Tracking Devices (GTD) are also gaining popularity, enabling more intuitive user interactions and allowing manufacturers to streamline workflows and improve productivity by minimizing the need for physical touchpoints. Projectors and Display Walls (PDW) are pivotal in delivering large-scale visual content, making them essential for collaborative work settings and presentations in factories, thus promoting collaborative efforts among teams.

    Moreover, Software and Platforms that facilitate immersive technology applications are essential in integrating these hardware components seamlessly into existing manufacturing processes. This segment thrives by offering sophisticated management and data analysis tools that enable manufacturers to harness the power of real-time data for improved decision-making. In parallel, the Services aspect, including Professional and Managed services, contributes significantly by providing necessary support for deployment, training, and maintenance, ensuring systems operate optimally. 

    This support is critical as companies invest in immersive technology, allowing them to maximize return on investment and benefit fully from these innovations. Overall, the Component segment of the China Immersive Technology in Manufacturing Market is characterized by dynamic growth, with various components working in concert to enhance the manufacturing landscape through enriched user experiences and improved operational efficiencies. 

    Immersive Technology in Manufacturing Market Technology Insights

    Immersive Technology in Manufacturing Market Technology Insights

    The Technology segment within the China Immersive Technology in Manufacturing Market has been experiencing significant growth, driven by the adoption of advanced tools aimed at improving operational efficiencies. In particular, Mixed Reality (MR) is emerging as a crucial technology, enabling seamless integration of digital and physical environments, which is vital for training and real-time collaboration in manufacturing settings. Virtual Reality (VR) is also gaining traction, providing immersive training simulations that help in skill development while minimizing risks associated with on-site training.

    Meanwhile, Augmented Reality (AR) is enhancing maintenance and assembly processes by overlaying digital information onto physical objects, leading to improved accuracy and reduced downtime. Additionally, the use of 360 Film is being recognized for its potential in both marketing and training applications within manufacturing, effectively showcasing processes and products in an engaging format. Overall, the demand for innovative solutions in manufacturing is on the rise, further supporting the expansion of these technologies in China’s industrial landscape, the market growth highlighting the increasing significance of immersive technology systems.

    Immersive Technology in Manufacturing Market Application Insights

    Immersive Technology in Manufacturing Market Application Insights

    The Application segment of the China Immersive Technology in Manufacturing Market is witnessing notable growth, anchored by diverse uses like Training and Learning, Emergency Services, Product Development, and Sales and Marketing. Immersive training solutions are gaining traction as manufacturers seek effective ways to onboard employees and enhance skills while cutting costs. Emergency services benefit from immersive technologies by simulating real-life scenarios, fostering quick decision-making in risk management. 

    In Product Development, immersive tools facilitate visualization and prototyping, enabling teams to innovate effectively while reducing time to market.Sales and Marketing applications also leverage immersive technology, allowing clients to experience products virtually, significantly enhancing customer engagement and decision-making processes. This increased adoption within various applications is driven by the ongoing digital transformation in China’s manufacturing industry, supported by government initiatives aimed at modernizing and increasing operational efficiencies. As innovative tools become essential for competitive advantage, the segmentation within this market is expected to evolve, providing significant opportunities for growth and efficiency in operational practices.

    Get more detailed insights about China Immersive Technology In Manufacturing Market Research Report- Forecast to 2035

    Key Players and Competitive Insights

    The China Immersive Technology in Manufacturing Market has witnessed significant advancements in recent years, fueled by the growing demand for innovative solutions that enhance operational efficiency, training, and design processes. Immersive technologies, including virtual reality, augmented reality, and mixed reality, are increasingly being integrated into manufacturing environments, leading to improved collaboration, safety, and productivity among workers. The competitive landscape in this market is characterized by rapid technological advancements, strategic partnerships, and a focus on developing customized solutions tailored to the unique needs of the Chinese manufacturing sector. 

    Companies are continually exploring new ways to harness immersive technologies to streamline processes and gain competitive advantages, making this an exciting space for ongoing developments.NVIDIA has established a strong presence in the China Immersive Technology in Manufacturing Market by leveraging its robust graphics processing units and advanced AI capabilities. The company focuses on providing high-performance computing solutions that enable manufacturers to implement immersive technologies effectively. NVIDIA's strengths lie in its cutting-edge hardware and software offerings, which facilitate real-time simulations and visualizations critical for advanced manufacturing processes.

    Its commitment to research and development has positioned it as a leader in enabling immersive experiences that enhance design and production workflows. 

    The company's strategic collaborations with local technology firms and educational institutions further enhance its capabilities, enabling it to tailor its solutions to the specific requirements of the Chinese market.Siemens has a notable footprint in the China Immersive Technology in Manufacturing Market, recognized for its comprehensive portfolio of products and services addressing digital manufacturing challenges. The company integrates immersive technologies into its Digital Enterprise Suite, providing innovative solutions that support simulation, training, and design applications. 

    Siemens excels in offering tools that enhance worker training through virtual environments, helping organizations reduce onboarding time and improve safety. With its focus on sustainability and efficiency, Siemens has actively pursued mergers and acquisitions to expand its technological prowess, reinforcing its position in the market. The company's presence in China is further strengthened through local partnerships and a commitment to innovation, positioning it as a key player in the growing landscape of immersive technology applications within the country's manufacturing sector.

    Key Companies in the China Immersive Technology In Manufacturing Market market include

    Industry Developments

    In June 2024, manufacturers including Foxconn Industrial Internet, Innodisk, Pegatron, and Wistron utilized NVIDIA Omniverse, Metropolis, and Isaac to construct virtual replicas of their factories. This process involved the optimization of layouts, the simulation of operations, and the deployment of automated inspection systems. The operational efficiency was substantially enhanced by the adoption of digital twins that were driven by AI. Siemens and NVIDIA enhanced their partnership in March 2024 by integrating Omniverse Cloud APIs with Siemens' Xcelerator platform. 

    Their solution, which consists of Sony's 4K OLED head-mounted display and NX Immersive Designer, facilitates mixed reality engineering design and collaboration for product and factory planning in China and beyond. Siemens introduced its NX Immersive Designer and NX Immersive Collaborator VR tools at CES 2025. These tools were developed in collaboration with Sony's VR hardware to facilitate immersive concept evaluation and factory layout planning in manufacturing.

    Market Segmentation

    Immersive Technology in Manufacturing Market Component Outlook

    • Hardware
    • Head-Mounted Display (HMD)
    • Gesture Tracking Devices (GTD)
    • Projectors & Display Walls (PDW)
    • Software/Platform
    • Services
    • Professional and Managed

    Immersive Technology in Manufacturing Market Technology Outlook

    • Mixed Reality (MR)
    • Virtual Reality (VR)
    • Augmented Reality (AR)
    • 360 Film

    Immersive Technology in Manufacturing Market Application Outlook

    • Training & Learning
    • Emergency Services
    • Product Development
    • Sales & Marketing

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 129.05(USD Million)
    MARKET SIZE 2024 149.08(USD Million)
    MARKET SIZE 2035 487.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.362% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED NVIDIA, Siemens, Unity Technologies, Autodesk, SenseTime, Epic Games, Bosch, Huawei, Magic Leap, Xiaomi, Alibaba, Microsoft, Tencent, Baidu, JD.com
    SEGMENTS COVERED Component, Technology, Application
    KEY MARKET OPPORTUNITIES Enhanced worker training programs, Efficient remote collaboration tools, Customized product design solutions, Improved quality control processes, Data visualization for decision-making
    KEY MARKET DYNAMICS Technological advancements, Rising demand for automation, Increased investment in R&D, Enhanced workforce training, Growing adoption of AR/VR
    COUNTRIES COVERED China

    FAQs

    What is the expected market size of the China Immersive Technology in Manufacturing Market in 2024?

    The market is expected to be valued at 149.08 million USD in 2024.

    What is the projected market size of the China Immersive Technology in Manufacturing Market by 2035?

    By 2035, the market is expected to reach a valuation of 487.0 million USD.

    What is the expected CAGR for the China Immersive Technology in Manufacturing Market from 2025 to 2035?

    The expected CAGR for the market during this period is 11.362%.

    Which component in the China Immersive Technology in Manufacturing Market has the highest value in 2024?

    The Head-Mounted Display (HMD) component is valued at 40.0 million USD in 2024.

    What are the expected market values for Gesture Tracking Devices (GTD) in 2024 and 2035?

    GTD is anticipated to have a market value of 30.0 million USD in 2024 and 95.0 million USD in 2035.

    Who are the major players in the China Immersive Technology in Manufacturing Market?

    Key players include NVIDIA, Siemens, Unity Technologies, Autodesk, and SenseTime among others.

    What will be the projected value of Software/Platform in the market by 2035?

    The Software/Platform component is expected to reach a value of 106.0 million USD by 2035.

    What is the market value for Projectors & Display Walls (PDW) in 2024?

    The market value for Projectors & Display Walls (PDW) is anticipated to be 24.08 million USD in 2024.

    How much is the Hardware segment expected to grow from 2024 to 2035?

    The Hardware segment is projected to grow from 25.0 million USD in 2024 to 78.0 million USD in 2035.

    What growth opportunities exist in the China Immersive Technology in Manufacturing Market?

    The market presents numerous opportunities due to advancements in technology and increasing adoption in manufacturing processes.

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