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    India Cosmetic Products Market

    ID: MRFR/CR/19836-HCR
    128 Pages
    Snehal Singh
    September 2025

    India Cosmetic Products Market Research Report Information By Product Type (Color Cosmetics, Hair Styling and Coloring Hair Colors), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, Other Distribution Channels), – India Market Forecast Till 2034

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    India Cosmetic Products Market Infographic
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    India Cosmetic Products Market Summary

    The India Cosmetic Products market is poised for substantial growth, expanding from 9.98 USD Billion in 2024 to 33.1 USD Billion by 2035.

    Key Market Trends & Highlights

    India Cosmetic Products Key Trends and Highlights

    • The market is projected to grow at a compound annual growth rate of 11.5 percent from 2025 to 2035.
    • By 2035, the market value is expected to reach 33.1 USD Billion, indicating robust demand for cosmetic products.
    • In 2024, the market is valued at 9.98 USD Billion, reflecting a strong foundation for future growth.
    • Growing adoption of innovative beauty technologies due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 9.98 (USD Billion)
    2035 Market Size 33.1 (USD Billion)
    CAGR (2025-2035) 11.5%

    Major Players

    The Estee Lauder Companies, L'Oreal SA, Unilever PLC, Revlon Inc., Vellvette Lifestyle Private Limited (Sugar Cosmetics), Natura &Co, Colorbar Cosmetics Pvt Ltd, Lotus Herbals Pvt Ltd, The Face Shop Inc., Revolution Beauty

    India Cosmetic Products Market Trends

    Growing promotion of beauty standards, trends, and demographic shifts through social media is driving the market growth.

    In India, urbanization and shifting lifestyle trends have had a big impact on consumer behavior. Because they are more exposed to international beauty trends through the media, the internet, and travel, urban consumers, in particular, are driving up demand for cosmetics and beauty products to improve their look and grooming regimens. Social media shapes trends and beauty ideals, which has a significant impact on the cosmetics sector. Platforms present a range of beauty standards, and customer choices are greatly influenced by beauty bloggers and influencers who have big followings.

    Through their endorsements, trends, and product demand are directly linked, creating a dynamic market where suggestions and online presence are crucial in determining the direction of the beauty business. Consumers prioritize necessities over non-necessities, including beauty, during difficult financial circumstances.

    Furthermore, the population's levels of disposable income have increased in India as a result of economic expansion, especially in metropolitan regions, which has a positive impact on market CAGR. Consequently, buyers now possess greater purchasing power to allocate towards luxury goods like makeup and personal hygiene products. Growing demand for skin care and anti-aging solutions that target specific issues is being driven by aging populations. Beauty standards are being redefined by Millennials and Gen Z, who place a higher value on self-expression and experimentation.

    Their tastes spur innovation, urging the sector to provide inclusive, varied products and services and creating a vibrant market that meets the changing requirements and preferences of various age groups. The strict regulations necessitate extensive testing and attention to safety procedures, which drives up prices and extends the time it takes to produce new products. The World Bank reports that India's consumer spending grew from USD 1.9 trillion in 2018 to USD 2.4 trillion in 2022, driving up market demand.

    As more people realize the possibilities of cosmetics in their everyday makeup regimen, the demand for color cosmetics is being impacted. There is a greater need for color cosmetics items in the nation because of the shift in the lifestyle of the millennial and younger generations, which is ascribed to social media platforms' growing influence.

    Market Segment Insights

    India Cosmetic Products

    The India Cosmetic Products market segmentation, based on Product Type, includes Color Cosmetics, Hair Styling and Coloring Hair Colors. The Coloring Hair Colors segment dominated the market mostly. This is because hair coloring can improve one's image by giving hair more body, dimension, and luster. The popularity of kinder hair coloring solutions, such semi-permanent or demi-permanent colors, which are designed to be kinder to hair, is rising. The purpose of hair color protection and styling solutions is to keep hair color vibrant in between coloring sessions or salon visits.

    India Cosmetic Products Distribution Channel Insights

    The India Cosmetic Products market segmentation, based on Distribution Channel, includes Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels. The Supermarkets/Hypermarkets generated the most income. Supermarkets and hypermarkets cater to a wide range of consumer needs by providing a wider range of cosmetic products than smaller retailers. Cosmetic brands can reach a broader audience by being very visible in supermarkets and hypermarkets. The need for easily accessible cosmetic stores is growing as more Indians relocate to urban areas.

    Figure 1: India Cosmetic Products Market, by Distribution Channel, 2023 & 2032 (USD Billion)

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    India Cosmetic Products Country Insights

    The population's levels of disposable income have increased in India as a result of economic expansion, especially in metropolitan regions. Consequently, buyers now possess greater purchasing power to allocate towards luxury goods like makeup and personal hygiene products. In India, urbanization and shifting lifestyle trends have had a big impact on consumer behavior. Because they are more exposed to international beauty trends through the media, the internet, and travel, urban consumers, in particular, are driving up demand for cosmetics and beauty products to improve their look and grooming regimens.

    The online market for buying beauty items has grown rapidly in India in recent years due to the country's expanding internet access. Furthermore, because they desire to look good, Gen Z and millennial consumers are becoming more and more in demand for luxury cosmetics.

    Get more detailed insights about India Cosmetic Products Market Research Report - Till 2034

    Key Players and Competitive Insights

    Leading market players are putting a lot of money into R&D to expand their product lines, which will spur additional expansion in the Indian cosmetics market. Additionally, market players are engaging in a range of calculated actions to increase their presence, with important market developments including the introduction of new goods, agreements, mergers and acquisitions, higher investment levels, and collaboration with other businesses. To grow and endure in an increasingly cutthroat and dynamic market, India Cosmetic Products industry must provide reasonably priced goods.

    Major players in the India Cosmetic Products market are making investments in R&D operations in an effort to boost market demand, including The Estee Lauder Companies, L'Oreal SA, Unilever PLC, Revlon Inc., Vellvette Lifestyle Private Limited (Sugar Cosmetics), Natura &Co Hotelplan Holding AG.

    Key Companies in the India Cosmetic Products Market market include

    Industry Developments

    September 2021: Coty Inc. and Perfect Corp. announced their cooperation agreement to integrate a range of AI and AR practices into Coty Inc.'s cosmetics brands' digital marketing toolkits.

    November 2021: A new talent and development program involving The Estée Lauder Companies Inc. and Florida A&M University was revealed. The program's goal was to develop the next wave of African American beauty experts working in retail travel. Their dedication to racial fairness was congruent with this modification. This allowed the company to collaborate on an exclusive internship and scholarship program with Florida A&M University.

    Market Segmentation

    India Cosmetic Products Product Type Outlook

    • Color Cosmetics
    • Hair Styling
    • Coloring Hair Colors

    India Cosmetic Products Distribution Channel Outlook

    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Pharmacies/Drug Stores
    • Online Retail Stores
    • Other Distribution Channels

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 9.98 Billion
    Market Size 2025 USD 11.13 Billion
    Market Size 2034 USD 29.65 Billion
    Compound Annual Growth Rate (CAGR) 11.5% (2025-2034)
    Base Year 2024
    Market Forecast Period 2025-2034
    Historical Data 2019-2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Distribution Channel,
    Countries Covered India
    Key Companies Profiled The Estee Lauder Companies, L'Oreal SA, Unilever PLC, Revlon Inc., Vellvette Lifestyle Private Limited (Sugar Cosmetics), Natura &Co
    Key Market Opportunities The promotion of beauty standards, trends, and demographic shifts through social media Rise in the demand for skincare and anti-aging products.
    Key Market Dynamics Growth in Consumer Engagement with Personalization and Customization Growing Consumer Interest in Eco-Friendly and Sustainable Beauty Products

    FAQs

    What size is the market for India Cosmetic Products?

    The size of the India Cosmetic Products market was estimated at USD 9.98 billion in 2024.

    How quickly is the India Cosmetic Products market expanding?

    It is anticipated that the market will expand at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2034.

    Who are the leading companies in the India Cosmetic Products industry?

    The key players in the market are The Estee Lauder Companies, L'Oreal SA, Unilever PLC, Revlon Inc., Vellvette Lifestyle Private Limited (Sugar Cosmetics), Natura & Co.

    Which Distribution Channel dominated the market for India Cosmetic Products?

    The Supermarkets/Hypermarkets dominated the market in 2023.

    Which Product Type in the India Cosmetic Products market has the biggest market share?

    The Coloring Hair Colors had the largest share in the market.

    India Cosmetic Products Market Research Report - Till 2034 Infographic
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