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    Mobile BI Market

    ID: MRFR/ICT/1744-CR
    100 Pages
    Shubham Munde
    April 2017

    Mobile BI Market Research Report Information By Type (Solution and Services), By Business Function (IT, Finance, Sales, Marketing, Operations, and HR), By End-users (BFSI, Healthcare, Retail and E-Commerce, IT & Telecommunication, Manufacturing, and Government), By Organization Size (SME, and Large) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035.

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    Mobile BI Market Infographic
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    Mobile BI Market Summary

    The Global Mobile BI Market is projected to grow from 14.25 USD Billion in 2024 to 105.68 USD Billion by 2035.

    Key Market Trends & Highlights

    Mobile BI Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 19.98% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 105.7 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 14.25 USD Billion, reflecting the increasing demand for mobile business intelligence solutions.
    • Growing adoption of mobile BI due to the need for real-time data access is a major market driver.

    Market Size & Forecast

    2024 Market Size 14.25 (USD Billion)
    2035 Market Size 105.68 (USD Billion)
    CAGR (2025-2035) 19.98%

    Major Players

    Pyramid Analytics, MicroStrategy Incorporated, IBM, SAP, Tableau Software, Qlik, SAS Institute, Information Builders, Yellowfin International Pty Ltd., TIBCO Software, Oracle Corporation, Microsoft Corporation

    Mobile BI Market Trends

    Increased use of AL and ML is driving the market growth

    Market CAGR for Mobile BI supplements is being driven by the rising use of AL and ML. Devices with advanced capabilities, including AI and ML, are already appearing across sectors, marking the most recent wave of rapid development. Because of this technology, companies are operating in ways that were previously only conceivable for people. Throughout time, numerous firms have employed data visualization technologies more and more for analytics. They create BI dashboards, performance scorecards, infographics, and charts. These graphs and dashboards provide clear visual displays of data on company KPIs and critical performance indicators.

    The Global Mobile BI Market appears to be evolving rapidly, driven by the increasing demand for real-time data access and analytics on mobile devices, which suggests a transformative shift in how organizations leverage business intelligence.

    U.S. Department of Commerce

    Mobile BI Market Drivers

    Market Growth Projections

    The Global Mobile BI Market Industry is poised for substantial growth, with projections indicating a market value of 14.2 USD Billion in 2024 and an anticipated increase to 105.7 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate of 19.98% from 2025 to 2035, driven by factors such as the increasing demand for real-time data access, the rising adoption of cloud-based solutions, and the integration of advanced analytics and AI technologies. As organizations continue to prioritize data-driven decision-making and empower their mobile workforce, the market is expected to expand significantly.

    Expanding Mobile Workforce

    The expansion of the mobile workforce is a key driver of growth in the Global Mobile BI Market Industry. As more employees work remotely or in the field, the need for mobile access to business intelligence tools becomes increasingly vital. Organizations are investing in mobile BI solutions to empower their workforce with the necessary data to make informed decisions on the go. This trend is likely to accelerate market growth, with projections suggesting a market value of 105.7 USD Billion by 2035, as businesses adapt to the evolving landscape of work and prioritize mobile accessibility.

    Integration of Advanced Analytics and AI

    The integration of advanced analytics and artificial intelligence within the Global Mobile BI Market Industry is reshaping how organizations interpret data. By employing machine learning algorithms, businesses can uncover hidden patterns and insights that inform strategic decisions. This capability enhances predictive analytics, allowing companies to anticipate market shifts and customer preferences. As organizations increasingly invest in these technologies, the demand for mobile BI solutions is likely to grow, contributing to a projected compound annual growth rate of 19.98% from 2025 to 2035, as firms seek to leverage data for competitive advantage.

    Rising Adoption of Cloud-Based Solutions

    The Global Mobile BI Market Industry is witnessing a significant shift towards cloud-based solutions, which offer scalability and flexibility for businesses of all sizes. Cloud technology enables organizations to access mobile BI applications from anywhere, facilitating remote work and collaboration. This transition is particularly beneficial for small and medium enterprises that may lack the resources for on-premises infrastructure. As cloud adoption continues to rise, it is anticipated that the market will expand substantially, potentially reaching 105.7 USD Billion by 2035, driven by the increasing preference for cost-effective and accessible data solutions.

    Increasing Demand for Real-Time Data Access

    The Global Mobile BI Market Industry experiences a notable surge in demand for real-time data access, driven by the necessity for timely decision-making across various sectors. Organizations increasingly recognize that immediate access to data can enhance operational efficiency and competitive advantage. For instance, businesses in retail and finance leverage mobile BI tools to monitor sales performance and market trends in real-time. This trend is expected to contribute to the market's growth, with projections indicating a market value of 14.2 USD Billion in 2024, reflecting the growing reliance on mobile solutions for data analytics.

    Growing Importance of Data-Driven Decision Making

    The Global Mobile BI Market Industry is significantly influenced by the growing importance of data-driven decision-making among organizations. Companies are increasingly recognizing that data analytics can lead to more informed strategies and improved outcomes. This shift is evident across various industries, including healthcare, where mobile BI tools are utilized to analyze patient data and optimize resource allocation. As the emphasis on data-driven insights continues to rise, the market is expected to flourish, with a projected value of 14.2 USD Billion in 2024, underscoring the critical role of mobile BI in modern business practices.

    Market Segment Insights

    Mobile BI Type Insights

    The Mobile BI market segmentation, based on type, includes solutions and services. The services segment dominated the market, accounting for 60% of market revenue. SaaS-based software's rising popularity fuels a tremendous demand for mobile-based business information. In essence, this program enables users to organize data meaningfully. Moreover, it enables creating, sharing, and viewing data with an organization's internal staff.

    Mobile BI Business Function Insights

    Based on business function, the Mobile BI market segmentation includes IT, finance, sales, marketing, operations, and HR. The marketing category generated the most income (70.4%). Due to sales and marketing helping marketers execute their ideas more effectively and spend less on marketing activities, this segment's growth will be aided. 

    Mobile BI End-users Insights

    Based on end users, the Mobile BI market segmentation includes BFSI, healthcare, retail and e-commerce, IT & telecommunication, manufacturing, and government. The IT & telecommunication category generated the most income. It allows telecoms to improve their pricing tactics, focus marketing initiatives, and progress goods based on a thorough understanding of their customers. Network optimization, improved operational effectiveness, and higher customer satisfaction are all benefits of BI in telecommunication. Hence, there is a greater need for its uses in telecommunications and information technology. 

    Mobile BI Organization Size Insights

    Based on organization size, the Mobile BI market segmentation includes SME and Large. The Large segment held the majority share in 2022; Big businesses are more likely to digitize and implement cutting-edge technology. Moreover, greater use of the technology among major organizations results from rising investment in IoT, AI/ML, and cloud-based solutions.

    Figure 2: Mobile BI Market, by Organization Size, 2022 & 2032 (USD billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about Mobile BI Market Research Report - Global Forecast till 2032

    Regional Insights

    The report breaks down the markets insights by region, including North America, Europe, Asia-Pacific, and the rest of the world. The North American Mobile BI market area will dominate this market. It boasts a thriving big data and business analytics startup scene, and because of the presence of major firms like Apple, Facebook, IBM, and Google, it has a strong hold on the ICT market. Furthermore, owing to its high degree of consumer usage compared to other developed economies and technical acceptance, North America is ranked as the leading contributor in the market for mobile analytics.

    The healthcare sector in the US is expanding quickly due to government measures projected to spur the development of big data analytics and cloud-based deployment.

    Additionally the major countries studied in the market report are The U.S., German, Canada, France, the UK, Italy, China, India, Australia, South Korea, Japan, and Brazil.

    Figure 3: MOBILE BI MARKET SHARE BY REGION 2022 (%)

    MOBILE BI MARKET SHARE BY REGION Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe Mobile BI market accounts for the second-largest market share; since data output has increased significantly, businesses have been implementing BI technologies to access vast data sets with increasing volumes and kinds and gain better insights from the data. The information obtained may be applied to several organizational tasks, including supply chain management, finance, marketing, and sales. Further, the German Mobile BI market held the largest market share, and the UK Mobile BI market was the fastest-growing market in the European region.

    The Asia-Pacific Mobile BI Market is expected to grow at the fastest CAGR from 2023 to 2032. Growing potential in the Asia Pacific and many investments in business intelligence solutions are attributed to driving the market's expansion. Several new startups in the area are helping to increase the usage of BI there. With increased developments by major companies in the area, like SAP and Valcon, the business intelligence market share is growing rapidly. Moreover, China’s Mobile BI market held the largest market share, and the Indian Mobile BI market was the fastest-growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Top industry companies are making substantial R&D investments to diversify their product offerings, which will drive the Mobile BI market's growth. Major market developments involve new products, contractual agreements, consolidations and acquisitions, greater investments, and collaboration with other organizations. Market players also participate in several strategic actions to increase their worldwide presence. The mobile business intelligence market must provide affordable products to expand and prosper in a more fiercely competitive environment.

    The key business strategy makers employ in the Mobile BI industry to assist consumers and grow the market sector is local manufacturing to lower operating expenses. In recent years, the Mobile BI industry has offered some of the most significant advantages to business. Major players in the Mobile BI market, including Pyramid Analytics, MicroStrategy Incorporated ,IBM,SAP and others, are attempting to increase market demand by investing in research and development operations.

    The Decision Intelligence Platform from Pyramid creates a seamless environment for decision-making by containing the chaos brought on by data silos and the overabundance of self-service analytics tools. The very best of data preparation, business analytics, and data science are all combined in a single, cohesive environment by their award-winning, AI-driven platform. In September 2020, Pyramid Analytics, a platform for enterprise analytics, recently announced that it had received official SAP BW 7.5 and BW 4/HANA certifications. These certifications attest to the company's high-performance SAP business intelligence capabilities and ability to support clients who use SAP's data warehouse technologies.

    A US corporation called MicroStrategy Incorporated offers cloud-based services, mobile applications, and business intelligence (BI). The company was established in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr. It produces software for internal and external data analysis, mobile app development, and business decision-making. In January 2019, MicroStrategy Corporation, a prominent enterprise analytics and mobility software provider, introduced the first and only enterprise platform for HyperIntelligence, transformative mobility, and federated analytics. It will revolutionize how individuals get the information they need to make innumerable decisions at various points throughout the day.

    Companies may use a HyperCardTM capability to insert information into a user's web-based workflows directly.

    Key Companies in the Mobile BI Market market include

    Industry Developments

    January 2023:

    For better experiences, Microsoft released Power BI in Microsoft Teams. Three new features are included in the announcements: rich broadcast cards for Chat in Microsoft Teams, an upgrade for old Power BI tabs for Channels 2.0, and listening to and taking into account user feedback.

    December 2022:

    Tableau released Tableau 2022.4, an updated version for analysts and business users to explore information. With data stories like Data Change Radar, Data Guide, and Explain the Viz, it automates creating, evaluating, and sharing insights.

    November 2022:

    Qlik introduced a new cloud-based data integration platform. The cutting-edge platform as a service combines data preparation and catalog capabilities in one location. Organizations may now analyze data in real-time thanks to the new integration.

    Future Outlook

    Mobile BI Market Future Outlook

    The Global Mobile BI Market is projected to grow at a 19.98% CAGR from 2025 to 2035, driven by increasing mobile device penetration, demand for real-time analytics, and advancements in cloud technology.

    New opportunities lie in:

    • Develop AI-driven analytics tools for enhanced decision-making in mobile environments.
    • Create industry-specific mobile BI solutions to cater to niche markets.
    • Leverage partnerships with telecom providers to enhance data accessibility and user engagement.

    By 2035, the Mobile BI Market is expected to achieve substantial growth, solidifying its role in data-driven decision-making.

    Market Segmentation

    Mobile BI Type Outlook

    • Solution
    • Services

    Mobile BI Regional Outlook

    • US
    • Canada
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    Rest of the World
    • Middle East
    • Africa
    • Latin America

    Mobile BI End-users Outlook

    • BFSI
    • Healthcare
    • Retail and E-Commerce
    • IT & Telecommunication
    • Manufacturing
    • Government

    Mobile BI Business Function Outlook

    • IT
    • Finance
    • Sales
    • Marketing
    • Operations
    • HR

    Mobile BI Organization Size Outlook

    • SME
    • Large

    Report Scope

    Attribute/Metric Details
    Market Size 2024 USD 14.247 Billion
    Market Size 2035 105.68 (Value (USD Billion))
    Compound Annual Growth Rate (CAGR) 19.98% (2025 - 2035)
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019- 2021
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Business Function, Organization Size, End User, and Region
    Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
    Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
    Key Companies Profiled  Micro Strategy, Tableau Software, SAP SE, Qlik, SAS Institute, Information Builders, Yellowfin International Pty Ltd., TIBCO Software, Oracle Corporation, IBM Corporation, Microsoft Corporation
    Key Market Opportunities The growing adoption of MEAP (mobile enterprise application platform) is likely to offer robust opportunities to market players in the future.
    Key Market Dynamics Increase use of AL technologies
    Market Size 2025 17.09 (Value (USD Billion))

    Market Highlights

    Author
    Shubham Munde
    Research Analyst Level II

    With a technical background in information technology & semiconductors, Shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the ICT/Semiconductor domain. Shubham holds a Bachelor’s in Information and Technology and a Master of Business Administration (MBA). Shubham has executed over 150 research projects for our clients under the brand name Market Research Future in the last 2 years. His core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. He is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. He has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. He has worked on the projects of top tech brands such as IBM, Google, Microsoft, AWS, Meta, Oracle, Cisco Systems, Samsung, Accenture, VMware, Schneider Electric, Dell, HP, Ericsson, and so many others. He has worked on Metaverse, Web 3.0, Zero-Trust security, cyber-security, blockchain, quantum computing, robotics, 5G technology, High-Performance computing, data centers, AI, automation, IT equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.

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    FAQs

    How much is the Mobile BI market?

    The Mobile BI market size was valued at USD 11.57 Billion in 2023.

    What is the growth rate of the Mobile BI market?

    The market is projected to grow at a CAGR of 19.98% during the forecast period, 2024-2032.

    Which region held the largest market share in the Mobile BI market?

    North America had the largest share in the market

    Who are the key players in the Mobile BI market?

    The key players in the market are Micro Strategy, Tableau Software, SAP SE, Qlik, SAS Institute, Information Builders.

    Which type led the Mobile BI market?

    The services Mobile BI category dominated the market in 2022.

    Which organization size had the largest market share in the Mobile BI market?

    The large had the largest share in the market.

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