Natural and Organic Lipstick Market Size was valued at USD 165.2 billion in 2023. The Natural and Organic Lipstick market industry is projected to grow from USD 175.11 Billion in 2024 to USD 407.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.15% during the forecast period (2024 - 2032). Increased free from harmful chemicals and launching organic makeup and personal care products are the key market drivers enhancing the market growth.
Source Secondary Research, Primary Research, MRFR Database, and Analyst Review
The popularity of the vegan lifestyle has significantly impacted the Natural and Organic Lipstick Market. free from animal-derived ingredients or by-products. Various factors, including ethical concerns, environmental consciousness, and health considerations, drive this shift in consumer preferences. Vegan lipsticks are formulated without animal-based ingredients such as beeswax, carmine, or lanolin. Instead, they are made using plant-based alternatives and natural ingredients. This aligns with the values of individuals who follow a vegan lifestyle, as they seek cruelty-free products that do not contribute to animal exploitation.
Furthermore, the growing awareness of the harmful effects of synthetic chemicals and artificial additives in cosmetics has led consumers to gravitate towards natural and organic options, including vegan lipsticks. These products are considered safer and healthier alternatives, free from potentially harmful ingredients like parabens, phthalates, and synthetic fragrances. As more consumers embrace the vegan lifestyle and seek products that align with their values, the Market CAGR is expected to continue its growth trajectory in the coming years.
Additionally, the manufacturers of the market operations during the period are continuously opting to launch organic makeup and personal care products backed with clinical solutions. This fact will likely present the natural and organic lipstick market with great growth opportunities during the forecast period. Also, in an attempt to enhance the customer base, the market players are investing in developing personal care products that are available in the market with antioxidant properties. Also, various other products like the ones that include herbal products are being designed are likely to present the market with great opportunities to dwell upon during the period and opt for expansion by the end of the period.Furthermore, The Natural and Organic Lipstick Market is understanding and witnessing the advent of market trends related to using cosmetics free from harmful chemicals and compounds like ingredients that will impact sales during the forecast period ending in 2030. The eco-friendly products that help individuals meet their care commitments are prompting companies like Henkel, Amore Pacific, and Garnier to enter the market operations and hence, offer new and advanced products for the target audience. Thus, driving the Natural and Organic Lipstick market revenue.
Based on type, the Natural and Organic Lipstick market segmentation includes sticks, liquids, and others. The stick segment dominated the market; stick lipsticks offer convenience and ease of use. Their solid form makes them portable and travel-friendly, allowing consumers to easily carry them in their bags or pockets for on-the-go touch-ups. The stick format also enables precise application, giving users better control over the lipstick's placement and coverage on their lips. Furthermore, stick lipsticks are often preferred for their versatile and wide color options. They are available in various shades and finishes, ranging from matte to satin, providing consumers with an extensive selection to suit their preferences and personal style.
Based on finish, the Natural and Organic Lipstick market segmentation includes cream, matte, satin, gloss, and others. The matte segment dominated the market; matte lipsticks offer a modern and sophisticated look. The non-shiny finish gives a velvety appearance to the lips, which is favored by many individuals seeking a more elegant and understated makeup style. Matte lipsticks often provide a smooth and opaque coverage, creating a bold and intense color payoff. Furthermore, matte lipsticks are favored for their ability to create a refined and precise lip look. The drier texture of matte formulas allows for better control during application, enabling users to achieve well-defined and sharp lip contours.
Based on distribution channels, the Natural and Organic Lipstick market segmentation includes store- and non-store-based. The store-based segment dominated the market; the store-based component is the widespread availability and accessibility of natural and organic lipsticks in physical retail stores. Consumers can easily find and purchase these products by visiting various stores, including beauty specialty stores, department stores, supermarkets, and drugstores. A physical location allows customers to explore and test different lipstick shades and formulations before purchasing. This tactile experience and the ability to receive personalized assistance from store staff contribute to the popularity of store-based shopping.
Figure 1: Natural and Organic Lipstick Market, by Distribution channel, 2022 & 2032 (USD billion)
Source Secondary Research, Primary Research, MRFR Database, and Analyst Review
By Region, the major countries studied in the marketreport include the United States, Canada, Germany, France, the United Kingdom, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil. These countries represent key markets within their respective regions and contribute to the overall growth of the natural and organic lipstick market. Factors such as increasing.
disposable income, changing consumer preferences, and a shift towards sustainable and eco-friendly products influence the demand for natural and organic lipsticks in these countries.
Figure 2: NATURAL AND ORGANIC LIPSTICK MARKET SHARE BY REGION 2022 (%)
Source Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Natural and Organic Lipsticks market accounts for the second-largest market share due to rising concerns over skin problems, environmental pollution, and safety issues associated with conventional cosmetics. Further, the GermanNatural and Organic Lipstick market witnessed the highest market share, and the UK Natural and Organic Lipstick market was the fastest-growing market in the European Region.
The Asia-Pacific Natural and Organic Lipstick Market are expected to grow at the fastest CAGR from 2023 to 2032. This is due to the increasing awareness about the benefits of natural and organic products. Moreover, China’s Natural and Organic Lipstick market held the largest market share, and the Indian Natural and Organic Lipstick market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the natural and organic lipstick market grow even more. Market participants are also undertaking different strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Natural and Organic Lipstick industry to benefit clients and increase the market sector. In recent years, the Natural and Organic Lipstick industry has offered some of the most significant advantages to medicine. Major players in the Natural and Organic Lipstick market, including Lotus Herbals Limited (India), Vapour Organic Beauty (US), W311 People (US), Beautycounter (US), Ecco Bella (US)., and others, are attempting to increase market demand by investing in research and development operations.
Honest Consumer Limited (HCL) is a forward-thinking company that houses multiple brands and adopts a digital-first approach in the consumer goods sector. With a strong commitment to honesty, natural ingredients, and safe care, HCL focuses on creating innovative products and delivering them directly to millennial consumers through e-commerce channels. Currently, HCL serves customers in over 500 cities across India. In line with its values, Honasa Consumer Pvt. Ltd, a subsidiary of HCL, recently introduced a new skincare brand called Ayuga. Ayuga offers a range of skincare products that are formulated based on Ayurvedic recipes. These products are made from organic ingredients, with a strong emphasis on utilizing Ayurvedic herbs.
L'Oréal S.A., a French personal care company headquartered in Clichy, Hauts-de-Seine, and with a registered office in Paris, is a leader in the cosmetics industry. The company specializes in various beauty products, including hair color, skincare, sun protection, makeup, perfume, and hair care. Recently, L'Oréal announced its agreement to acquire Youth to the People, a skincare company based in California, USA. The purpose of this acquisition is to expand L'Oréal's portfolio of health-conscious skincare products that are based on vegan formulations. By incorporating Youth to the People's expertise and product offerings, L'Oréal aims to meet the growing demand for vegan skincare products in the market.
For instance, February 2022 Honasa Consumer Pvt. Ltd launched a new skincare brand called Ayuga based on Ayurvedic recipes. The products of Ayuga are completely organic, and Ayurveda-based herbs are used in those products.
For instance, December 2021 Loreal signed an agreement to acquire Youth to the People, an American skincare company based in California. The reason behind the acquisition was to create health-conscious vegan-based skin care products.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 165.12 billion |
| Market Size 2024 | USD 175.11 Billion |
| Market Size 2032 | USD 407.9 billion |
| Compound Annual Growth Rate (CAGR) | 11.15% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Finish, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, AsiaPacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Lotus Herbals Limited (India), Vapour Organic Beauty (US), W311 People (US), Beautycounter (US), Ecco Bella (US) |
| Key Market Opportunities | Increasing launch of organic makeup and personal care products |
| Key Market Dynamics | Trends in using cosmetics that free from harmful chemicals and compound |
Natural Organic Lipsticks Market Highlights:
Frequently Asked Questions (FAQ) :
The Natural and Organic Lipstick market size was valued at USD 3.8 Billion in 2022.
The market is witnessed to grow at a CAGR of 11.15% during the forecast period, 2024-2032.
North America had the largest share of the market
The key players in the market areLotus Herbals Limited (India), Vapour Organic Beauty (US), W311 People (US), Beautycounter (US), and Ecco Bella (US).
The StickNatural and Organic Lipsticks category dominated the market in 2022.
The store-based channel had the largest share in the market.
Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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