By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. In terms of revenue, North America held the largest share of 40.1% in the Fuel Card market in 2022 and is expected to maintain its dominance during the forecast period. The North America is the largest market for Fuel Card. Because it has more financial institutions than any other, the region has attracted international investors. Local players dominate the North American market, resulting in severe entry hurdles. The North American fuel card market is bifurcated into the US, Canada, and Mexico.
The US is the largest contributor to the regional market, with a share of 84.09% of the total market in 2022. The US is followed by Canada, holding over 11.32% in the same year. The factors contributing to the market growth include increased adoption of cashless payment modes, rising use of prepaid cards, an increasing number of fleet owners, and small and medium-sized enterprises. Additionally, the presence of strong players operating in the fuel distribution industry associated with the fuel card market and their strategic initiatives to increase their market share in the region add to the market growth.
For instance, Shell acquired fuel card business-MSTS Payments in North America. According to a report by Value Penguin in November 2021, more than 93.1% of households own at least one vehicle. The US population utilizes fuel cards to refill their vehicles' fuel tanks with gasoline, diesel, and others, through a widely spread network of gas stations. For instance, WEX has a strong network of 45,000 service stations in the US that covers more than 95% of fuel stations, offering more than 70 fleet/fuel cards varieties. The company collaborates with different brands such as 76, BP, ExxonMobil, Sunoco, and others.
Fleet cards provide a convenient and comprehensive method of reporting associated with their use, allowing fleet owners/managers to receive notifications in real-time reports and set buying limits with their cards, enabling them to stay and make informed decisions of all their business-related expenditure.
Figure2: FUEL CARD MARKET SIZE BY REGION 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Further, the major countries studied in the market report are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
The Western Europeans Countries like Greece, Norway, and Iceland were among the fastest-growing markets for new cars, which are expected to increase the adoption of fuel card transactions in the region. Fuel cards benefit every fleet business or individual automobile owner by providing discounted fuel prices, reclaiming tax and accounting (because many fueling transactions are done without receipts), competitive rates offered by fuel card providers, and a variety of additional advantages.
Furthermore, convenient tracking of fuel usage, EV charging, and related costs assists people and businesses in monitoring and controlling carbon emissions (in ICE vehicles) and contributing to the national objective of zero-emission by the end of 2025. The Norwegian Parliament has enacted rules to provide incentives for zero-emission vehicles until the end of 2022. As a result, the number of battery electric vehicles (BEVs) on the road in Norway has increased, accounting for over 64% of the market share, with 470,000 registered BEVs on the road as of February 2022.
As a result, quick charging infrastructure that accepts fuel cards is likely to increase in demand in the Norway region, with monetary benefits such as toll reductions, public parking, and so on. The presence of fuel card companies offering several benefits such as less fuel expenditure for a period, innovative services that complete the customer requirements, efficient fleet management, and save time, have expanded the market size and is expected to boost further with the rising awareness in the region.
Some of the other fuel card providers operating in the region include Allstar One, BP Supercharge, UK Fuels Fleetone, Texaco Fastfuel, and The Fuel Store Card. The country is home to several semiconductor and consumer electronics companies that contribute to the adoption of fuel cards in the region. Additionally, government initiatives such as fuel rationing are expected to boost the demand for fuel cards during the forecast period.