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    Hydrophobically Modified Alkali Swellable Emulsion Market Trends

    ID: MRFR/CnM/2971-HCR
    136 Pages
    Chitranshi Jaiswal
    October 2025

    Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Research Report Information: by Application (Paints & Coatings, Adhesive & Sealants, Cosmetics & Personal Care, Industrial & Homecare Cleaning, Pulp & Paper, Pharmaceutical, and Others) and by Region- Forecast till 2035

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    Summary Table of Contents Segmentation Download PDF

    Market Trends

    Key Emerging Trends in the Hydrophobically Modified Alkali Swellable Emulsion Market

    Its versatile applications across various industries drive the notable trends in the market of Hydrophobically Modified Alkali Swellable Emulsion (HASE). Such sectors as paints and coatings, personal care, construction are witnessing increased use of HASE which is an essential ingredient in many formulations. In the paint and coatings industry, one significant trend is that its demand has been on a steady rise. This has led manufacturers to incorporate HASE into their products since consumers are searching for high-performance coatings with improved durability and water resistance. Enhancing water repellency in coating through this hydrophobic modification also promotes adhesion leading to better quality products demanded by industry stakeholders. The use of HASE in personal care sector is experiencing a remarkable growth. It is therefore increasingly becoming a preferential choice for formulators because it can stabilize emulsions and enhance texturing in cosmetic preparations. These features make it possible for creams, lotions, hair care preparations to benefit from HASE unique properties which give skin a silky feeling after application among other things. Consequently, there has been increasing demand for premium personal care products supported by HASE hence the positive market trends witnessed herein. In various cementitious formulations like grouts, mortars etc…, the range of such materials as rheology modifier includes HASE which is making significant strides within the construction industry as well. As a result of its alkali swellable character, aqueous systems thickening capability has been enhanced thereby facilitating its selection for applications associated with adhesives or mortars like grouts. The need for green building materials and changes in construction practices have made manufacturers consider using eco-friendly formulations involving HASE that will significantly shape these market trends. Global push towards sustainable and eco-friendly products is driving the current trends observed within HASE markets. Thereby making it a solution worth considering when developing paints that contain low volatile organic compounds (VOCs) which are hazardous to human beings and the environment. This is in line with global sustainability goals as more manufacturers embrace production of low-VOC paints that are eco-friendly. The distribution of HASE market globally depicts regional variations with regard to demand and consumption patterns. Developing countries with growing construction and manufacturing industries are experiencing increasing use of HASE as a result of infrastructure development and industrialization processes. Market players have thus positioned themselves strategically in such areas to take advantage of emerging opportunities and establish a strong presence. Changing regulatory landscape also affects HASE market. Therefore, it is essential for market participants in chemicals used for paints, coatings, personal care sectors to observe the existing regulations. Hence, adaptation to new rules and ensuring product safety play a significant role in determining strategies by HASE manufacturers.

    Market Summary

    As per Market Research Future Analysis, the Global Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market is driven by the growth in the construction sector, rising demand for personal care products, and favorable government regulations. HASE polymers, derived from methacrylic acid, ethyl acrylate, and nonionic surfactants, are utilized across various industries including adhesives, paints, cosmetics, and cleaning products. Europe held approximately 33% of the market share in 2016, with significant contributions from countries like Germany and the UK. North America, particularly the U.S., is expected to see substantial growth due to a robust industrial base. The Asia Pacific region is projected to grow at the highest CAGR, fueled by expanding end-use industries and increasing purchasing power in countries like China and India. However, the market faces challenges from the availability of substitutes.

    Key Market Trends & Highlights

    Key trends influencing the HASE market include:

    • Continuous growth of the construction sector is boosting demand for HASE.
    • Rising consumer spending on personal care products is driving market expansion.
    • The Asia Pacific region is expected to grow at the highest CAGR during 2022-2030.
    • Favorable government regulations are supporting the growth of HASE applications.

    Market Size & Forecast

    Market Size in 2016 USD 1.5 Billion
    Expected CAGR (2022-2030) Moderate
    Largest Regional Market Share in 2016 Europe

    Major Players

    Arkema Group (France), BASF SE (Germany), The Lubrizol Corporation (U.S.), The Dow Chemical Company (U.S.), AkzoNobel N.V (the Netherlands), Scott Bader Company Ltd (U.K.)

    Market Trends

    The increasing demand for eco-friendly and sustainable materials in various industries appears to drive the growth of the Hydrophobically Modified Alkali Swellable Emulsion market, reflecting a broader trend towards greener alternatives in manufacturing processes.

    U.S. Environmental Protection Agency

    Hydrophobically Modified Alkali Swellable Emulsion Market Market Drivers

    Market Growth Projections

    The Global Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Industry is projected to experience substantial growth over the next decade. With a market value expected to reach 1250 USD Million in 2024 and 2750 USD Million by 2035, the industry is on a promising trajectory. The anticipated CAGR of 7.43% from 2025 to 2035 underscores the increasing adoption of HASE across various applications, driven by factors such as sustainability, technological advancements, and regulatory support. This growth reflects the industry's potential to meet evolving consumer demands and contribute to environmentally friendly practices.

    Rising Demand for Eco-Friendly Products

    The Global Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Industry is witnessing an increasing demand for eco-friendly products. As consumers become more environmentally conscious, manufacturers are compelled to adopt sustainable practices. HASE, known for its low VOC emissions and biodegradable properties, aligns with these trends. This shift is evident in various sectors, including construction and coatings, where HASE is utilized as a green alternative to traditional emulsions. The market's value is projected to reach 1250 USD Million in 2024, reflecting the growing preference for sustainable materials.

    Growth in Construction and Coatings Sector

    The Global Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Industry is significantly influenced by the expansion of the construction and coatings sector. With urbanization and infrastructure development on the rise, the demand for high-performance coatings is increasing. HASE emulsions are favored for their superior adhesion and water resistance, making them ideal for various applications. This trend is expected to drive the market value to 2750 USD Million by 2035. The anticipated CAGR of 7.43% from 2025 to 2035 indicates a robust growth trajectory, as HASE continues to gain traction in this vital industry.

    Regulatory Support for Sustainable Practices

    The Global Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Industry is positively impacted by regulatory support for sustainable practices. Governments worldwide are implementing stringent regulations aimed at reducing environmental impact, which encourages the adoption of eco-friendly materials. HASE, with its low environmental footprint, is well-positioned to meet these regulatory requirements. This support not only drives demand but also fosters innovation within the industry, as companies seek to develop compliant products. The alignment of HASE with regulatory frameworks is expected to enhance its market presence and growth potential in the coming years.

    Increased Investment in Research and Development

    The Global Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Industry is experiencing increased investment in research and development. Companies are focusing on enhancing the performance and versatility of HASE formulations to cater to a broader range of applications. This investment is crucial for developing new products that meet specific industry needs, such as improved durability and application efficiency. As R&D efforts intensify, the market is likely to witness the introduction of innovative HASE solutions, further driving growth and expanding its application scope across various sectors.

    Technological Advancements in Emulsion Production

    The Global Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Industry benefits from ongoing technological advancements in emulsion production. Innovations in formulation techniques and raw material sourcing have enhanced the performance characteristics of HASE. These advancements enable manufacturers to produce emulsions that exhibit improved stability, viscosity, and application properties. As a result, HASE is increasingly utilized in diverse applications, from adhesives to paints. The continuous evolution of production technologies is likely to bolster market growth, as companies strive to meet the evolving demands of consumers and industries alike.

    Market Segment Insights

    Regional Insights

    Key Companies in the Hydrophobically Modified Alkali Swellable Emulsion Market market include

    Industry Developments

    • Q1 2024: Scott Bader announces £30 million investment plan to transform UK manufacturing site Scott Bader unveiled a five-year, £30 million investment plan for its Northamptonshire, UK site, with the first £8 million phase focused on enhancing flexibility, reducing lead times, and enabling rapid scaling of sustainable alternatives and new performance products, including those relevant to HASE applications.
    • Q4 2022: Arkema announces $115 million expansion of Beaumont, Texas chemical plant Arkema announced a $115 million expansion of its Beaumont, Texas facility to boost production capabilities for various chemical products, potentially including components used in hydrophobically modified alkali swellable emulsion (HASE) formulations.

    Intended Audience

      • Hydrophobically Modified Alkali Swellable Emulsion Manufacturers
      • Traders and Distributors of Hydrophobically Modified Alkali Swellable Emulsion
      • Production Process Industries
      • Potential Investors
      • Raw Material Suppliers
      • Nationalized Laboratory

    Future Outlook

    Hydrophobically Modified Alkali Swellable Emulsion Market Future Outlook

    The Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market is projected to grow at a 7.43% CAGR from 2024 to 2035, driven by increasing demand in construction and automotive sectors.

    New opportunities lie in:

    • Develop eco-friendly HASE formulations to meet sustainability regulations.
    • Expand applications in high-performance coatings for automotive and industrial uses.
    • Leverage digital marketing strategies to enhance customer engagement and brand loyalty.

    By 2035, the HASE market is expected to achieve substantial growth, establishing a robust competitive landscape.

    Market Segmentation

    Report Scope

    Attribute/Metric Details
      Market Size   2032: Significant value
      CAGR   2024–2032: Substantial CAGR
      Base Year   2023
      Forecast Period   2024 to 2032
      Historical Data   2019 & 2020
      Forecast Units   Value (USD Million)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   By Application and Region
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   Arkema Group (France), BASF SE (Germany), The Lubrizol Corporation (U.S.), The Dow Chemical Company (U.S.), THE EUCLID CHEMICAL COMPANY (U.S.), 3V Sigma s.p.A. (Italy), AkzoNobel N.V (the Netherlands), Scott Bader Company Ltd. (U.K), CADY (U.S.) and others.
      Key Market Opportunities   Availability of substitutes for HASE in the market
      Key Market Drivers ·  Continuous growth of construction sector ·  Rising demand for personal care products

    Market Highlights

    Author

    Chitranshi Jaiswal
    Research Analyst Level I

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    This is a great article! Really helped me understand the topic better.

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    FAQs

    What is the forecast period of Hydrophobically Modified Alkali Swellable Emulsion Market research report?

    What is the forecast period of Hydrophobically Modified Alkali Swellable Emulsion Market research report?

    Which region will lead the Hydrophobically Modified Alkali Swellable Emulsion Market?

    Hydrophobically Modified Alkali Swellable Emulsion Market is dominated by North America region.

    Who are the key players in the Hydrophobically Modified Alkali Swellable Emulsion Market?

    The main players in the Market are Arkema Group (France), BASF SE (Germany), The Lubrizol Corporation (U.S.), The Dow Chemical Company (U.S.), THE EUCLID CHEMICAL COMPANY (U.S.), 3V Sigma s.p.A. (Italy), AkzoNobel N.V (the Netherlands), Scott Bader Company Ltd. (U.K), CADY (U.S.) and others.

    1. Table of Contents:
    2. 1    Executive Summary    
    3. 2    Scope of the Report    
      1.     Market Definition    
      2.     Scope of the Study    
        1.     Research Objectives    
        2.     Assumptions & Limitations    
      3.     Markets Structure    
    4. 3    Market Research Methodology    
      1.     Research Process    
      2.     Secondary Research    
      3.     Primary Research    
      4.     Forecast Model    
    5. 4    Market Landscape    
      1.     Five Forces Analysis    
        1.     Threat of New Entrants    
        2.     Bargaining power of buyers    
        3.     Threat of substitutes    
        4.     Segment rivalry    
      2.     Value Chain/Supply Chain of Global Hydrophobically Modified Alkali Swellable Emulsion Market    
    6. 5    Industry Overview of Global Hydrophobically Modified Alkali Swellable Emulsion Market    
      1.     Introduction    
      2.     Growth Drivers    
      3.     Impact analysis    
      4.     Market Challenges    
      5.     Impact analysis     
    7. 6    Market Trends    
      1.     Introduction    
      2.     Growth Trends    
      3.     Impact analysis    
    8.      Global Hydrophobically Modified Alkali Swellable Emulsion Market by Application
      1.     Introduction
      2.     Paints & Coatings
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Region, 2020-2027
      3.     Adhesive & Sealants
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Region, 2020-2027
      4.     Cosmetics & Personal care
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Region, 2020-2027
      5.     Industrial & Homecare cleaning
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Region, 2020-2027
      6.     Pulp & Paper
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Region, 2020-2027
      7.     Pharmaceutical
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Region, 2020-2027
      8.     Others
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Region, 2020-2027
    9.     Global Hydrophobically Modified Alkali Swellable Emulsion Market by Region     
      1.     Introduction
      2.     North America
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Application, 2020-2027
        3.     US
        4.     Canada
      3.     Europe
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Application, 2020-2027
        3.     Germany
        4.     France
        5.     Italy
        6.     Spain
        7.     UK
      4.     Asia Pacific
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Application, 2020-2027
        3.     China
    10.  8.4.4    India
      1. Market Estimates & Forecast, 2020-2027
        1. Market Estimates & Forecast by Application, 2020-2027
        2.     Japan
        3.     Australia
        4.     New Zealand
        5.     Rest of Asia Pacific
      2.     Middle East & Africa 
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Application, 2020-2027
        3.   Turkey
        4.   Israel 
        5.   North Africa 
        6.   GCC
        7.   Rest of Middle East & Africa 
      3.     Latin America
        1.   Market Estimates & Forecast, 2020-2027
        2.   Market Estimates & Forecast by Application, 2020-2027
        3.   Brazil 
        4.   Argentina 
        5.   Rest of Latin America 
    11.      Company Landscape
    12.     Company Profiles    
      1.     Arkema Group
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
      2.     BASF SE
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
      3.     The Lubrizol Corporation
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
      4.    The Dow Chemical Company 
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
      5.     THE EUCLID CHEMICAL COMPANY
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
      6.     3V Sigma s.p.A
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
      7.     AkzoNobel N.V
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
      8.     Scott Bader Company Ltd.
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
      9.     CADY
        1.     Company Overview
        2.     Product/Business Segment Overview
        3.     Financial Updates
        4.     Key Developments
    13. 11    Conclusion    
    14. List of Tables and Figures
      1. LIST OF TABLES:
      2. Table 1        World Population by Major Regions (2020-2027) 
      3. Table 2        Global Hydrophobically Modified Alkali Swellable Emulsion Market: By Region, 2020-2027  
      4. Table 3        North America Hydrophobically Modified Alkali Swellable Emulsion Market: By Country, 2020-2027  
      5. Table 4        Europe Hydrophobically Modified Alkali Swellable Emulsion Market: By Country, 2020-2027  
      6. Table 5        Asia-Pacific Hydrophobically Modified Alkali Swellable Emulsion Market: By Country, 2020-2027  
      7. Table 6        Middle East & Africa Hydrophobically Modified Alkali Swellable Emulsion Market: By Country, 2020-2027  
      8. Table 7        Latin America Hydrophobically Modified Alkali Swellable Emulsion Market: By Country, 2020-2027  
      9. Table 8        Global Hydrophobically Modified Alkali Swellable Emulsion by Application Market: By Regions, 2020-2027  
      10. Table 9        North America Hydrophobically Modified Alkali Swellable Emulsion by Applciation  Market: By Country, 2020-2027  
      11. Table 10    Europe Hydrophobically Modified Alkali Swellable Emulsion by Applciation Market: By Country, 2020-2027  
      12. Table 11    Asia-Pacific Hydrophobically Modified Alkali Swellable Emulsion by Application  Market: By Country, 2020-2027  
      13. Table 12    Middle East & Africa Hydrophobically Modified Alkali Swellable Emulsionby Application  Market: By Country, 2020-2027  
      14. Table 13    Latin America Hydrophobically Modified Alkali Swellable Emulsion by Application  Market: By Country, 2020-2027  
      15. Table 14    Global Application Market: By Region, 2020-2027  
      16. Table 15    North America Hydrophobically Modified Alkali Swellable Emulsion Market, By Country  
      17. Table 16    North America Hydrophobically Modified Alkali Swellable Emulsion Market, By Application
      18. Table 17    Europe: Hydrophobically Modified Alkali Swellable EmulsionMarket, By Country  
      19. Table 18    Europe: Hydrophobically Modified Alkali Swellable EmulsionMarket, By Application
      20. Table 19    Asia-Pacific: Hydrophobically Modified Alkali Swellable EmulsionMarket, By Country  
      21. Table 20    Asia-Pacific: Hydrophobically Modified Alkali Swellable EmulsionMarket, By Application
      22. Table 21    Middle East & Africa: Hydrophobically Modified Alkali Swellable EmulsionMarket, By Country  
      23. Table 22    Middle East & Africa: Hydrophobically Modified Alkali Swellable EmulsionMarket, By Application  
      24. Table 23    Latin America: Hydrophobically Modified Alkali Swellable EmulsionMarket, By Country  
      25. Table 24    Latin America Hydrophobically Modified Alkali Swellable Emulsion Market, By Application LIST OF FIGURES:
      26. FIGURE 1  Global Hydrophobically Modified Alkali Swellable EmulsionMarket Segmentation
      27. FIGURE 2  Forecast Methodology
      28. FIGURE 3  Five Forces Analysis of Global Hydrophobically Modified Alkali Swellable Emulsion Market
      29. FIGURE 4  Value Chain of Global Hydrophobically Modified Alkali Swellable Emulsion Market
      30. FIGURE 5   Share of Global Hydrophobically Modified Alkali Swellable Emulsion Market in 2020, by country (in %)
      31. FIGURE 6   Global Hydrophobically Modified Alkali Swellable Emulsion Market, 2020-2027,
      32. FIGURE 7   Sub segments of Application
      33. FIGURE 8   Global Hydrophobically Modified Alkali Swellable Emulsion Market size by Application, 2020
      34. FIGURE 9   Share of Global Hydrophobically Modified Alkali Swellable Emulsion Market by Application, 2020-2027

    Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Infographic

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