The global fast moving consumer goods (FMCG) market is expected to grow at a rate of 6.60% during the forecast period and is attributed to the growth of the organized retail sector in the Asia-Pacific region coupled with rising middle-class across the globe. In addition, the trend of digitalization in the rural markets is affecting the growth of the market positively. However, the rise of counterfeit and fake goods presence in the market and the shift in consumer preference towards sustainability is hampering the growth of the market during the forecast period.
Nevertheless, the strong penetration of the e-commerce channel is expected to create lucrative opportunities for the players in the market. Also, the favorable government policies in key economies are providing a conducive environment for global manufacturers to expand and strengthen their position in the market. Region-specific government regulations and stringent tax regimes are posing challenges for the players in the market.
Over the years with the advent of technology, the accessibility and affordability of the smartphone and the internet have increased and reached the nooks and corners of the globe including the rural markets, especially in developing countries including India, Kenya, Ghana, etc. India, one of the key potential markets in the FMCG market and whose rural market has a significant share in the FMCG product sales has around 399 million internet users in rural parts of India in 2021 which is 14% more than the preceding year.
This number is expected to grow further and strongly in the upcoming years. With rural India accounting for over 35% of the total FMCG revenue generated in India, the deep penetration of the Internet is paving new ways and opportunities for manufacturers.
The fast-moving consumer goods (FMCG) market is experiencing significant transformation driven by changing consumer behaviors and preferences. Key trends include the rising demand for health and wellness products, as consumers increasingly prioritize nutrition and sustainability. E-commerce continues to grow, making online shopping a vital channel for FMCG brands. There is also a shift towards eco-friendly packaging and sustainable sourcing, reflecting heightened environmental awareness. Additionally, convenience and ready-to-eat meals are gaining popularity due to busy lifestyles. Brands that leverage technology, like personalized marketing and data analytics, are better positioned to meet evolving consumer needs in this dynamic market.
The Global Fast Moving Consumer Goods Market is poised for dynamic growth, driven by evolving consumer preferences and the increasing demand for convenience and sustainability in everyday products.
U.S. Department of Commerce