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Mobile BI Market

ID: MRFR/ICT/1744-CR
100 Pages
Shubham Munde
April 2017

Mobile BI Market Research Report Information By Type (Solution and Services), By Business Function (IT, Finance, Sales, Marketing, Operations, and HR), By End-users (BFSI, Healthcare, Retail and E-Commerce, IT & Telecommunication, Manufacturing, and Government), By Organization Size (SME, and Large) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035.

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Mobile BI Market Summary

As per MRFR analysis, the Mobile BI Market Size was estimated at 14.25 USD Billion in 2024. The Mobile BI industry is projected to grow from 17.09 USD Billion in 2025 to 105.68 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 19.98 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Mobile BI Market is poised for substantial growth driven by technological advancements and evolving user needs.

  • The integration of AI and machine learning is transforming the Mobile BI Market landscape, enhancing data analysis capabilities.
  • A strong focus on user experience is evident, as organizations strive to create intuitive and engaging mobile interfaces.
  • Heightened data security concerns are prompting businesses to adopt more robust security measures in their mobile BI solutions.
  • The rising demand for real-time data access and increased adoption of cloud-based solutions are key drivers propelling market expansion, particularly in North America and the Asia-Pacific region.

Market Size & Forecast

2024 Market Size 14.25 (USD Billion)
2035 Market Size 105.68 (USD Billion)
CAGR (2025 - 2035) 19.98%

Major Players

Tableau (US), Microsoft (US), Qlik (US), SAP (DE), IBM (US), Oracle (US), Sisense (IL), Domo (US), MicroStrategy (US)

Mobile BI Market Trends

The Mobile BI Market is currently experiencing a transformative phase, characterized by the increasing integration of advanced technologies such as artificial intelligence and machine learning. These innovations are enhancing data analytics capabilities, allowing organizations to derive actionable insights from vast amounts of information. As businesses strive for agility and informed decision-making, the demand for mobile business intelligence solutions is likely to grow. Furthermore, the proliferation of mobile devices and the shift towards remote work environments are driving the adoption of Mobile BI Market tools, enabling users to access critical data anytime and anywhere. In addition to technological advancements, the Mobile BI Market is witnessing a shift in user expectations. Organizations are increasingly seeking intuitive and user-friendly interfaces that facilitate seamless interaction with data. This trend suggests that vendors must prioritize user experience in their product development strategies. Moreover, the emphasis on data security and privacy is becoming more pronounced, as businesses recognize the importance of safeguarding sensitive information. Overall, the Mobile BI Market appears poised for continued growth, driven by innovation, user-centric design, and a focus on security.

Integration of AI and Machine Learning

The Mobile BI Market is seeing a notable trend towards the incorporation of artificial intelligence and machine learning technologies. These advancements enable organizations to analyze data more effectively, uncovering patterns and insights that were previously difficult to identify. As a result, businesses can make more informed decisions and respond swiftly to market changes.

User Experience Focus

There is a growing emphasis on user experience within the Mobile BI Market. Organizations are increasingly demanding solutions that offer intuitive interfaces and easy navigation. This trend indicates that vendors must prioritize design and usability to meet the expectations of users who seek efficient and effective data interaction.

Heightened Data Security Concerns

As the Mobile BI Market evolves, concerns regarding data security and privacy are becoming more prominent. Organizations are recognizing the necessity of implementing robust security measures to protect sensitive information. This trend suggests that vendors will need to enhance their security protocols to build trust and ensure compliance with regulations.

Mobile BI Market Drivers

Expansion of Mobile Workforce

The Mobile BI Market is being propelled by the expansion of the mobile workforce, as more employees are working remotely or in the field. This trend necessitates the availability of mobile business intelligence solutions that allow users to access critical data and analytics from their mobile devices. Recent reports suggest that nearly 50% of the workforce is now mobile, highlighting the need for tools that support this shift. As organizations adapt to this new work environment, the demand for mobile BI solutions that facilitate data access and collaboration is likely to increase. This expansion of the mobile workforce is a key driver in the Mobile BI Market, as it underscores the importance of providing employees with the tools they need to remain productive and informed, regardless of their location.

Rising Demand for Real-Time Data Access

The Mobile BI Market is experiencing a notable surge in demand for real-time data access. Organizations increasingly recognize the necessity of making informed decisions swiftly, which is driving the adoption of mobile business intelligence solutions. According to recent data, approximately 70% of enterprises are prioritizing real-time analytics to enhance operational efficiency. This trend is likely to continue as businesses seek to leverage mobile platforms for immediate insights, thereby fostering a more agile decision-making process. The ability to access critical data on-the-go empowers employees, enabling them to respond to market changes promptly. Consequently, this demand for real-time data access is a pivotal driver in the Mobile BI Market, influencing the development of innovative solutions that cater to the evolving needs of businesses.

Increased Adoption of Cloud-Based Solutions

The Mobile BI Market is witnessing a significant shift towards cloud-based solutions, which offer enhanced flexibility and scalability. As organizations increasingly migrate their operations to the cloud, the demand for mobile business intelligence tools that integrate seamlessly with cloud platforms is on the rise. Recent statistics indicate that over 60% of businesses are utilizing cloud services for data storage and analytics, which is likely to propel the growth of mobile BI solutions. This trend suggests that companies are seeking to reduce infrastructure costs while improving accessibility to data. The integration of cloud technology with mobile BI tools not only facilitates real-time data sharing but also enhances collaboration among teams, making it a crucial driver in the Mobile BI Market.

Technological Advancements in Mobile Devices

The Mobile BI Market is significantly influenced by technological advancements in mobile devices, which enhance the capabilities of business intelligence applications. The proliferation of smartphones and tablets with improved processing power and connectivity options is enabling more sophisticated mobile BI solutions. Recent data indicates that the global smartphone penetration rate has surpassed 80%, suggesting a vast potential user base for mobile BI tools. These advancements allow for more complex data visualizations and analytics to be performed on mobile devices, making it easier for users to derive insights on-the-go. As technology continues to evolve, the Mobile BI Market is likely to benefit from innovations that enhance user experience and functionality, driving further adoption of mobile business intelligence solutions.

Growing Emphasis on Data-Driven Decision Making

The Mobile BI Market is significantly influenced by the growing emphasis on data-driven decision making across various sectors. Organizations are increasingly recognizing the value of leveraging data analytics to inform strategic choices, leading to a heightened demand for mobile business intelligence solutions. Recent surveys indicate that approximately 75% of executives believe that data-driven insights are essential for maintaining a competitive edge. This shift towards data-centric strategies is likely to drive the adoption of mobile BI tools, as they enable users to access and analyze data from anywhere. The ability to make informed decisions based on real-time data is becoming a fundamental aspect of business operations, thereby positioning the Mobile BI Market as a vital component in the broader landscape of enterprise analytics.

Market Segment Insights

Mobile BI Market Type Insights

The Mobile BI Market segmentation, based on type, includes solutions and services. The services segment dominated the market, accounting for 60% of market revenue. SaaS-based software's rising popularity fuels a tremendous demand for mobile-based business information. In essence, this program enables users to organize data meaningfully. Moreover, it enables creating, sharing, and viewing data with an organization's internal staff.

Mobile BI Market Business Function Insights

Based on business function, the Mobile BI Market segmentation includes IT, finance, sales, marketing, operations, and HR. The marketing category generated the most income (70.4%). Due to sales and marketing helping marketers execute their ideas more effectively and spend less on marketing activities, this segment's growth will be aided. 

Mobile BI Market End-users Insights

Based on end users, the Mobile BI Market segmentation includes BFSI, healthcare, retail and e-commerce, IT & telecommunication, manufacturing, and government. The IT & telecommunication category generated the most income. It allows telecoms to improve their pricing tactics, focus marketing initiatives, and progress goods based on a thorough understanding of their customers. Network optimization, improved operational effectiveness, and higher customer satisfaction are all benefits of BI in telecommunication. Hence, there is a greater need for its uses in telecommunications and information technology. 

Mobile BI Market Organization Size Insights

Based on organization size, the Mobile BI Market segmentation includes SME and Large. The Large segment held the majority share in 2022; Big businesses are more likely to digitize and implement cutting-edge technology. Moreover, greater use of the technology among major organizations results from rising investment in IoT, AI/ML, and cloud-based solutions.

Figure 2: Mobile BI Market, by Organization Size, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Get more detailed insights about Mobile BI Market

Regional Insights

North America : Innovation and Leadership Hub

North America is the largest market for Mobile BI Market, holding approximately 45% of the global share. The region's growth is driven by rapid technological advancements, increasing demand for real-time data analytics, and a strong focus on mobile workforce solutions. Regulatory support for data privacy and security further catalyzes market expansion, ensuring compliance with standards like GDPR and CCPA. The United States leads the Mobile BI Market, with significant contributions from Canada. Major players such as Tableau, Microsoft, and IBM dominate the landscape, offering innovative solutions tailored to various industries. The competitive environment is characterized by continuous product enhancements and strategic partnerships, positioning North America as a leader in mobile business intelligence.

Europe : Emerging Market with Potential

Europe is witnessing a significant rise in Mobile BI Market adoption, accounting for approximately 30% of the global market share. The region's growth is fueled by increasing digital transformation initiatives, a strong emphasis on data-driven decision-making, and supportive regulatory frameworks. The General Data Protection Regulation (GDPR) has also prompted organizations to invest in compliant BI solutions, enhancing market dynamics. Leading countries in Europe include Germany, the UK, and France, where demand for mobile analytics is surging. Key players like SAP and Qlik are actively expanding their offerings, fostering a competitive landscape. The presence of innovative startups further enriches the market, driving advancements in mobile BI technologies and solutions.

Asia-Pacific : Rapid Growth and Innovation

Asia-Pacific is rapidly emerging as a powerhouse in the Mobile BI Market, holding around 20% of the global share. The region's growth is driven by increasing smartphone penetration, a burgeoning middle class, and a strong focus on digital transformation across various sectors. Government initiatives promoting smart cities and digital economies are also significant catalysts for market expansion. Countries like China, India, and Japan are at the forefront of this growth, with a rising number of enterprises adopting mobile BI solutions. The competitive landscape is marked by both established players and local startups, fostering innovation and tailored solutions. Companies like Oracle and Sisense are expanding their presence, contributing to the region's dynamic market environment.

Middle East and Africa : Untapped Market Potential

The Middle East and Africa represent an untapped market for Mobile BI Market, currently holding about 5% of the global share. The region's growth is driven by increasing investments in technology infrastructure, a rising demand for data analytics, and government initiatives aimed at enhancing digital capabilities. The focus on economic diversification in countries like the UAE and South Africa is also a key driver for market expansion. Leading countries in this region include the UAE, South Africa, and Nigeria, where mobile BI adoption is gradually increasing. The competitive landscape is evolving, with both The Mobile BI Market share. Companies are focusing on developing solutions that cater to the unique needs of the region, paving the way for future growth in mobile business intelligence.

Mobile BI Market Regional Image

Key Players and Competitive Insights

Top industry companies are making substantial R&D investments to diversify their product offerings, which will drive the Mobile BI Market's growth. Major market developments involve new products, contractual agreements, consolidations and acquisitions, greater investments, and collaboration with other organizations. Market players also participate in several strategic actions to increase their worldwide presence. The mobile business intelligence market must provide affordable products to expand and prosper in a more fiercely competitive environment.

The key business strategy makers employ in the Mobile BI industry to assist consumers and grow the market sector is local manufacturing to lower operating expenses. In recent years, the Mobile BI industry has offered some of the most significant advantages to business. Major players in the Mobile BI Market, including Pyramid Analytics, MicroStrategy Incorporated ,IBM,SAP and others, are attempting to increase market demand by investing in research and development operations.

The Decision Intelligence Platform from Pyramid creates a seamless environment for decision-making by containing the chaos brought on by data silos and the overabundance of self-service analytics tools. The very best of data preparation, business analytics, and data science are all combined in a single, cohesive environment by their award-winning, AI-driven platform. In September 2020, Pyramid Analytics, a platform for enterprise analytics, recently announced that it had received official SAP BW 7.5 and BW 4/HANA certifications. These certifications attest to the company's high-performance SAP business intelligence capabilities and ability to support clients who use SAP's data warehouse technologies.

A US corporation called MicroStrategy Incorporated offers cloud-based services, mobile applications, and business intelligence (BI). The company was established in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr. It produces software for internal and external data analysis, mobile app development, and business decision-making. In January 2019, MicroStrategy Corporation, a prominent enterprise analytics and mobility software provider, introduced the first and only enterprise platform for HyperIntelligence, transformative mobility, and federated analytics. It will revolutionize how individuals get the information they need to make innumerable decisions at various points throughout the day.

Companies may use a HyperCardTM capability to insert information into a user's web-based workflows directly.

Key Companies in the Mobile BI Market market include

Industry Developments

January 2023:

For better experiences, Microsoft released Power BI in Microsoft Teams. Three new features are included in the announcements: rich broadcast cards for Chat in Microsoft Teams, an upgrade for old Power BI tabs for Channels 2.0, and listening to and taking into account user feedback.

December 2022:

Tableau released Tableau 2022.4, an updated version for analysts and business users to explore information. With data stories like Data Change Radar, Data Guide, and Explain the Viz, it automates creating, evaluating, and sharing insights.

November 2022:

Qlik introduced a new cloud-based data integration platform. The cutting-edge platform as a service combines data preparation and catalog capabilities in one location. Organizations may now analyze data in real-time thanks to the new integration.

Future Outlook

Mobile BI Market Future Outlook

The Mobile BI Market is projected to grow at a 19.98% CAGR from 2024 to 2035, driven by advancements in data analytics, increased mobile device usage, and demand for real-time insights.

New opportunities lie in:

  • Integration of AI-driven analytics for personalized user experiences.
  • Development of industry-specific mobile BI applications for niche markets.
  • Expansion of cloud-based mobile BI solutions to enhance accessibility and collaboration.

By 2035, the Mobile BI Market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

Mobile BI Market Type Outlook

  • Solutions
  • Services

Mobile BI Market End-users Outlook

  • BFSI
  • Healthcare
  • Retail and E-Commerce
  • IT & Telecommunication
  • Manufacturing
  • Government

Mobile BI Market Business Function Outlook

  • IT
  • Finance
  • Sales
  • Marketing
  • Operations
  • HR

Mobile BI Market Organization Size Outlook

  • SME
  • Large

Report Scope

MARKET SIZE 202414.25(USD Billion)
MARKET SIZE 202517.09(USD Billion)
MARKET SIZE 2035105.68(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)19.98% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of artificial intelligence enhances data analytics capabilities in the Mobile BI Market.
Key Market DynamicsRising demand for real-time data analytics drives innovation and competition in the Mobile Business Intelligence Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Shubham Munde
Research Analyst Level II

With a technical background in information technology & semiconductors, Shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. He is the POC for our clients, for their consulting projects running under the ICT/Semiconductor domain. Shubham holds a Bachelor’s in Information and Technology and a Master of Business Administration (MBA). Shubham has executed over 150 research projects for our clients under the brand name Market Research Future in the last 2 years. His core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. He is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. He has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. He has worked on the projects of top tech brands such as IBM, Google, Microsoft, AWS, Meta, Oracle, Cisco Systems, Samsung, Accenture, VMware, Schneider Electric, Dell, HP, Ericsson, and so many others. He has worked on Metaverse, Web 3.0, Zero-Trust security, cyber-security, blockchain, quantum computing, robotics, 5G technology, High-Performance computing, data centers, AI, automation, IT equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.

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FAQs

What is the current valuation of the Mobile BI Market as of 2024?

The Mobile BI Market was valued at 14.25 USD Billion in 2024.

What is the projected market size for the Mobile BI Market in 2035?

The Mobile BI Market is projected to reach 105.68 USD Billion by 2035.

What is the expected CAGR for the Mobile BI Market during the forecast period 2025 - 2035?

The expected CAGR for the Mobile BI Market during the forecast period 2025 - 2035 is 19.98%.

Which companies are considered key players in the Mobile BI Market?

Key players in the Mobile BI Market include Tableau, Microsoft, Qlik, SAP, IBM, Oracle, Sisense, Domo, and MicroStrategy.

How do the solutions and services segments compare in terms of market valuation?

In 2024, the solutions segment was valued at 8.55 USD Billion, while the services segment was valued at 5.7 USD Billion.

What are the leading business functions utilizing Mobile BI solutions?

The leading business functions include Sales, IT, Finance, Marketing, Operations, and HR, with Sales valued at 3.0 USD Billion in 2024.

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