Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the High-Performance Fuel Cells market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations.
Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The High-Performance Fuel Cells industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the High-Performance Fuel Cells industry to benefit customers and capture untapped market share and revenue. The High-Performance Fuel Cells industry has recently offered significant advantages to the Energy & Power industry. Moreover, more industry participants are utilizing and adopting cutting-edge technology has grown substantially.
Major players in the High-Performance Fuel Cells market, including Ballard Power Systems (Canada), Hydrogenics (Canada), Toshiba Energy Systems & Solutions Corporation (Japan), SFC Energy (Germany), Mitsubishi Hitachi Power Systems (Japan), Ceres Power (UK), Horizon Fuel Cell Technologies (Singapore), Aisin Seiki Co. (Japan), Kyocera (Japan), AFC Energy (UK), Altergy (US), Nuvera Fuel Cells, LLC (US), and others, are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
Navistar International Company (NIC) is a holding organization that owns Navistar, Inc. & NFC. The company produces Worldwide advertising commercials along with military vehicles, IC brand transport vehicles, WCC brand chassis, and Monaco RV, in addition to service parts for all renders of cars and caravans. In January 2021, Navistar Inc., General Motors, with OneH2, signed a contract to deliver full alternatives to low-emission long-haul modes of transportation. The joint efforts of the organization are intended to boost the hydrogen-powered transport ecosystem.
Plug Power Inc. is a sustainable hydrogen startup. The organization concentrates on developing an end-to-end sustainable ecosystem, from manufacturing, storing, and distributing it to energy production, to assist clients in meeting business objectives and decarbonizing the economy. It also provides logistics, electronic mobility, energy production, and applications in industry. In June 2020, they purchased United Hydrogen Group Inc. and Giner ELX. The business's two acquisitions are consistent with Plug Power's vertically integrated approach in the hydrogen industry, which aims to have over fifty percent of the hydrogen used to be sustainable by 2024.