Cycling Helmet Market Share

Cycling Helmet Market Share Analysis

Advancements in Cycling Helmet Technology Manufacturers are actively investing in research and technological development to enhance current products and processes in the cycling helmet industry. Growing safety concerns have driven helmet manufacturers to focus their research and development efforts on delivering improved protection using innovative materials and clever designs. For example, helmets equipped with Google Glass-like visors offer cyclists better comfort and safety while navigating the city. Smart cycling helmets leverage data from cycling and street maps to alert riders about danger zones, highlight direct routes, and identify blind spots around large vehicles. Hövding Sverige AB has introduced an invisible airbag helmet in the form of a collar worn around the neck. This helmet features built-in sensors and an airbag that monitors the rider's movements 200 times per second. If abnormal movement is detected, the airbag inflates rapidly, absorbing the impact shock to protect the rider's head, face, and throat. The Multi-directional Impact Protection System (MIPS) is gaining traction in the global cycling helmet market. Described as a "slip-plane" technology, MIPS operates within the helmet to reduce rotational forces resulting from certain impacts during accidents. Cycling accidents involve both linear and rotational forces, and MIPS-equipped helmets help mitigate the rotational impact, contributing to increased sales. Furthermore, the global trend of electric bicycles (e-cycles) is on the rise. E-cycles, equipped with a small electric motor and rechargeable batteries, assist the power provided by the rider. These cycles, also known as pedalled electric cycles or electric power-assisted cycles (EPAC), can reach speeds of 25 to 32 km/h (16 to 20 mph), depending on local laws. While electric cars have seen an increase in sales, e-cycles have outperformed them globally, particularly in China, where e-cycles outnumber electric cars on the roads. E-cycles offer speed and flexibility, providing a boost while pedaling, reducing stress on the rider's knees, and offering cost savings on fuel compared to traditional motor vehicles. Moreover, e-cycles are eco-friendly, emitting no harmful carbon dioxide since they don't require petrol, diesel, or gas. The rising demand for e-cycles, driven by environmental concerns, has led to the establishment of new safety standards and laws mandating the use of cycling helmets. These innovative product developments are poised to provide significant growth opportunities for market players during the review period.