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Fruit Vegetable Ingredients Market

ID: MRFR/FnB/1685-HCR
110 Pages
Harshita Gorade
October 2025

Fruits and Vegetables Ingredients Market Research Report Information By Category (Organic and Conventional), By Form (Concentrates, Pastes & Purees, NFC Juices, Pieces & Powder, and Others), by Application (Bakery & Confectionary, Beverages, Dairy & Frozen Desserts, Soups, Sauces, & Dressings, Sweet & Savory Snacks, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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Fruit Vegetable Ingredients Market Summary

As per MRFR analysis, the Fruits and Vegetables Ingredients Market was estimated at 167.69 USD Billion in 2024. The Fruits and Vegetables Ingredients industry is projected to grow from 175.68 USD Billion in 2025 to 279.74 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.76 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Fruits and Vegetables Ingredients Market is experiencing a robust shift towards health-conscious and sustainable practices.

  • The market is increasingly driven by a health and wellness focus, with consumers seeking natural and nutritious options.
  • Sustainability initiatives are gaining traction, influencing product sourcing and manufacturing processes across the industry.
  • Innovation in product development is evident, particularly in the organic segment, which remains the largest market segment.
  • Rising demand for natural ingredients and growing plant-based diet adoption are key drivers propelling market growth, especially in North America and the Asia-Pacific region.

Market Size & Forecast

2024 Market Size 167.69 (USD Billion)
2035 Market Size 279.74 (USD Billion)
CAGR (2025 - 2035) 4.76%

Major Players

Dole Food Company (US), Fresh Del Monte Produce Inc. (US), Archer Daniels Midland Company (US), Cargill, Incorporated (US), SunOpta Inc. (CA), Olam Group Limited (SG), Kraft Heinz Company (US), Tropicana Products, Inc. (US), Chiquita Brands International, Inc. (US)

Fruit Vegetable Ingredients Market Trends

The Fruits and Vegetables Ingredients Market is currently experiencing a dynamic evolution, driven by shifting consumer preferences towards healthier and more natural food options. This market encompasses a wide array of products derived from fruits and vegetables, including purees, concentrates, and powders, which are increasingly utilized in various sectors such as food and beverage, pharmaceuticals, and cosmetics. The growing awareness of the nutritional benefits associated with fruits and vegetables is prompting manufacturers to innovate and expand their product offerings, thereby enhancing the overall market landscape. Furthermore, the rise of plant-based diets and clean label trends is likely to propel demand for these ingredients, as consumers seek transparency and quality in their food choices. In addition, sustainability concerns are becoming more pronounced, influencing production practices and supply chain dynamics within the Fruits and Vegetables Ingredients Market. Companies are exploring eco-friendly sourcing methods and sustainable packaging solutions to align with consumer expectations. This shift not only addresses environmental issues but also enhances brand loyalty among increasingly conscientious consumers. As the market continues to adapt to these trends, it appears poised for growth, with opportunities for both established players and new entrants to capitalize on the evolving landscape of health-conscious and environmentally aware consumers.

Health and Wellness Focus

There is a notable emphasis on health and wellness among consumers, leading to increased demand for natural and nutritious ingredients. This trend is driving manufacturers to develop products that highlight the health benefits of fruits and vegetables, catering to a market that prioritizes clean eating and nutritional value.

Sustainability Initiatives

Sustainability is becoming a central theme in the Fruits and Vegetables Ingredients Market, as companies adopt eco-friendly practices. This includes sourcing ingredients responsibly and utilizing sustainable packaging, which resonates with environmentally conscious consumers and enhances brand reputation.

Innovation in Product Development

Innovation is a key driver in the market, with companies exploring new processing techniques and product formulations. This trend allows for the creation of diverse offerings, such as organic and functional ingredients, which appeal to a broad range of consumer preferences.

Fruit Vegetable Ingredients Market Drivers

Growing Plant-Based Diet Adoption

The Fruits and Vegetables Ingredients Market is significantly influenced by the rising adoption of plant-based diets. As more consumers transition towards vegetarian and vegan lifestyles, the demand for fruits and vegetables as key ingredients in food products is likely to increase. Market analysis suggests that the plant-based food sector is expected to reach a valuation of over 74 billion dollars by 2027, indicating a robust growth trajectory. This shift not only reflects changing dietary preferences but also aligns with broader health and environmental concerns. Consequently, food manufacturers are increasingly incorporating fruits and vegetables into their products to cater to this expanding consumer base, thereby enhancing the Fruits and Vegetables Ingredients Market.

Rising Demand for Natural Ingredients

The Fruits and Vegetables Ingredients Market experiences a notable surge in demand for natural ingredients, driven by consumer preferences for clean label products. As health-conscious consumers increasingly seek transparency in food sourcing, the market for fruits and vegetables as ingredients is expanding. According to recent data, the market for natural food ingredients is projected to grow at a compound annual growth rate of approximately 8% over the next five years. This trend indicates a shift away from artificial additives, thereby enhancing the appeal of fruits and vegetables as essential components in various food products. Consequently, manufacturers are compelled to innovate and incorporate these ingredients into their offerings, further propelling the Fruits and Vegetables Ingredients Market.

Technological Advancements in Processing

Technological advancements in processing techniques are reshaping the Fruits and Vegetables Ingredients Market. Innovations such as freeze-drying, high-pressure processing, and cold-pressed extraction are enhancing the quality and shelf-life of fruit and vegetable ingredients. These technologies enable manufacturers to retain the nutritional value and flavor of fresh produce, making them more appealing to consumers. Furthermore, the integration of automation and artificial intelligence in production processes is streamlining operations, reducing costs, and improving efficiency. As a result, the Fruits and Vegetables Ingredients Market is witnessing a transformation that not only boosts product quality but also meets the increasing demand for convenience and sustainability in food production.

Expansion of Food and Beverage Applications

The Fruits and Vegetables Ingredients Market is experiencing expansion across various food and beverage applications. The versatility of fruits and vegetables allows them to be utilized in a wide range of products, from snacks and beverages to sauces and dressings. This adaptability is particularly appealing to manufacturers seeking to diversify their product lines. Recent market data suggests that the beverage segment, particularly smoothies and juices, is projected to grow significantly, driven by consumer demand for refreshing and nutritious options. As a result, the incorporation of fruits and vegetables into diverse applications is likely to enhance the overall market landscape, thereby fostering growth within the Fruits and Vegetables Ingredients Market.

Increased Awareness of Nutritional Benefits

The Fruits and Vegetables Ingredients Market is benefiting from heightened awareness regarding the nutritional benefits of fruits and vegetables. As consumers become more informed about the health advantages associated with these ingredients, there is a growing inclination to incorporate them into daily diets. Research indicates that diets rich in fruits and vegetables can reduce the risk of chronic diseases, thereby driving demand for products that feature these ingredients prominently. This trend is further supported by health organizations advocating for increased fruit and vegetable consumption. Consequently, food manufacturers are responding by enhancing their product formulations to include a higher percentage of fruits and vegetables, thereby contributing to the growth of the Fruits and Vegetables Ingredients Market.

Market Segment Insights

By Category: Organic (Largest) vs. Conventional (Fastest-Growing)

In the Fruits and Vegetables Ingredients Market, the organic segment holds a significant share as consumers increasingly shift towards health-conscious options. This segment benefits from a robust demand driven by the growing awareness regarding the benefits of organic products. On the other hand, the conventional segment, while initially perceived as second to its organic counterpart, showcases a revitalized interest due to various factors such as price affordability and versatile applications across multiple culinary practices. The growth trends within the Fruits and Vegetables Ingredients Market indicate that the organic segment is not only maintaining its dominant position but is also expanding as consumers look for natural and preservative-free alternatives. Conversely, the conventional segment is experiencing rapid growth as it adapts to market needs by focusing on innovation in product formulation and sustainability practices. This dynamic environment encourages both segments to coexist and flourish, catering to diverse consumer preferences.

Category: Organic (Dominant) vs. Conventional (Emerging)

The organic segment in the Fruits and Vegetables Ingredients Market is characterized by its commitment to sustainability and health-oriented practices. Organic products are grown without synthetic pesticides or fertilizers, resonating strongly with environmentally conscious consumers. This segment's dominance is supported by an increasing trend towards organic eating and clean-label products, making it a preferred choice among health-focused consumers. Meanwhile, the conventional segment is emerging with innovations in production techniques that enhance its appeal by ensuring safety and affordability. Conventional ingredients are widely used in various applications from food processing to culinary arts, appealing to both commercial and home kitchens. The dynamic nature of this segment positions it favorably with competitive pricing and increased availability.

By Form: Pastes & Purees (Largest) vs. NFC Juices (Fastest-Growing)

In the Fruits and Vegetables Ingredients Market, the segment distribution reveals that Pastes & Purees command the largest share due to their versatile application in food manufacturing and culinary uses. Following closely are NFC Juices, which are gaining traction thanks to the rising consumer demand for natural and minimally processed products, highlighting a notable shift towards healthier choices among consumers.

Pastes & Purees (Dominant) vs. NFC Juices (Emerging)

Pastes & Purees serve as a dominant force in the market, widely favored for their convenience and ability to enhance flavor and texture in various products. This segment benefits from extensive utilization in sauces, soups, and baby foods. Meanwhile, NFC Juices represent an emerging segment that appeals to health-conscious consumers seeking fresh tastes without additives. The trend towards clean-label products drives growth in NFC Juices, as they embody purity and naturalness, positioning them strongly in a competitive landscape.

By Application: Bakery & Confectionery (Largest) vs. Beverages (Fastest-Growing)

The Fruits and Vegetables Ingredients Market showcases a diverse range of applications, with Bakery & Confectionery leading the segment. This sector leverages fruits and vegetables for flavor enhancement, nutritional benefits, and aesthetic appeal, allowing for a substantial market footprint. Conversely, Beverages are gaining traction, driven by increasing consumer demand for healthier options and innovative drinks that incorporate natural ingredients, making this segment the fastest-growing in the market.

Bakery & Confectionery (Dominant) vs. Beverages (Emerging)

The Bakery & Confectionery segment remains a dominant force in the Fruits and Vegetables Ingredients Market, utilizing natural flavors and vibrant colors sourced from fruits and vegetables to enhance product offerings. Its established demand is reinforced by consumer preferences for healthier snacks and indulgent treats, leading to consistent innovation. On the other hand, the Beverages segment is emerging rapidly, capitalizing on shifting consumer habits towards wellness-oriented products. Incorporating fruits and vegetables into beverages not only caters to the health-conscious demographic but also aligns with the increasing inclination towards natural and organic options, marking significant growth potential in the near future.

Get more detailed insights about Fruit Vegetable Ingredients Market

Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Europe has a robust agricultural industry that produces a lot of fruits and vegetables. The rich culinary legacy of European nations stresses the use of seasonal, premium foods, especially fruits and vegetables. The increasing demand for natural and nutritious food products caused by European consumers' strong emphasis on health and wellness is another factor driving the region's market for fruits and vegetable ingredients.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: FRUITS AND VEGETABLES INGREDIENTS MARKET SHARE BY REGION 2022 (USD Billion)

FRUITS AND VEGETABLES INGREDIENTS MARKET SHARE BY REGION 2022

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

North America Fruits and Vegetables Ingredients market accounts for the second-largest market share. Due to its plentiful agricultural resources, a wide variety of fruits and vegetables, rich culinary heritage, and rising demand for natural and traditional ingredients in domestic and international markets, North America is the fourth region well recognized for the market. Further, the US Fruits and Vegetables Ingredients market held the largest market share, and the Canada Fruits and Vegetables Ingredients market was the fastest growing market in the region.

The Asia-Pacific Fruits and Vegetables Ingredients Market is expected to grow fastest from 2023 to 2032. Due to its sizable population, rising disposable income, shifting dietary preferences, and abundant agricultural resources, the Asia Pacific area is the one most frequently acknowledged for the market, making it a key consumer and producer of fruits and vegetable ingredients. Moreover, China’s Fruits and Vegetables Ingredients market held the largest market share, and the Indian Fruits and Vegetables Ingredients market was the fastest growing market in the Asia-Pacific region.

Fruit Vegetable Ingredients Market Regional Image

Key Players and Competitive Insights

Leading market players are focusing on providing environmentally friendly manufacturing products. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. Furthermore, the market leaders in the Fruits and Vegetables Ingredients industry are expected to increase their market share by investing in their R&D departments.

Additionally, the leaders in the Fruits and Vegetables Ingredients industry are expected to increase spending on R&D departments. Forecasts suggest that Fruits and Vegetables Ingredients industry will make incredible changes in their Forms. Major Fruits and Vegetables Ingredients market players include Olam International Ltd., Ingredion Inc, Tate & Lyle Plc, Sensient Technologies Corporation, Kerry Group PLC, and Sunopta are attempting to increase market demand by investing in research and development operations.

A provider of ingredients solutions, Ingredion Inc., focuses on giving various sectors cutting-edge ingredient solutions. The organization, which has its headquarters in Westchester, Illinois, services clients in more than 60 different markets while operating in more than 120 different countries. With a more than 100-year history, Ingredion has made a name for itself as a reliable business partner in the food, beverage, pharmaceutical, personal care, and other sectors. The company's main objective is to develop sustainable ingredient solutions that satisfy the changing needs of its clients and tackle the problems that the sector is now facing.

A wide range of starches, sweeteners, nutrition additives, and biomaterials are available from Ingredion and come from different sources like corn, tapioca, potatoes, and other grains.

Kerry Group PLC is an international food and beverage company with its worldwide headquarters in Tralee, County Kerry, Ireland. Kerry Group, a market leader in providing cutting-edge flavor and nutrition solutions to the food, beverage, and pharmaceutical industries, operates on six continents. Since its founding in 1972, the Kerry Group has established a solid reputation for its proficiency in creating and delivering specialized solutions that are tailored to the specific requirements of its clients. To improve consumer goods' flavor, texture, and nutritional profile, the company's diverse range comprises flavors, ingredients, and nutritional items.

Taste & Nutrition and Consumer Foods are the primary business sectors through which Kerry Group operates. A wide range of solutions, including savory ingredients, sweet ingredients, beverage systems, and functional additives, are offered by the Taste & Nutrition section. These solutions are made to satisfy clients' particular needs in the food and beverage sector, assisting them in developing delectable and cutting-edge goods that appeal to consumers.

Key Companies in the Fruit Vegetable Ingredients Market market include

Industry Developments

  • Q2 2024: Kerry opens new taste facility in Karawang, Indonesia Kerry Group, a major supplier of fruit and vegetable ingredients, inaugurated a new state-of-the-art taste manufacturing facility in Karawang, Indonesia, to expand its production capacity and better serve the Asia-Pacific market.
  • Q2 2024: Ingredion appoints new Chief Innovation Officer Ingredion Incorporated, a global provider of fruit and vegetable-based ingredients, announced the appointment of Dr. Maria Tolchinsky as Chief Innovation Officer to drive new product development and accelerate growth in natural ingredients.
  • Q3 2024: Givaudan acquires majority stake in b.kolor to expand natural ingredients portfolio Givaudan, a leading flavor and ingredients company, acquired a majority stake in Italian firm b.kolor, strengthening its position in natural fruit and vegetable ingredient solutions for food and beverage applications.
  • Q2 2024: Symrise launches new range of vegetable-based flavor solutions Symrise introduced a new line of vegetable-based flavor ingredients targeting the plant-based and clean-label food sectors, expanding its offerings for food manufacturers seeking natural alternatives.
  • Q1 2025: Tree Top opens expanded fruit ingredient processing plant in Washington Tree Top Inc., a major U.S. fruit ingredient supplier, completed the expansion of its Selah, Washington processing facility, increasing capacity for fruit purees and concentrates to meet rising demand from food and beverage manufacturers.
  • Q2 2025: Welch’s launches new line of fruit ingredient solutions for foodservice Welch Foods Inc. announced the launch of a new portfolio of fruit-based ingredient solutions designed for foodservice and industrial customers, including purees, concentrates, and powders.
  • Q2 2024: Kerry Group acquires Spanish fruit ingredient specialist Biosearch Life Kerry Group completed the acquisition of Biosearch Life, a Spanish company specializing in natural fruit and vegetable extracts, to enhance its functional ingredient offerings for the global food and beverage industry.
  • Q3 2024: ADM opens new innovation center for fruit and vegetable ingredients in Germany ADM inaugurated a new innovation center in Hamburg, Germany, focused on developing advanced fruit and vegetable ingredient solutions for European food and beverage manufacturers.
  • Q1 2025: International Flavors & Fragrances (IFF) partners with Israeli startup for upcycled vegetable ingredients IFF announced a strategic partnership with an Israeli food-tech startup to commercialize upcycled vegetable ingredients, aiming to reduce food waste and offer sustainable solutions to food manufacturers.
  • Q2 2025: Kerry launches new range of clean-label fruit and vegetable powders Kerry Group introduced a new line of clean-label fruit and vegetable powders for use in beverages, snacks, and bakery products, responding to growing consumer demand for natural and minimally processed ingredients.
  • Q1 2024: Givaudan opens new natural ingredients facility in Switzerland Givaudan inaugurated a new production facility in Vernier, Switzerland, dedicated to the manufacture of natural fruit and vegetable ingredients for the European market.
  • Q3 2025: Symrise acquires Dutch vegetable ingredient producer FoodSolutionsTeam Symrise announced the acquisition of FoodSolutionsTeam, a Dutch company specializing in vegetable-based ingredients, to expand its portfolio and strengthen its position in the European market.

Future Outlook

Fruit Vegetable Ingredients Market Future Outlook

The Fruits and Vegetables Ingredients Market is projected to grow at 4.76% CAGR from 2024 to 2035, driven by health trends, innovation, and sustainability initiatives.

New opportunities lie in:

  • Development of plant-based ingredient formulations for food products.
  • Expansion into emerging markets with tailored product lines.
  • Investment in advanced processing technologies to enhance product quality.

By 2035, the market is expected to be robust, reflecting strong growth and innovation.

Market Segmentation

Fruit Vegetable Ingredients Market Form Outlook

  • Concentrates
  • Pastes & Purees
  • NFC Juices
  • Pieces and Powder
  • Others

Fruit Vegetable Ingredients Market Category Outlook

  • Organic
  • Conventional

Fruit Vegetable Ingredients Market Application Outlook

  • Bakery & Confectionery
  • Beverages
  • Dairy & Frozen Desserts
  • Soups, Sauces, & Dressings
  • Sweet & Savory Snacks
  • Others

Report Scope

MARKET SIZE 2024167.69(USD Billion)
MARKET SIZE 2025175.68(USD Billion)
MARKET SIZE 2035279.74(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)4.76% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for plant-based ingredients drives innovation in the Fruits and Vegetables Ingredients Market.
Key Market DynamicsRising consumer demand for natural ingredients drives innovation and competition in the Fruits and Vegetables Ingredients Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Harshita Gorade
Research Analyst

Harshita Post graduate MBA in Business Administration from Welingkar Institute, Mumbai and 5 years of experience in the field of product market research. As a Research Analyst, I have cross-domain experience in packaging, and industrial Automation & Equipment. I am currently looking after the research process of packaging, logistics & transportation, and industrial automation & equipment at Market Research Future Reports. My responsibilities at the organization involve handling syndicate and custom reports as well as responding to client inquiries, and organize, co-ordinate with a group of 5 to 6 persons to manage all workflows.

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FAQs

What is the current valuation of the Fruits and Vegetables Ingredients Market as of 2024?

The Fruits and Vegetables Ingredients Market was valued at 167.69 USD Billion in 2024.

What is the projected market valuation for the Fruits and Vegetables Ingredients Market in 2035?

The market is projected to reach a valuation of 279.74 USD Billion by 2035.

What is the expected CAGR for the Fruits and Vegetables Ingredients Market during the forecast period 2025 - 2035?

The expected CAGR for the market during the forecast period 2025 - 2035 is 4.76%.

Which companies are considered key players in the Fruits and Vegetables Ingredients Market?

Key players in the market include Dole Food Company, Fresh Del Monte Produce Inc., and Archer Daniels Midland Company.

What are the main categories within the Fruits and Vegetables Ingredients Market?

The main categories are Organic and Conventional, with valuations of 50.0 to 90.0 USD Billion and 117.69 to 189.74 USD Billion, respectively.

What forms of fruits and vegetables ingredients are available in the market?

Available forms include Concentrates, Pastes & Purees, NFC Juices, Pieces and Powder, and Others, with varying valuations.

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