Multimedia Chipset Market

Growing the use of connected devices is driving the market growth

Market CAGR for multimedia chipsets is driven by the rising use of wearable technology because of millennial preoccupation with health and fitness. Moreover, many want to buy consumer electronics to stream movies and TV shows online, driving demand for portable mobile devices and smartphones. Broadband and mobile data traffic have surged as a result. Because of this explosion in mobile data usage, faster internet connections are in high demand. Graphics chipsets have consistently held the bigger revenue share in the multimedia chipsets market.

Better internet infrastructure worldwide has made it easier for users to stream videos online, significantly increasing their numbers over the previous several years. Demand for multimedia chipsets is expected to rise due to the issues mentioned above in the future.

Additionally, the expanding availability of high-speed internet is rising demand for functional hardware in a wide range of mobile and wearable devices. The rising popularity of mobile devices has resulted in a greater need for chipsets that can handle complex tasks like playing and recording 4K video, using 3D graphics, etc. The proliferation of Internet-connected gadgets like smartphones, tablets, smart TVs, etc., is also fueling market expansion for multimedia chipsets. Digital media like movies and songs are increasingly consumed on mobile devices, which requires robust chipsets. Technology improvements in semiconductors have led to better multimedia chipset layouts.

As a result, we have seen decreased power consumption, increased performance, and decreased expenses. Therefore, the increasing prevalence of multimedia chipsets is fueling the expansion of the international market.

For instance, Samsung Electronics declared that mass production of its 16-gigabit (Gb) DDR5 DRAM, which uses the most advanced 12 nm-class process technology in the business, has begun. Samsung has finished the state-of-the-art manufacturing process, which shows that it is still the leader in DRAM technology. As a result, the demand for multimedia chipsets is predicted to grow throughout the forecasted time due to the rising demand for chipsets. Thus, the driving factor is the multimedia chipsets market revenue.

The gaming industry's expansion serves as a significant driver for the Global Multimedia Chipset Market Industry. As gaming becomes increasingly mainstream, the demand for high-performance multimedia chipsets rises to support immersive experiences. The shift towards cloud gaming and virtual reality requires advanced chipsets capable of rendering complex graphics and audio seamlessly. This trend is reflected in the industry's projected growth to 37.5 USD Billion in 2024, indicating a robust market response to the gaming sector's needs. Manufacturers are thus compelled to innovate, creating chipsets that can handle the demands of next-generation gaming applications, further solidifying the industry's trajectory.

The Global Multimedia Chipset Market Industry is projected to experience substantial growth over the next decade. With a market value expected to reach 37.5 USD Billion in 2024 and 67.5 USD Billion by 2035, the industry is on a trajectory that indicates a compound annual growth rate of 5.49% from 2025 to 2035. This growth is driven by various factors, including the increasing demand for high-definition content, the expansion of smart devices, and advancements in artificial intelligence. As the market evolves, stakeholders must remain vigilant to emerging trends and technological advancements that could influence the direction of the industry.

The rollout of 5G technology is poised to transform the Global Multimedia Chipset Market Industry. With its promise of ultra-fast data transmission and low latency, 5G enables enhanced multimedia experiences, particularly in mobile applications. This technology facilitates seamless streaming of high-definition content and supports advanced applications such as augmented reality and virtual reality. As a result, the demand for multimedia chipsets that can leverage 5G capabilities is expected to rise significantly. The industry's growth to 67.5 USD Billion by 2035 reflects the potential impact of 5G on multimedia applications, suggesting that manufacturers must adapt their chipsets to meet the evolving needs of consumers.

The proliferation of smart devices significantly influences the Global Multimedia Chipset Market Industry. With the increasing integration of multimedia capabilities in smartphones, tablets, and smart TVs, the demand for sophisticated chipsets rises correspondingly. For instance, the advent of smart home technology has led to a surge in devices requiring efficient multimedia processing. As a result, the market is expected to grow to 67.5 USD Billion by 2035, reflecting a compound annual growth rate of 5.49% from 2025 to 2035. This growth indicates a robust demand for chipsets that can support advanced features such as augmented reality and virtual reality, further driving innovation in the sector.

The integration of artificial intelligence into multimedia applications is reshaping the Global Multimedia Chipset Market Industry. AI technologies enhance multimedia processing capabilities, enabling features such as real-time video enhancement and intelligent content recognition. For example, AI-driven algorithms can optimize video streaming quality based on network conditions, improving user experience. This trend is likely to propel the market forward as manufacturers develop chipsets that incorporate AI functionalities. The anticipated growth to 67.5 USD Billion by 2035 suggests that AI will play a pivotal role in the evolution of multimedia chipsets, potentially leading to more efficient and responsive devices.

The Global Multimedia Chipset Market Industry experiences a notable surge in demand for high-definition content across various platforms. As consumers increasingly favor 4K and 8K video resolutions, multimedia chipsets are essential for processing and rendering this content efficiently. This trend is particularly evident in the streaming services sector, where platforms like Netflix and Amazon Prime Video invest heavily in high-definition programming. The industry's projected growth to 37.5 USD Billion in 2024 underscores the importance of advanced chipsets in meeting consumer expectations for quality. Consequently, manufacturers are innovating to enhance the performance of multimedia chipsets, ensuring they can handle the complexities of high-definition media.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American multimedia chipset market will dominate because of the rising price of graphics chipsets, essential for producing high-definition images on the machine.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Multimedia Chipset Market SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe’s multimedia chipset market accounts for the second-largest market share because the need for high-quality audio chipsets used in speakers continues to grow. This industry is predicted to experience the fastest growth over the examined period. Further, the German multimedia chipset market held the largest market share, and the UK multimedia chipset market was the fastest-growing market in the European region.

The Asia-Pacific multimedia chipset market is expected to grow at the fastest CAGR from 2024 to 2032 because of rising disposable income, government initiatives to encourage the adoption of IPTV, rising demand for set-top boxes, and an increase in the number of people who subscribe to IPTV services. Moreover, China’s multimedia chipset market held the largest market share, and the Indian multimedia chipset market was the fastest-rising market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the multimedia chipset market grow even more. There are some strategies for action that market participants are implementing to increase their presence around the world's global footprint, with important market developments including new product launches, contractual agreements and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the multimedia chipset industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer use in the global multimedia chipset industry to benefit clients and increase the market sector. In recent years, the multimedia chipset industry has offered some of the most significant technological advancements.

Major players in the multimedia chipset market, including NVIDIA Corporation (U.S.), Intel Corporation (U.S.), Realtek Semiconductor Corp (Taiwan), Qualcomm Inc. (U.S.), Cirrus Logic Inc. (U.S.), Advanced Micro Devices Inc. (U.S.), DSP Group, Inc. (U.S.), Apple Inc. (U.S.), Broadcom Corporation (U.S.), Marvell Technology Group, Limited (U.S.), Samsung Group (South Korea), Actions Semiconductor Co., Ltd. (China), MediaTek Inc. (Taiwan), NXP Semiconductors, N.V. (Netherlands), STMicroelectronics (Switzerland), and others are attempting to grow market demand by investing in research and development operations.

NVIDIA created accelerated computing to solve issues that no one else can. Our work in AI and the metaverse, which has a tremendous impact on society, is transforming the biggest industries in the world. Since its founding in 1993, NVIDIA has dominated the field of accelerated computing. The company's 1999 release of the GPU ushered in the current era of artificial intelligence, revolutionized computer graphics, and is fueling the growth of the metaverse. It also fueled the growth of the PC gaming industry.

NVIDIA is now a full-stack computing company that is revolutionizing the market with its products at the size of data centers. In March 2023, Nvidia recently introduced a collection of cloud services to assist companies in creating and using generative AI models built for "domain-specific tasks," such as composing ad text and training on unique data.

Intel is a market leader, developing technology that transforms the world and improves people's lives. Inspired by Moore's Law, we strive to improve semiconductor design and production to meet our client's most pressing needs. We unleash the power of data to improve business and society by integrating intelligence into every computing device, including the cloud, network, edge, and edge computing. The goal of Intel is to influence technology's development so that everyone on the planet can live in better times. Intel has advanced numerous industries, including artificial intelligence, analytics, and cloud-to-edge technology.

In February 2023, Intel announced the start of the Intel® Connectivity Analytics program to help wireless solution providers develop special networking and system insights – from network health and security to customer experience and service quality – to deliver better customer apps and services.