Pet Dietary Supplements Market Overview:
As per MRFR analysis, the Pet Dietary Supplements Market Size was estimated at 13.16 (USD Billion) in 2022. The Pet Dietary Supplements Market Industry is expected to grow from 14.09 (USD Billion) in 2023 to 26.2 (USD Billion) by 2032. The Pet Dietary Supplements Market CAGR (growth rate) is expected to be around 7.13% during the forecast period (2024 - 2032).
Key Pet Dietary Supplements Market Trends Highlighted
The growth of the global pet dietary supplements market is expected to be at the maximum level during the forecast years owing to factors such as increasing pet ownership, rising disposable income and growing awareness about the health of pets. Key factors include the rising popularity of better quality pet foods and treats, an increase in the population of senior pets and an increase in the cases of pet obesity. In addition, the increased humanization of pets has resulted in a demand for holistic supplements such as those used in people to support joints, digestive health and brain health.
There are great market opportunities in the pet dietary supplements’ niche towards the formulation of new products responding to particular health issues of pets, such as supplements for skin allergies, anxiolytics, and oral hygiene. Moreover, there is a marked consumer preference for health supplements that contain only natural products and no chemicals. Also, the growth of online selling platforms is giving additional chances for the marketing and distributing of supplements for pets.
The recent developments in the pet dietary supplements industry show the growing popularity of supplements that target gut and immune health. Moreover, the market for pet dietary supplements is characterized by the rise in the use of supplements designed for pets of certain breeds and sizes. In addition, the adoption of the latest technologies, including DNA testing, helps in making the recommendation of an appropriate supplement that addresses the health concerns of the pet.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Pet Dietary Supplements Market Drivers
Rising Health Consciousness Among Pet Owners
Pet owners are increasingly seeking to ensure the proper feeding of their pets to maintain their health. The growth in attention to the quality and components of feed can lead to an increase in the demand for quality feed and supplements directed to maintaining a healthy weight, proper digestion, and a strengthened immunity system. Therefore, the prospect of the Global Pet Dietary Supplements Market Industry seems relevant for the growing segment of pet owners who want to keep their animals healthy and happy.
Growing Prevalence of Pet Obesity
Pet obesity is a growing problem around the world. Obese pets are more likely to develop a number of health problems, including heart disease, diabetes, and arthritis. Pet dietary supplements can help obese pets lose weight and improve their overall health. The Global Pet Dietary Supplements Market Industry is expected to benefit from the growing prevalence of pet obesity as more pet owners seek out products that can help them keep their pets at a healthy weight.
Increasing Number of Pet Adoptions
A growing number of pet adoptions is observed in different parts of the globe. The main reasons are the increasing interest in keeping animals as pets, the higher availability of pet adoption services, and the lower cost of pet care. The number of pet adoptions is also expected to increase in the future, which is likely to have a positive impact on the Global Pet Dietary Supplements Market Industry. Many pet owners are looking for products that would help them keep their pets healthy and happy.
Pet Dietary Supplements Market Segment Insights:
Pet Dietary Supplements Market Supplement Type Insights
The Global Pet Dietary Supplements Market is segmented into various types of supplements, including vitamins and minerals, probiotics and prebiotics, antioxidants, joint support supplements, and skin and coat health supplements. Each segment exhibits distinct market dynamics and growth potential. Vitamins and minerals supplements are essential for maintaining overall pet health and well-being. They provide necessary nutrients that may not be obtained sufficiently from regular pet food. The global market for pet vitamins and minerals supplements is projected to reach USD 6.5 billion by 2024, growing at a CAGR of 7.2%.Probiotics and prebiotics supplements support digestive health by promoting the growth of beneficial bacteria in the pet's gut. They enhance the immune system and aid in nutrient absorption. The global probiotics and prebiotics supplements market is expected to expand at a CAGR of 8.5% during the forecast period, reaching a market size of USD 4.2 billion by 2024. Antioxidant supplements neutralize free radicals in the body, protecting cells from damage. They play a crucial role in boosting pet immunity and overall health. The global antioxidant supplements market is estimated to grow at a CAGR of 6.8%, reaching USD 3.6 billion by 2024.Joint support supplements promote joint health and mobility in pets. They are particularly beneficial for older pets or those with joint conditions. The global market for joint support supplements is projected to reach USD 2.8 billion by 2024, growing at a CAGR of 7.5%. Skin and coat health supplements improve the appearance and condition of a pet's skin and coat. They provide essential nutrients and vitamins that support healthy skin and fur growth. The global skin and coat health supplements market is anticipated to expand at a CAGR of 8.2%, reaching a market size of USD 2.2 billion by 2024.The growth of the pet dietary supplements market is driven by increasing pet ownership, rising awareness of pet health and nutrition, and the growing trend towards humanization of pets. Pet owners are becoming increasingly concerned about the health and well-being of their furry companions, leading to a surge in demand for high-quality pet dietary supplements.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Pet Dietary Supplements Market Pet Type Insights
The Pet Dietary Supplements Market segmentation by Pet Type comprises Dogs, Cats, Birds, Fish, and Small Mammals. Among these, the Dogs segment held the largest market share in 2023, accounting for around 45% of the Global Pet Dietary Supplements Market revenue. This dominance is attributed to the high prevalence of dogs as pets worldwide and their specific nutritional requirements. Dog owners are increasingly aware of the importance of providing their pets with tailored dietary supplements to support their overall health and well-being. The Cats segment is another significant contributor to the Global Pet Dietary Supplements Market, holding a substantial market share.Cats have unique nutritional needs, and pet owners are recognizing the benefits of supplementing their diets with specialized products. The market for pet dietary supplements for cats is expected to witness steady growth in the coming years. Birds, Fish, and Small Mammals collectively represent a smaller portion of the Global Pet Dietary Supplements Market. However, these segments are gaining traction as pet owners seek to provide optimal nutrition for their non- traditional pets. The growing awareness of the health benefits associated with pet dietary supplements is driving demand in these segments.
Pet Dietary Supplements Market Life Stage Insights
The Global Pet Dietary Supplements Market segmentation by life stage includes Puppies and Kittens, Adult Pets, and Senior Pets. The Puppies and Kittens segment is anticipated to experience a significant rise in demand due to the increasing adoption of pets and growing awareness of pet health. The Adult Pets segment holds a prominent share of the market, driven by the need to maintain optimal health and well-being of adult pets. The Senior Pets segment is expected to witness steady growth due to the rising geriatric pet population and increasing focus on their specific health requirements.
Pet Dietary Supplements Market Health Condition Insights
The Global Pet Dietary Supplements Market segmentation by health condition provides insights into the specific health concerns addressed by pet dietary supplements. Key health conditions targeted by these supplements include arthritis, digestive issues, skin allergies, heart disease, and cancer. Arthritis, a common ailment in older pets, is addressed by supplements containing glucosamine and chondroitin, which support joint health and reduce inflammation. Digestive issues, such as diarrhea and vomiting, are addressed by supplements containing probiotics, prebiotics, and digestive enzymes, which promote gut health and improve digestion.Skin allergies, caused by environmental factors or food sensitivities, are targeted by supplements containing omega fatty acids, which have anti-inflammatory properties and support skin health. Heart disease, a leading cause of death in pets, is addressed by supplements containing taurine, an amino acid essential for heart function, and antioxidants, which protect against oxidative damage. Cancer, a prevalent disease in pets, is addressed by supplements containing antioxidants, which protect against cell damage, and immune-boosting ingredients, which support the immune system in fighting cancer cells.The Global Pet Dietary Supplements Market revenue for the Health Condition segment is expected to grow significantly in the coming years due to the rising prevalence of these health concerns among pets and the increasing awareness of pet owners about the benefits of dietary supplements.
Pet Dietary Supplements Market Form Insights
The form segment of the Global Pet Dietary Supplements Market is categorized into tablets, powders, capsules, liquids, and treats. Each form has its unique characteristics and target audience. Tablets are a convenient and precise dosage form, making them suitable for pets that require specific nutrient levels. Powders offer flexibility in dosage and can be easily mixed into pet food or water, making them ideal for pets with picky eating habits. Capsules provide a protected and concentrated form of nutrients, ensuring optimal absorption and efficacy.Liquids are highly palatable and easy to administer, making them suitable for pets that have difficulty swallowing pills or capsules. Treats are a palatable and rewarding way to supplement a pet's diet, making them popular among pet owners who want to combine nutrition with enjoyment. This growth is attributed to the increasing awareness about pet health and nutrition, rising pet ownership rates, and a growing demand for convenient and effective pet dietary supplements.
Pet Dietary Supplements Market Regional Insights
The regional segmentation of the Global Pet Dietary Supplements Market reveals distinct market dynamics and growth patterns across different regions. North America dominates the market, accounting for a significant share of the global revenue in 2023, and is projected to maintain its leadership position throughout the forecast period. The region's large pet population, rising disposable income, and increasing awareness of pet health contribute to its market dominance. Europe holds the second-largest market share, driven by growing pet ownership and a focus on pet well-being.The Asia-Pacific region is expected to witness substantial growth in the coming years due to rising pet adoption rates, urbanization, and increasing disposable income. South America and the Middle East and Africa regions are also expected to contribute to the overall market growth, albeit at a slower pace.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Pet Dietary Supplements Market Key Players And Competitive Insights:
The Pet Dietary Supplements Market industry's major players are actively innovating and expanding their product ranges to meet the rapidly evolving demand for pet dietary supplements. The leading pet dietary supplement market players are investing heavily in research and development to produce new and enhanced products. The development of the Pet Dietary Supplements Market is also fuelled by the increasing knowledge of the owners of pets about supplying their pets with a good and nutritious diet. The Pet Dietary Supplements Market Competitive Landscape is projected to remain fiercely competitive over the coming years as both new entrants and existing players look for ways to expand their market share.Pet Dietary Supplements Market Industry Leader is Mars, Incorporated. Under the brands IAMS, Eukanuba, and Royal Canin, the company offers a large selection of pet dietary supplements. Mars, Incorporated is also active in the pet food market, and this enables it to have a strong competitive advantage over its counterpart in the pet dietary supplements market. The company has a big and expansive global presence and distribution network that allows it to reach and engage with a large number of pet owners. Mars, Incorporated also has a committed Research and Development team, as well as a team of veterinarians and specialists in nutrition to create fresh and novel pet dietary supplements.Another Pet Dietary Supplements Market industry leader is Nestlé Purina PetCare. The company offers a wide variety of pet dietary supplements under the brands Purina Pro Plan, Purina One, and Purina Veterinary Diets. Like Mars, Incorporated, the Nestlé Purina PetCare firm is also involved in pet meals, which gives it a strong competitive edge in the pet dietary supplements market over its counterpart. The company has a big and expansive global presence and distribution network that allows it to reach and engage with a large number of pet owners. Finally, the Research and Development department of the Nestlé Purina PetCare provides nutritionists and veterinarians with the available resources to develop fresh and innovative pet dietary supplements that help the overall health and well-being of pets.
Key Companies in the Pet Dietary Supplements Market Include:
- Honest Kitchen
- Nestle
- Hill's Pet Nutrition
- Acana
- Mars
- Merrick Pet Care
- Diamond Pet Foods
- Blue Buffalo
- Royal Canin
- Orijen
- Nutro
- Purina
- Instinct
- Wellness Pet Food
- Iams
Pet Dietary Supplements Market Industry Developments
The global pet dietary supplements market is projected to grow from an estimated USD 14.09 billion in 2023 to USD 26.2 billion by 2032, at a CAGR of 7.13%. Factors driving this growth include increasing pet ownership, rising disposable income, and growing awareness of the benefits of pet dietary supplements. Key trends shaping the market include the increasing popularity of natural and organic supplements, the development of personalized pet food products, and the growing adoption of pet telehealth services. Recent news developments in the market include the acquisition of Nutramax Laboratories by Mars, Incorporated in 2023, and the launch of a new line of pet dietary supplements by Hill's Pet Nutrition in 2024.
Pet Dietary Supplements Market Segmentation Insights
- Pet Dietary Supplements Market Supplement Type Outlook
- Vitamins and Minerals
- Probiotics and Prebiotics
- Antioxidants
- Joint Support Supplements
- Skin and Coat Health Supplements
- Pet Dietary Supplements Market Pet Type Outlook
- Dogs
- Cats
- Birds
- Fish
- Small Mammals
- Pet Dietary Supplements Market Life Stage Outlook
- Puppies and Kittens
- Adult Pets
- Senior Pets
- Pet Dietary Supplements Market Health Condition Outlook
- Arthritis
- Digestive Issues
- Skin Allergies
- Heart Disease
- Cancer
- Pet Dietary Supplements Market Form Outlook
- Tablets
- Powders
- Capsules
- Liquids
- Treats
- Pet Dietary Supplements Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
13.16(USD Billion) |
| Market Size 2023 |
14.09(USD Billion) |
| Market Size 2032 |
26.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.13% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Honest Kitchen, Nestle, Hill's Pet Nutrition, Acana, Mars, Merrick Pet Care, Diamond Pet Foods, Blue Buffalo, Royal Canin, Orijen, Nutro, Purina, Instinct, Wellness Pet Food, Iams |
| Segments Covered |
Supplement Type, Pet Type, Life Stage, Health Condition, Form, Regional |
| Key Market Opportunities |
Growing pet humanization, rising pet obesity, increasing disposable income, expanding pet dietary supplement product portfolio and surging demand for natural and organic pet dietary supplements |
| Key Market Dynamics |
Rising pet ownership Increasing pet obesity Growing awareness of pet health Technological advancements Expanding ecommerce platforms |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Global Pet Dietary Supplements Market was valued at USD 14.09 billion in 2023 and is projected to reach USD 26.2 billion by 2032, exhibiting a CAGR of 7.13% during the forecast period.
North America and Europe are the dominant regions in the Global Pet Dietary Supplements Market, collectively accounting for over 60% of the market share. However, Asia-Pacific is expected to witness the fastest growth rate during the forecast period, driven by rising pet ownership and increasing disposable income in the region.
Pet Dietary Supplements are primarily used for various applications, such as joint health, skin and coat health, digestive health, immune system support, and overall well-being. These supplements help address specific health concerns and nutritional deficiencies in pets.
Major players operating in the Global Pet Dietary Supplements Market include Bayer AG, Nestle Purina PetCare, Mars, Incorporated, Hill's Pet Nutrition, Inc., and Royal Canin. These companies offer a wide range of pet dietary supplements, including vitamins, minerals, probiotics, and other functional ingredients.
The increasing awareness of pet health and well-being, rising pet ownership rates, and growing disposable income are key factors driving the growth of the Global Pet Dietary Supplements Market. Moreover, the trend towards humanization of pets and the demand for premium pet food and care products are further contributing to market expansion.
The Global Pet Dietary Supplements Market faces certain challenges, including concerns over product quality and safety, regulatory complexities, and competition from generic and low-cost alternatives. Additionally, the market is influenced by fluctuations in raw material prices and the availability of alternative pet health care options.
Emerging trends in the Global Pet Dietary Supplements Market include the growing demand for personalized and tailored supplements, the integration of technology in pet health care, and the increasing popularity of natural and organic ingredients. Furthermore, the market is witnessing the development of supplements that address specific health conditions and cater to the needs of different pet breeds
Key growth opportunities in the Global Pet Dietary Supplements Market lie in the expansion of online distribution channels, the development of innovative and specialized products, and the growing demand for supplements that promote pet longevity and well-being. Additionally, the untapped potential in emerging markets presents significant opportunities for market growth.
Major challenges faced by the Global Pet Dietary Supplements Market include stringent regulatory requirements, concerns over product safety and efficacy, and intense competition. Moreover, fluctuating raw material prices and the availability of counterfeit or low-quality products pose additional challenges to market growth.
The future prospects of the Global Pet Dietary Supplements Market appear promising, driven by rising pet ownership rates, increasing pet health awareness, and growing disposable income. The market is expected to witness continued growth, with a focus on innovation, product diversification, and the adoption of advanced technologies to meet the evolving needs of pet owners and their companions.
