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    Gift Wrapping Product Market

    ID: MRFR/PNT/23373-HCR
    111 Pages
    Snehal Singh
    October 2025

    Gift Wrapping Product Market Research Report: By Product Type (Gift Wrapping Paper, Gift Bags, Gift Bows and Ribbons, Gift Tags and Labels, Other Gift Wrapping Products), By Price Range (Economy, Mid-Range, Premium), By Target Audience (Individuals, Businesses, Gift- Giving Professionals), By Occasion (Birthdays, Holidays, Weddings, Other Special Occasions), By Distribution Channel (Online Retailers, Brick-and-Mortar Stores, Wholesale Distributors) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) -...

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    Gift Wrapping Product Market Infographic
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    Gift Wrapping Product Market Summary

    The Global Gift Wrapping Product Market is projected to grow from 17.70 USD Billion in 2024 to 30.34 USD Billion by 2035.

    Key Market Trends & Highlights

    Gift Wrapping Product Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 4.51 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 20.3 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 17.70 USD Billion, reflecting a strong demand for gift wrapping products.
    • Growing adoption of eco-friendly materials due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 17.70 (USD Billion)
    2035 Market Size 30.34 (USD Billion)
    CAGR (2025 - 2035) 5.02%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    Gift Wrapping Product Market Trends

    Key market drivers for gift wrapping products include rising disposable income, growing demand for personalized and eco-friendly gift wrapping solutions, and increasing online shopping trends. Opportunities to be explored include innovations in sustainable and biodegradable packaging, customization and personalization services, and collaborations with artists and designers to create unique and exclusive designs.Recent trends in the gift wrapping product market include the adoption of minimalist, natural, and Japanese-inspired aesthetics, the rise of personalized and customized gift wrapping services, and the growing popularity of digital gift wrapping options.

    Additionally, there is a growing focus on sustainability, with consumers increasingly demanding eco-friendly and biodegradable gift wrapping products. These trends are expected to shape the future of the gift wrapping product market and provide opportunities for growth and innovation.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    The Global Gift Wrapping Product Market appears to be experiencing a resurgence, driven by evolving consumer preferences towards sustainable and aesthetically pleasing packaging solutions.

    U.S. Department of Commerce

    Gift Wrapping Product Market Drivers

    Market Growth Projections

    Rising Consumer Demand for Personalization

    The Global Gift Wrapping Product Market Industry experiences a notable surge in consumer demand for personalized and customized wrapping solutions. As individuals increasingly seek unique ways to express their sentiments, the market adapts by offering a variety of customizable options, such as bespoke designs and tailored messages. This trend is particularly evident during festive seasons and special occasions, where personalized wrapping enhances the gifting experience. The industry's response to this demand is reflected in the projected market value of 12.5 USD Billion in 2024, indicating a robust growth trajectory fueled by consumer preferences for individuality and personal touch in gift presentation.

    E-commerce Growth Enhancing Packaging Demand

    The rapid expansion of e-commerce significantly impacts the Global Gift Wrapping Product Market Industry, as online shopping continues to gain traction among consumers. The convenience of purchasing gifts online has led to an increased demand for attractive and functional gift wrapping solutions that enhance the unboxing experience. Retailers are investing in high-quality packaging to differentiate their products and create memorable experiences for customers. This trend is likely to drive the market's growth, with a compound annual growth rate of 4.51% projected from 2025 to 2035, as e-commerce sales continue to rise and shape consumer expectations regarding gift presentation.

    Cultural Celebrations Driving Seasonal Demand

    Cultural celebrations and holidays play a pivotal role in shaping the Global Gift Wrapping Product Market Industry, as various occasions prompt increased gifting activities. Events such as Christmas, birthdays, and weddings create seasonal spikes in demand for gift wrapping products. The diversity of cultural practices worldwide further enriches the market, as different regions have unique traditions that influence wrapping styles and materials. This seasonal demand is expected to contribute to the market's overall growth, as consumers seek to enhance their gifting experiences during these significant occasions, thereby reinforcing the industry's relevance across diverse cultural contexts.

    Technological Advancements in Packaging Solutions

    Technological advancements are revolutionizing the Global Gift Wrapping Product Market Industry, as innovations in materials and production processes enhance the quality and appeal of gift wrapping products. Developments in printing technology, for instance, allow for intricate designs and vibrant colors that attract consumers. Additionally, automation in production processes improves efficiency and reduces costs, enabling companies to offer competitive pricing. As the industry embraces these technological changes, it is likely to see an increase in product variety and quality, further driving consumer interest and market growth.

    Sustainability Trends Influencing Packaging Choices

    Sustainability emerges as a critical driver within the Global Gift Wrapping Product Market Industry, as consumers and businesses alike prioritize eco-friendly materials and practices. The shift towards sustainable gift wrapping options, such as recyclable and biodegradable materials, aligns with the growing awareness of environmental issues. Companies are increasingly innovating to create sustainable products that appeal to environmentally conscious consumers. This trend is expected to contribute to the market's growth, with a projected value of 20.3 USD Billion by 2035, as more consumers opt for eco-friendly wrapping solutions that reflect their values and commitment to sustainability.

    Market Segment Insights

    Gift Wrapping Product Market Product Type Insights

    There are several segments of the  Gift Wrapping Product Market. They include gift wrapping paper, gift bags, gift bows and ribbons, gift tags and labels, and other gift wrapping products. The segment of gift wrapping paper had the largest share in 2023 in the  market, with the revenue exceeding $3 million and the share of more than 40%. A leading position of this segment is reasonable because of the popularity and affordability, as well as the variety of available designs and patterns.

    The second fastest-growing segment during the period will be bags.Paper bags are becoming particularly popular due to the growing trend of adopting eco-friendly products. At the same time, bows and ribbons will experience stable growth because of aesthetic properties and involvement in various types of presents and wrapping. The segment of gifts themselves and labels and tags is valuable for various occasions and as part of the market. The last segment is the other products, such as tissues, tapes, ribbons, etc.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Gift Wrapping Product Market Price Range Insights

    The Price Range segmentation of the  Gift Wrapping Product Market into Economy, Mid-Range, and Premium provides valuable information. The Economy segment competes on the provision of basic and functional gift wrapping products. Because of its affordability, it serves value-conscious customers. It is expected to account for a relatively large share of the market since the demand for budget solutions is on the rise. The Mid-Range segment is attracting those customers who are seeking a balance between quality and affordability.

    It offers a broader variety of gift wrapping products made from different materials.It is expected to witness a relatively fast growth since the number of these customers is expected to increase. The Premium segment is designed for those customers who have a luxury orientation. It offers high-quality gift wrapping products created from premium or even exclusive materials. They are distinguished by refined design solutions. Because of the increasing demand for exclusive or even individualized approaches, the segment is expected to see stable growth.

    Gift Wrapping Product Market Target Audience Insights

    The  Gift Wrapping Product Market is segmented by Target Audience into Individuals, Businesses, and Gift-Giving Professionals. Among these segments, the Individuals segment is anticipated to dominate the market over the forecast period. The individuals segment includes personal consumers who purchase gift wrapping products for various occasions such as birthdays, anniversaries, holidays, and other special events. The growth of the Individuals segment can be attributed to the increasing disposable income and the rising trend of gifting and self-gifting.The Business segment is also expected to witness significant growth due to the growing demand for gift wrapping services from corporate companies and retailers.

    Gift-giving professionals, such as event planners and florists, are expected to contribute to the market growth as they offer customized gift wrapping solutions to meet the specific needs of their clients.

    Gift Wrapping Product Market Occasion Insights

    The Gift Wrapping Product Market segmentation by Occasion can be broken down into Birthdays, Holidays, Weddings, and Other Special Occasions. Birthdays hold the largest market share, accounting for over 30% of the  Gift Wrapping Product Market revenue in 2023. This is due to the increasing popularity of birthday celebrations worldwide. Holidays, such as Christmas and New Year, are also significant contributors to the market, with a combined share of over 25%.

    Weddings, while less frequent, generate a substantial amount of revenue due to the high spending associated with these events.Other Special Occasions, such as anniversaries, graduations, and baby showers, account for the remaining market share. The market for Gift Wrapping Products is expected to continue growing steadily in the coming years, driven by increasing consumer spending on special occasions.

    Gift Wrapping Product Market Distribution Channel Insights

    The distribution channel segment plays a crucial role in the success of the  Gift Wrapping Product Market. Online retailers are projected to hold a significant market share due to the convenience, wide product selection, and competitive pricing they offer. In 2023, the online channel accounted for approximately 35% of the  Gift Wrapping Product Market revenue. Brick-and-mortar stores continue to be a key distribution channel, particularly for impulse purchases and personalized gift-wrapping services.

    However, their market share is expected to decline slightly in the coming years due to the rise of e-commerce.Wholesale distributors act as intermediaries between manufacturers and retailers, enabling efficient product distribution and reaching a wider customer base. They are expected to witness steady growth in the  Gift Wrapping Product Market, driven by the increasing demand from small and medium-sized retailers.

    Get more detailed insights about Gift Wrapping Product Market Research Report - Global Forecast till 2034

    Regional Insights

    The regional segmentation of the  Gift Wrapping Product Market offers insights into the market's geographical distribution and growth prospects. North America is expected to dominate the market in 2023 with a revenue of 6.2 billion USD and a CAGR of 4.5% during the forecast period. Europe follows closely with a market size of 5.1 billion USD in 2023 and an anticipated CAGR of 4.8%. The Asia-Pacific region is projected to experience significant growth, with a market value of 3.8 billion USD in 2023 and a CAGR of 5.3%.

    South America and the Middle East and Africa (MEA) are also expected to contribute to the market's growth.

    Gift Wrapping Product Market Regional

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Attempting to provide the Gift Wrapping Product Market industry with a competitive edge, the major players are continuously driving the development of innovative offerings and expanding their product portfolio. At the same time, the leading players in the Gift Wrapping Product Market industry are drawing attention to the enhancement of their market position through forming strategic partnerships and making acquisitions. The rising demand for personalized and sustainable gift-wrapping solutions drives the Gift Wrapping Product Market development.

    Meanwhile, both prominent and recent trends are relevant to the Gift Wrapping Product Market Competitive Landscape.Hallmark Cards, Inc. enjoys a reputation as a high-quality provider with lab-designed and innovative products and a well-established customer base and distribution system. Meanwhile, another critical player in the Gift Wrapping Product Market industry is The Paper Source, Inc. providing a wide range of gift-wrapping goods, including gift wrap, ribbon, and gift bags. This company is recognized on the market due to its affordable prices and unconventional design, with a strong retail and online presence.

    Additionally, American Greetings Corporation offers a broad spectrum of wrapping paper products in addition to bows and ribbons. This provider is well-known for its prices and attention to affordable offers.

    Key Companies in the Gift Wrapping Product Market market include

    Industry Developments

    The  Gift Wrapping Product Market size was valued at USD 13.44 billion in 2023 and is projected to reach USD 20.31 billion by 2032, exhibiting a CAGR of 5.0% during the forecast period. The market growth is attributed to the rising demand for aesthetic and personalized packaging solutions, coupled with the increasing popularity of online shopping. The growing trend of gift-giving on special occasions and the expansion of the retail industry are further propelling market growth. Moreover, the increasing use of sustainable and eco-friendly packaging materials is creating opportunities for market players focused on environmental consciousness.

    Recent industry developments include the launch of innovative gift wrapping products such as reusable and biodegradable wrapping papers. Key players are also investing in e-commerce platforms to expand their reach and cater to the growing online demand for gift wrapping solutions.

    Future Outlook

    Gift Wrapping Product Market Future Outlook

    The Global Gift Wrapping Product Market is projected to grow at a 5.02% CAGR from 2025 to 2035, driven by increasing consumer spending and innovative packaging solutions.

    New opportunities lie in:

    • Develop eco-friendly wrapping materials to cater to sustainability trends.
    • Leverage e-commerce platforms for personalized gift wrapping services.
    • Introduce subscription models for seasonal gift wrapping supplies.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and innovative offerings.

    Market Segmentation

    Gift Wrapping Product Market Occasion Outlook

    • Birthdays
    • Holidays
    • Weddings
    • Other Special Occasions

    Gift Wrapping Product Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia-Pacific
    • Middle East and Africa

    Gift Wrapping Product Market Price Range Outlook

    • Economy
    • Mid-Range
    • Premium

    Gift Wrapping Product Market Product Type Outlook

    • Gift Wrapping Paper
    • Gift Bags
    • Gift Bows and Ribbons
    • Gift Tags and Labels
    • Other Gift Wrapping Products

    Gift Wrapping Product Market Target Audience Outlook

    • Individuals
    • Businesses
    • Gift- Giving Professionals

    Gift Wrapping Product Market Distribution Channel Outlook

    • Online Retailers
    • Brick-and-Mortar Stores
    • Wholesale Distributors

    Report Scope

    Report Attribute/Metric Details
    Market Size 2025 17.70 (USD Billion)
    Market Size 2024 18.59 (USD Billion)
    Market Size 2035 30.34 (USD Billion)
    Compound Annual Growth Rate (CAGR) 5.02% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Lenox, Paper Mart, Papyrus, Dempsey Carroll, Le Papier Studio, Poshmark, Carousel Calendars, Gibson Greetings, Crane Conolly, Paper Source, Neal Street, Hallmark, Wrap Corp, American Greetings, Kate Spade Company
    Segments Covered Product Type, Price Range, Target Audience, Occasion, Distribution Channel, Regional
    Key Market Opportunities Ecommerce growth Sustainable packaging options Customization and personalization Luxury and premium gifting Techenabled gifting
    Key Market Dynamics Increased consumer spending on gifting Rising disposable incomes and a growing emphasis on gift-giving occasions Growing demand for sustainable and eco-friendly products, Consumers are increasingly seeking environmentally conscious gift wrapping options. Rise of ecommerce: Online platforms are providing convenience and expanding the reach of gift-wrapping products Customization and personalization Consumers are demanding unique and personalized gift wrapping solutions. Innovation in materials and designs Manufacturers are introducing innovative materials and designs to meet evolving consumer preferences.
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the projected market size of the Gift Wrapping Product Market in 2023?

    The Gift Wrapping Product Market had an overall valuation of 18.59 Billion USD in 2025.

    At what rate is the Gift Wrapping Product Market expected to grow from 2023 to 2032?

    The Gift Wrapping Product Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.0% from 2025 to 2034.

    Which region is expected to dominate the Gift Wrapping Product Market?

    The Asia-Pacific region is expected to dominate the Gift Wrapping Product Market throughout the forecast period.

    What are the key application segments of the Gift Wrapping Product Market?

    The key application segments of the Gift Wrapping Product Market include personal gifting, corporate gifting, and retail packaging.

    Who are the major competitors in the Gift Wrapping Product Market?

    Major competitors in the Gift Wrapping Product Market include Hallmark Cards, Inc., The Paper Source, Inc., and American Greetings Corporation.

    What factors are driving the growth of the Gift Wrapping Product Market?

    The growth of the Gift Wrapping Product Market is being driven by factors such as the increasing demand for personalized and unique gifts, the rise of e-commerce, and the growing popularity of occasions that celebrate the exchange of gifts.

    What challenges is the Gift Wrapping Product Market facing?

    The Gift Wrapping Product Market is facing challenges such as the rising cost of raw materials, the impact of e-commerce on traditional gift-wrapping stores, and the growing trend of sustainable packaging.

    What are the key trends in the Gift Wrapping Product Market?

    Key trends in the Gift Wrapping Product Market include the use of eco-friendly materials, the integration of technology into gift-wrapping, and the growing popularity of customized gift-wrapping services.

    What is the future outlook for the Gift Wrapping Product Market?

    The future outlook for the Gift Wrapping Product Market is positive, with growth expected to continue in the coming years due to the increasing demand for personalized and unique gifts.

    What are the major opportunities in the Gift Wrapping Product Market?

    Major opportunities in the Gift Wrapping Product Market include the expansion into emerging markets, the development of innovative gift-wrapping products, and the adoption of e-commerce platforms.

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