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    India FMCG Market

    ID: MRFR/CR/10997-HCR
    128 Pages
    Snehal Singh
    September 2025

    India FMCG Market Research Report Information By Product (Food & Beverages, Pharmaceuticals, Household & Personal Care, Consumer Electronics, Baby and Child Care, Tobacco and Tobacco Products, Petcare, and Others), By Demographics (Urban and Rural), By Sales Channel (Online and Offline) –Market Forecast Till 2034

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    India FMCG Market Infographic
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    India FMCG Market Summary

    The Global India FMCG Market is projected to grow significantly from 235.94 USD Billion in 2024 to 541.32 USD Billion by 2035.

    Key Market Trends & Highlights

    India FMCG Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 7.84 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 541.32 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 235.94 USD Billion, laying a strong foundation for future expansion.
    • Growing adoption of e-commerce due to increasing consumer preference for online shopping is a major market driver.

    Market Size & Forecast

    2024 Market Size 235.94 (USD Billion)
    2035 Market Size 541.32 (USD Billion)
    CAGR (2025 - 2035) 7.84%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    India FMCG Market Trends

    Consumer’s preference for e-commerce is boosting market growth

    One of the main factors boosting the fast-moving consumer goods (FMCG) market CAGR is consumers' increasing preference for online e-commerce distribution. In essence, online shopping platforms let customers gather data and contrast different food and drink, skincare, cosmetics, and hair care items that are offered on the internet. In a similar vein, FMCG suppliers post customer testimonials about their goods on their official websites. The tendency of users to share product ratings and feedback on e-commerce platforms affects how new customers make purchases.

    Furthermore, With the help of e-commerce platforms, FMCG companies may reach customers in even the most rural areas of India due to their nationwide reach. Comparing this increased reach to conventional brick-and-mortar retail is a big benefit. Moreover, products are suggested by algorithms on e-commerce sites based on a user's past browsing and purchases. More purchases are encouraged and the shopping experience is improved by this customisation. The opportunity to purchase for FMCG products online without having to interact with people in person became a key selling feature for e-commerce, particularly during the COVID-19 pandemic.

    Therefore, it is anticipated that during the projection period, sales of FMCG products through online channels will rise globally due to the growing trend of online shopping.

    Additionally, in India, the FMCG market is expanding due in large part to the increasing consumption of ready-to-eat food goods. There is a greater need for quick food options as a result of urbanization and busy lives. For families and busy individuals, ready-to-eat items provide a convenient and expedient supper option. Meal preparation time is shortened by using ready-to-eat items. Professionals in the workforce, students, and families with two working partners will find this particularly appealing. Consumers are also more inclined to spend money on convenience or high-end goods as their wages rise.

    A common misconception is that ready-to-eat meals are a luxury. Furthermore, it is more common for younger generations to taste new flavors and try diverse cuisines. Ready-to-eat foods frequently provide a wide variety of gastronomic pleasures. Thus, this is also driving the FMCG market revenue.

    India

    The Indian FMCG sector is poised for robust growth, driven by evolving consumer preferences and an expanding digital landscape that enhances accessibility and convenience.

    Ministry of Commerce and Industry, Government of India

    India FMCG Market Drivers

    E-commerce Growth

    The rise of e-commerce platforms is transforming the Global India FMCG Market Industry, providing consumers with unprecedented access to a wide range of products. With the increasing penetration of the internet and smartphones, online shopping has become a preferred choice for many consumers. This shift is likely to enhance the distribution channels for FMCG products, making them more accessible. As a result, the market is expected to experience a compound annual growth rate of 7.84% from 2025 to 2035, driven by the convenience and variety offered by e-commerce platforms.

    Market Growth Chart

    Urbanization Trends

    Urbanization is a critical driver for the Global India FMCG Market Industry, as more individuals migrate to urban centers in search of better opportunities. This demographic shift results in changing consumption patterns, with urban consumers exhibiting a preference for convenience and ready-to-eat products. The urban population is anticipated to grow significantly, contributing to the market's expansion. By 2035, the market is projected to reach 541.32 USD Billion, indicating that urbanization will continue to play a pivotal role in shaping the FMCG landscape in India.

    Rising Disposable Income

    The Global India FMCG Market Industry is witnessing a notable increase in disposable income among the Indian population. As per recent data, the average household income is projected to rise, leading to enhanced purchasing power. This trend is particularly evident in urban areas, where consumers are increasingly willing to spend on premium and branded products. The growth in disposable income is expected to drive the market value to approximately 235.94 USD Billion in 2024, reflecting a shift in consumer preferences towards quality and variety in FMCG products.

    Health and Wellness Trends

    There is a growing emphasis on health and wellness among Indian consumers, which is significantly influencing the Global India FMCG Market Industry. Consumers are increasingly seeking products that align with their health-conscious lifestyles, such as organic foods, low-calorie snacks, and nutritional supplements. This trend is prompting FMCG companies to innovate and diversify their product offerings to cater to the evolving preferences of health-focused consumers. As a result, the market is likely to see a substantial increase in demand for health-oriented products, further propelling its growth.

    Sustainability Initiatives

    Sustainability is becoming a crucial factor in the Global India FMCG Market Industry, as consumers are increasingly concerned about environmental issues. Companies are responding by adopting sustainable practices, such as eco-friendly packaging and responsible sourcing of materials. This shift not only appeals to environmentally conscious consumers but also enhances brand loyalty. As sustainability initiatives gain traction, they are expected to contribute positively to the market's growth trajectory, aligning with the broader global movement towards responsible consumption and production.

    Market Segment Insights

    India

    The India FMCG market segmentation, based on product includes food & beverages, pharmaceuticals, household & personal care, consumer electronics, baby and child care, tobacco and tobacco products, petcare, and others. The polyester category dominated the market mostly. The food and beverage industry has been growing in recent years due to the shifting tastes of urban middle-class families who are moving up the social ladder. India has the potential to become the biggest participant in the food and agriculture sectors and is currently the second-largest food producer in the world, after China.

    In terms of output, consumption, exports, and projected growth, the food processing sector is one of the biggest in India and is rated sixth.

    Figure 1: India FMCG Market, by Demographics, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    India FMCG Demographics Insights

    The India FMCG market segmentation, based on demographics, includes urban and rural. The rural category generated the most income. The increased demand for high-quality products and services in India's rural areas can be attributed to the FMCG and industrial industries' enhanced distribution networks.

    India

    The India FMCG market segmentation, based on sales channel, includes offline and online. The online category generated the most income. In recent years, online shopping has grown in popularity. Even though kirana stores still account for the majority of offline sales for FMCG retail sales overall, the growth in sales through online shopping, particularly e-commerce, is steadily surpassing the growth of FMCG products in offline trade.

    India

    India is a developing country as it have seen notable economic growth in recent years. Because of its large populations, the countries in this country have a high demand for consumer goods. Indian customers seek the most value for their money and are price sensitive. Globalization and a growth in the working population are the main drivers of changes in lifestyle. The country’s FMGC market is predicted to develop due to the growing working population's tendency toward improving their look and the demand for various personal care items including face creams, lotions, and perfumes.

    Furthermore, the expansion of the affluent population has led to a rise in the consumption of processed and packaged goods, as well as an increase in internet and social media usage. This creates the conditions for the demand for FMCG products in the area to grow. In addition, the FMCG market is anticipated to see growth prospects in the future due to advancements in existing products and the launch of new products with competitive pricing.

    Get more detailed insights about India FMCG Market Research Report – Forecast till 2034

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the FMCG market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, FMCG industry must offer cost-effective items.

    Key Companies in the India FMCG Market market include

    Future Outlook

    India FMCG Market Future Outlook

    The India FMCG Market is projected to grow at a 7.84% CAGR from 2024 to 2035, driven by urbanization, digitalization, and evolving consumer preferences.

    New opportunities lie in:

    • Leverage e-commerce platforms to enhance distribution efficiency and reach urban consumers.
    • Invest in sustainable packaging solutions to meet growing environmental concerns.
    • Develop health-oriented product lines to cater to the increasing demand for wellness and nutrition.

    By 2035, the India FMCG Market is expected to be robust, reflecting dynamic growth and innovation.

    Market Segmentation

    FMCG Sales Channel Outlook

    • Online
    • Offline

    India FMCG Product Outlook

    • Food & Beverages
    • Pharmaceuticals
    • Household & Personal Care
    • Consumer Electronics
    • Baby and Child Care
    • Tobacco and Tobacco Products
    • Petcare
    • Others

    India FMCG Demographics Outlook

    • Urban
    • Rural

    India FMCG Sales Channel Outlook

    • Online
    • Offline

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 142.91 Billion
    Market Size 2025 USD 154.77 Billion
    Market Size 2034 USD 317.27 Billion
    Compound Annual Growth Rate (CAGR) 8.3% (2025-2034)
    Base Year 2024
    Market Forecast Period 2025-2034
    Historical Data 2019- 2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product, Demographics, Distribution Channel, and Region
    Countries Covered India
    Key Companies Profiled Hindustan Unilever Ltd., Nestlé India, Cadbury India, ITC (Indian Tobacco Company), Asian Paints (India), Procter & Gamble Hygiene and Health Care, AMUL, Dabur India, Britannia Industries, Marico Industries, Colgate Palmolive, PepsiCo, Unilever, AB InBev, Coca-Cola
    Key Market Opportunities ·         Growing usage of cellphones and social media on the Internet ·         Manufacturers are using a variety of tactics at competitive pricing and improving already-existing ones
    Key Market Dynamics ·         Increasing inclination towards online distribution for e-commerce ·         Increasing use of prepared foods in food goods

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    How much is the FMCG market?

    The India FMCG market size was valued at USD 131.95 Billion in 2023.

    What is the growth rate of the FMCG market?

    The market is projected to grow at a CAGR of 8.3% during the forecast period, 2025-2034.

    Who are the key players in the FMCG market?

    The key players in the market are Hindustan Unilever Ltd., Nestlé India, Cadbury India, ITC (Indian Tobacco Company), Asian Paints (India), Procter & Gamble Hygiene and Health Care, AMUL, Dabur India, Britannia Industries, Marico Industries, Colgate Palmolive, PepsiCo, Unilever, AB InBev, Coca-Cola.

    Which product led the FMCG market?

    The food & beverages category dominated the market in 2023.

    Which sales channel had the largest market share in the FMCG market?

    The online category had the largest share in the market.

    India FMCG Market Research Report – Forecast till 2034 Infographic
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