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    Non Woven Fibers In Hygiene Products Market

    ID: MRFR/CnM/24514-HCR
    111 Pages
    Chitranshi Jaiswal
    October 2025

    Non-Woven Fibers In Hygiene Products Market Research Report By Fiber Material (Polypropylene, Polyethylene, Rayon, Polyester, Cellulose, Others), By Product Type (Wipes, Diapers and Incontinence Products, Medical and Surgical Products, Feminine Hygiene Products, Others), By Application (Residential, Commercial, Industrial, Institutional, Others), By Binding Technology (Thermal Bonding, Chemical Bonding, Mechanical Bonding, Hydroentanglement, Others), By Distribution Channel (Online, Offline, Hypermarkets and Supermarkets, Pharmacies and Drug...

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    Non Woven Fibers In Hygiene Products Market Summary

    The Global Non-Woven Fibers In Hygiene Products Market is projected to grow from 31.80 USD Billion in 2024 to 49.07 USD Billion by 2035.

    Key Market Trends & Highlights

    Non-Woven Fibers In Hygiene Products Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate (CAGR) of 4.02% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 49.1 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 31.80 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of non-woven fibers in hygiene products due to increasing consumer awareness about hygiene is a major market driver.

    Market Size & Forecast

    2024 Market Size 31.80 (USD Billion)
    2035 Market Size 49.07 (USD Billion)
    CAGR (2025-2035) 4.02%

    Major Players

    Havells India, Buckeye Technologies, Fibertex Personal Care, Jacob Holm, Berry, Idex Corporation, Lenzing, Hollingsworth Vose, Glatfelter, Chip Technologies, Kimberly-Clark, Freudenberg Co. KG, Mosdorfer

    Non Woven Fibers In Hygiene Products Market Trends

    The rising awareness amongst the population towards environmental concerns, coupled with the increased need for disposable hygiene products, is encouraging the use of non-woven fabrics in this industry. Products that use biological and eco-friendly materials are on the rise, hence the demand for non-woven fibers that are eco-friendly too.

    Furthermore, the evolution of non-woven technology has provided more functional fibers that have better absorption, breathability, and softness. Such developments have created a market for advanced non-woven fibers for hygiene applications, including diapers, sanitary pads, and wipes.

    Beside these, the market is also undergoing the evolution of sanitary products that specifically address particular hygiene requirements of the consumers. Non-woven fibers are also advantageous because they allow for a range of products to be manufactured to meet the needs of different people in society and different individuals as well. This trend is believed will continue to support the strengthening of the non-woven fibers in the hygiene products market in the next few years.

    The increasing demand for sustainable and eco-friendly hygiene products is driving innovation in non-woven fiber technologies, which are becoming essential in meeting consumer expectations for performance and environmental responsibility.

    U.S. Environmental Protection Agency

    Non Woven Fibers In Hygiene Products Market Drivers

    Growing Demand for Hygiene Products

    The Global Non-Woven Fibers In Hygiene Products Market Industry experiences a robust demand driven by increasing consumer awareness regarding hygiene and health. As disposable income rises globally, consumers are more inclined to purchase hygiene products such as diapers, feminine hygiene items, and adult incontinence products. This trend is reflected in the projected market value of 31.8 USD Billion in 2024, indicating a significant growth trajectory. The emphasis on personal hygiene, especially in developing regions, further propels this demand, suggesting that the market will continue to expand as more consumers prioritize health and cleanliness.

    Market Segment Insights

    Non-Woven Fibers In Hygiene Products Market Fiber Material Insights

    The Non-Woven Fibers In Hygiene Products Market is segmented by fiber material into polypropylene, polyethylene, rayon, polyester, cellulose, and others. Polypropylene holds the largest market share as it is strong, inexpensive, and of great use for products of all types. Being one of the cheap and convenient fibers, polypropylene is predominantly used in making diapers, wipes, and sanitary pads.

    Polyethylene is another primarily used fiber, and adult incontinence and feminine hygiene products use it relatively more than any other material.Rayon is made out of cotton and offers the best absorbency and softness and is chiefly used for making baby items including baby wipes, baby diapers, and so on. Polyester provides the toughness and tear resistance required in wipes, and many other non-woven fabrics and hygiene products are made from polyester fibers. Cellulose is made out of wood pulp and is one of the most-used fibers because of its super absorbency features, and it is also biodegradable.

    The “Others” category is likely to be the fastest growing in the next few years as more specialty fibers are introduced to the segment, including bamboo fibers, which are comfortable and resistant to bacteria.The Non-Woven Fibers In Hygiene Products Market is anticipated to grow substantially in the next few years due to the increased demand for hygiene products, the rising disposable income, and the increased awareness of health and hygiene.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Non-Woven Fibers In Hygiene Products Market Product Type Insights

    The Product Type segment of the Non-Woven Fibers In Hygiene Products Market holds significant importance, with each product category catering to distinct hygiene needs. Wipes, a rapidly growing segment, is expected to witness substantial market growth owing to their increasing usage in personal care, healthcare, and household cleaning applications. Diapers and incontinence products form a large segment, driven by the rising geriatric population and growing awareness about hygiene.

    Medical and surgical products, such as gowns, drapes, and masks, are crucial in healthcare settings, ensuring infection control and patient safety.Feminine hygiene products, including sanitary napkins and tampons, cater to the specific needs of women and contribute significantly to market growth. Other product types, such as wipes for industrial and automotive applications, also hold a share in the market. The Non-Woven Fibers In Hygiene Products Market segmentation provides insights into the performance of individual product categories, allowing manufacturers to tailor their strategies and capitalize on growth opportunities.

    Non-Woven Fibers In Hygiene Products Market Application Insights

    The Non-Woven Fibers In Hygiene Products Market is segmented by Application into Residential, Commercial, Industrial, Institutional, and Others. Among these segments, the Residential segment is expected to hold the largest market share in 2023, accounting for nearly 40% of the global market revenue. The growth of this segment can be attributed to the increasing demand for hygiene products in residential settings, such as wipes, diapers, and feminine hygiene products.

    The Commercial segment is projected to be the fastest-growing segment over the forecast period, with a CAGR of 5.2% from 2024 to 2032.This growth is driven by the rising demand for non-woven fibers in commercial applications, such as filtration, packaging, and medical supplies. The Industrial segment is expected to account for a significant share of the market in 2023, owing to the increasing use of non-woven fibers in industrial applications, such as automotive, construction, and electronics.

    The Institutional segment is projected to grow steadily over the forecast period, driven by the increasing demand for hygiene products in hospitals, schools, and other institutional settings.The Others segment includes emerging applications of non-woven fibers, such as in agriculture, horticulture, and personal care.

    Non-Woven Fibers In Hygiene Products Market Binding Technology Insights

    Thermal bonding dominated the market with a revenue of USD 8.25 billion in 2023 and is expected to grow at a CAGR of 4.7% during the forecast period. Thermal bonding involves the use of heat to fuse the fibers together, resulting in a strong and durable bond. Chemical bonding, which employs chemicals to bind the fibers, held a significant share of the market in 2023 and is projected to grow at a CAGR of 4.2% from 2024 to 2032.

    Mechanical bonding, which uses mechanical force to entangle the fibers, is expected to witness a steady growth rate over the forecast period.Hydroentanglement, a process that uses water jets to entangle the fibers, is projected to grow at a CAGR of 4.5% from 2024 to 2032. The "Others" category, which includes ultrasonic bonding and solvent bonding, among others, is expected to experience moderate growth during the forecast period. The growth of non-woven fibers in the hygiene products market is attributed to the increasing demand for hygiene products, such as diapers, wipes, and feminine hygiene products, in both developed and developing countries.

    Non-Woven Fibers In Hygiene Products Market Distribution Channel Insights

    The distribution channel segment of the Non-Woven Fibers In Hygiene Products Market plays a crucial role in connecting manufacturers with end-consumers. The market is segmented into various channels, including online, offline, hypermarkets and supermarkets, pharmacies and drug stores, and others. Online channels have gained significant traction in recent years, driven by the convenience and wide selection of products offered.

    In 2023, the online channel accounted for around 22.5% of the Non-Woven Fibers In Hygiene Products Market revenue, and it is projected to maintain a steady growth rate in the coming years.This growth can be attributed to the increasing penetration of e-commerce, particularly in emerging markets. Offline channels, which include traditional brick-and-mortar stores, continue to hold a significant share of the market. Hypermarkets and supermarkets are major distribution channels for non-woven hygiene products, offering a wide range of products under one roof. Pharmacies and drug stores are also important channels, particularly for specialized hygiene products.

    Other distribution channels, such as direct-to-consumer sales and specialty stores, contribute to the overall market growth.Direct-to-consumer sales allow manufacturers to reach customers directly, bypassing traditional distribution channels. Specialty stores offer a curated selection of hygiene products catering to specific customer needs. The Non-Woven Fibers In Hygiene Products Market is expected to witness steady growth in the coming years, driven by rising demand for hygiene and convenience. The distribution channel segment will continue to play a vital role in shaping the market landscape, with online channels gaining prominence and offline channels maintaining their importance.

    Get more detailed insights about Non-Woven Fibers In Hygiene Products Market Research Report — Global Forecast till 2034

    Regional Insights

    The Non-Woven Fibers In Hygiene Products Market exhibits notable regional diversity, with each region contributing a distinct share to the overall market revenue. North America is anticipated to retain its dominant position in the market, owing to the presence of well-established players and rising consumer awareness regarding hygiene and personal care. The European region is projected to witness steady growth, driven by increasing demand for eco-friendly and sustainable non-woven products.

    The APAC region is expected to emerge as a lucrative market, fueled by rapid urbanization and expanding population in countries such as China and India.South America and MEA are expected to exhibit moderate growth, driven by growing awareness about hygiene and increasing disposable income.

    Non-Woven Fibers In Hygiene Products Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Non-Woven Fibers In Hygiene Products Market and their strategies contribute to the Non-Woven Fibers In Hygiene Products Market industry dynamics. Leading Non-Woven Fibers In Hygiene Products Market players are constantly engaged in Non-Woven Fibers In Hygiene Products Market development and innovating to gain a competitive edge in the market. The Non-Woven Fibers In Hygiene Products Market Competitive Landscape is characterized by intense competition among these players.INDA is a leading global association of the nonwoven fabrics industry. It represents over 300 member companies in over 30 countries.

    INDA provides its members with a variety of services, including market research, technical assistance, and educational programs. INDA also organizes the annual INDA World of Wipes Conference, the world's largest trade show for wipes and other nonwoven hygiene products.Kimberly-Clark is a global leader in the production of nonwoven hygiene products. The company's products include diapers, wipes, and feminine hygiene products. Kimberly-Clark has a strong presence in both developed and developing markets. The company's products are sold in over 150 countries. Kimberly-Clark is committed to sustainability and has a number of programs in place to reduce its environmental impact.

    Key Companies in the Non Woven Fibers In Hygiene Products Market market include

    Industry Developments

    Recent developments in the Non-Woven Fibers In Hygiene Products Market include the growing demand for sustainable and eco-friendly non-woven materials, driven by increasing environmental concerns. Key players are investing in RD to develop innovative solutions that meet the evolving needs of consumers. For instance, in 2023, Kimberly-Clark launched a new line of biodegradable wipes made from plant-based fibers. Moreover, the rising prevalence of chronic diseases and the aging population are contributing to the demand for absorbent hygiene products, further fueling market growth.

    Additionally, the expansion of e-commerce channels is providing new opportunities for market players to reach a wider customer base.

    Future Outlook

    Non Woven Fibers In Hygiene Products Market Future Outlook

    The Non-Woven Fibers in Hygiene Products Market is projected to grow at a 4.02% CAGR from 2025 to 2035, driven by increasing demand for sustainable materials and innovation in hygiene solutions.

    New opportunities lie in:

    • Develop biodegradable non-woven fibers to meet rising eco-conscious consumer demand.
    • Invest in advanced manufacturing technologies to enhance production efficiency and reduce costs.
    • Expand product lines to include specialized non-woven solutions for emerging hygiene applications.

    By 2035, the market is expected to achieve substantial growth, positioning itself as a leader in sustainable hygiene solutions.

    Market Segmentation

    Non-Woven Fibers In Hygiene Products Market Regional Outlook

    • Middle East and Africa

    Non-Woven Fibers In Hygiene Products Market Application Outlook

    • Thermal Bonding
    • Chemical Bonding
    • Mechanical Bonding
    • Hydroentanglement
    • Others

    Non-Woven Fibers In Hygiene Products Market Product Type Outlook

    • Residential
    • Commercial
    • Industrial
    • Institutional
    • Others

    Non-Woven Fibers In Hygiene Products Market Fiber Material Outlook

    • Wipes
    • Diapers and Incontinence Products
    • Medical and Surgical Products
    • Feminine Hygiene Products
    • Others

    Non-Woven Fibers In Hygiene Products Market Binding Technology Outlook

    • Online
    • Offline
    • Hypermarkets and Supermarkets
    • Pharmacies and Drug Stores
    • Others

    Non-Woven Fibers In Hygiene Products Market Distribution Channel Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 31.8 (USD Billion)
    Market Size 2025 33.08 (USD Billion)
    Market Size 2035 49.07 (USD Billion)
    Compound Annual Growth Rate (CAGR) 4.02% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2020 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Havells India, Buckeye Technologies, Fibertex Personal Care, Jacob Holm, Berry, Idex Corporation, Lenzing, Hollingsworth Vose, Glatfelter, Chip Technologies, KimberlyClark, Freudenberg Co. KG, Mosdorfer
    Segments Covered Fiber Material, Product Type, Application, Binding Technology, Distribution Channel, Regional
    Key Market Opportunities Increasing disposable income, rising demand for feminine hygiene products, aging population, growing awareness of hygiene, and expanding healthcare industry
    Key Market Dynamics Increasing demand for sustainable products Technological advancements Rising disposable income Growing awareness of hygiene Expansion of e-commerce
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the Non-Woven Fibers In Hygiene Products Market?

    The Non-Woven Fibers In Hygiene Products Market is expected to reach a valuation of USD 47.17 billion by 2034, exhibiting a CAGR of 4.02% during the forecast period (2025-2034).

    What are the key regions contributing to the growth of non-woven fibers in the Hygiene Products Market?

    North America and Europe are the dominant regions in the Non-Woven Fibers In Hygiene Products Market, collectively accounting for over 60% of the global market share. Asia Pacific is anticipated to emerge as the fastest-growing region, driven by increasing demand from emerging economies such as China and India.

    What are the major applications of Non-Woven Fibers in Hygiene Products?

    Non-woven fibers find extensive applications in various hygiene products, including baby diapers, adult incontinence products, feminine hygiene products, and wipes. Among these, baby diapers hold the largest market share, owing to the rising birth rates and increasing disposable income in developing countries.

    Who are the key competitors in the Non-Woven Fibers In Hygiene Products Market?

    Prominent players in the Non-Woven Fibers In Hygiene Products Market include Kimberly-Clark Corporation, Procter Gamble, Unicharm Corporation, Essity, and Toray Industries, Inc. These companies are focusing on product innovation, strategic acquisitions, and geographical expansion to maintain their market positions.

    What are the growth drivers for non-woven fibers in the Hygiene Products Market?

    The growing demand for hygiene products due to rising health consciousness, increasing population, and improving living standards are the primary growth drivers for the Non-Woven Fibers In Hygiene Products Market. Additionally, technological advancements, such as the development of sustainable and biodegradable non-woven fibers, are further contributing to market growth.

    What are the challenges faced by non-woven fibers in the Hygiene Products Market?

    Fluctuating raw material prices, intense competition, and stringent environmental regulations pose challenges to the Non-Woven Fibers In Hygiene Products Market. Moreover, the development of alternative hygiene products, such as reusable menstrual cups, could restrain market growth to some extent.

    What is the impact of COVID-19 on the Non-Woven Fibers In Hygiene Products Market?

    The COVID-19 pandemic had a significant impact on the Non-Woven Fibers In Hygiene Products Market. Increased demand for hygiene products, particularly face masks and wipes, led to a surge in market growth during the initial phase of the pandemic. However, supply chain disruptions and economic slowdown have since tempered market growth.

    What are the emerging trends in the Non-Woven Fibers In Hygiene Products Market?

    Sustainability is becoming a key trend in the Non-Woven Fibers In Hygiene Products Market, with manufacturers focusing on developing eco-friendly and biodegradable products. Additionally, there is a growing demand for premium and customized hygiene products, driven by rising consumer affluence and awareness.

    What is the future outlook for non-woven fibers in the Hygiene Products Market?

    The Non-Woven Fibers In Hygiene Products Market is anticipated to continue growing steadily over the coming years. Rising population, increasing urbanization, and improving healthcare infrastructure in emerging economies are expected to drive market growth. Furthermore, ongoing product innovations and technological advancements will further contribute to market expansion.

    What are the key market segments in the Non-Woven Fibers In Hygiene Products Market?

    The Non-Woven Fibers In Hygiene Products Market is segmented based on product type, application, and region. Product types include spun-bonded, melt-blown, air-laid, and carded non-woven fibers. Applications include baby diapers, adult incontinence products, feminine hygiene products, wipes, and other hygiene products. Regions include North America, Europe, Asia Pacific, Latin America, and the Middle East Africa.

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