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The gut health products market or industry has seen tremendous growth due to increased understanding of the significance of good digestion. Another notable development includes a growing curiosity among consumers in probiotics that are helpful microorganisms that maintain an optimal gut microbiota. Probiotic-rich meals & pills are becoming more and more common as people attempt to improve their gastrointestinal condition and general well-being. Companies are reacting by integrating a wide range of probiotic varieties within goods like milk products, kombucha tea and vitamin and mineral supplements, representing the different requirements and interests of customers seeking to uphold a healthy gut. Prebiotics, or indigestible fibers which stimulate and promote the reproduction of healthy microbes that inhabit the gut, additionally dictate gut health products patterns. Customers have become more aware of the synergistic link between both types of bacteria, which is driving interest in solutions that mix the two. Beverages and food makers are introducing prebiotic-rich foods such as cloves of garlic, as well as in fruits bananas onto their compositions, giving customers a broader viewpoint when it comes to gastrointestinal health through encouraging the development of good bacteria. Multifunctional items and drinks that promote gut wellness are growing trendy. Through foods made with bacteria including cabbage pickle and Korean kimchi towards specialist health-promoting beverages, people are looking for easy and pleasurable approaches to include stomach healing within their everyday lives. Companies have been experimenting with new tastes, materials, and formulas to render gut wellness items appealing and readily available towards a wider public, leveraging on consumers' desire for multifunctional meals that provide dietary and gastrointestinal advantages. The digestive-brain link has an impact on the marketplace for gut health products. Since study reveals the complex connection among gut condition and psychological well-being, people are seeking solutions that treat each of them. It has resulted in the introduction of goods promoted as mood enhancers as well as relaxing, which frequently contain chemicals that promote good gut bacteria along with as a result, may improve one's psychological well-being. Companies are noticing and profiting upon this relationship, providing goods that promote both gastrointestinal physical and mental well-being. The increasing popularity of personalised diet is influencing gut health products market or industry. Customers are looking for customized remedies that target their specific gastrointestinal demands, and firms have responded with individualized probiotic supplements and gastrointestinal exams. Developments in microbial tests and evaluations enable people to acquire knowledge of their own gut flora, allowing them to arrive at educated decisions regarding gut health products which might fulfill their personal needs. This movement represents a move regarding an increasingly individualized and preventative strategy for health via diet. Visibility as well as clean-label goods are key developments within gut health products sector. People frequently read ingredient lists looking for artificial ingredients, additives for preservation, and excessively glucose. Companies have responded by developing gut health products using organic as well as clean-label components, providing openness in their manufacturing procedures. This development is consistent with increasing larger market demand for natural, less refined foods or products that promote overall wellness while maintaining the integrity of their components. Electronic commerce plays a significant part promoting the availability and dissemination regarding gut health products or goods. Websites give buyers via a diverse range of alternatives, allowing for simple evaluation as well as accessibility to specialist items. It has enabled small enterprises to acquire attention and attract a wider market, expanding the range gut health products offered to customers. Furthermore, online stores act as centers for sharing knowledge, reviews, and social interaction, allowing customers to investigate, acquire knowledge, and arrive at educated decisions regarding gut health products or goods. Finally, gut health products market continues to evolve due to developments that include the emphasis upon probiotics along with prebiotics, food that supports the information or knowledge about gut-brain link, individualized food, clean-label tastes, as well as the impact of electronic commerce. As customers progressively appreciate the importance of gastrointestinal wellness in general wellness, gut health producers must keep on top of current trends by delivering novel and superior goods that appeal to a wide range of tastes while contributing to an integrated strategy to healthcare.
Gut Health Products Market Highlights:
Global Gut Health Products Market Overview
Gut Health Products Market Size was valued at USD 44.18 billion in 2022. The Gut Health Products market industry is projected to grow from USD 47.56 Billion in 2023 to USD 120.38 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.65 % during the forecast period (2023 - 2032). The key factors driving the growth of the gut health products market the rising awareness of diet, the strong presence of key players, and leaning toward gut health products are expected to boost its market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Gut Health Products Market Trends
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Rising consumer awareness about the Gut Health
As consumers are becoming more aware of the impact of nutrition on human health and the rising inclination towards healthy diets has prompted the development and exploitation of foods with specific health claims by the players. There has been a rise in the consumption of probiotics in markets, where consumers adopt an aggregate viewpoint toward healthy living. Probiotic supplements have been available for years with various benefits associated with digestive health, boosting the consumer's demand for the same to live a healthy life. As per the International Scientific Association for Probiotics and Prebiotics, a study that has been conducted on probiotic strains concludes that provides health benefits in reducing harmful gastroenterology in early newborns, reducing the occurrence of immediate allergy issues such as dermatitis in infants and bellyache symptoms in breastfed babies, and minizine the risk of upper respiratory gut infections.
According to, the International Food Information Council conducted a survey in 2021 presented that around 51% of Americans consume probiotics to assist their gut health, around 33% to assist their immune health, approx. 38% to aid their overall health and wellness, and last but not least around 13% to support their emotional health. So, the increased demand of consumers in assisting their digestive health in good and healthy gives the market players a great opportunity to come up with new innovative products that aid with digestive health disorders. Moreover, rise in the investment in research and development of innovative products offering a wide range of health satisfaction and providing the launch of products to support market growth.
Gut Health Products Market Segment Insights
Gut Health Products Type Insights
The Gut Health Products Market segmentation, based on the type, includes prebiotics and probiotics. The probiotics gut health products segment held the majority share in 2022 contributing to around ~67-69% of the Gut Health Products Market revenue. This is primarily owing to predicted market drivers such as rising demand for probiotic supplements and related products among consumers over the past few years. This is allocated to the rising awareness with regards to the health advantages of probiotics such as treatment and prevention of diarrhea, prevention of allergies and inflammation, prevention of irritable bowel syndrome (IBS), and improvement of the immunity system. Moreover, the growing demand for probiotics among food companies is driving the growth of this segment. This is poised to positively impact the gut health product industry in the medium-term forecast period.
Figure 2: Gut Health Products Market, by Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Gut Health Products Form Insights
The Gut Health Products Market data has been bifurcated into capsules, powder, liquid, gummies, and others. capsules held the largest segment share, owing to some of the advantages of the capsule it requires fewer excipients, can easily be digested, protect from sensitive ingredients, oil & fat-soluble nutrients contain, and many other advantages. Capsules are generally made from animal source gelatin, vegetable from starch hydrolysate, or hydroxypropyl methylcellulose, a plant derivative fiber. This has further broadened the growth opportunity for the gut health products industry.
Figure 2: Gut Health Products Market, by Form, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Gut Health Products Category Insights
Based on category, the global Gut Health Products industry has been segmented into organic and conventional. Organic held the largest segment share, owing to the rapid adoption of healthy and safe products, by consumers. The demand for organic products is increasing due to the growing trend of healthy eating and the increasing awareness of the harmful effects of chemicals used in conventional agriculture. One of the key factors driving the growth of the organic glucose market is the growing trend of clean-label products. Consumers are increasingly concerned about the ingredients in the food products they consume and are looking for products that have simple and recognizable ingredients.
Gut Health Products Regional Market Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North American gut health products market is expected to exhibit an 32.24% market share during the study period. The presence of a substantial number of gut health product manufacturers and rising awareness among consumers regard to the availability of several gut health products has significantly contributed to the growth of the North American market. Moreover, product innovations, new technological development, and online delivery of the products have fueled the growth of the North American gut health products market in recent years.
Further, the major countries studied are U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and Brazil.
Figure 3: GUT HEALTH PRODUCTS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Asia Pacific is expected to be the second-largest growing market for gut health products in the upcoming years. The growing insights of various health products by manufacturers in emerging economies such as Japan, China, and India are rising the market growth across the Asia Pacific region. Furthermore, the immense customer base, fast urbanization, increasing disposable income, and increasing populations are perfectly increasing the market growth in the region.
Gut Health Products Key Players & Market Competitive Landscape
The increasing competition among the players has motivated the players to develop gut health products that could be innovative in the market and have multiple benefits. Various new advanced technologies and processes have been used by different companies. To form new and unique processes with more efficiency and performance, several players benefit from developing the products or through mergers & acquisitions. To maintain their positions and expand their geographic reach, the players in the worldwide gut health products market are using a variety of strategies, including joint ventures, mergers and acquisitions, alliances, expansion, and expansion. To grow its business and the maximum possible market share, expansion, and merger & acquisitions was the growth strategy that was most rapidly used by market participants.
The latest market report from Market Research Future portrays the leading players in the gut health products industry, which include Bayer AG, Nestle SA, BASF, DuPont, Sanofi, Yakult Honsha Co., Ltd., Cie Gervais Danone, Deerland Probiotics & Enzymes, Inc., Chr. Hansen Holding A/S and Amway Corporation. The players are focused on investing more in research and development along with strategic growth advantages such as collaborations, acquisitions, and product launches to strengthen their market growth and position and capture a large consumer base. Key players have expanded their operations in various markets that include North America, Europe, Asia-Pacific, and Rest of the World.
Key Companies in the Gut Health Product market include
- Bayer AG
- Nestle SA
- BASF
- DuPont
- Sanofi
- Yakult Honsha Co., Ltd.
- Cie Gervais Danone
- Deerland Probiotics & Enzymes, Inc.
- Hansen Holding A/S
- Amway Corporation
Gut Health Products Industry: Market Developments
March 2023: BASF and Cargill (Provimi) expanded their existing agreement for developing and distributing feed enzymes in South Korea. By utilizing BASF’s strengths in enzyme R&D and Cargill’s expertise in application and extensive market coverage, the partners aim to establish a joint innovation pipeline for animal protein producers in South Korea.
August 2020: OptiBiotix Health announced the extension of the deal with global partners for the distribution of its fiber, mineral lend products, and probiotic supplements. The extension mainly pertains to WellBiome and CholBiome, which address digestive and cardiovascular health, respectively, and are available in the U.S., Germany, Australia, and Asian markets.
October 2020: Sanofi aims to expand its probiotics product portfolio, with the launch of DioraByota to its Dioralyte line of post-diarrhea fluid replacement products.
Gut Health Products Market Segmentation
Gut Health Products Type Outlook
- Prebiotics
- Probiotics
Gut Health Products Form Outlook
- Capsules
- Powder
- Liquid
- Gummies
- Others
Gut Health Products Category Outlook
- Organic
- Conventional
Gut Health Products Application Outlook
- Energy Management
- Digestive Health
- Immune System
- Metabolism Management
Gut Health Products Distribution Channel Outlook
- Supermarkets & Hypermarkets
- Pharmaceuticals
- Drug Stores
- Online
Gut Health Products Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Rest of the Word
- Middle East
- South America
- Africa
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