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    Motorcycles Market

    ID: MRFR/AM/8739-CR
    118 Pages
    Sejal Akre
    October 2020

    Motorcycles Market Research Report By Motorcycle Type (Cruiser, Sport, Touring, Standard, Dirt), By Engine Type (Internal Combustion Engine, Electric Motor, Hybrid Engine), By End Use (Personal Use, Commercial Use, Sports Use), By Distribution Channel (Online, Offline, Dealerships) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Motorcycles Market Summary

    As per Market Research Future Analysis, the Global Motorcycles Market was valued at 86.45 USD Billion in 2023 and is projected to reach 120 USD Billion by 2035, growing at a CAGR of 2.77% from 2025 to 2035. The market is driven by increasing urbanization, rising fuel prices, and supportive government initiatives promoting motorcycle use. The demand for environmentally friendly and fuel-efficient transportation options is also contributing to market growth, alongside technological advancements in electric motorcycles.

    Key Market Trends & Highlights

    Significant trends are shaping the motorcycle market, driven by consumer preferences and regulatory changes.

    • Motorcycles Market Size in 2023: USD 86.45 Billion;
    • Cruiser segment expected to grow from 18.0 USD Billion in 2024 to 24.0 USD Billion by 2035;
    • Electric motorcycles gaining traction due to lower running costs and environmental benefits;
    • Government investments in motorcycle-friendly infrastructure, e.g., India’s USD 15 billion initiative.

    Market Size & Forecast

    2023 Market Size USD 86.45 Billion
    2024 Market Size USD 88.85 Billion
    2035 Market Size USD 120 Billion
    CAGR (2025-2035) 2.77%

    Major Players

    Key players include KTM, Honda, TVS Motor, Suzuki, Piaggio, Triumph, Harley-Davidson, BMW, Bajaj Auto, Kawasaki, Honda Motorcycle and Scooter India, Royal Enfield, Lifan, Yamaha, and Ducati.

    Motorcycles Market Trends

    There are a number of important trends in the global motorbike industry that show how customer tastes are changing and how technology is becoming better. The increased desire for cars that use less petrol is one of the main things that drives the industry. More and more people are choosing motorbikes as a more environmentally friendly way to get about as worries about the environment grow.

    Also, the move towards urbanization is making motorbikes more popular in crowded areas, where they are a good way to get about in heavy traffic. Another interesting trend is the rise of electric bikes, which provide new chances to be investigated. Electric cars are becoming more popular because battery technology is becoming better, and the government is giving more money to encourage people to choose greener forms of transportation.

    Smart bikes with modern technology like GPS, internet features, and safety improvements have become quite popular in recent years. This is part of a larger trend in the automobile sector towards digitization, which makes motorbikes more desirable, particularly to younger people. Also, the growth of ride-sharing platforms gives the worldwide market another chance to adjust motorbike ownership models to evolving consumer behaviours. The emphasis on safety rules and better training programs for riders shows how committed the company is to making riding safer and encouraging responsible riding.

    As the global motorcycle market changes, these trends and drivers show that there will be a movement toward innovation, efficiency, and sustainability. This will continue to change the way people get about on motorcycles in the years to come.

     

    The global motorcycles market appears to be experiencing a notable shift towards electric mobility, driven by increasing environmental awareness and regulatory support for sustainable transportation solutions.

    U.S. Department of Transportation

    Motorcycles Market Drivers

    Market Growth Projections

    The Global Motorcycles Market Industry is poised for substantial growth, with projections indicating a market value of 120 USD Billion by 2035. This anticipated growth is underpinned by a compound annual growth rate of 2.77% from 2025 to 2035. Factors such as rising disposable incomes, urbanization, and a growing preference for two-wheelers are likely to drive this expansion. The market's evolution reflects changing consumer behaviors and preferences, suggesting a dynamic landscape that manufacturers must navigate to capitalize on emerging opportunities.

    Technological Advancements

    Technological innovations play a crucial role in shaping the Global Motorcycles Market Industry. Manufacturers are increasingly integrating advanced features such as anti-lock braking systems, smart connectivity, and improved fuel efficiency into their models. These enhancements not only elevate rider safety but also cater to the growing consumer demand for modern, high-performance motorcycles. As a result, the market is likely to witness a steady influx of new models equipped with cutting-edge technology. This trend aligns with the projected CAGR of 2.77% from 2025 to 2035, indicating a sustained interest in technologically advanced motorcycles.

    Rising Demand for Two-Wheelers

    The Global Motorcycles Market Industry experiences a notable increase in demand for two-wheelers, driven by urbanization and the need for efficient transportation solutions. As cities expand, the convenience of motorcycles for commuting becomes increasingly appealing. In 2024, the market is valued at 88.8 USD Billion, reflecting a growing preference for motorcycles over traditional vehicles. This trend is particularly pronounced in developing regions, where affordability and fuel efficiency are paramount. The shift towards two-wheelers is expected to continue, potentially contributing to the market's projected growth to 120 USD Billion by 2035.

    Expansion of Distribution Channels

    The Global Motorcycles Market Industry benefits from the expansion of distribution channels, which enhances accessibility for consumers. The rise of e-commerce platforms and online sales has transformed the way motorcycles are marketed and sold. Consumers can now easily compare models, prices, and features from the comfort of their homes. This shift not only broadens the market reach but also facilitates the entry of new brands and models. As the industry adapts to these changes, it is likely to see an increase in overall sales, contributing to the projected growth of the market in the coming years.

    Environmental Concerns and Regulations

    The Global Motorcycles Market Industry is significantly influenced by increasing environmental awareness and stringent regulations aimed at reducing emissions. Governments worldwide are implementing policies to promote cleaner transportation options, which includes the adoption of electric motorcycles. This shift is likely to reshape consumer preferences, as eco-friendly models gain traction. The market's evolution towards sustainable practices may also attract new entrants focused on electric and hybrid motorcycles. As the industry adapts to these changes, it could potentially enhance its overall market value, contributing to the anticipated growth trajectory.

    Growing Interest in Recreational Riding

    The Global Motorcycles Market Industry is witnessing a surge in interest in recreational riding, particularly among younger demographics. This trend is fueled by a desire for adventure and exploration, with many consumers seeking motorcycles for leisure rather than just transportation. Events such as motorcycle rallies and tourism-related activities are becoming increasingly popular, fostering a vibrant community of enthusiasts. This growing segment is likely to drive sales and encourage manufacturers to diversify their offerings, catering to various riding styles and preferences. As a result, the market may experience a positive impact on its overall growth.

    Market Segment Insights

    Motorcycles Market Type Insights

    The Motorcycles Market has shown a significant valuation of 88.85 USD Billion in 2024, with various types of motorcycles playing a crucial role in its composition. Among the different categories, the Motorcycle Type segment is particularly noteworthy as it encompasses several distinct types: Cruiser, Sport, Touring, Standard, and Dirt. The Cruiser motorcycles represent a significant portion of the market, with a valuation of 25.0 USD Billion anticipated in 2024, which is expected to rise to 35.0 USD Billion by 2035.

    This segment is renowned for its comfort and style, often appealing to long-distance riders and those seeking a laid-back riding experience.

    Following closely is the Sport motorcycle segment, valued at 20.0 USD Billion in 2024, projecting to reach 30.0 USD Billion in 2035, renowned for its performance and agility, making it favored among enthusiasts seeking speed and excitement. On the other hand, the Touring motorcycles stand at a valuation of 15.0 USD Billion in 2024, increasing to 20.0 USD Billion in 2035. 

    Motorcycles Market Engine Type Insights

    The Motorcycle Market is significantly influenced by the Engine Type segment, which includes Internal Combustion Engines, Electric Motors, and Hybrid Engines. As of 2024, the Motorcycles Market revenue is projected to reach 88.85 billion USD, reflecting robust demand driven by increasing urbanization and fuel efficiency requirements. Internal Combustion Engines continue to play a crucial role as the traditional backbone of motorcycle power, offering extensive choices in performance and design. However, Electric Motors are gaining traction due to the rising awareness of environmental sustainability and the push for cleaner energy solutions.

    The advent of Hybrid Engines provides an innovative alternative that combines the benefits of both propulsion systems, catering to diverse consumer preferences. This multifaceted engine landscape presents significant opportunities for market growth as manufacturers adapt to changing regulations and consumer expectations. Additionally, advancements in battery technology and infrastructure development are expected to bolster electric motorcycle adoption, while the established infrastructure for Internal Combustion Engines remains a point of continuity within the Motorcycles Market industry amidst these transformations.

    Motorcycles Market End Use Insights

    The Motorcycle Market has shown robust growth as it is segmented by End Use, covering Personal, Commercial, and Sports applications. By 2024, the market is expected to achieve a valuation of 88.85 USD Billion, showcasing significant demand across various segments. Personal Use dominates the landscape, driven by changing consumer preferences towards convenient and economical transportation, particularly in urban settings. Commercial Use also plays a vital role, particularly in logistics and delivery sectors, where efficiency is key; it is well-suited for navigating through congested areas.

    The Sports segment appeals to enthusiasts, spurring innovations and high-performance models that further elevate brand loyalty and market engagement. Trends such as urbanization, an increasing focus on eco-friendly transportation, and advancements in motorcycle technology bolster these segments. However, challenges such as regulatory policies on emissions and market saturation in certain regions require attention. The Motorcycles Market statistics reveal that while Personal and Commercial Uses maintain substantial shares, the Sports segment presents lucrative growth opportunities, especially with the rise of motor racing events and recreational biking.

    Thus, understanding the dynamics of each application within the market remains crucial for stakeholders aiming to leverage upcoming trends and consumer demands.

    Motorcycles Market Distribution Channel Insights

    The Motorcycles Market is projected to achieve a valuation of 88.85 Billion USD in 2024, with a diversification in its Distribution Channel segment that reflects various consumer purchasing preferences. The market's segmentation into Online, Offline, and Dealerships provides insights into how motorcycles are effectively reaching end-users across the globe. Online sales channels have gained traction, appealing to tech-savvy consumers who appreciate the convenience of purchasing from home, while Offline and Dealerships continue to play a vital role in offering hands-on experiences and personalized services.

    This combination ensures that the market can cater to a broader audience, enhancing user accessibility. The trend of increasing digital marketing and e-commerce platforms drives growth in Online channels, while traditional Offline and Dealerships remain significant for those who prefer in-person consultations and test rides. These dynamics contribute to the overall Motorcycles Market statistics, showcasing a resilient industry that balances modern retail demands with established sales methods. As the market evolves, understanding these distribution dynamics will be essential for businesses aiming to optimize their reach and satisfy a diverse customer base.

    Get more detailed insights about Motorcycles Market Research Report - Global Forecast till 2035

    Regional Insights

    The Motorcycles Market is expected to see considerable growth across various regions by 2035, with distinct valuations marking its segmentation. In 2024, North America holds a valuation of 25.0 USD Billion, which is expected to rise to 35.0 USD Billion by 2035, reflecting a strong preference for motorcycles as a convenient transportation option. Europe, being one of the largest markets, showcases an even larger valuation at 30.0 USD Billion in 2024, anticipated to reach 41.0 USD Billion by 2035, which emphasizes its substantial consumer base and well-developed infrastructure for motorcycles.

    Asia Pacific accounts for a significant share as well, valued at 25.0 USD Billion in 2024 and expected to grow to 32.5 USD Billion by 2035, driven by increasing urbanization and demand for affordable transport solutions. Meanwhile, South America, while smaller, shows potential with a valuation of 5.0 USD Billion in 2024 growing to 7.5 USD Billion by 2035, reflecting emerging middle-class growth. Pertaining to Middle East and Africa, the market is valued at 3.85 USD Billion in 2024, and estimated to reach 4.0 USD Billion by 2035, indicating developing interests in motorcycle use for both leisure and transport purposes.

    Overall, the Market segmentation demonstrates varied dynamics, with North America and Europe leading, while Asia Pacific is poised to become a dominant force due to its considerable population and growing economic activity.

    Motorcycles Market Regional Insights Overview

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Motorcycles Market is characterized by a diverse and competitive landscape, displaying a mix of established manufacturers and emerging players. In recent years, the market has witnessed significant growth driven by rising disposable incomes, increased leisure activities, and a growing preference for motorcycling as an alternative mode of transportation. Key drivers include urbanization, technological advancements in motorcycle design, and a significant push towards sustainable and eco-friendly transportation methods.

    Competition is fierce, with players constantly innovating and expanding their product offerings to capture market share. The presence of a wide range of models, catering to various segments such as cruising, sports, touring, and off-road biking, has intensified competition, causing brands to focus heavily on customer preferences and brand positioning.

    BMW has established itself as a prominent player in the Market, known for its premium quality and innovative engineering. The company’s strengths lie in its strong brand reputation and its commitment to performance and rider safety. BMW motorcycles are often equipped with cutting-edge technology, enhancing the riding experience through advanced features such as dynamic traction control and adaptive cruise control.

    The company's global presence is bolstered by a loyal customer base, particularly in the touring and adventure segments, where it has gained significant market traction. The brand has consistently invested in research and development, allowing it to remain at the forefront of motorcycle design and technology. BMW's marketing strategies effectively target enthusiasts and luxury consumers, reinforcing its position as a leader in the high-end motorcycle market with a diverse product portfolio emphasizing performance.

    Royal Enfield has carved out a unique niche within the Motorcycles Market, focusing primarily on the mid-range segment. Renowned for its classic styling and retro appeal, Royal Enfield has developed a loyal following globally, particularly among riders seeking a blend of tradition and modern reliability. The company offers a range of models that encompass both cruiser and adventure touring bikes, appealing to a wide demographic of motorcycle enthusiasts.

    Royal Enfield has also strategically expanded its operations through mergers and acquisitions, strengthening its market presence and enhancing its distribution network globally. The company's strengths include a solid heritage, affordability, and ease of maintenance, which resonate well with consumers. Its commitment to quality and craftsmanship reflects a dedication to getting more riders on the road, cementing its reputation as a key player in the competitive landscape of the Motorcycles Market.

    Key Companies in the Motorcycles Market market include

    Industry Developments

    • Q1 2025: Kawasaki enters the electric sports segment with Ninja EV Kawasaki announced the launch of its new Ninja EV, marking the company's entry into the electric sports motorcycle market with a model featuring a long-range battery and powerful engine.
    • Q1 2025: Harley-Davidson unveils LiveWire 2.0 electric motorcycle Harley-Davidson introduced the LiveWire 2.0, an optimized version of its electric motorcycle, offering improved range and performance as part of its ongoing push into electric mobility.
    • Q1 2025: Yamaha launches 2025 MT-10 with revised engine and advanced assistance systems Yamaha released the 2025 MT-10, featuring a redesigned engine, more aggressive styling, and new advanced driving assistance technologies.
    • Q1 2025: Ducati introduces 2025 Panigale V4 with aerodynamic and electronic upgrades Ducati launched the 2025 Panigale V4, which includes significant improvements in aerodynamics and electronic management for enhanced performance.
    • Q1 2025: Triumph debuts Bonneville RetroX with neo-retro design and modern tech Triumph announced the Bonneville RetroX, a new model that combines classic styling with modern technologies, expanding its heritage lineup.
    • Q1 2025: BMW launches R1300GS with more powerful engine and advanced onboard tech BMW unveiled the new R1300GS, featuring a more powerful engine and advanced onboard technologies, continuing its legacy in the adventure motorcycle segment.
    • Q4 2024: Buell opens Super Cruiser pre-orders, targets fall 2025 delivery Buell began accepting pre-orders for its long-awaited Super Cruiser motorcycle in September 2024, with initial customer deliveries expected in fall 2025.
    • Q2 2025: Harley-Davidson CEO announces new entry-level Sprint model for 2026 During a Q2 2025 earnings call, Harley-Davidson CEO Jochen Zeitz revealed plans to launch the all-new, more accessible Sprint motorcycle at under $6,000, targeting new riders.
    • Q2 2025: High Country Harley-Davidson dealership announces closure after 25 years High Country Harley-Davidson, a prominent dealership in Colorado and Wyoming, announced it will permanently close both locations next month, citing challenging market conditions.
    • Q2 2025: Aprilia launches 2025 RS 660 & RS 660 Factory models Aprilia introduced the 2025 RS 660 and RS 660 Factory motorcycles, featuring updated performance and design enhancements for the new model year.
    • Q4 2024: Bimota unveils 2025 KB998 Rimini at EICMA Bimota presented the 2025 KB998 Rimini, a new high-performance motorcycle, at the EICMA show in November 2024.
    • Q4 2024: Zero/White Motorcycle Concepts reveal Intelligent Aero Prototype Zero Motorcycles and White Motorcycle Concepts jointly unveiled the Intelligent Aero Prototype, an innovative electric motorcycle focused on aerodynamic efficiency, at EICMA 2024.

    Future Outlook

    Motorcycles Market Future Outlook

    The Global Motorcycles Market is projected to grow at a 2.77% CAGR from 2024 to 2035, driven by technological advancements, increasing urbanization, and rising demand for eco-friendly transportation.

    New opportunities lie in:

    • Invest in electric motorcycle technology to capture the growing eco-conscious consumer base. Expand into emerging markets with tailored models that meet local preferences and regulations. Leverage digital platforms for enhanced customer engagement and streamlined sales processes.

    By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences and technological innovations.

    Market Segmentation

    Motorcycle Type Outlook

    • Cruiser
    • Sport
    • Touring
    • Standard
    • Dirt

    Motorcycle End Use Outlook

    • Personal Use
    • Commercial Use
    • Sports Use

    Motorcycle Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Motorcycle Engine Type Outlook

    • Internal Combustion Engine
    • Electric Motor
    • Hybrid Engine

    Motorcycle Distribution Channel Outlook

    • Online
    • Offline
    • Dealerships

    Report Scope

    Report Attribute/MetricDetails
    Market Size 202386.45 (USD Billion)
    Market Size 202488.85 (USD Billion)
    Market Size 2035120.0 (USD Billion)
    Compound Annual Growth Rate (CAGR)2.77% (2025 - 2035)
    Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledBMW, Royal Enfield, KTM, Yamaha, Ducati, Triumph, TVS Motor, Husqvarna, Kawasaki, Honda, HarleyDavidson, Piaggio, SYM, Bajaj Auto, Suzuki
    Segments CoveredMotorcycle Type, Engine Type, End Use, Distribution Channel, Regional
    Key Market OpportunitiesElectric motorcycle growth, Rising demand for smart features, Expansion in emerging markets, Increasing popularity of adventure bikes, Enhanced focus on eco-friendly options
    Key Market DynamicsIncreasing urbanization, Rising disposable incomes, Growing demand for electric motorcycles, Enhancements in safety features, Evolving consumer preferences
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Sejal Akre
    Senior Research Analyst

    She has over 5 years of rich experience, in market research and consulting providing valuable market insights to client. Hands on expertise in management consulting, and extensive knowledge in domain including ICT, Automotive & Transportation and Aerospace & Defense. She is skilled in Go-to market strategy, industry analysis, market sizing, in depth company profiling, competitive intelligence & benchmarking and value chain amongst others.

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    FAQs

    What is the expected market size of the Motorcycles Market in 2024?

    In 2024, the Motorcycles Market is expected to be valued at 88.85 USD Billion.

    What is the projected market size for the Motorcycles Market by 2035?

    The market is projected to reach a value of 120.0 USD Billion by 2035.

    What is the expected CAGR for the Motorcycles Market from 2025 to 2035?

    The expected CAGR for the Motorcycles Market from 2025 to 2035 is 2.77%.

    Which region holds the largest share of the Motorcycles Market in 2024?

    In 2024, Europe holds the largest share of the Motorcycles Market, valued at 30.0 USD Billion.

    What is the anticipated market value of the North American segment by 2035?

    By 2035, the North American segment is anticipated to reach a market value of 35.0 USD Billion.

    Who are the key players in the Motorcycles Market?

    Major players in the market include BMW, Royal Enfield, Yamaha, Ducati, and Honda.

    What is the expected market size for the Cruiser motorcycle segment in 2024?

    The Cruiser motorcycle segment is expected to be valued at 25.0 USD Billion in 2024.

    What emerging trend is influencing the Motorcycles Market?

    The growing demand for electric motorcycles is an emerging trend in the Motorcycles Market.

    Which motorcycle type is projected to decrease in market size by 2035?

    The Dirt motorcycle segment is projected to decrease to 10.0 USD Billion by 2035.

    What challenges are faced by the Motorcycles Market currently?

    Challenges include regulatory changes and increasing competition from electric vehicle manufacturers.

    Motorcycles Market Research Report - Global Forecast till 2035 Infographic
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