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North American Chocolate Confectionery Market Research Report Information by type (milk, dark, white) by category (chocolate bars, candies.) by distribution channel (store based, non store based), by country (US, Canada, Mexico) - Forecast period from 2024 to 2032


ID: MRFR/F-B & N/1000-HCR | 90 Pages | Author: Snehal Singh| November 2024

North American Chocolate Confectionery Market Overview


North American Chocolate Confectionery Market size was valued at USD 57.4 billion by 2032 Compound annual growth rate (CAGR) of 4.3% from 2024 to 2032. is undergoing slow growth, owing to the changing consumer preference and increasing inclination towards healthier, natural, and clean label products. Furthermore, growing availability of a range of other snack products, such as nuts and meat snacks, have further impacted the growth of the chocolate confectionery market.


North American Chocolate Confectionery Market Overview


Key players in the region are emphasizing on innovation in chocolate confectionery products which is expected to support market growth in the region during the forecast period. Introduction of products with new flavors, such as lemon zest, chocolate products induced with different vegetables, fruits and nuts are gaining popularity among consumers, which will further expected to boost the market growth during the forecast period. Moreover, launches of miniature versions of popular products are expected to boost sale as they contain fewer calories comparatively.


Furthermore, key players are adopting various strategies to attract consumers and boost the market growth such as partnering with celebrities and famous sports personalities to endorse a product, launching new products during festive seasons to drive revenue generation, and creating a presence in digital space to provide consumers with the convenience of home shopping.


Market Segmentation


The North American chocolate confectionery market has been segmented into type, category, distribution channel, and country.


Based on type, the market has been segmented into milk, dark, white. Milk chocolate is a popular choice among consumers and holds a major market share. The dark chocolate segment is expected to dominate the market during the forecast period owing to health benefits of dark chocolates, including their antioxidant properties.


Based on category, the North American chocolate confectionery market has been segmented into chocolate bars, candies, and others.


Based on the distribution channel, chocolate confectionery market in North America has been segmented into store based and non store based. Store based category is further segmented into supermarkets/hypermarkets, convenience store, and others, while e-commerce websites are categorized under the non store based category. The store based segment is expected to show significant growth during the forecast period owing to strong consumer base and a wide variety of product.


Based on country, the market has been segmented into the US, Canada, and Mexico. The US is expected to dominate the North American chocolate confectionery market.


Key players


Mondelez (US), Mars (US), Blommer (US), Puratos (Belgium), Foley’s Candies LP (Canada), Cargill (US), Nestle SA (Switzerland), Hershey (US), Barry Callebaut (Switzerland), Guittard Chocolate Company (US), Valrhona (France), Alpezzi Chocolate (Mexico), Ghirardelli (US), Ferrero (Italy), Republica del Cacao (Ecuador), and Scharffen Berger (US)


Recent Industry Development




  • Ferrero (known for Nutella and Ferrero Rocher) continues to make strategic acquisitions. In 2023, they acquired Nestle's U.S. confectionery business, which strengthens their position in North America. They also unveiled new Kinder Chocolate products at a sweets expo in Chicago.



  • Hershey's (June 2024): Pioneered new innovations in retail AR (Augmented Reality) at the 2024 Sweets & Snacks Expo. This shows Hershey's focus on incorporating technology to enhance the customer experience. They were also part of the record-breaking attendance at the Expo.

  • Mars (May 2024): Appealed to Gen Z through product innovation, focusing on gummies and peanut butter products. This highlights Mars' strategy to cater to evolving consumer preferences. They were also recognized for their focus on sustainability in the confectionery industry.


Regional Market Summary


North American chocolate confectionery Market Share (%), by Region, 2021


North American chocolate confectionery Market Share


Source: Secondary Source, MRFR Analysis


The US is expected to hold the largest share of North American chocolate confectionery market followed by Canada and Mexico. Growing demand for low sugar confectionery products, innovative products  such as  protein bars  and introduction of  chocolate products with nuts and fruits  in the market is supporting the growth of the North American chocolate confectionery market.


North American chocolate confectionery Market, by Type



  • Milk

  • Dark

  • White


Market by category



  • Chocolate bars

  • Candies

  • Others


Market by Distribution channel



  • Store Based

    • Supermarkets/Hypermarkets

    • Convenience Store

    • Others



  • Non Store based


Market by Country



  • North America

  • US

  • Canada

  • Mexico


Intended Audience



  • Cocoa bean producers and suppliers

  • Raw material suppliers and distributors

  • Regulatory bodies

  • Importers and exporters of chocolate confectionery

  • Trade association and industrial bodies

  • End-use industries

  • Supplier of food processing technology

  • Confectionery manufacturers and suppliers

Report Attribute/Metric Details
Market Size USD 57.4 Billion
Compound Annual Growth Rate (CAGR) 4.3% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2020- 2022
Market Forecast Units Value (USD Billion)
Report Coverage  Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered   By Type, distribution channel, and Region
Geographies Covered   North America, Europe, Asia-Pacific, and the Rest of the World (RoW)
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea
Key Companies Profiled Mondelez (US), Mars (US), Blommer (US), Puratos (Belgium), Foley’s Candies LP (Canada), Cargill (US), Nestle SA (Switzerland), Hershey (US), Barry Callebaut (Switzerland), Guittard Chocolate Company (US), Valrhona (France), Alpezzi Chocolate (Mexico), Ghirardelli (US), Ferrero (Italy), Republica del Cacao (Ecuador), and Scharffen Berger (US)


Frequently Asked Questions (FAQ) :

The key players in the north american chocolate confectionery market are Mondelez (US), Mars (US), Blommer (US), Puratos (Belgium), Foley’s Candies LP (Canada), Cargill (US), Nestle SA (Switzerland), Hershey (US), Barry Callebaut (Switzerland), Guittard Chocolate Company (US), Valrhona (France), Alpezzi Chocolate (Mexico), Ghirardelli (US), Ferrero (Italy), Republica del Cacao (Ecuador), and Scharffen Berger (US).

The dark chocolate segment held the largest market share in the north american chocolate confectionery market.

The growth rate of the north american chocolate confectionery market is 4.3%.

US held the largest market share in the north american chocolate confectionery market.

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