Fitness Equipment Home Gym Training Market

The Fitness Equipment Home & Gym Training Market segmentation, based on the product type, has been segmented into cardiovascular training equipment, and strength training equipment. The cardiovascular training equipment segment accounted for a market share of 49.6% in 2021 in the Fitness Equipment Home & Gym Training Market revenue. Cardiovascular training equipment includes treadmills, stationary bikes, elliptical machines, rowing machines, and others. This segment dominates the fitness equipment market and is expected to maintain its leading position during the forecast period.

Treadmills are the most popular form of cardiovascular training equipment, as they offer a wide range of benefits such as convenience, ease of use, and versatility. Stationary bikes are another popular form of cardiovascular training equipment that offers a low-impact and safe way to exercise. They come in different forms such as upright and recumbent bikes and offer adjustable resistance levels to simulate different terrains. The Nautilus recumbent bike is a type of exercise equipment designed for cardiovascular workouts, featuring a seated, reclined position for the user during cycling.

Based on application, the Fitness Equipment Home & Gym Training Market data has been bifurcated into residential and commercial. The commercial segment includes fitness equipment that is designed for use in public facilities such as health clubs, gyms, hotels, corporate offices, and public institutions. This segment is driven by factors such as increasing health awareness, the rising number of fitness enthusiasts, and the growing trend of corporate wellness programs. The health club/gym segment is one of the largest segments in the commercial fitness equipment market. This segment includes equipment such as treadmills, elliptical machines, strength training equipment, and others.

The demand for smart fitness equipment with features such as real-time tracking, interactive training programs, and internet connectivity is increasing. The growing popularity of group fitness classes such as spinning, HIIT, and Zumba is also driving the demand for specialized equipment. This has further broadened the growth opportunity for the fitness equipment home & gym training Market in the commercial sector.

Based on demographics, the global fitness equipment home & gym training Market has been segmented into men, women, unisex, and kids. The unisex segment includes fitness enthusiasts who prefer to use equipment that caters to their fitness goals. Unisex equipment includes ellipticals, treadmills, stationary bikes, and dumbbells. The demand for smart fitness equipment is also increasing among the unisex segments. The demand for fitness equipment that offers versatility, functionality, and durability is driving the unisex segment's growth. This further drives the growth of fitness equipment home & gym training industry in the forecast period.

Figure 3: Fitness Equipment Home & Gym Training Market, by Demographics, 2021 & 2030 (USD Million)

Based on pricing, the global fitness equipment home & gym training market has been segmented into premium/luxury and mass. The mass segment of the fitness equipment market includes affordable products that cater to the mass market. The mass market is characterized by customers who are price-sensitive and looking for affordable fitness equipment. These products are budget-friendly and offer basic features, making them accessible to a wider customer base. Companies that offer budget-friendly products with basic features are likely to succeed in this segment.

The COVID-19 pandemic has led to a surge in demand for home fitness equipment due to the closure of gyms and fitness centers. This drives the growth of fitness equipment home & gym training Market for mass segment in the forecast period.

Based on end user, the global fitness equipment home & gym training Market has been segmented into recreational, and professional. The professional fitness equipment comprises products that are designed for use in commercial settings, such as gyms, fitness centers, and sports clubs. This segment of the market is driven by the increasing demand for fitness equipment from these establishments, as well as the rise in health and fitness awareness among consumers.

Professional fitness equipment includes products such as treadmills, ellipticals, stationary bikes, strength training equipment, and other related accessories, but are typically designed to withstand heavy usage and higher user loads. However, there is an increasing trend towards functional fitness equipment, such as battle ropes, plyometric boxes, and agility ladders, which are designed to help users build functional strength and improve their overall fitness levels. This has further broadened the growth opportunity for the fitness equipment home & gym training industry.

Based on distribution channel, the global fitness equipment home & gym training market has been segmented into supermarkets and hypermarkets, specialty stores, online, and others. Specialty stores cater to the specific fitness needs of customers, such as yoga, weight training, and cross-fit. These stores offer a wide range of fitness equipment, supplements, and accessories to customers. Specialty stores provide a personalized shopping experience to customers and offer expert advice from trained staff. These stores also offer after-sales services, such as installation and maintenance, which enhances customer satisfaction.

Specialty stores have a loyal customer base due to their expertise, and they offer high-quality products from niche brands that are not easily available in supermarkets or hypermarkets.

By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. North America is the largest region in the fitness equipment home & gym training market with a market share of 37.13% in 2021 and is likely to register a CAGR of 6.22% during the projected period.

Figure 7: FITNESS EQUIPMENT HOME & GYM TRAINING MARKET SHARE BY REGION 2021 (%)