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    Fruit Vegetable Cleaners Market

    ID: MRFR/F-B & N/8691-CR
    129 Pages
    Varsha More
    June 2025

    Fruit and Vegetable Cleaners Market Research Report Information By Product Type (Liquid And Spray, Wipes), By Category (L Scented, Plain), By End User (Residential, Commercial) By Nature (Organic, Regular), By Distribution Channel (Store-Based, Non-Store Based), and by Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) –Market Forecast Till 2035

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    Fruit Vegetable Cleaners Market Infographic
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    Fruit Vegetable Cleaners Market Summary

    As per Market Research Future Analysis, the Global Fruit and Vegetable Cleaners Market was valued at USD 9.55 Million in 2024 and is projected to grow to USD 27.31 Million by 2035, exhibiting a CAGR of 10.02% from 2025 to 2035. The market is driven by increasing health consciousness and the demand for hygiene in food preparation, particularly in the residential sector. The adoption of fruit and vegetable cleaners is expected to rise significantly as consumers prioritize cleaning produce to remove contaminants. The market is characterized by a shift towards emerging markets, where rising incomes and urbanization are creating new opportunities for growth.

    Key Market Trends & Highlights

    Key trends influencing the market include the following:

    • The Liquid and Spray segment dominated the market in 2024, while Wipes are projected to be the fastest-growing segment.
    • The Scented category led the market in 2024 and is expected to grow rapidly due to consumer preference for pleasant fragrances.
    • The Residential segment is anticipated to witness the highest growth, driven by increased home cooking and health awareness.
    • Asia-Pacific is projected to grow at the highest CAGR of 8.1% during the forecast period.

    Market Size & Forecast

    2024 Market Size USD 9.55 Million
    2035 Market Size USD 27.31 Million
    CAGR (2025-2035) 10.02%

    Major Players

    VEG WASH, ITC LIMITED, MARICO, REFLEKT SUSTAINABLES, AMWAY CORP, WIPRO CONSUMER CARE PRIVATE LIMITED, ORGANICA BIOTECH PVT. LTD, FIT ORGANIC, DABUR, GROW GREEN INDUSTRIES, INC.

    Fruit Vegetable Cleaners Market Trends

    EXPANDING INTO EMERGING MARKETS.

    Expanding into emerging markets presents a significant opportunity for growth in the fruit and vegetable cleaners market. As countries such as India, Brazil, Indonesia and others continue to experience rising incomes and urbanization, their populations are becoming more health-conscious and demanding higher food safety standards. This increases the need for convenient cleaning products that help remove dirt and residues from produce before consumption. 

    By tailoring formulations based on regional preferences and distributing through existing supermarket chains or e-commerce platforms in these nations, fruit and vegetable cleaner manufacturers can access massive new consumer bases. Penetrating emerging markets allows companies to benefit from relatively untapped demand as hygiene habits evolve. It also helps diversify business away from saturated developed markets. With targeted marketing, emerging territories could become a significant revenue driver over the long term.

     

    The increasing consumer awareness regarding food safety and hygiene is driving the demand for effective fruit and vegetable cleaners, which are perceived as essential for reducing pesticide residues and microbial contamination.

    U.S. Department of Agriculture (USDA)

    Fruit Vegetable Cleaners Market Drivers

    Market Growth Projections

    The Global Fruit and Vegetable Cleaners Market Industry is poised for substantial growth, with projections indicating a market value of 3.62 USD Billion in 2024 and an anticipated increase to 8.11 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 7.61% from 2025 to 2035, reflecting a robust demand for effective cleaning solutions. Factors such as rising health consciousness, regulatory support, and technological advancements contribute to this positive outlook. The market's expansion is indicative of a broader trend towards enhanced food safety and hygiene practices among consumers globally.

    Rising Health Consciousness

    The Global Fruit and Vegetable Cleaners Market Industry experiences a notable surge due to increasing health consciousness among consumers. As individuals become more aware of the potential risks associated with pesticide residues and contaminants on produce, the demand for effective cleaning solutions rises. This trend is particularly evident in urban areas where access to fresh produce is paramount. The market is projected to reach 3.62 USD Billion in 2024, indicating a robust growth trajectory. Consumers are increasingly seeking products that not only clean but also ensure the safety and quality of their food, thereby driving innovation in cleaner formulations.

    Regulatory Support and Standards

    The Global Fruit and Vegetable Cleaners Market Industry benefits from enhanced regulatory frameworks that promote food safety and hygiene. Governments worldwide are implementing stricter regulations regarding pesticide use and food safety standards, which indirectly boosts the demand for fruit and vegetable cleaners. For instance, the establishment of guidelines by health authorities encourages consumers to adopt cleaning practices that minimize health risks. This regulatory support is expected to contribute to the market's growth, with projections indicating a rise to 8.11 USD Billion by 2035. Such measures not only enhance consumer confidence but also stimulate market expansion.

    Increased Availability of Organic Produce

    The Global Fruit and Vegetable Cleaners Market Industry is positively influenced by the rising availability of organic produce. As consumers increasingly opt for organic fruits and vegetables, the need for effective cleaning solutions becomes paramount. Organic produce often comes with higher expectations regarding cleanliness and safety, prompting consumers to invest in specialized cleaners. This trend is reflected in the market's growth, with projections indicating a value of 3.62 USD Billion in 2024. The emphasis on organic products not only drives sales of cleaners but also encourages manufacturers to develop tailored solutions that meet the unique needs of organic produce.

    Consumer Education and Awareness Campaigns

    Consumer education initiatives significantly impact the Global Fruit and Vegetable Cleaners Market Industry. Awareness campaigns aimed at informing the public about the importance of cleaning fruits and vegetables effectively contribute to increased product adoption. These campaigns often highlight the risks associated with unwashed produce, thereby encouraging consumers to prioritize food safety. As a result, the market is expected to grow, reaching 8.11 USD Billion by 2035. Enhanced consumer knowledge fosters a culture of cleanliness and safety, which is likely to drive demand for specialized cleaning products in the coming years.

    Technological Advancements in Cleaning Solutions

    Technological innovations play a crucial role in shaping the Global Fruit and Vegetable Cleaners Market Industry. The introduction of advanced cleaning technologies, such as ozone-based cleaners and natural enzymatic solutions, enhances the efficacy of produce cleaning. These innovations cater to the growing demand for eco-friendly and sustainable products, aligning with consumer preferences for environmentally responsible choices. As a result, the market is likely to witness a compound annual growth rate of 7.61% from 2025 to 2035. The integration of technology in cleaning solutions not only improves safety but also offers convenience, further driving market growth.

    Market Segment Insights

    Fruit and Vegetable Cleaners Market Segment Insights

    Fruit and Vegetable Cleaners Market Segment Insights

    Global Fruit and Vegetable Product Type Insights

    Global Fruit and Vegetable Product Type Insights

    The global Fruit and Vegetable Cleaners market, in this report, has been segmented on the basis of Product Type into Liquid and Spray and Wipes. The Liquid and Spray segment dominated the global market in 2024, while the Wipes is projected to be the fastest–growing segment during the forecast period. Liquid and spray vegetable and fruit cleaners refer to products designed to clean fruits and vegetables. 

    These cleaners are often used to remove pesticides, wax, dirt, and other remains that are present on the surface of fruits and vegetables. Liquid and spray products have gained high prominence among consumers and manufacturers by offering some factors, including high versatility, effectiveness, and convenience. In 2020, ITC announced Lauch's first 100% natural-action vegetable and fruit liquid wash. The product is available in two variants, Nimwash Spray and Wash and Soak and Wash, in packs of 450 ml, 500 ml, and 1 liter.

    Global Fruit and Vegetable Cleaners Category Insights

    Global Fruit and Vegetable Cleaners Category Insights

    The global Fruit and Vegetable Cleaners market, in this report, has been segmented on the basis of Category into Scented and Plain. The Scented segment dominated the global market in 2024, while the Scented is projected to be the fastest–growing segment during the forecast period. 

    The scented segment dominated the market; scented cleaners offer an added sensory experience, appealing to consumers who prefer a pleasant fragrance while cleaning their fruits and vegetables. scented cleaners are often associated with freshness, cleanliness, and hygiene, further enhancing their popularity among consumers. Additionally, The aroma of scented cleaners help mask any unpleasant odors from the produce, creating a more enjoyable cleaning process. The pleasant scent can give consumers confidence that their fruits and vegetables are visually clean and free from potential contaminants.

    Global Fruit and Vegetable Cleaners End User Insights

    Global Fruit and Vegetable Cleaners End User Insights

    The Fruit and Vegetable Cleaners market in this report has been segmented on the basis of End User into two types, namely Residential and Commercial .The Commercial segment dominated the global market in 2024, while the Residential is projected to be the fastest–growing segment during the forecast period. The increasing adoption of vegetable and fruit cleaners in commercial areas, such as restaurants, hotels, and catering services, is subject to strict regulations to ensure the cleanliness and safety of the food.

     Restaurants, hotels, and catering services are focused on providing high-quality, clean, and safe food to meet consumer preferences. Vegetable and fruit cleaners offer a convenient and effective solution to remove pesticides, contaminants, and residues from produce, contributing to the assurance of food safety. Restaurants, hotels, and catering services are using vegetable and fruit cleaners as a visible commitment to cleanliness and health. It aligns with the growing trend toward transparency in food preparation processes.

    Global Fruit and Vegetable Cleaners Form Insights

    Global Fruit and Vegetable Cleaners Form Insights

    The Fruit and Vegetable Cleaners market in this report has been segmented on the basis of Organic and Regular. The Regular segment dominated the global market in 2024, while the Organic is projected to be the fastest–growing segment during the forecast period. Regular vegetable and fruit cleaners offer a convenient and accessible solution for consumers who prioritize cleanliness and food safety. The ease of use and availability in various forms, such as sprays, wipes, or liquids, aligns with busy lifestyles where individuals seek efficient and practical solutions for daily tasks. 

    Regular cleaners are more affordable compared to organic cleaners. Price considerations play a role in consumer choices, and regular vegetable and fruit cleaners provide an accessible option for a broader range of consumers who may not be willing to pay a premium for organic alternatives. Regular vegetable and fruit cleaners are widely available in supermarkets, grocery stores, and online marketplaces. Their presence in retail channels makes them easily accessible to a larger consumer base, contributing to increasing popularity.

    Global Fruit and Vegetable Cleaners by distribution channel Insights

    Global Fruit and Vegetable Cleaners by distribution channel Insights

    The Fruit and Vegetable Cleaners market in this report has been segmented on the basis of Store-Based and Non-Store Based. The Store-Based segment dominated the global market in 2024, while the Non-Store Based is projected to be the fastest–growing segment during the forecast period. The rise of e-commerce platforms and online shopping has made it convenient for consumers to access a wide range of products, including vegetable and fruit cleaners, without physically visiting a brick-and-mortar store. 

    The ease of ordering online and having products delivered directly to one's doorstep contributes to the growing popularity of non-store-based cleaners. Many non-store-based vegetable and fruit cleaners are offered by direct-to-consumer brands that operate primarily online. These brands focus on promoting their products through digital marketing, social media, and e-commerce platforms. Some consumers prefer the convenience of subscription services that deliver vegetable and fruit cleaners regularly to their homes. This model ensures the supply of the product. The COVID-19 pandemic has enhanced the adoption of online shopping and non-store-based solutions. Concerns about safety and contactless transactions have prompted more consumers.

    Get more detailed insights about Fruit and Vegetable Cleaners Market Research Report – Forecast till 2035

    Key Companies in the Fruit Vegetable Cleaners Market market include

    Future Outlook

    Fruit Vegetable Cleaners Market Future Outlook

    The Global Fruit and Vegetable Cleaners Market is projected to grow at a 10.02% CAGR from 2025 to 2035, driven by increasing health awareness, demand for organic products, and technological advancements in cleaning solutions.

    New opportunities lie in:

    • Develop eco-friendly formulations to capture the growing market of environmentally conscious consumers. Leverage e-commerce platforms for direct-to-consumer sales, enhancing market reach and customer engagement. Invest in R&D for innovative cleaning technologies that ensure higher efficacy and safety for consumers.

    By 2035, the market is expected to be robust, reflecting significant growth and innovation.

    Market Segmentation

    Regional Outlook

    • {""=>["US"
    • "Canada"
    • "Mexico"]}
    • {""=>["Germany"
    • "France"
    • "UK"
    • "Spain"
    • "Italy"
    • "Rest of Europe"]}
    • {""=>["China"
    • "Japan"
    • "India"
    • "South Korea"
    • "Rest of Asia-Pacific"]}
    • {""=>["Saudi Arabia"
    • "UAE"
    • "South Africa"
    • "Rest of Middle East and Africa"]}
    • {""=>["Argentina"
    • "Brazil"
    • "Rest of South America"]}

    Fruit and Vegetable Cleaners Market by Nature Outlook (USD Million, 2019-2035)

    • Organic
    • Regular

    Fruit and Vegetable Cleaners Market by Category Outlook (USD Million, 2019-2035)

    • Scented
    • Plain

    Fruit and Vegetable Cleaners Market by Product Type Outlook (USD Million, 2019-2035)

    • Liquid and Spray
    • Wipes

    Fruit and Vegetable Cleaners Market by End User Method Outlook (USD Million, 2019-2035)

    • Residential
    • Commercial

    Fruit and Vegetable Cleaners Market by Distribution Channel Outlook (USD Million, 2019-2035)

    • Store-Based
    • Non-Store Based

    Report Scope

    Report Attribute/MetricDetails
    Market Size 2024USD 3,619.27 Million
    Market Size 2025USD 3,843.67 Million
    Market Size 203527.31 (Value (USD Million))
    Compound Annual Growth Rate (CAGR)10.02% (2025 - 2035)
    Base Year2024
    Market Forecast Period2025 - 2035
    Historical Data2019- 2023
    Market Forecast UnitsValue (USD Million)
    Report CoverageRevenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments CoveredBy Product Type, By Category, By End User, By Nature, By Distribution Channel, and Region
    Geographies CoveredNorth America, Europe, Asia-Pacific, Middle East & Africa, and South America.
    Countries CoveredThe U.S., Canada, Mexico, Germany, France, Italy, UK, Spain, China, Japan, India, UAE, South Africa, Saudi Arabia, Argentina, and Brazil.
    Key Companies ProfiledVEG WASH, ITC LIMITED, MARICO, REFLEKT SUSTAINABLES, AMWAY CORP, WIPRO CONSUMER CARE PRIVATE LIMITED, ORGANICA BIOTECH PVT. LTD, FIT ORGANIC, DABUR, GROW GREEN INDUSTRIES, INC., among others.
    Key Market Opportunities·         EXPANDING INTO EMERGING MARKETS ·         DEVELOPING INNOVATIVE PRODUCT FORMATS
    Key Market Dynamics·         WIDE USAGE OF FRUIT AND VEGETABLE CLEANER IN THE RESIDENTIAL SECTOR ·         INCREASING AWARENESS ABOUT HEALTH AND HYGIENE

    Market Highlights

    Author
    Varsha More
    Research Analyst

    Experienced business professional with a demonstrated history of working in the CFnB industry. Skilled in market research, and market estimation. Strong professional with a Masters focused in marketing management.

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    FAQs

    How much is the Global Fruit and Vegetable Cleaners Market?

    The Fruit and Vegetable Cleaners Market size is expected to be valued at USD 8,111.60 Million in 2035.

    What is the growth rate of the Global Fruit and Vegetable Cleaners Market?

    The global market is projected to grow at a CAGR of 7.4% during the forecast period, 2024-2035.

    Which region held the largest market share in the Global Fruit and Vegetable Cleaners Market?

    Europe had the largest share of the global market.

    Who are the key players in the Global Fruit and Vegetable Cleaners Market?

    The key players in the market are Astec Industries VEG WASH, ITC LIMITED, MARICO, REFLEKT SUSTAINABLES, AMWAY CORP, WIPRO CONSUMER CARE PRIVATE LIMITED, ORGANICA BIOTECH PVT. LTD, FIT ORGANIC, DABUR, GROW GREEN INDUSTRIES, INC., among others.

    Which End User led the Global Fruit and Vegetable Cleaners Market?

    The Commercial dominated the market in 2024.

    Which Nature had the largest market share in the Global Fruit and Vegetable Cleaners Market?

    The Regular segment had the largest revenue share of the global market.

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