Cycling Helmet Market Companies

Why the Cycling Helmet Market Is Expanding?

The global cycling helmet market is experiencing sustained momentum driven by four converging forces: rising cycling participation across both recreational and commuter segments, progressive government safety mandates, accelerating innovation in helmet materials and technology, and the broader macro tailwind of urban micro-mobility adoption. Market Research Future (MRFR) estimates the market at USD 766.85 million in 2025, projected to reach USD 1,050.97 million by 2035, expanding at a CAGR of 3.2% over the forecast period 2025–2035.

Leading manufacturers raised R&D expenditure intensity in 2025–2026 as corporations compete to integrate IoT connectivity, AI-driven personalization, and sustainable materials into next-generation platforms. Market Research Future says the biggest innovation problems pushing product development spending are smart technology integration and environmental compliance.

Why These Companies Are Leading the Market?

According to Market Research Future’s competitive research, there are four structural variables that constantly distinguish leaders from followers in the cycling helmet sector.

Platform breadth and channel depth: Giro Sport Design (US) shows how brand equity from professional cycling sponsorship translates straight into multi-tier commercial success – from elite road racing to everyday commuter use. Companies with shelf presence in both premium specialty retail and mass athletic goods channels have more revenue stability than single-channel companies.

technologies differentiation: KASK S.p.a. (Italy) shows how investment in patented safety technologies, such as In-Mold construction and custom fit systems, may provide lasting pricing power in the premium category. Its relationship with UCI WorldTour cycling teams both demonstrates the performance of the product and acts as a catalyst for aspiration-driven consumer buying.

Geographic coverage and localisation: Trek Bicycle Corporation (US) and Scott Sports SA (Switzerland) tap into global cycling ecosystems – retail store networks, sponsorship programmes and regional distribution agreements – to maintain brand relevance across North America, Europe and the emerging Asia-Pacific corridor. These companies localise product lines to market-specific safety standards such as CPSC (North America), EN 1078 (Europe) and AS/NZS 2063 (Oceania).

Sustainability and material innovation as a competitive moat. POC Sweden AB and KASK have pioneered the move to eco-certified materials, establishing a differentiator that strikes a chord with the ecologically aware cycling community. As sustainable standards become embedded in B2B procurement and retailer listing requirements, this skill is shifting from a marketing differentiation to a competitive need.

TOP 10 GLOBAL CYCLING HELMET COMPANIES

MRFR has identified and profiled the following leading cycling helmet companies globally, evaluated on the basis of revenue performance, market capitalisation, geographic presence, product breadth, innovation strategy, and client base.

1. Giro Sport Design | Private (Vista Outdoor, NYSE: VSTO) | Santa Cruz, CA, USA

Giro Sport Design is a leading cycling helmet brand in the Vista Outdoor Operations LLC family, serving the road, mountain bike, commuter and youth cycling markets in more than 50 countries. The brand is known for its aerodynamic road helmets and was the first to bring MIPS (Multi-Directional Impact Protection System) to the masses.

In November 2025, Giro partnered with a top technology company to create a new series of smart helmets featuring built-in communication systems, real-time crash detection, and improved connectivity features. With this project, Giro takes a leading position in the market of connected cycling equipment, acknowledging the convergence of wearable technology and protective gear.

2. Bell Sports | Private (Vista Outdoor, NYSE: VSTO) | Rantoul, IL, USA

Bell Sports is one of the oldest and most renowned helmet manufacturers in the world, having a legacy in motorsport and cycling. The brand's cycling helmet portfolio spans road, mountain bike, urban and BMX categories and is placed in the mid-market to upper-mid price point with significant mass-retail distribution. Bell and Giro are sister companies under Vista Outdoor, with their own identities for going to market, but they use a shared supply chain infrastructure.

In October 2025, Bell partnered with city governments to establish a targeted urban safety program, providing helmets at discounted rates to commuters in major North American cities. The program enhances Bell’s brand equity in the commuter segment and supports public regulations for bike safety.

3. Specialized Bicycle Components | Private | Morgan Hill, CA, USA

Specialized Bicycle Components is a vertically integrated bicycle and accessories brand whose helmet portfolio is engineered in direct alignment with its performance bicycle platforms. Specialized's helmet range spans road (Prevail, Propero), mountain (Ambush, Gambit), and urban segments. The significant difference is the unique ANGi (Angular and G-force Indicator) crash sensor technology, which detects crashes and automatically notifies specified emergency contacts via the Specialized Ride app. MRFR considers Specialized’s integrated hardware and software safety ecosystem as the most sophisticated accident response platform amongst the helmet manufacturers studied by MRFR.

In 2025, Specialized expanded the scope of ANGi crash-sensor integration over its whole helmet product range, including entry-mid pricing points previously excluded from the smart-safety platform. This democratization of crash-response technology expands Specialized’s addressable market in the safety-conscious commuter and leisure segments.

4. KASK S.p.a. | Private | Chiuduno (Bergamo), Italy

KASK S.p.a. is an Italian premium helmet manufacturer serving the road cycling, mountain bike, and work-at-height safety markets. Its cycling helmet portfolio is distinguished by WG11 anti-rotation MIPS integration, In-Mold construction, and customisable fit systems used by multiple UCI WorldTour professional teams. Operating across 60+ countries, KASK holds the strongest market position in the super-premium cycling helmet tier (EUR 200+).

In September 2025, in response to the rapidly expanding demand from premium consumers for verified sustainable performance gear, KASK launched a new line of eco-certified helmets in bio-based and recycled materials. The effort involves traceable supply chain certification and low-carbon production practices at the Bergamo plant. KASK has further extended its professional team sponsorship into gravel and cyclocross, increasing its visibility beyond road racing.

5. POC Sweden AB | Private (Investcorp) | Stockholm, Sweden

POC Sweden AB is a Scandinavian performance safety brand whose cycling and snow sports helmet portfolio is anchored in biomechanical research and material science innovation. POC's cycling helmet range incorporates proprietary SPIN (Shearing Pad INside) technology and EPS liner systems optimised for both rotational and linear impact energy absorption.

In 2025, POC expanded SPIN pad technology across its full mountain bike helmet line, including trail and enduro models that previously used standard EPS construction. The company published independent biomechanical test results validating SPIN's rotational impact reduction performance against MIPS-equipped competitors, reinforcing its scientific positioning. POC has also collaborated with independent cycling safety researchers to contribute to the development of updated EN 1078 testing protocols in Europe.

6. Trek Bicycle Corporation | Private | Waterloo, WI, USA

Trek Bicycle Corporation markets its cycling helmets under the Bontrager sub-brand, which spans road, mountain bike, urban, and youth categories aligned to Trek's bicycle ecosystem. The Bontrager helmet portfolio includes the Specter WaveCel (urban), Velocis MIPS (road), and Rally WaveCel (MTB) product lines. WaveCel is Trek's proprietary collapsible cellular structure technology, claimed to outperform standard EPS foam in oblique impact protection. With retail presence in 100+ countries through Trek's owned and franchised store network, MRFR recognises Trek-Bontrager as the most geographically expansive helmet brand in this market.

In 2025, Trek integrated AI-powered impact assessment algorithms into the new Bontrager XXX WaveCel helmet, enabling post-crash analysis of impact force, direction, and severity via the Trek Central app. This positions Trek-Bontrager at the intersection of passive protection hardware and active digital safety tools. Trek also expanded its dedicated e-bike helmet line following record global e-bike sales in 2024–2025, addressing the distinct ergonomic and protection requirements of e-bike riders travelling at higher average speeds.

7. SCOTT Sports SA | Private (Amer Sports) | Givisiez, Switzerland

SCOTT Sports SA is a Swiss multi-sport equipment brand whose cycling helmet portfolio serves road, mountain bike, and cross-country disciplines. SCOTT's cycling helmets are characterised by the ARX (Aerodynamic Retention System) fit system, aerodynamic shaping, and MIPS integration across performance lines. The brand is well established in Continental Europe and is aggressively growing in the Asia Pacific through distribution agreements.

In 2025, SCOTT Sports increased its distribution in the Asia-Pacific area with new regional relationships with key cycling stores in India, targeting the fast-developing urban and leisure cycling niche. The company also launched new versions of its Centric Plus MIPS and Fuga Plus MIPS road helmets for the competitive road cycling category, offering less weight and better ventilation. As part of its planned portfolio diversification, Amer Sports, SCOTT’s parent business, has boosted investment in the cycling safety equipment area.

8. Lazer Sport NV | Private | Leuven, Belgium

Lazer Sport NV is a Belgian cycling helmet specialist founded in 1919, making it the oldest dedicated cycling helmet manufacturer in the MRFR-tracked competitive set. Lazer's helmet range serves road, mountain bike, urban, and children's segments with a growing emphasis on KinetiCore — its proprietary in-mold rotational energy absorption technology developed as a MIPS- alternative. Lazer operates in 40+ countries and holds a particularly strong position in the European club cycling and recreational segments.

In 2025, Lazer extended its KinetiCore rotational impact technology to its children's and urban product lines, broadening accessibility of the technology beyond its initial premium road application. The company published independent test data comparing KinetiCore to MIPS-equipped helmets in oblique impact scenarios, reinforcing its scientific credibility. Lazer also formed a partnership with a Belgian micro-mobility operator to supply helmet-sharing infrastructure in urban cycling programmes.

9. ABUS SE | Private | Wetter (Ruhr), Germany

ABUS SE is a German security and safety products company whose cycling helmet division has grown into one of Europe's leading urban and e-bike helmet suppliers. The ABUS helmet range spans road, mountain bike, urban, and dedicated e-bike models — a category where ABUS holds a particularly strong position given the accelerating European e-bike adoption. ABUS helmets are CE EN 1078 certified across all models and increasingly EN 50604 (NTA 8776 equivalent) certified for speed pedelec applications.

In 2025, ABUS introduced a specific range of e-bike helmets with upgraded rear LED lighting systems, NFC-enabled storage of emergency contact information, and dedicated speed pedelec certification. The introduction is aimed at the specific safety needs of e-bike riders who ride above the CE EN 1078 certification limit (25 km/h). The company expanded retail distribution to Benelux and Scandinavian regions via established networks of bicycle dealers.

10. MET-Helmets S.p.a. | Private | Talamona (Sondrio), Italy

MET-Helmets S.p.a. is an Italian specialist cycling helmet manufacturer established in 1987, serving road, mountain bike, gravel, and urban cyclists globally. MET's helmet portfolio is distinguished by Hybrid Construction (HES) shell technology combining In-Mold polycarbonate reinforcement with external EPS for superior durability. The brand serves both professional cyclists — including UCI WorldTour team equipment supply — and performance recreational riders across 35+ countries.

In 2025, MET-Helmets expanded its Middle East and Africa (MEA) regional footprint by signing targeted new distributor agreements in the UAE and South Africa, capitalising on the early stages of expansion of cycling culture in both areas. The company also expanded MIPS integration to its mid-range Rivale and Veleno product lines, providing rotational impact protection at affordable pricing ranges. MET has refreshed its Roam urban/gravel helmet with integrated LED rear lighting and a revised magnetic buckle mechanism to improve commuter convenience.

R&D Investment & Innovation Signals

R&D investment across the cycling helmet industry has increased in 2025–2026, with primary capital directed at smart connectivity integration, rotational impact protection technology, sustainable material substitution, and AI-driven safety assessment platforms.

• Giro Sport Design has launched a joint development programme with an undisclosed technology partner to engineer smart helmets with integrated Bluetooth communication, real-time crash detection, and emergency SOS broadcasting, targeting deployment across road and urban product lines in 2026.
• Bell Sports has invested in structural helmet design for urban commuters, integrating active LED lighting systems into the polycarbonate shell, with the programme targeting safety compliance for the proposed 2026 EU urban cycling equipment standards.
• Specialized Bicycle Components has expanded the ANGi crash-sensor platform to include AI-based impact severity classification, enabling the Specialized Ride app to recommend post-crash medical assessment thresholds based on sensor data analysis.
• KASK S.p.a. has invested in bio-based polycarbonate substitution research at its Bergamo R&D facility, targeting 30% bio-content in outer shell materials across its mid-range product lines by 2027, with initial results presented at Eurobike 2025.
• POC Sweden AB has partnered with independent biomechanical research institutions to publish validated rotational impact test results, establishing a scientific publication programme that reinforces SPIN technology's competitive positioning against MIPS-licensed competitors.
• Trek Bicycle Corporation's Bontrager division has integrated AI-powered impact force mapping into the WaveCel structural development process, using FEA (Finite Element Analysis) simulations to accelerate testing cycles by an estimated 40% versus traditional physical prototype iteration.
• Lazer Sport NV has initiated a recyclability programme targeting full EPS liner recyclability in partnership with specialist polymer recovery operators in Belgium and the Netherlands, addressing the end-of-life waste challenge identified as a priority sustainability concern by European retailers.
• ABUS SE has filed patents in 2025 covering NFC-enabled helmet identity and emergency contact systems for speed pedelec-certified e-bike helmets, enabling rapid paramedic access to rider medical information in the event of a crash.