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    Gut Health Products Market

    ID: MRFR/F-B & N/10413-CR
    167 Pages
    Snehal Singh
    July 2023

    Gut Health Products Market Research Report Information By Type (Prebiotics and Probiotics), Form (Capsules, Powder, Liquid, Gummies, and Others), By Category (Organic and Conventional), Application (Energy Management, Digestive Health, Immune System, and Metabolism Management), Distribution Channel (Supermarkets & Hypermarkets, Pharmaceuticals, Drug Stores, and Online) And By Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast Till 2034

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    Gut Health Products Market Infographic
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    Gut Health Products Market Summary

    As per Market Research Future Analysis, the Global Gut Health Products Market was valued at USD 51.20 billion in 2024 and is projected to grow from USD 55.12 billion in 2025 to USD 107.03 billion by 2034, with a CAGR of 7.7% during the forecast period. The growth is driven by rising consumer awareness of diet, the strong presence of key players, and increased demand for gut health products. Probiotics dominate the market, accounting for approximately 67-69% of revenue, while organic products are preferred due to health trends. North America holds a significant market share of 32.24%, supported by product innovations and consumer awareness.

    Key Market Trends & Highlights

    Key trends driving the gut health products market include increased consumer awareness and product innovation.

    • Probiotics segment contributed ~67-69% of market revenue in 2022.
    • 51% of Americans consume probiotics for gut health benefits.
    • Organic products are gaining traction due to clean-label trends.

    Market Size & Forecast

    2024 Market Size USD 51.20 Billion
    2025 Market Size USD 55.12 Billion
    2034 Market Size USD 107.03 Billion
    CAGR 7.7%

    Major Players

    Key players include Bayer AG, Nestle SA, BASF, DuPont, Sanofi, Yakult Honsha Co., Ltd., Cie Gervais Danone, Deerland Probiotics & Enzymes, Inc., Chr. Hansen Holding A/S, and Amway Corporation.

    Gut Health Products Market Trends

    Rising consumer awareness about the Gut Health

    As consumers are becoming more aware of the impact of nutrition on human health and the rising inclination towards healthy diets has prompted the development and exploitation of foods with specific health claims by the players. There has been a rise in the consumption of probiotics in markets, where consumers adopt an aggregate viewpoint toward healthy living. Probiotic supplements have been available for years with various benefits associated with digestive health, boosting the consumer's demand for the same to live a healthy life.

    As per the International Scientific Association for Probiotics and Prebiotics, a study that has been conducted on probiotic strains concludes that provides health benefits in reducing harmful gastroenterology in early newborns, reducing the occurrence of immediate allergy issues such as dermatitis in infants and bellyache symptoms in breastfed babies, and minizine the risk of upper respiratory gut infections.

    The increasing awareness of the connection between gut health and overall well-being appears to be driving a notable rise in the demand for gut health products across diverse demographics.

    U.S. Department of Health and Human Services

    Gut Health Products Market Drivers

    Rising Awareness of Gut Health

    The increasing awareness of gut health among consumers is a pivotal driver for the Global Gut Health Products Market Industry. As individuals become more informed about the connection between gut health and overall well-being, the demand for products such as probiotics and prebiotics is expected to surge. This trend is reflected in the projected market value of 51.2 USD Billion in 2024, indicating a robust consumer interest in maintaining digestive health. Educational campaigns and health initiatives by various organizations further contribute to this awareness, potentially leading to a more health-conscious population that prioritizes gut health.

    Market Segment Insights

    Gut Health Products Type Insights

    Get more detailed insights about Gut Health Products Market Research Report—Global Forecast till 2034

    Key Companies in the Gut Health Products Market market include

    Industry Developments

    March 2023: BASF and Cargill (Provimi) expanded their existing agreement for developing and distributing feed enzymes in South Korea. By utilizing BASF’s strengths in enzyme R&D and Cargill’s expertise in application and extensive market coverage, the partners aim to establish a joint innovation pipeline for animal protein producers in South Korea.

    August 2020: OptiBiotix Health announced the extension of the deal with global partners for the distribution of its fiber, mineral lend products, and probiotic supplements. The extension mainly pertains to WellBiome and CholBiome, which address digestive and cardiovascular health, respectively, and are available in the U.S., Germany, Australia, and Asian markets.

    October 2020: Sanofi aims to expand its probiotics product portfolio, with the launch of DioraByota to its Dioralyte line of post-diarrhea fluid replacement products.

    Future Outlook

    Gut Health Products Market Future Outlook

    The Global Gut Health Products Market is projected to grow at a 7.66% CAGR from 2024 to 2035, driven by increasing consumer awareness and demand for digestive health solutions.

    New opportunities lie in:

    • Develop personalized gut health supplements leveraging genetic insights.
    • Expand distribution channels through e-commerce platforms targeting health-conscious consumers.
    • Invest in R&D for innovative probiotic formulations addressing specific health conditions.

    By 2035, the market is expected to reach a robust position, reflecting heightened consumer engagement and product diversification.

    Market Segmentation

    Regional Outlook

    • North America
    • US
    • Canada
    • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    • Asia-Pacific
    • China
    • Japan
    • India
    • Rest of Asia-Pacific
    • Rest of the Word
    • Middle East
    • South America
    • Africa

    Gut Health Products Form Outlook

    • Capsules
    • Powder
    • Liquid
    • Gummies
    • Others

    Gut Health Products Type Outlook

    • Prebiotics
    • Probiotics

    Gut Health Products Category Outlook

    • Organic
    • Conventional

    Gut Health Products Regional Outlook

    • North America
    • US
    • Canada
    • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    • Asia-Pacific
    • China
    • Japan
    • India
    • Rest of Asia-Pacific
    • Rest of the Word
    • Middle East
    • South America
    • Africa

    Gut Health Products Application Outlook

    • Energy Management
    • Digestive Health
    • Immune System
    • Metabolism Management

    Gut Health Products Distribution Channel Outlook

    • Supermarkets & Hypermarkets
    • Pharmaceuticals
    • Drug Stores
    • Online

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 51.20 billion
    Market Size 2025 USD 55.12 billion
    Market Size 2034 USD 107.03 billion
    Compound Annual Growth Rate (CAGR) 7.7% (2025-204)
    Base Year 2024
    Forecast Period 2025-2034
    Historical Data 2019 - 2023
    Forecast Units Value (USD Billion) and Volume (Million Sq. Meter)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Form, Category, Application, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
    Countries Covered The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Brazil, Mexico, Middle East, and South Africa.
    Key Companies Profiled Bayer AG, Nestle SA, BASF, DuPont, Sanofi, Yakult Honsha Co., Ltd., Cie Gervais Danone, Deerland Probiotics & Enzymes, Inc., Chr. Hansen Holding A/S and Amway Corporation.
    Key Market Opportunities The rapid adoption of probiotics to boost market
    Key Market Dynamics Rising demand for digestive health products to spur growth Increasing R&D initiatives by market players to aid the development

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the Gut Health Products market worth?

    The global gut health product market is pegged at USD 47.56 billion as of 2023.

    How Big is the U.S. Gut Health Products Market?

    US automotive market is valued at USD 75.20 billion in 2023.

    What is the growth rate of the Gut Health Products market?

    The Gut Health Products Market is poised to grow at 7.7% CAGR during 2025-2034.

    Which region held the largest market share in the Gut Health Products market?

    North America region held the largest market share in the Gut Health Products Market and had share of 32.24% in 2023.

    Who are the key players in the Gut Health Products market?

    Bayer AG, Nestle SA, BASF, DuPont, Sanofi, Yakult Honsha Co., Ltd., Cie Gervais Danone, Deerland Probiotics & Enzymes, Inc., Chr. Hansen Holding A/S and Amway Corporation are some of the vital players operating in the Gut Health Products market.

    Which type led the Gut Health Products market?

    Probiotics type is poised to drive the Gut Health Products market, which is poised to grow at market share of 61% in 2023.

    Which form had the largest market share in the Gut Health Products market?

    Capsule form is poised to hold an upper hand when it comes to sales of gut health products across diverse geographies.

    Gut Health Products Market Research Report—Global Forecast till 2034 Infographic
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