Global E-Commerce Automotive Aftermarket Market Overview
The E-Commerce Automotive Aftermarket Market size was valued at USD 65.41 Billion in 2024. The E-Commerce Automotive Aftermarket Market is projected to grow from USD 73.21 Billion in 2025 to USD 253.1 Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 13.1% during the forecast period (2025-2035).
Increase in vehicle ownership and maintenance and growing popularity of e-commerce platforms and rising preferences towards online shopping and technological advancements in automotive products are driving the growth of the e-commerce automotive aftermarket market.
As per Analyst at MRFR, the rise in vehicle ownership globally is a significant factor driving the demand for the e-commerce automotive aftermarket, as it expands the customer base requiring automotive parts, accessories, and maintenance products. With increasing ownership of vehicles, the need for repairs, replacements, and upgrades increases, necessitating a steady supply of components such as brake pads, tires, batteries, and others.
FIGURE 1: E-COMMERCE AUTOMOTIVE AFTERMARKET MARKET VALUE (2019-2035) USD BILLION

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
E-Commerce Automotive Aftermarket Market Opportunity
Expansion of Subscription-Based Services and Increase in DIY Maintenance Culture
Subscription-based services are playing a pivotal role in transforming the e-commerce automotive aftermarket by creating new opportunities for growth and consumer engagement. This type of business model provides significant convenience and affordability for a wide demographic of vehicle owners. One of the main reasons for the growth of the market through subscription services is their ability to address consumer pain points efficiently.
Vehicle maintenance is generally very time-consuming and often neglected responsibility. Subscription models simplify this process by ensuring that the customers are receiving timely reminders and products to keep their vehicles in optimal condition. Also, subscriptions create a continuous revenue stream for businesses. Instead of relying solely on one-time sales, companies benefit significantly from predictable income while fostering customer loyalty. This business model not only stabilizes cash flow but also encourages consumers to engage more frequently with the platform.
Furthermore, the rise of do-it-yourself (DIY) maintenance culture is expanding the growth opportunities for the e-commerce automotive aftermarket market. As access to online tutorials and video guides increases, the consumers are becoming competent in handling basic vehicle repairs and maintenance tasks on their own. Consumers preferring DIY often choose e-commerce platforms for their automotive parts. The high convenience, availability of variety of products and price comparisons make e-commerce an ideal channel for them.
E-Commerce Automotive Aftermarket Market Segment Insights
E-Commerce Automotive Aftermarket System by Type Insights
Based on by Type, this segment includes Engine Parts, Breaks, Suspension and Steering, Tiers, Wheels, Lights and Bulbs, Batteries, Filters, Fluids, Intake and Exhaust Systems, Electronics, Interior Accessories, Exterior Accessories, Coating, Sealants and Others. The Engine Parts dominated the global market in 2023, while the Interior Accessories is projected to be the fastest–growing segment during the forecast period Engine parts are a significant and rapidly growing type of component within the e-commerce automotive aftermarket market, significantly driven by the essential role of these components in enhancing the performance, longevity, and efficiency of vehicles. Consumers are increasingly inclining towards e-commerce platforms for engine components due to the convenience, cost-effectiveness, and extensive variety of products available.
FIGURE 2: E-COMMERCE AUTOMOTIVE AFTERMARKET MARKET SHARE BY TYPE 2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
E-Commerce Automotive Aftermarket System by Category Insights
Based on By Category, this segment includes Genuine Parts, OEM Parts and Aftermarket Parts. The Genuine Parts segment dominated the global market in 2024, while Aftermarket Parts is projected to be the fastest–growing segment during the forecast period. Genuine parts are the types of automotive components that are manufactured by the original vehicle manufacturer or by approved suppliers and are designed to fit and function exactly as the parts in the original vehicle. The demand for genuine parts is driven by vehicle owners who prioritize quality, reliability, and longevity, ensuring that their vehicles perform at their optimal level. Purchasing genuine parts through e-commerce platforms offers several benefits, including the convenience of online shopping, access to a wide range of products, and the assurance of receiving parts that meet the manufacturer’s specifications.
E-Commerce Automotive Aftermarket System by Vehicle Type Insights
Based on By Vehicle Type, this segment includes Passenger Car, Commercial Vehicle, Motorcycle and Off-Highway Vehicles. The Passenger Car segment dominated the global market in 2024, while the Motorcycle is projected to be the fastest–growing segment during the forecast period Passenger cars represent a significant vehicle type in the e-commerce automotive aftermarket market, comprising a broad category of vehicles designed especially for the transportation of passengers.
E-Commerce Automotive Aftermarket System by Vehicle Propulsion Insights
Based on Vehicle Propulsion, this segment includes ICE Vehicle, Electric Vehicle. The ICE Vehicle segment dominated the global market in 2024, while the Electric Vehicle is projected to be the fastest–growing segment during the forecast period. Internal Combustion Engine (ICE) vehicles have significant share in the automotive industry and thus they play a crucial role in driving the e-commerce automotive aftermarket market. ICE vehicles are powered by traditional engines that rely on gasoline or diesel as fuel, making them the most common type of vehicle used.
E-Commerce Automotive Aftermarket System by Channel Insights
Based on Channel, this segment includes B2B and B2C. The B2B segment dominated the global market in 2024, while the B2C is projected to be the fastest–growing segment during the forecast period. B2B (business-to-business) channels are crucial in the e-commerce automotive aftermarket market by facilitating transactions between businesses in the automotive sector, such as manufacturers, wholesalers, retailers, and service providers. These platforms allow businesses to source, buy, and sell automotive parts, tools, and accessories online in bulk, catering to the specific needs of their customers.
E-Commerce Automotive Aftermarket System Regional Insights
Based on Region, the global E-Commerce Automotive Aftermarket is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The Asia-Pacific dominated the global market in 2024, while the Asia-Pacific is projected to be the fastest–growing segment during the forecast period. The demand for the e-commerce automotive aftermarket market in North America is increasing due to several factors, including the growing adoption of online shopping across various sectors, where consumers are preferring the convenience of purchasing automotive parts and accessories from the comfort of their homes. Additionally, the increasing prevalence of DIY culture in vehicle maintenance and repair is driving demand.
In Europe, the demand for the e-commerce automotive aftermarket market is increasing due to the rapid digital transformation across various industries, including automotive, which has made online shopping the preferred method for purchasing aftermarket parts and accessories. Also, the growth of the vehicle industry and the increasing average age of vehicles in the region is further positively impacting the market of e-commerce automotive aftermarket. The rapid growth in vehicle ownership across emerging economies such as China and India are a significant driver propelling the market growth of e-commerce automotive aftermarket in the region. Also, the rise in disposable income and the expanding middle class in the region has led to greater spending power, with consumers significantly using online platforms to purchase automotive components for cost-effectiveness and convenience.
With the rapidly growing automotive market in the region, there is a rising need for after-sale parts and accessories. Various nations in the region are witnessing a surge in car sales, driving the demand for replacement parts and vehicle servicing products. With the digital transformation and increasing trust in online shopping, more consumers are preferring purchasing automotive aftermarket parts through online platforms. The demand for e-commerce automotive aftermarket market in South America is increasing due to a combination of economic and technological factors. The growing vehicle fleet in the region is driving the need for automotive replacement parts, accessories, and maintenance products.
FIGURE 3: GLOBAL E-COMMERCE AUTOMOTIVE AFTERMARKET VALUE BY REGION 2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Further, the countries considered in the scope of the E-Commerce Automotive Aftermarket Market are the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Switzerland, Austria, Belgium, Denmark, Finland, Greece, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Sweden, Romania, Ireland, China, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, Hong Kong, Macau, Singapore, Brunei, India, Australia & New Zealand, South Africa, Egypt, Nigeria, Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, and Oman, Brazil, Argentina, Chile, and others.
Global E-Commerce Automotive Aftermarket Key Market Players & Competitive Insights
Many global, regional, and local vendors characterize the E-Commerce Automotive Aftermarket Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.
The major players in the market include Amazon.Com,Inc, Alibaba, Flipkart.Com, Onlineautoparts.Com.Au, Napa Auto Parts, Parts Geek LLC, Autofurnish , Delticom, Ebay Inc, Walmart, Snapdeal Private Limited, Rockauto, LLC, Summit Racing, Carparts.Com, Jegs, Autozone, Geno's Garage, Advance Auto Parts, Auto Parts Warehouse (Parent Company Of Carparts), Autohausaz, J.C. Whitney, 1A auto and US Autoparts Experts among others. The E-Commerce Automotive Aftermarket Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.
Key Companies in the E-Commerce Automotive Aftermarket Market include
- Com, Inc
- Alibaba
- Com
- Com. Au
- Napa Auto Parts
- Parts Geek LLC
- Autofurnish
- Delticom
- Ebay Inc
- Walmart
- Snapdeal Private Limited
- Rockauto, LLC
- Summit Racing
- Com
- Jegs
- Autozone
- Geno's Garage
- Advance Auto Parts
- Auto Parts Warehouse (Parent Company of Carparts)
- Autohausaz
- C. Whitney
- 1A Auto
- US Autoparts Experts
E-Commerce Automotive Aftermarket Market Industry Developments
26-November-2024: The Sioux Center City Council approved a land sale and economic development agreement with NAPA Auto Parts. NAPA will purchase a portion of a 2.8-acre lot for $180,000 to construct a two-story building with retail space on the ground floor and offices above. The expanded facility, expected to begin construction in 2025, will support increased online sales and potentially grow its workforce.
June 2024: Snapdeal has decided to pause its plans for an initial public offering (IPO) worth approximately $152 million due to unfavourable market conditions. This decision follows a broader trend affecting tech stocks, which has dampened investor sentiment in the sector.
Oct 27, 2023: JEGS High Performance has announced its collaboration with PDM Automotive. This new partnership integrates PDM’s content management platform into JEGS’s operations, furthering their aim to offer seamless customer experience.
E-Commerce Automotive Aftermarket Market Segmentation
E-Commerce Automotive Aftermarket by Type Class Outlook
- Engine Parts
- Breaks, Suspension and Steering
- Tiers
- Wheels
- Lights And Bulbs
- Batteries
- Filters
- Fluids
- Intake And Exhaust Systems
- Electronics
- Interior Accessories
- Exterior Accessories
- Coating
- Sealants
- Others
E-Commerce Automotive Aftermarket by Category Outlook
- Genuine Parts
- OEM Parts
- Aftermarket Parts
E-Commerce Automotive Aftermarket by Vehicle Type Outlook
- Passenger Car
- Commercial Vehicle,
- Motorcycle
- Off-Highway Vehicles
E-Commerce Automotive Aftermarket by Vehicle Propulsion Outlook
- Ice Vehicle
- Electric Vehicle
E-Commerce Automotive Aftermarket by Channel Outlook
E-Commerce Automotive Aftermarket Regional Outlook
- North America
- Europe
- Germany
- France
- UK
- Russia
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Malaysia
- Thailand
- Indonesia
- Rest of Asia-Pacific
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of MEA
- South America
- Brazil
- Argentina
- Rest of South America
Report Attribute/Metric
|
Details
|
Market Size 2024
|
USD 65,41 Billion
|
Market Size 2025
|
USD 73.21 Billion
|
Market Size 2035
|
USD 253.1 Billion
|
Compound Annual Growth Rate (CAGR)
|
13.1% (2025-2035)
|
Base Year
|
2024
|
Forecast Period
|
2025-2035
|
Historical Data
|
2019-2023
|
Forecast Units
|
Value (USD Million)
|
Report Coverage
|
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
|
Segments Covered
|
By Type, By Category, By Vehicle Type, By Vehicle Propulsion, By Channel and By Region
|
Geographies Covered
|
North America, Europe, Asia Pacific, Middle East & Africa, and South America
|
Countries Covered
|
The U.S, Canada, Mexico, Germany, France, UK, China, Japan, India, Australia, South Korea, UAE, and Brazil
|
Key Companies Profiled
|
Amazon.Com, Inc, Alibaba, Flipkart.Com, Onlineautoparts.Com.Au, Napa Auto Parts, Parts Geek LLC, Autofurnish, Delticom, Ebay Inc, Walmart, Snapdeal Private Limited, Rockauto, LLC, Summit Racing, Carparts.Com, Jegs, Autozone, Geno's Garage, Advance Auto Parts, Auto Parts Warehouse (Parent Company of Carparts), Autohausaz, J.C. Whitney, 1A Auto and US Autoparts Experts.
|
Key Market Opportunities
|
·        Expansion of Subscription-Based Services and Increase in DIY Maintenance Culture
·        Growing Market for Electric and Hybrid Vehicles
|
Key Market Dynamics
|
·        Increase in Vehicle Ownership and Maintenance
·        Growing Popularity of E-Commerce Platforms and Rising Preferences Towards Online Shopping
|
Frequently Asked Questions (FAQ) :
USD 65.41 Billion is the E-Commerce Automotive Aftermarket Market in 2024.
13.1% is the growth rate of the Type market.
Asia Pacific has the largest market share in the Global E-Commerce Automotive Aftermarket Market.
Amazon.Com, Inc, Alibaba, Flipkart.com, Onlineautoparts.com.au, Napa Auto Parts, Parts Geek LLC, Autofurnish, Delticom, Ebay Inc, Walmart, Snapdeal Private Limited, Rockauto, LLC, Summit Racing, Carparts.Com, Jegs, Autozone, Geno's Garage, Advance Auto Parts, Auto Parts Warehouse (Parent Company of Carparts), Autohausaz, J.C. Whitney, 1A Auto and US Autoparts Experts are the prominent players in the Global E-Commerce Automotive Aftermarket Market .
Engine Parts led the E-Commerce Automotive Aftermarket Market in 2024.