Eye Tracking Market Size

Eye Tracking Market Growth Projections and Opportunities

There are many variables that affect the market for eye tracking in terms of growth and direction. An important factor is the growing need for eye tracking in gaming and entertainment. With the growth of gaming, eye tracking has become an important tool for improving the game. By enabling in-game elements to react to a player's gaze, gamers can have more involved and natural interactions; this makes for the kind of immersion that begets greater involvement. The need for eye tracking in gaming is a major impetus behind market growth.
In addition, the growth of computer-based learning and telecommuting has accelerated development in eye tracking. As the educational and professional activities move ever more into the digital realm, there is an increased need for technologies to measure and improve user involvement. Eye tracking takes on this function by revealing how people approach digital content, allowing teachers and employers to fine-tune transmission of informationand overall involvement.
Another important factor in the eye tracking market is healthcare. The use of eye tracking technology in healthcare applications is extending to such areas as instruments for diagnostic purposes and patient monitoring. By recording eye movements, neurological disabilities can be identified in time to provide appropriate intervention. With the potential for eye tracking to shake up healthcare practices, efforts are being stepped up and investment is flowing in. R & D resources have been especially boosted, acting as an important force behind market growth.
Moreover, the incorporation of eye tracking into automotive applications is a very influential factor in shaping this market. Eye tracking is finding applications in a variety of ways, including driver monitoring systems to improve safety and gaze-based control interfaces. The focus on enhancing driver safety and more intuitive interactions between the human being and machine in this area of applications is spurring demand for eye tracking technology.
In addition, technological developments that improve the ability and range of applications for eye tracking systems affect the market's growth. As the hardware shrinks down, accuracy is increased and eye tracking becomes integrated with other emerging technologies such as artificial intelligence to drive development of future products. These technological developments not only open new doors to eye tracking applications across all industries; they also solve problems of cost and availability, encouraging increased adoption.