2023 saw the London-based startup Pronounced win-win, WNWN intends to move beyond a direct-to-consumer model of operation by entering the retail space, initially in the UK and subsequently throughout Europe. The cocoa-free chocolate substitute business WNWN is getting ready to join the EU and UK retail markets after securing a $5.6 million investment. The choice was made after a $5.6 million (€5.2 million) fundraising round that was spearheaded by VC PeakBridge and included participation from FoodLabs, Investbridge, Mustard Seed Maze, PINC, AgriTech, and HackCapital.
According to Neill Barston, ingredients specialist AAK made a significant industry advancement in 2023 when they developed a premium cocoa butter replacement (CBS) compound that allegedly allows for previously unheard-of quantities of cocoa in chocolate compounds to give a better flavour for finished products. The company, which has its headquarters in Sweden, has developed a variety of plant-based products for the confectionery industry and operates in global markets for bakeries and other food industries.
Cocoa Butter Alternatives Market Highlights:
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