Luxury Fashion Market

Growing social media promotions and celebrity endorsements to boost the market growth

An increase has been witnessed in the number of users of various social media sites, along with the rise in internet penetration. Considering this, most of the key players in the luxury fashion market strategize on promoting their products and services on these social media platforms. Social media marketing is one of the major strategies adopted by various companies and industries, including the wearable products market, to impart awareness about their product offerings among target customers on social media channels.

Thus, through social media marketing strategy, the luxury fashion market sees a critical opportunity to gain traction and eventually increase its registration among its target segments, driving the growth of the luxury fashion marketrevenue.

Moreover, increasing communication between consumers and key players through social media platforms and online retail stores drives the latest trendy luxury apparel sales. The rise in online transactions has supported the market growth of luxury apparel over the last few years. Consumer-specific attractive promotions and advertising through magazines and social media influence the sales of luxury apparel, as nearly half of the buying decisions are majorly influenced by what consumers see or hear from offline and online platforms positively enhanced the market CAGRacross the globe in recent years.

However, premium brands are also tapping into the growing demand for modest wear across countries like the United Arab Emirates, Saudi Arabia, and others, which are gaining traction among consumers willing to address both spiritual and stylistic requirements. Globally, the modest fashion industry has reached USD 277 billion (State of the Islamic Economy Report 2020/21), with Saudi Arabia representing one of the significant market shares. This is aided by the country's robust modern retailing, the demand for brands, and the growing Muslim population, creating a lucrative space for luxury brands.

The rapid expansion of e-commerce platforms is reshaping the Global Luxury Fashion Market Industry. Online retailing provides luxury brands with an opportunity to reach a broader audience, transcending geographical limitations. Major luxury fashion houses are increasingly investing in their digital presence, enhancing user experience through personalized services and exclusive online collections. This shift not only caters to the tech-savvy consumer but also aligns with the growing trend of convenience shopping. As a result, e-commerce is expected to contribute significantly to the market's growth trajectory, facilitating access to luxury products and potentially increasing overall sales.

Sustainability has emerged as a pivotal driver within the Global Luxury Fashion Market Industry, as consumers increasingly prioritize ethical and environmentally friendly practices. Luxury brands are responding by adopting sustainable sourcing, eco-friendly materials, and transparent supply chains. This shift is not merely a trend but appears to be a fundamental change in consumer expectations. Brands that successfully integrate sustainability into their business models may gain a competitive edge, appealing to a conscientious consumer base. The emphasis on sustainability is likely to influence purchasing decisions, thereby shaping the future landscape of luxury fashion.

The Global Luxury Fashion Market Industry appears to be significantly influenced by the rising disposable income among consumers, particularly in emerging economies. As individuals experience increased financial freedom, their propensity to spend on luxury goods escalates. For instance, in regions such as Asia-Pacific, the burgeoning middle class is projected to drive demand for high-end fashion items. This trend is reflected in the market's expected growth to 289.1 USD Billion in 2024, with a potential increase to 420.0 USD Billion by 2035, indicating a robust CAGR of 3.46% from 2025 to 2035.

The influence of social media on the Global Luxury Fashion Market Industry cannot be understated. Platforms such as Instagram and TikTok serve as powerful marketing tools, enabling brands to engage with consumers in innovative ways. Influencers and celebrities often showcase luxury items, creating aspirational lifestyles that resonate with followers. This digital word-of-mouth marketing fosters brand loyalty and drives sales, particularly among younger demographics. As social media continues to evolve, its role in shaping consumer perceptions and preferences in luxury fashion is likely to expand, further driving market growth.

The Global Luxury Fashion Market Industry is projected to experience substantial growth, with estimates indicating a rise from 289.1 USD Billion in 2024 to 420.0 USD Billion by 2035. This trajectory suggests a compound annual growth rate of 3.46% from 2025 to 2035, reflecting a sustained demand for luxury goods. The market's expansion is likely driven by various factors, including increased consumer spending, the rise of e-commerce, and the growing influence of social media. As brands adapt to changing consumer preferences and market dynamics, the luxury fashion sector appears poised for continued evolution and growth.

The globalization of fashion trends plays a crucial role in the Global Luxury Fashion Market Industry. As cultural boundaries blur, consumers gain access to diverse styles and influences from around the world. This interconnectedness fosters a demand for luxury items that reflect a blend of global aesthetics. Brands that successfully navigate this landscape can capitalize on the desire for unique, culturally rich products. The ongoing exchange of ideas and trends across borders is expected to enhance the appeal of luxury fashion, potentially driving market expansion and increasing brand visibility on a global scale.

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The Europe luxury fashion market accounted for USD 114.77billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is owing to the presence of renewed fashioned brands such as Prada, Burberry, Gucci and many other brands in the countries such as Italy, UK results in the effective supply of luxury fashioned clothes in the region.

Further, the UK luxury fashion market held the largest market share, and the Germany luxury fashion market was the fastest-growing market in the Europe region.

Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: LUXURY FASHION MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

The North America luxury fashion market accounts for the second-largest market share over the forecast period. This is attributed to the increasing partying and event celebration trends in the countries such as the US, Canada, and Mexico that give rise to the demand for fashioned luxury costumes. Further, the US luxury fashion market held the largest market share, and the Canada luxury fashion market was the fastest-growing market in the Europe region.

The Asia-Pacific luxury fashion market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to regional consumers' increasing consumer awareness and brand consciousness. China, Hong Kong, and India have the largest penetration rate for luxury clothing. Several brands are exploring the region's untapped markets and establishing their stores owing to the rising demand. Moreover, China luxury fashion market held the largest market share, and the India luxury fashion market was the fastest-growing market in the Asia-Pacific region.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the luxury fashion market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the luxury fashion industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the luxury fashion industry to benefit clients and expand the market sector. The luxury fashion market major player such as Ralph Lauren (US), Capri Holdings Limited (US), PVH Corp. (US), and others are working on expanding the market demand by investing in research and development activities.

Gucci is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration, and it licenses its name and branding to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty. In April 2022, Gucci launched its Nojum - a modest collection explicitly designed for the unostentatious needs of the Middle East, including Saudi Arabia.

Also, Hermes International designs produce and distributes personal luxury accessories and apparel. The Company operates a chain of boutiques under the Hermes name that sells leather, scarves, men's clothes, ties, women's fashions, perfume, watches, stationery, shoes, hats, gloves, and jewelry products.In October 2020, Hermès launched its first flagship digital store in Saudi Arabia. Soon after, the next month, the Italian brand Loro Piana also developed its e-commerce platform for Saudi Arabians. Players are also introducing the concept of exclusivity via online stores by featuring online-only products, which is expected to bring greater sales through the channel.