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    Gluten Free Bakery Market

    ID: MRFR/F-B & N/2337-HCR
    128 Pages
    Snehal Singh
    October 2025

    Gluten-free Bakery Market Research Report Information By Product Type (Breadrolls & buns, cakes & cheese, muffins & cupcakes, cookies & biscuit, doughnuts, sandwiches & wraps, dough & butter and others), By Ingredients (Main Ingredients and Others), By Distribution Channel (store-based and non store based) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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    Gluten Free Bakery Market Summary

    As per Market Research Future Analysis, the Global Gluten-free Bakery Market was valued at USD 1.47 Billion in 2024 and is projected to reach USD 2.49 Billion by 2035, growing at a CAGR of 4.90% from 2025 to 2035. The market is driven by increasing consumer awareness of health benefits associated with gluten-free diets, particularly among individuals with celiac disease and gluten sensitivities. The rise in online retailing is also contributing to market growth, as consumers increasingly prefer the convenience of purchasing gluten-free products online.

    Key Market Trends & Highlights

    Key trends driving the gluten-free bakery market include health awareness and online retail growth.

    • Market Size in 2024: USD 1.47 Billion.
    • Projected Market Size by 2035: USD 2.49 Billion.
    • CAGR from 2025 to 2035: 4.90%.
    • Cookies & biscuits segment dominated the market due to changing dietary patterns.

    Market Size & Forecast

    2024 Market Size USD 1.47 Billion
    2035 Market Size USD 2.49 Billion
    CAGR (2025-2035) 4.90%
    Largest Regional Market Share in 2023 Europe

    Major Players

    Key players include Kraft Heinz Company, Hain Celestial Group Inc, General Mills, Kellogg's Company, ConAgra Brands Inc, Hero AG, Barilla G.E.R Fratelli S.P.A, Quinoa Corporation, Raisio PLC, Dr Schär AG/SPA, Enjoy Life Foods, Farmo S.P.A., Freedom Foods Group Limited, Koninklijke Wessanen N.V, Big OZ, and Alara Wholefoods Ltd.

    Gluten Free Bakery Market Trends

    Growing consumer understanding of the health benefits of gluten-free food will spur the market growth.

    The primary reason fueling the expansion of the worldwide gluten-free bakery market CAGR is growing awareness of the health benefits of eating food without gluten. People with celiac disease should avoid gluten since it can lead to food intolerance and several other adverse digestive symptoms. The last step of the symptoms of gluten intolerance is celiac disease. As a result, many who are sensitive to gluten prefer a gluten-free diet. Improved digestion, less gut inflammation, and better cholesterol levels are a few health advantages of gluten-free diets.

    The increasing prevalence of gluten-related disorders is driving a notable shift towards gluten-free products in the bakery sector, reflecting a broader consumer trend towards health-conscious eating habits.

    U.S. Food and Drug Administration (FDA)

    Gluten Free Bakery Market Drivers

    E-commerce Growth

    The Global Gluten-free Bakery Market Industry is benefiting from the rapid growth of e-commerce platforms, which facilitate easier access to gluten-free products. Online shopping has become a preferred method for consumers seeking specialty items, including gluten-free baked goods. This shift towards digital retailing allows consumers to explore a wider range of products and brands, often with the convenience of home delivery. As e-commerce continues to expand, it is likely to play a pivotal role in driving market growth, contributing to the projected increase in market value to 2.49 USD Billion by 2035.

    Market Growth Projections

    Rising Health Consciousness

    The Global Gluten-free Bakery Market Industry is experiencing a surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of dietary choices and their impact on health, leading to a preference for gluten-free products. This trend is particularly pronounced among those with celiac disease and gluten sensitivity, but it also extends to health-conscious consumers seeking to reduce gluten intake for perceived health benefits. As a result, the market is projected to reach 1.47 USD Billion in 2024, reflecting a growing commitment to healthier eating habits.

    Expansion of Product Offerings

    The Global Gluten-free Bakery Market Industry is witnessing an expansion in product offerings, catering to diverse consumer preferences. Bakeries are innovating by introducing a variety of gluten-free options, including bread, pastries, and snacks, made from alternative flours such as almond, coconut, and rice. This diversification not only attracts gluten-sensitive consumers but also appeals to a broader audience interested in gluten-free diets. The increasing availability of gluten-free products in mainstream retail outlets further supports this trend, enhancing market visibility and accessibility, which is crucial for achieving projected growth.

    Increased Awareness of Celiac Disease

    The Global Gluten-free Bakery Market Industry is significantly influenced by the rising awareness of celiac disease and gluten intolerance. Educational campaigns and advocacy efforts have heightened public understanding of these conditions, leading to increased demand for gluten-free products. As more individuals are diagnosed with celiac disease, the need for safe and appealing gluten-free bakery items becomes paramount. This growing awareness not only drives consumer demand but also encourages manufacturers to innovate and improve product quality, thereby enhancing market growth prospects in the coming years.

    Regulatory Support for Gluten-free Products

    The Global Gluten-free Bakery Market Industry is supported by regulatory frameworks that promote gluten-free labeling and product standards. Governments are increasingly recognizing the importance of providing safe food options for individuals with gluten-related disorders. Regulations that mandate clear labeling and define gluten-free standards help build consumer trust and encourage the purchase of gluten-free products. This regulatory support is likely to foster a more robust market environment, as consumers feel more confident in their choices, thereby contributing to the anticipated growth of the industry.

    Market Segment Insights

    Gluten-free Bakery Product Type Insights

    The gluten-free bakery market segmentation, based on product type includes breadrolls & buns, cakes & cheese, muffins & cupcakes, cookies & biscuits, doughnuts, sandwiches & wraps, dough & butter and others. The cookies & biscuit segment dominated the market. Product demand is being boosted by customers' changing food tastes and changing dietary patterns. Additionally, during the coming ten years, hectic lifestyles and rising health and wellness concerns are anticipated to encourage consumers to snack healthily and speed up business growth.

    Gluten-free Bakery Ingredients Insights

    The gluten-free bakery market segmentation, based on ingredients, includes main ingredients and others. The main ingredients category generated the most income. Rice, corn, buckwheat, and quinoa are the primary ingredients. It is anticipated that there will be plenty of room for expansion in the major ingredients of gluten-free products due to the rising trend of eating healthily in developing nations.

    Gluten-free Bakery Distribution Channel Insights

    The gluten-free bakery market segmentation, based on distribution channel, includes store-based and non-store-based. The store-based category generated the most income. The supermarkets and hypermarkets' vast selection of products and the ability for customers to learn more about them before making a purchase helped the industry flourish. Additionally, the robust offline retail chains in many economies, including the United States, China, India, and other significant nations, contributed to increased sales of gluten-free bakery goods through retailers.

    Figure 1: Gluten-free Bakery Market, by Distribution Channel, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Gluten Free Bakery Market Research Report - Forecast to 2032

    Regional Insights

    By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Europe gluten-free bakery market area will dominate this market. Alongside familiar foods like pasta and bread, the category of "free-from foods" is quickly gaining favor. Naturally, gluten-free components, including ancient grains, wheat substitutes, and formulations without grains, are becoming more popular in the area. A major factor in the region's demand for gluten-free products is consumers' avoidance of refined wheat products as part of their quest for a perceived better lifestyle.

    Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2: GLUTEN-FREE BAKERY MARKET SHARE BY REGION 2023 (USD Billion)

    GLUTEN-FREE BAKERY MARKET SHARE BY REGION 2022

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    North America gluten-free bakery market accounts for the second-largest market share. The demand for gluten-free, allergen-free, and non-GMO foods will increase as clean label products become more popular. The expanding millennial demographic, which favors healthier eating options, is anticipated to increase demand for gluten-free bread and bakery treats. The rising incidence of celiac illness and gluten sensitivities is anticipated to fuel market expansion in the area. Further, the US gluten-free bakery market held the largest market share, and the Canada gluten-free bakery market was the fastest growing market in the region.

    The Asia-Pacific Gluten-free bakery Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the increasing demand for healthier food. With greater awareness, people are becoming more interested in other processed food categories, such as bread, pizza, and biscuits, which have already grown in popularity among gluten-free flour and baking mixes. A few tactics, including presenting low-cost goods and regional flavors to appeal to a broad consumer base, also offer tremendous growth prospects in the area.

    Moreover, China’s gluten-free bakery market held the largest market share, and the Indian gluten-free bakery market was the fastest growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the gluten-free bakery market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, gluten-free bakery industry must offer cost-effective items.

    Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the gluten-free bakery industry to benefit clients and increase the market sector. In recent years, the gluten-free bakery industry has offered some of the most significant advantages to the market.

    Major players in the gluten-free bakery market attempting to increase market demand by investing in research and development operations include Kraft Heinz Company (US), Hain Celestial Group Inc (US), General Mills (US), Kellogg's Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Big OZ (UK), and Alara Wholefoods Ltd (UK).

    Gluten Free Bakery Philadelphia offers a variety of gluten-free bakeries, such as Taffets Bakery, that cater to those with dietary restrictions, providing delicious gluten-free baked goods.

    Producing and marketing ready-to-eat cereal and convenience meals is the business of Kellogg Co. Cereals, cookies, crackers, savory snacks, frozen waffles, toaster pastries, cereal bars, fruit-flavored snacks and vegetable foods are all included in its product line. The firm sells its snack foods under Kellogg's Cheez-It, Murray, Pringles, Austin, Parati, RXBAR, Bear Naked & Kashi, Morningstar Farms, and Eggo brand names. Kellogg provides its products to supermarkets and retailers for resale through its direct sales team, distributors, and brokers.

    The Kraft Heinz Co. is a company that produces and markets food and drink items. The company's product line includes meats, cheese and other dairy goods, coffee, cold meals, condiments and sauces, beans and pasta dishes, soups, infant nutrition snack nuts, dressings, frozen food, and other groceries. The brand names Kraft, Ore-Ida, Oscar Mayer, Heinz, ABC, Philadelphia, Velveeta, and Maxwell House are used to sell Kraft Heinz's products.

    Key Companies in the Gluten Free Bakery Market market include

    Industry Developments

    General Mills: Released new flavours of gluten-free protein snacks, including Peanut Butter Brownie and Birthday Cake, under the EPIC Provisions brand.

    Kellogg's: brought new flavours to its line of gluten-free Cheez-It crackers, including Sourdough and Everything Bagel.

    January 2022: Original flatbread pitas have been introduced at some Walmart locations nationwide, according to MYBREAD Gluten Free Bakery. In Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas, the pitas will be sold in the frozen department of the supermarkets.

    June 2021: Dawn Foods introduced injected muffins and chocolate brownies made with gluten-free mixes and fillings. The business increased its selection of products in the gluten-free baking market with the launch of this item.

    Future Outlook

    Gluten Free Bakery Market Future Outlook

    The Gluten-free Bakery Market is projected to grow at a 4.90% CAGR from 2025 to 2035, driven by rising health consciousness, expanding product offerings, and increasing demand for gluten-free diets.

    New opportunities lie in:

    • Develop innovative gluten-free products targeting niche markets, such as high-protein or low-sugar options.
    • Leverage e-commerce platforms to enhance distribution channels and reach a broader consumer base.
    • Invest in sustainable packaging solutions to appeal to environmentally conscious consumers.

    By 2035, the Gluten-free Bakery Market is expected to achieve substantial growth, reflecting evolving consumer preferences and market dynamics.

    Market Segmentation

    Gluten Free Bakery Regional Outlook (USD Billion, 2018-2032)

    • North America US Canada
    • US
    • Canada
    North America
    • US
    • Canada
    • Europe Germany France UK Italy Spain Rest of Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    • Asia-Pacific China Japan India Australia South Korea Australia Rest of Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    • Rest of the World Middle East Africa Latin America
    • Middle East
    • Africa
    • Latin America
    Rest of the World
    • Middle East
    • Africa
    • Latin America

    Gluten Free Bakery Ingredients Outlook (USD Billion, 2018-2032)

    • Main Ingredients Others
    • Main Ingredients
    • Others
    • Main Ingredients
    • Others

    Gluten Free Bakery Product Type Outlook (USD Billion, 2018-2032)

    • Bread Rolls & Buns Cakes & Cheesecakes Muffins & Cupcakes Cookies & Biscuit Doughnuts Sandwiches & Wraps Dough & Butter Others
    • Bread
    • Rolls & Buns
    • Cakes & Cheesecakes
    • Muffins & Cupcakes
    • Cookies & Biscuit
    • Doughnuts
    • Sandwiches & Wraps
    • Dough & Butter
    • Others
    • Bread
    • Rolls & Buns
    • Cakes & Cheesecakes
    • Muffins & Cupcakes
    • Cookies & Biscuit
    • Doughnuts
    • Sandwiches & Wraps
    • Dough & Butter
    • Others

    Gluten Free Bakery Distribution Channel Outlook (USD Billion, 2018-2032)

    • Store-based Non-Store-based
    • Store-based
    • Non-Store-based
    • Store-based
    • Non-Store-based

    Report Scope

    Attribute/Metric Details
    Market Size 2024 USD 1.468 Billion
    Market Size 2035 2.49 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 4.90% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019- 2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Ingredients, Distribution Channel and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled Kraft Heinz Company (US), Hain Celestial Group Inc (US), General Mills (US), Kellogg's Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Big OZ (UK), and Alara Wholefoods Ltd (UK)
    Key Market Opportunities It helps improve the shelf life and offer all-natural taste and texture
    Key Market Dynamics Increasing health problems and health awareness of people
    Market Size 2025 1.54 (Value (USD Billion))

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the gluten-free bakery market?

    The gluten-free bakery market size was valued at USD 1.4 Billion in 2023.

    What is the growth rate of the gluten-free bakery market?

    The market is projected to grow at a CAGR of 4.90% during the forecast period, 2024-2032.

    Which region held the largest market share in the gluten-free bakery market?

    Europe had the largest share in the market.

    Who are the key players in the gluten-free bakery market?

    The key players in the market are Kraft Heinz Company (US), Hain Celestial Group Inc (US), General Mills (US), Kellogg's Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Big OZ (UK), and Alara Wholefoods Ltd (UK).

    Which ingredients led the gluten-free bakery market?

    The main ingredients category dominated the market in 2023.

    Which distribution channel had the largest market share in the gluten-free bakery market?

    The store based had the largest share in the market.

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