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Connected Gym Equipment Market

ID: MRFR/CG/10121-HCR
128 Pages
Pradeep Nandi
October 2025

Connected Gym Equipment Market Research Report Information By Equipment Type (Cardiovascular Training Equipment, Strength Training Equipment, and Others), By Connectivity Type (Bluetooth, Wi-Fi, Ethernet, RFID/NFC, and Others), By Distribution Channel (Online and Offline), By End User (Residential, Gyms and Health Clubs, and Commercial), and By Region (North America, Europe, Asia-Pacific, and Rest of The World) – Market Forecast Till 2035

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Connected Gym Equipment Market Summary

As per MRFR analysis, the Connected Gym Equipment Market Size was estimated at 1.1 USD Billion in 2024. The Connected Gym Equipment industry is projected to grow from 1.455 USD Billion in 2025 to 23.91 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 32.3 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Connected Gym Equipment Market is experiencing robust growth driven by technological advancements and evolving consumer preferences.

  • The integration of Artificial Intelligence is transforming user experiences in connected gym equipment.
  • North America remains the largest market, while the Asia-Pacific region is emerging as the fastest-growing area for connected fitness solutions.
  • Cardiovascular training equipment dominates the market, whereas strength training equipment is witnessing the fastest growth.
  • Technological advancements in fitness equipment and growing health consciousness are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 1.1 (USD Billion)
2035 Market Size 23.91 (USD Billion)
CAGR (2025 - 2035) 32.3%

Major Players

Peloton (US), NordicTrack (US), Technogym (IT), Life Fitness (US), Echelon (US), Bowflex (US), ProForm (US), MYXfitness (US)

Connected Gym Equipment Market Trends

The Connected Gym Equipment Market is currently experiencing a notable transformation, driven by advancements in technology and a growing emphasis on personalized fitness experiences. As consumers increasingly seek innovative solutions to enhance their workout routines, manufacturers are responding by integrating smart features into gym equipment. This trend not only caters to the demand for convenience but also aligns with the broader shift towards health and wellness. The rise of digital platforms and applications further complements this evolution, allowing users to track their progress and engage with virtual communities. Moreover, the market appears to be influenced by a heightened awareness of fitness and well-being, prompting individuals to invest in connected devices that offer real-time feedback and tailored workout plans. This inclination towards data-driven fitness solutions suggests a potential for sustained growth in the sector. As the Connected Gym Equipment Market continues to evolve, it may witness further innovations that enhance user engagement and satisfaction, ultimately reshaping the landscape of personal fitness.

Integration of Artificial Intelligence

The incorporation of artificial intelligence into connected gym equipment is becoming increasingly prevalent. This technology enables machines to analyze user performance and provide personalized recommendations, thereby enhancing the overall workout experience. Users may benefit from tailored training regimens that adapt in real-time, promoting more effective exercise routines.

Rise of Virtual Fitness Communities

Connected gym equipment is fostering the emergence of virtual fitness communities, where users can interact, share progress, and motivate one another. This trend reflects a shift towards social engagement in fitness, as individuals seek support and camaraderie through digital platforms, enhancing their commitment to health goals.

Focus on Sustainability

Sustainability is gaining traction within the Connected Gym Equipment Market, as manufacturers increasingly prioritize eco-friendly materials and energy-efficient designs. This trend indicates a growing consumer preference for products that align with environmental values, potentially influencing purchasing decisions and brand loyalty.

Connected Gym Equipment Market Drivers

Rise of Remote Work Culture

The Connected Gym Equipment Market is witnessing a transformation due to the rise of remote work culture. As more individuals work from home, the need for convenient fitness solutions has become paramount. Data indicates that around 70% of remote workers are seeking ways to incorporate exercise into their daily routines, leading to increased sales of connected gym equipment. This shift presents a unique opportunity for manufacturers to target this demographic with tailored marketing strategies. The Connected Gym Equipment Market is likely to see sustained growth as companies innovate to meet the demands of a workforce that values health and fitness while balancing work responsibilities.

Growing Health Consciousness

The Connected Gym Equipment Market is benefiting from a growing awareness of health and fitness among consumers. As individuals prioritize their well-being, there is a notable shift towards home fitness solutions that offer convenience and flexibility. Recent statistics suggest that approximately 60% of consumers are now more inclined to invest in connected fitness equipment to maintain their health. This trend is likely to continue, as the demand for personalized fitness solutions increases. Consequently, the Connected Gym Equipment Market is poised for expansion, as manufacturers respond to this heightened interest by developing innovative products that cater to health-conscious consumers.

Expansion of E-commerce Platforms

The Connected Gym Equipment Market is benefiting from the rapid expansion of e-commerce platforms, which facilitate easier access to fitness products. With the rise of online shopping, consumers are increasingly turning to digital channels to purchase connected gym equipment. Recent data shows that e-commerce sales in the fitness sector have grown by approximately 40% in the last year. This trend suggests that consumers prefer the convenience of online shopping, which allows them to compare products and read reviews before making a purchase. As e-commerce continues to thrive, the Connected Gym Equipment Market is likely to see enhanced sales and market penetration.

Increased Investment in Fitness Technology

The Connected Gym Equipment Market is experiencing a notable increase in investment from both consumers and businesses. As fitness technology becomes more mainstream, venture capital and private equity firms are directing funds towards innovative startups and established companies in the sector. Recent reports indicate that investments in fitness technology have surged by over 30% in the past year. This influx of capital is likely to accelerate product development and enhance the competitive landscape within the Connected Gym Equipment Market. As a result, consumers can expect a wider array of advanced fitness solutions that cater to diverse needs and preferences.

Technological Advancements in Fitness Equipment

The Connected Gym Equipment Market is experiencing a surge in technological advancements, which enhances user experience and engagement. Innovations such as real-time performance tracking, personalized workout plans, and interactive interfaces are becoming standard features. According to recent data, the integration of advanced sensors and connectivity options has led to a 25% increase in user satisfaction. This trend indicates that consumers are increasingly drawn to equipment that offers smart capabilities, thereby driving demand in the Connected Gym Equipment Market. As technology continues to evolve, manufacturers are likely to invest in research and development to create more sophisticated products, further propelling market growth.

Market Segment Insights

By Type: Cardiovascular Training Equipment (Largest) vs. Strength Training Equipment (Fastest-Growing)

In the connected gym equipment market, the distribution of market share reveals that cardiovascular training equipment holds the largest segment, benefiting from the growing popularity of fitness tracking and interactive workout experiences. This segment has leveraged technological advancements to enhance user engagement, leading to its substantial market presence. Strength training equipment follows closely, emerging rapidly due to the increasing awareness of the importance of muscle strengthening and its integration into overall fitness regimens. Other categories, while smaller, contribute to the diversity of offerings in the market.

Cardiovascular Training Equipment: Dominant vs. Strength Training Equipment: Emerging

Cardiovascular training equipment dominates the connected gym equipment market owing to its appeal to a wide demographic, including casual learners and fitness enthusiasts. These devices are designed with advanced features like integrated coaching, performance tracking, and social connectivity, which enhances user motivation and retention. On the other hand, strength training equipment is emerging as a key player, driven by the trend towards personalized fitness. Innovations such as adaptable resistance systems and app connectivity allow users to customize their workouts more effectively. This shift not only promotes strength training as an essential fitness component but also fuels growth as consumers increasingly seek solutions that meet their individual goals.

By Connectivity Type: Bluetooth (Largest) vs. Wi-Fi (Fastest-Growing)

In the Connected Gym Equipment Market, the distribution of market share across different connectivity types reveals that Bluetooth has emerged as the largest segment, favored for its ease of use and compatibility with various devices. Following closely is Wi-Fi, which is gaining traction due to its capability to support multiple users and higher data throughput. Ethernet, RFID/NFC, and others, while present, hold smaller shares, catering to specific needs within the industry.

Bluetooth (Dominant) vs. Wi-Fi (Emerging)

Bluetooth connectivity stands as the dominant force in the Connected Gym Equipment Market, valued for its simplicity and widespread acceptance among users. It facilitates seamless connections between gym equipment and personal devices, enhancing user experience and data tracking. In contrast, Wi-Fi connectivity is emerging rapidly, offering advantages like remote access and advanced analytics, which are increasingly appealing to fitness facilities aiming for smart equipment integration. As gyms focus on digital ecosystems, the shift towards Wi-Fi is expected to grow, with its collaborative and extensive network capabilities potentially reshaping the connectivity landscape.

By Distribution Channel: Online (Largest) vs. Offline (Fastest-Growing)

In the Connected Gym Equipment Market, the distribution channel segment is primarily divided into online and offline channels. Online sales dominate the landscape, driven by the increasing trend of e-commerce and consumers’ preference for convenient shopping experiences. This shift has seen online channels capture significant market share, reflective of changing consumer behaviors and the growing penetration of digital platforms.

Online (Dominant) vs. Offline (Emerging)

Online distribution channels are characterized by their substantial influence on the Connected Gym Equipment Market. With advancements in technology, customers are increasingly turning to online platforms for purchasing gym equipment, appreciating the convenience and extensive variety offered. On the other hand, offline channels are experiencing rapid growth as consumers seek in-person experiences to test and understand the functionality of gym equipment before making purchase decisions. Despite being a smaller segment currently, offline distribution is emerging quickly, fueled by resurgence in physical retail and an enhanced customer focus on personal interactions and product demonstrations.

By End User: Gyms and Health Clubs (Largest) vs. Residential (Fastest-Growing)

In the Connected Gym Equipment Market, the end user segment is primarily dominated by gyms and health clubs, which hold a significant share of the market. This high percentage showcases the preferences of consumers who tend to seek community fitness environments and specialized support offered by fitness professionals. Meanwhile, the residential segment is increasingly capturing attention, showcasing a growing consumer interest in home-based solutions tailored for fitness enthusiasts seeking convenience and privacy.

Gyms and Health Clubs: (Dominant) vs. Residential (Emerging)

Gyms and health clubs represent the dominant end user category in the Connected Gym Equipment Market, benefiting from a strong membership base and trends towards social fitness. These facilities often invest in diverse connected gym equipment to enhance user experience and retention. On the other hand, the residential segment is becoming an emerging player as home fitness solutions gain popularity among consumers prioritizing convenience, flexibility, and personalized workout routines. The rise of digital fitness platforms further supports this trend, appealing to a broader audience who may prefer exercising from home.

Get more detailed insights about Connected Gym Equipment Market

Regional Insights

North America : Fitness Technology Leader

North America is the largest market for connected gym equipment, holding approximately 45% of the global share. The region's growth is driven by increasing health consciousness, technological advancements, and a surge in home fitness trends, particularly post-pandemic. Regulatory support for health initiatives further catalyzes market expansion, with various government programs promoting physical fitness and wellness. The United States leads the market, with significant contributions from Canada. Key players like Peloton, NordicTrack, and Life Fitness dominate the landscape, offering innovative products that integrate technology with fitness. The competitive environment is characterized by continuous product development and strategic partnerships, enhancing user engagement and experience.

Europe : Emerging Fitness Hub

Europe is witnessing a rapid increase in the connected gym equipment market, holding around 30% of the global share. The growth is fueled by rising health awareness, government initiatives promoting fitness, and a shift towards digital solutions in personal training. Countries like Germany and the UK are at the forefront, supported by regulations that encourage physical activity and wellness programs across communities. Germany and the UK are the leading markets, with a strong presence of companies like Technogym and Life Fitness. The competitive landscape is vibrant, with numerous startups and established brands innovating to meet consumer demands. The focus on sustainability and eco-friendly products is also shaping market dynamics, as consumers increasingly prefer brands that align with their values.

Asia-Pacific : Rapidly Growing Market

Asia-Pacific is emerging as a significant player in the connected gym equipment market, accounting for approximately 20% of the global share. The region's growth is driven by urbanization, increasing disposable incomes, and a growing trend towards fitness and wellness. Countries like China and India are witnessing a surge in demand for connected fitness solutions, supported by government initiatives promoting healthier lifestyles. China is the largest market in the region, with a burgeoning fitness culture and a rise in home gym setups. The competitive landscape features both local and international players, including Echelon and MYXfitness, who are innovating to cater to the diverse needs of consumers. The focus on technology integration and user-friendly interfaces is key to attracting a tech-savvy population.

Middle East and Africa : Emerging Fitness Frontier

The Middle East and Africa region is gradually developing its connected gym equipment market, holding about 5% of the global share. The growth is primarily driven by increasing health awareness, urbanization, and government initiatives aimed at promoting fitness and wellness. Countries like the UAE and South Africa are leading the charge, with investments in health infrastructure and fitness programs. The UAE is particularly notable for its rapid adoption of fitness technology, with a growing number of gyms incorporating connected equipment. The competitive landscape is evolving, with both local and international brands vying for market share. Key players are focusing on creating tailored solutions that meet the unique needs of the region's diverse population, enhancing user engagement and satisfaction.

Connected Gym Equipment Market Regional Image

Key Players and Competitive Insights

Leading market players are investing heavily in research and development in order to expand their Product lines, which will help the Connected Gym Equipment Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Connected Gym Equipment Industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Connected Gym Equipment Industry to benefit clients and increase the market sector. In recent years, the Connected Gym Equipment Industry has offered some of the most significant advantages to medicine. Major players in the Connected Gym Equipment Market, including Brunswick Corporation, Core Health & Fitness LLC, Draper Inc., EGYM, Johnson Health Tech Co.

Ltd., Les Mills International Ltd., Nautilus Inc., Paradigm Health & Wellness, Precor Incorporated (Peloton Interactive Inc.), Technogym S.p.A and TRUE Fitness Technology Inc., are attempting to increase market demand by investing in research and development operations.

Nautilus Inc. (Nautilus) is a marketer, developer, and producer of fitness and health products that provides attachments for items for strength and cardio. It distributes its goods through a wide network of independent and niche stores. The company's product line consists of equipment for both cardio and strength training, such as treadmills, ellipticals, exercise bikes, dumbbells, kettlebells, and barbells, as well as accessories, home gyms, weight benches, and dietary supplements. Online retailers include schwinnfitness.com, nautilus.com, bowflex.com, and bowflex.ca. Nautilus, Inc. will introduce the New Bowflex® BXT8J Treadmill with JRNY® Adaptive Fitness App in September 2022.

The Johnson Health Tech Co., Ltd. produces and sells a range of exercise gear for both commercial and residential use. Treadmills, ellipticals, air rowers, recumbents, uprights, and steppers are among the company's offerings. The world over, Johnson Health Tech has distributors. Johnson Health Tech (JHT), a former distributor for JHT, announced in June 2022 that it had acquired the fitness section of Cravatex Brands Limited. As a result, JHT is now the first manufacturer of exercise equipment to have a wholly-owned subsidiary in India.

Key Companies in the Connected Gym Equipment Market market include

Industry Developments

In November 2023, Life Fitness, the world's leading commercial fitness equipment manufacturer, will introduce a new generation of cardio, strength training, and digital product breakthroughs at the 2024 IHRSA Convention & Trade Show. Life Fitness' most recent developments expand on the company's 55-year tradition as a staple in gyms and fitness centers around the world. Symbio™, the first-of-its-kind ultra-premium cardio line, will debut at IHRSA 2024. The firm announced the four-machine collection.

In 2023, Centr, the health and wellness platform launched by Chris Hemsworth, will launch over 25 new goods, including workout kits and strength training equipment. The items are now available on Walmart.com and at 3,000 Walmart stores across the country. Centr’s equipment offerings include the Centr 1 Home Gym, a new functional fitness cable machine and sleek fitness accessories crafted to complement the home.

January 2020 Apple and Gym engaged into a cooperation. By tying the Apple Watch's activity data to gym reward programs, the partnerships want to improve the connection between the gym experience and the Apple Watch experience.

June 2020For $500 million, the fitness clothing business lululemon athletica purchased the in-home fitness content streaming platform Mirror.

Future Outlook

Connected Gym Equipment Market Future Outlook

The Connected Gym Equipment Market is projected to grow at a 32.3% CAGR from 2024 to 2035, driven by technological advancements, increasing health awareness, and rising demand for personalized fitness solutions.

New opportunities lie in:

  • Integration of AI-driven personal training software
  • Expansion into corporate wellness programs
  • Development of subscription-based virtual fitness classes

By 2035, the market is expected to be robust, driven by innovation and diverse consumer engagement strategies.

Market Segmentation

Connected Gym Equipment Market Type Outlook

  • Cardiovascular Training Equipment
  • Strength Training Equipment
  • Others

Connected Gym Equipment Market End User Outlook

  • Residential
  • Gyms and Health Clubs
  • Commercial

Connected Gym Equipment Market Connectivity Type Outlook

  • Bluetooth
  • Wi-Fi
  • Ethernet
  • RFID/NFC
  • Others

Connected Gym Equipment Market Distribution Channel Outlook

  • Online
  • Offline

Report Scope

MARKET SIZE 20241.1(USD Billion)
MARKET SIZE 20251.455(USD Billion)
MARKET SIZE 203523.91(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)32.3% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of artificial intelligence in Connected Gym Equipment enhances personalized fitness experiences and user engagement.
Key Market DynamicsRising consumer demand for personalized fitness experiences drives innovation in connected gym equipment technology and services.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Pradeep Nandi
Senior Research Analyst

I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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FAQs

What is the current valuation of the Connected Gym Equipment Market as of 2024?

The Connected Gym Equipment Market was valued at 1.1 USD Billion in 2024.

What is the projected market size for the Connected Gym Equipment Market by 2035?

The market is projected to reach 23.91 USD Billion by 2035.

What is the expected CAGR for the Connected Gym Equipment Market during the forecast period 2025 - 2035?

The expected CAGR for the market during the forecast period 2025 - 2035 is 32.3%.

Which segment of the Connected Gym Equipment Market had the highest valuation in 2024?

In 2024, the Cardiovascular Training Equipment segment had the highest valuation at 0.44 USD Billion.

How does the Strength Training Equipment segment perform in terms of market valuation?

The Strength Training Equipment segment was valued at 0.33 USD Billion in 2024.

What are the leading connectivity types in the Connected Gym Equipment Market?

In 2024, Wi-Fi connectivity was valued at 0.35 USD Billion, making it a leading type.

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