As per MRFR analysis, the North America Dietary Supplements Market Size was estimated at 68.55 (USD Billion) in 2023.The North America Dietary Supplements Market Industry is expected to grow from 71.26(USD Billion) in 2024 to 158.82 (USD Billion) by 2035. The North America Dietary Supplements Market CAGR (growth rate) is expected to be around 7.558% during the forecast period (2025 - 2035).
The North America Dietary Supplements Market has noted a considerable increase due to several primary market drivers. Growing consumer attention about health and wellbeing has driven individuals to look for supplements that enhance their fitness and health. This change is also supported by the older population because elderly people are known to use dietary supplements to manage multiple health issues and sustain an improved quality of life.
The increase of diseases related to lifestyle factors has shifted the focus to greater proactive care, driving consumers toward supplements that nourish and promote immunity. Moreover, the active lifestyle of North Americans has created a need for easily consumable and convenient dietary supplements, like gummies or ready-to-drink options.
In exploring new opportunities, the area of health personalization trends stands out the most. There is a growing demand for supplements that consider personal health needs, preferences, dietary goals, and requirements.
This gives an opportunity for businesses to expand and produce personalized innovative products. Moreover, there is a great opportunity for brands to enhance their market penetration with the growth of e-commerce sites. There is also a noticeable shift towards algae and plant-based dietary supplements owing to the vegan and vegetarian campaigns. Customers actively seek for natural ingredients and cleaner labels which puts pressure on the manufacturers to make organic products that are devoid of artificial substances.
Also, there is the growing concern of having traceable sources of raw materials and products, making the customers ask for more information on the dietary supplements and why they matter. In general, there is a change taking place in the North America Dietary Supplements Market as it undergoes this transformation while tailoring its services to meet the regional health and consumer market trends.
Growing Health Consciousness Among Consumers
The shift towards a healthier lifestyle and the increasing consumer awareness of nutrition and wellness are driving the North America Dietary Supplements Market Industry. According to the International Food Information Council, approximately 80% of the U.S. population prioritizes healthy eating and seeks dietary supplements to enhance their nutritional intake. This trend indicates a growing inclination for preventive health measures rather than reactive ones, leading to rising sales in the dietary supplement segment.
Furthermore, major organizations like the Food and Drug Administration (FDA) emphasize the importance of dietary supplements in maintaining health and aiding in the prevention of chronic diseases. This growing awareness and participation in health is likely to further boost the demand within the North America Dietary Supplements Market Industry in the coming years.
Increase in Demand for Plant-Based Supplements
The rise in vegetarianism and veganism is spurring the demand for plant-based dietary supplements in the North America Dietary Supplements Market Industry. According to a study from the Plant Based Foods Association, sales of plant-based foods grew by 27% in 2020, highlighting a surge in consumer preference for plant-derived products. In addition, a report by Registered Dietitians indicates that nearly 36% of U.S. adults are considering adopting a plant-based diet, thus increasing the potential customer base for these supplements.This trend is being backed by major health organizations that advocate for plant-based diets due to their numerous health benefits, including lower risks of chronic diseases.
Increased Prevalence of Chronic Diseases
The escalating prevalence of chronic diseases such as obesity, diabetes, and heart disease in North America is driving the demand for dietary supplements aimed at managing or preventing these conditions. Data from the Centers for Disease Control and Prevention indicates that over 40% of adults in the United States are considered obese, significantly increasing the demand for weight management supplements. Additionally, institutions like the American Heart Association are recommending omega-3 fatty acids and other supplements to support heart health, thereby propelling their market.This consistent increase in dietary supplement use as a means of supporting health in the face of rising chronic diseases positions the North America Dietary Supplements Market Industry for substantial growth.
Advancements in Research and Development
Ongoing investments and advances in Research and Development (R) related to dietary supplements are fostering innovation and product diversification in the North America Dietary Supplements Market Industry. The National Institutes of Health (NIH) has reported a significant increase in investment directed towards the scientific evaluation of supplementation, improving formulation efficacy, and guaranteeing product safety. This is critical as more consumers seek scientifically-proven supplements to address their health concerns.In addition, R investments have led to a rise in patents covering new formulations and delivery systems, providing competitive advantages for companies within this space. Consequently, the focus on R is critical for driving growth and expanding product lines within this market.
The North America Dietary Supplements Market is witnessing significant growth, particularly in the Type segment, which includes Vitamins, Minerals, Amino Acids and Proteins, Probiotics, and Blends. Vitamins have long been a cornerstone of dietary supplementation, favored for their essential roles in maintaining health and preventing deficiencies, leading to a consistent demand from health-conscious consumers. The rising awareness concerning preventive healthcare has bolstered the uptake of vitamins, making it a key influencer within the market. Minerals, on the other hand, play critical roles in various bodily functions, drawing interest from athletes and fitness enthusiasts who seek to enhance performance and recovery.
This segment benefits from an increase in consumer education around the importance of mineral supplementation for bone health, immunity, and overall wellness. Amino Acids and Proteins have gained traction, particularly among fitness aficionados and those involved in strength training. Their importance in muscle synthesis and recovery has positioned them as essential supplements in workout regimes, reflecting the growing trend towards personalized nutrition. Furthermore, Probiotics have emerged as a significant segment within the market, as consumers increasingly recognize the benefits of gut health in relation to overall wellness.
This awareness has catalyzed a shift toward functional foods, showcasing the rising popularity of probiotics in everyday dietary choices. Lastly, Blends, which often combine various nutrients, have captured consumer attention for their convenience and tailored health benefits, aligning with the demand for multifunctional supplements that cater to diverse health needs and lifestyles.The North America Dietary Supplements Market continues to expand due to various factors, including an increased focus on health and wellness, busy lifestyles driving demand for convenient nutrition options, and heightened interest in preventive healthcare.
As innovation thrives, manufacturers are continuously developing new formulas and blends to cater to specific health concerns, leading to enhanced market growth and diversity in available products. The ongoing trends and opportunities within this segment of the dietary supplements market reflect a robust landscape where consumer health aspirations align with product offerings, paving the way for sustained growth and evolution.
The North America Dietary Supplements Market is categorized into various forms including Tablets, Capsules and Softgels, Powders, and Gummies, each serving specific consumer preferences and applications. Tablets are known for their convenience and precision in dosage, which makes them widely popular among health-conscious individuals. Capsules and Softgels, often favored for their easy-to-swallow nature and faster absorption rates, appeal particularly to those looking for nutrient-rich formulations.
Powders offer versatility in consumption, enabling users to add them to beverages or meals, thereby enhancing nutrition seamlessly.Gummies have gained traction in recent years due to their appealing taste and chewable format, particularly attracting younger demographics and even those who may be reluctant to take traditional supplements.
The diverse preferences across these forms drive innovative product development, while the increasing focus on health and wellness continues to bolster the North America Dietary Supplements Market segmentation. As lifestyle-related health issues increase, the demand for various supplement forms is likely to see continued interest, driven by evolving consumer behaviors and preferences in the region.
The Distribution channel segment of the North America Dietary Supplements Market plays a crucial role in shaping consumer access and purchasing habits. The market comprises two primary channels: Store and Non-store. The Store channel, which includes traditional retail environments such as supermarkets and health food stores, has traditionally dominated the market due to its tangible experience and direct customer interaction.
Consumers often prefer to buy dietary supplements in-store as they value the ability to see product labels, consult with staff, and access a wider variety of brands.On the other hand, the Non-store channel, which encompasses online sales through e-commerce platforms and direct-to-consumer brands, is experiencing significant growth. This sector caters to consumers’ increasing digital shopping preferences and the convenience of home delivery, which has soared in popularity, especially in post-2020.
The rise of mobile shopping and social media trends is driving this channel's expansion, appealing especially to younger demographics. Both channels present unique advantages and challenges in reaching diverse consumer segments, ultimately shaping the overall landscape of the North America Dietary Supplements Market and influencing purchasing behaviors across different age groups and lifestyles.The dynamic interplay between Store and Non-store channels will continue to evolve as consumer preferences shift toward convenience and access.
North America Dietary Supplements Market Key Players and Competitive Insights
The competitive landscape of the North America Dietary Supplements Market is characterized by a dynamic environment showcasing various players striving to capture consumer interest through innovative products and strategic marketing. The market has witnessed significant growth driven by increasing health awareness, rising disposable incomes, and a growing trend of preventive healthcare. Companies are focusing on product innovation, quality enhancement, and expanding their distribution channels to effectively meet the evolving demands of consumers. The competitive strategies implemented by market participants include partnerships, collaborations, and acquisitions, all aimed at enhancing market reach and product offerings.
Additionally, the regulatory environment and consumer preferences continuously shape the operational landscape, demanding that businesses stay agile and responsive to market fluctuations.In the North America Dietary Supplements Market, USANA Health Sciences stands out due to its commitment to high-quality products and a strong emphasis on scientific research. The company has established a robust market presence with an extensive range of nutritional supplements designed to meet a variety of health needs, leveraging its solid reputation among consumers. USANA's focus on quality control and adherence to rigorous testing gives it a competitive edge, ensuring customer trust and loyalty.
The company also benefits from a dedicated network of independent distributors, which enhances its ability to reach diverse consumer bases across North America. The marketing strategies employed by USANA, which include leveraging technology for direct sales and an emphasis on personalized health solutions, support its strong position within the market.NOW Foods has carved a niche within the North America Dietary Supplements Market by offering a comprehensive portfolio of products that encompass vitamins, minerals, and herbal supplements, as well as essential oils and natural foods.
The company prides itself on a strong commitment to quality and transparency, ensuring that all products undergo stringent quality testing, which resonates with health-conscious consumers. NOW Foods’ competitive strengths lie in its ability to adapt to market trends and consumer preferences, maintaining a vast distribution network that includes health food stores, online platforms, and supermarkets.
Furthermore, the company's expansion efforts have included strategic partnerships and collaborations to enhance product availability while focusing on sustainability initiatives. NOW Foods continually innovates its product offerings, ensuring a diverse selection that appeals to a wide audience, thus reinforcing its robust presence in the North American dietary supplements market.
Key Companies in the North America Dietary Supplements Market Include
North America Dietary Supplements Market Industry Developments
The North America Dietary Supplements Market has witnessed significant developments recently, reflecting a growing consumer interest in health and wellness. In the wake of the COVID-19 pandemic, companies like USANA Health Sciences and Herbalife have reported increased sales as consumers seek immune-boosting products. In September 2023, Bayer AG completed the acquisition of a leading probiotic brand to expand its functional foods segment, reflecting a trend towards mergers and acquisitions aimed at broadening product lines.
Additionally, Abbott Laboratories continues to broaden their portfolio by investing in Research and Development for innovative nutritional solutions. The market valuation of major players has seen a notable rise, attributed to the rising demand for plant-based and vegan supplements in North America.
For example, in August 2022, GNC Holdings launched a new line of vegan protein powders to cater to this growing demographic. Nature's Way has also been focusing on sustainability, aiming to enhance consumer trust and brand loyalty through environmentally friendly practices. Overall, the North American Dietary Supplements Market remains dynamic, driven by evolving consumer preferences and an increasing focus on health and wellness.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 68.55(USD Billion) |
| MARKET SIZE 2024 | 71.26(USD Billion) |
| MARKET SIZE 2035 | 158.82(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.558% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | USANA Health Sciences, NOW Foods, Optimum Nutrition, Amway, Abbott Laboratories, Bayer AG, Nature's Way, Pfizer Inc., New Chapter, Jamieson Wellness, Metagenics, The Nature's Bounty Co., Herbalife, Garden of Life, GNC Holdings |
| SEGMENTS COVERED | Type, form, Distribution channel |
| KEY MARKET OPPORTUNITIES | Increasing consumer health awareness, Growing demand for clean-label products, Rise in online retail sales, Expansion of plant-based supplements, Aging population driving supplement needs |
| KEY MARKET DYNAMICS | increased health consciousness , aging population , rising chronic diseases , e-commerce growth , product innovation and diversity |
| COUNTRIES COVERED | US, Canada |
Frequently Asked Questions (FAQ) :
The North America Dietary Supplements Market is expected to be valued at 71.26 billion USD in 2024.
The market is projected to reach 158.82 billion USD by 2035.
The expected CAGR for the North America Dietary Supplements Market from 2025 to 2035 is 7.558 percent.
The Vitamins segment is expected to have the largest market value, estimated at 25.0 billion USD in 2024.
The Minerals segment is valued at 15.0 billion USD in 2024.
Key players include USANA Health Sciences, NOW Foods, Optimum Nutrition, and Herbalife among others.
The Amino Acids & Proteins segment is valued at 12.0 billion USD in 2024.
The Probiotics segment is projected to reach 18.0 billion USD by 2035.
Rising health awareness and demand for preventive healthcare solutions are key growth drivers.
Regulatory challenges and competition from unregulated products could pose significant challenges for the market.
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Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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