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    India Augmented Reality Market

    ID: MRFR/ICT/57302-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    India Augmented Reality Market Research Report By Device Type (Head Mounted Display, Head-up Display), By Vertical (Consumer Electronics, Commercial, Aerospace & Defense, Medical) and By Technology (Marker Based, Marker Less)- Forecast to 2035

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    India Augmented Reality Market Summary

    The India Augmented Reality market is projected to experience substantial growth, reaching 106.2 USD Billion by 2035.

    Key Market Trends & Highlights

    India Augmented Reality Key Trends and Highlights

    • The market valuation for India Augmented Reality is estimated at 3.52 USD Billion in 2024.
    • From 2025 to 2035, the market is expected to grow at a compound annual growth rate of 36.3%.
    • By 2035, the market is anticipated to expand to 106.2 USD Billion, indicating a robust upward trajectory.
    • Growing adoption of augmented reality due to increasing demand for immersive experiences is a major market driver.

    Market Size & Forecast

    2024 Market Size 3.52 (USD Billion)
    2035 Market Size 106.2 (USD Billion)
    CAGR (2025-2035) 36.3%

    Major Players

    Qualcomm, Tech Mahindra, Samsung Electronics, Viveport, Accenture, Wipro, Infosys, Blippar, Apple, Niantic, Tata Consultancy Services, Google, Microsoft, Zappar, Aurasma

    India Augmented Reality Market Trends

    The India Augmented Reality Market has seen significant growth, largely driven by advancements in technology and increasing investment in digital transformation across various sectors. Key market drivers include the government’s push for digital initiatives and smart city projects, which have stimulated the adoption of augmented reality in urban planning, infrastructure development, and public services. Moreover, the rise of the gaming industry and the increasing use of AR in education and training are further propelling the market. 

    Opportunities to be explored include the expanding use of AR in retail, where it enhances consumer experiences and engages customers through virtual try-ons and interactive displays.Furthermore, AR has the potential to enhance patient care in the healthcare sector by facilitating surgical training programs and virtual simulations. The increasing prevalence of smartphones in India has contributed to a recent increase in the number of mobile AR applications. In marketing and advertising, the demand for personalized and immersive experiences among consumers is continuing to facilitate the advancement of AR technologies. 

    Additionally, technology companies and educational institutions are collaborating to promote innovation in the development of AR content, which is consistent with India's objective of improving digital literacy. There is an increasing emphasis on the integration of artificial intelligence with augmented reality to provide more contextual and intelligent experiences as companies employ more user-friendly AR solutions. The dynamic nature of the India Augmented Reality Market is underscored by these trends, which, in conjunction with government initiatives to stimulate the digital economy, suggest a promising future for stakeholders in this sector.

           

    Market Segment Insights

    India Augmented Reality Market Segment Insights

    India Augmented Reality Market Segment Insights

    Augmented Reality Market Device Type Insights

    Augmented Reality Market Device Type Insights

    The Device Type segment of the India Augmented Reality Market is witnessing dynamic growth, driven by the increasing adoption of advanced technologies across various industries, including gaming, healthcare, education, and retail. Among the prominent categories, Head Mounted Displays (HMDs) are gaining traction, particularly in immersive gaming and training applications where users can experience augmented content in a three-dimensional space. These devices allow for hands-free interaction, effectively enhancing user engagement and operational efficiency.

    Similarly, Head-up Displays (HUDs) are becoming an integral part of transportation and automotive sectors, where they provide critical information directly onto the windshield, improving driver safety and navigation experience. The integration of HUD technology with smart vehicles aligns with India's push towards innovation and smarter mobility solutions. As per ongoing trends observed in the market, augmented reality solutions are being increasingly incorporated into public services and tourism sectors, promoting interactive experiences that attract tourists while offering educational insights.

    The growing investment in Research and Development in these technologies, combined with governmental initiatives to enhance digital infrastructure in India, is likely fueling the demand for both HMDs and HUDs. Overall, the Device Type segment is pivotal in shaping the future of augmented reality in India, showcasing a substantial role in improving operational efficiencies across a diverse range of industries while catering to the evolving needs of consumers.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Augmented Reality Market Vertical Insights

    Augmented Reality Market Vertical Insights

    The India Augmented Reality Market is witnessing significant growth across various verticals, driven by advancements in technology and increasing applications in different sectors. The Consumer Electronics segment is emerging as a frontrunner, enhancing user interaction with devices through immersive experiences. Meanwhile, the Commercial sector is leveraging augmented reality for training, advertising, and customer engagement, showcasing its versatility and potential for transformative business practices. 

    The Aerospace and Defense vertical is integrating augmented reality for simulation and training purposes, improving operational efficiency and safety standards.Similarly, the Medical field is utilizing this technology for surgical simulations, patient education, and improved diagnosis, which has revolutionized traditional practices. The diversified applications across these key areas underscore the importance of the India Augmented Reality Market segmentation, highlighting the integral role this technology plays in shaping modern industries and enhancing user experience.

    Augmented Reality Market Technology Insights

    Augmented Reality Market Technology Insights

    The India Augmented Reality Market, particularly in the Technology segment, is experiencing significant advancements with a focus on both Marker Based and Marker Less technologies. Marker Based technology utilizes physical markers to trigger digital content, allowing for interactive learning and enhanced user engagement in sectors that include education and retail. This approach is crucial in providing immersive experiences by linking digital information to the real-world objects that users can relate to.

    Conversely, Marker Less technology relies on GPS, accelerometers, and other sensors to overlay digital data in a real-world environment without the need for physical markers.This flexibility makes it essential for applications such as navigation, gaming, and virtual simulations, catering to a diverse range of industries. 

    The integration of augmented reality in various sectors in India, including manufacturing, healthcare, and real estate, reflects its growing importance in enhancing operational efficiency and customer experience. Moreover, the increasing focus on innovation and Research and Development in this field further drives the market growth, reinforcing the demand for both Marker Based and Marker Less solutions in the India Augmented Reality Market.The overall segment encourages creativity and efficiency while presenting new opportunities for businesses to streamline processes and enhance user engagement.

    Get more detailed insights about India Augmented Reality Market Research Report - Forecast till 2035

    Key Players and Competitive Insights

    The India Augmented Reality Market is experiencing a rapid transformation marked by an influx of technological advancements and an increasing adoption of AR solutions across various sectors. As businesses in India seek innovative ways to engage consumers and enhance operational efficiency, the competition among key players has intensified. Companies are focusing on developing robust AR applications that cater to diverse industries such as retail, healthcare, education, and entertainment. The competitive landscape is characterized by a mix of global giants and local startups, each attempting to carve a niche through differentiating features, pricing strategies, and customer-centric solutions. 

    With the government’s push for digitalization and technology adoption, the AR market in India presents lucrative opportunities for both established companies and newcomers aiming to leverage the growing demand for immersive experiences.Qualcomm has positioned itself as a key player in the India Augmented Reality Market, leveraging its advanced semiconductor technologies and robust support for AR development platforms. The company's strength lies in its powerful chipset offerings that enable seamless AR experiences and enhance processing power for applications across various devices. 

    Additionally, Qualcomm's commitment to research and development ensures that it stays ahead of technological trends, thereby providing cutting-edge solutions that resonate with Indian consumers. Furthermore, its partnerships with several local developers and businesses enable Qualcomm to deepen its market presence and drive the adoption of AR technologies across different sectors in India.

    The company's focus on enhancing connectivity, user experience, and device interoperability strengthens its competitive edge in the fast-evolving AR landscape.Tech Mahindra is a prominent player in the India Augmented Reality Market known for its comprehensive suite of AR solutions that cater to businesses seeking innovative ways to improve their operations. 

    The company offers an array of services, including AR-driven training applications, remote assistance solutions, and immersive customer engagement platforms. Tech Mahindra has forged strategic partnerships and collaborations with various technology providers to enhance its AR capabilities and expand its market offerings, reflecting a commitment to driving digital transformation across sectors. The company's strengths also lie in its deep understanding of customer needs and a strong presence in the telecommunications and IT services industry. 

    Recent mergers and acquisitions in the tech space have further bolstered its resources, allowing Tech Mahindra to position itself as a leader in AR technology in India, addressing both enterprise solutions and consumer demands effectively. Through its emphasis on innovation and customer-centric solutions, Tech Mahindra continues to make significant strides in the competitive AR market landscape of India.

    Key Companies in the India Augmented Reality Market market include

    Industry Developments

    The India Augmented Reality Market has seen significant advancements recently, particularly with key players like Qualcomm, Tech Mahindra, and Samsung Electronics investing in innovative solutions and applications. In recent developments, Tech Mahindra announced collaborations in April 2023, targeting sectors such as healthcare and education for augmented reality applications, enhancing user engagement and interactivity. Qualcomm has also introduced its Snapdragon Spaces platform, promoting augmented reality development among Indian developers. Current affairs indicate a growing focus on immersive technologies within the Indian government, with initiatives to boost digital transformation and innovation. 

    Notably, Niantic continues to expand its operations in India, building partnerships to enhance location-based augmented reality experiences. In terms of mergers and acquisitions, in August 2023, Accenture acquired a specialized AR firm, bolstering its capabilities in providing AR-driven solutions across various industries, while Infosys has been actively investing in Research and Development to fortify its offerings in the augmented reality space. This increasing investment and collaboration among major firms signifies a robust growth trajectory in the Indian augmented reality landscape, fostering innovation and addressing diverse market needs.

    Market Segmentation

    Augmented Reality Market Vertical Outlook

    • Consumer Electronics
    • Commercial
    • Aerospace & Defense
    • Medical

    Augmented Reality Market Technology Outlook

    • Marker Based
    • Marker Less

    Augmented Reality Market Device Type Outlook

    • Head Mounted Display
    • Head-up Display

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 2.6(USD Billion)
    MARKET SIZE 2024 3.52(USD Billion)
    MARKET SIZE 2035 106.13(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 36.304% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Qualcomm, Tech Mahindra, Samsung Electronics, Viveport, Accenture, Wipro, Infosys, Blippar, Apple, Niantic, Tata Consultancy Services, Google, Microsoft, Zappar, Aurasma
    SEGMENTS COVERED Device Type, Vertical, Technology
    KEY MARKET OPPORTUNITIES Education and training solutions, Retail and e-commerce enhancements, Healthcare applications and simulations, Real estate virtual tours, Gaming and entertainment experiences
    KEY MARKET DYNAMICS technological advancements, increasing smartphone penetration, growing demand for immersive experiences, rise in AR applications, expanding investment in AR startups
    COUNTRIES COVERED India

    FAQs

    What is the expected market size of the India Augmented Reality Market in 2024?

    The expected market size of the India Augmented Reality Market in 2024 is approximately 3.52 USD Billion.

    What will be the value of the India Augmented Reality Market by 2035?

    The India Augmented Reality Market is projected to reach a value of 106.13 USD Billion by the year 2035.

    What is the projected CAGR for the India Augmented Reality Market from 2025 to 2035?

    The projected CAGR for the India Augmented Reality Market from 2025 to 2035 is 36.304%.

    Which device type is expected to dominate the India Augmented Reality Market?

    The Head Mounted Display segment is expected to dominate, with a market value of 55.02 USD Billion by 2035.

    What is the market value of the Head-up Display segment in 2024 and 2035?

    The Head-up Display segment is valued at 1.64 USD Billion in 2024 and is expected to reach 51.11 USD Billion by 2035.

    Who are the major players in the India Augmented Reality Market?

    Major players include Qualcomm, Tech Mahindra, Samsung Electronics, and Accenture, among others.

    What are some key applications driving the growth of the Augmented Reality Market in India?

    Key applications include gaming, training, retail, and remote assistance, significantly driving market growth.

    How is the India Augmented Reality Market affected by emerging trends?

    Emerging trends like enhanced mobile AR experiences and advancements in AI technology are positively influencing the market.

    What are the challenges faced by the India Augmented Reality Market?

    Challenges include high development costs and limited consumer awareness, which may hinder market growth.

    What impact do global technological advancements have on the India Augmented Reality Market?

    Global technological advancements are positively impacting the India Augmented Reality Market by fostering innovation and investment.

    India Augmented Reality Market Research Report - Forecast till 2035 Infographic
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