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    Packaged Pumpkin Craft Beer Market

    ID: MRFR/F-B & N/38747-HCR
    128 Pages
    Varsha More
    October 2025

    Packaged Pumpkin Craft Beer Market Research Report By Packaging Material (Aluminum Cans, Glass Bottles, Plastic Bottles, Kegs), By Pumpkin Variety (Traditional Pumpkin, Butternut Squash, Kabocha Squash, Sugar Pie Pumpkin), By Alcohol Content (Below 5%, 5.0-7.0%, 7.1-9.0%, 9.1-11.0%, Above 11.0%), By Flavor Profile (Sweet, Spicy, Hoppy, Malty, Smoky) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Packaged Pumpkin Craft Beer Market Infographic
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    Packaged Pumpkin Craft Beer Market Summary

    The Global Packaged Pumpkin Craft Beer Market is projected to grow from 750 USD Million in 2024 to 1500 USD Million by 2035.

    Key Market Trends & Highlights

    Packaged Pumpkin Craft Beer Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 6.5 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1500 USD Million, doubling from its 2024 valuation.
    • In 2024, the market is valued at 750 USD Million, indicating a strong foundation for future growth.
    • Growing adoption of craft beer among consumers due to increasing interest in unique flavors is a major market driver.

    Market Size & Forecast

    2024 Market Size 750 (USD Million)
    2035 Market Size 1500 (USD Million)
    CAGR (2025 - 2035) 6.5%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Walmart Inc (US)

    Packaged Pumpkin Craft Beer Market Drivers

    Market Growth Projections

    The Global Packaged Pumpkin Craft Beer Market Industry is poised for substantial growth, with projections indicating a market value of 1500 USD Million by 2035. This anticipated growth is underpinned by various factors, including the increasing popularity of craft beers and the seasonal appeal of pumpkin flavors. The market is expected to experience a compound annual growth rate of 6.5% from 2025 to 2035, reflecting a robust demand for innovative and diverse beer offerings. As consumers continue to explore new flavors and experiences, the market's trajectory suggests a promising future for packaged pumpkin craft beers.

    Rise of Craft Beer Culture

    The Global Packaged Pumpkin Craft Beer Market Industry is significantly influenced by the rise of craft beer culture, which emphasizes quality, flavor, and artisanal production methods. This cultural shift has led to an increase in the number of microbreweries and craft beer producers, many of whom are introducing pumpkin-flavored variants to attract adventurous consumers. The craft beer segment is expected to grow substantially, with projections indicating a market value of 1500 USD Million by 2035. This growth is indicative of a broader trend where consumers prioritize local and unique products, thereby fostering a vibrant craft beer community that thrives on innovation and creativity.

    Health-Conscious Consumer Trends

    The Global Packaged Pumpkin Craft Beer Market Industry is also influenced by the rising trend of health-conscious consumers who are increasingly scrutinizing their beverage choices. Many craft breweries are responding to this demand by producing pumpkin beers that are lower in calories and made with organic ingredients. This shift aligns with the broader movement towards healthier lifestyles, where consumers are more inclined to choose beverages that offer both flavor and nutritional benefits. As a result, the market is likely to see a diversification of product offerings that cater to health-oriented consumers, further driving growth in the sector.

    Increased Availability of Ingredients

    The Global Packaged Pumpkin Craft Beer Market Industry benefits from the increased availability of pumpkin and related ingredients, which are essential for producing high-quality pumpkin beers. Advances in agricultural practices and supply chain efficiencies have made it easier for breweries to source fresh pumpkins and spices, enhancing the overall quality of the final product. This accessibility allows craft brewers to experiment with various recipes and flavor profiles, appealing to a wider audience. As the market continues to evolve, the enhanced ingredient availability is likely to support the growth of the sector, contributing to an anticipated CAGR of 6.5% from 2025 to 2035.

    Consumer Demand for Unique Experiences

    The Global Packaged Pumpkin Craft Beer Market Industry is shaped by the growing consumer demand for unique and memorable experiences. As consumers increasingly seek out products that offer distinct flavors and stories, pumpkin craft beers are well-positioned to meet this desire. Breweries are leveraging this trend by creating limited-edition releases and seasonal offerings that resonate with consumers' quest for novelty. This strategy not only enhances brand loyalty but also drives sales during peak seasons. The market's expansion is indicative of a broader shift towards experiential consumption, where consumers are willing to pay a premium for products that provide a sense of occasion and celebration.

    Growing Consumer Preference for Seasonal Flavors

    The Global Packaged Pumpkin Craft Beer Market Industry experiences a notable surge in consumer interest towards seasonal flavors, particularly during the fall months. This trend is driven by the increasing popularity of pumpkin-flavored products, which appeal to consumers seeking unique and festive experiences. As a result, craft breweries are expanding their offerings to include pumpkin-infused beers, catering to this demand. The market is projected to reach 750 USD Million in 2024, reflecting a growing inclination towards seasonal craft beers. This preference not only enhances the market's diversity but also encourages innovation among brewers, who are experimenting with various ingredients to create distinctive flavors.

    Market Segment Insights

    Packaged Pumpkin Craft Beer Market Segment Insights

    Packaged Pumpkin Craft Beer Market Segment Insights

    Packaged Pumpkin Craft Beer Market Packaging Material Insights   

    Packaged Pumpkin Craft Beer Market Packaging Material Insights   

    The Packaging Material segment of the  Packaged Pumpkin Craft Beer Market exhibits a dynamic competitive landscape, with various packaging formats catering to the diverse preferences of consumers. Aluminum Cans hold a significant market share, driven by their lightweight, durability, and recyclability. In 2023, the Aluminum Cans segment accounted for approximately 38.6% of the  Packaged Pumpkin Craft Beer Market revenue, valued at USD 2.97 billion. The market is projected to witness a steady growth rate, reaching USD 4.62 billion by 2032.

    Glass Bottles constitute another prominent segment, offering premium aesthetics and preserving the flavor and aroma of the beer. Glass Bottles held a market share of around 32.4% in 2023, valued at USD 2.49 billion. The segment is anticipated to experience moderate growth, reaching USD 3.32 billion by 2032. Plastic Bottles, while less common in the Packaged Pumpkin Craft Beer Market, offer advantages such as cost-effectiveness and shatter resistance. The Plastic Bottles segment accounted for approximately 18.1% of the market revenue in 2023, valued at USD 1.39 billion.

    It is projected to grow steadily, reaching USD 1.97 billion by 2032. Kegs, primarily used for commercial purposes and on-tap dispensing, represent a notable segment in the market. In 2023, the Kegs segment held a market share of around 10.9%, valued at USD 840 million. This segment is expected to witness a stable growth rate, reaching USD 1.16 billion by 2032. The choice of packaging material depends on factors such as cost, sustainability, product shelf life, and consumer preferences.

    Aluminum Cans and Glass Bottles are often preferred for their premium image and ability to maintain the integrity of the beer, while Plastic Bottles offer a more economical and shatter-resistant option.

    Packaged Pumpkin Craft Beer Market Pumpkin Variety Insights   

    Packaged Pumpkin Craft Beer Market Pumpkin Variety Insights   

    The Traditional Pumpkin variety dominates the  Packaged Pumpkin Craft Beer Market revenue, accounting for over 55% of the market share in 2023. Traditional Pumpkin is a popular choice among craft beer enthusiasts due to its rich, sweet flavor and versatility in brewing. Butternut Squash is another significant variety, known for its nutty and slightly sweet taste, and is expected to witness steady growth in the coming years. Kabocha Squash, with its unique, slightly sweet and earthy flavor, holds a smaller market share but is gaining traction among craft beer producers seeking distinctive flavors.

    Sugar Pie Pumpkin, valued for its intense sweetness and smooth texture, caters to a specific consumer segment and contributes to the overall market growth. The  Packaged Pumpkin Craft Beer Market segmentation based on Pumpkin Variety provides valuable insights into the preferences and trends within the industry, enabling manufacturers to develop targeted products and cater to evolving consumer demands.

    Packaged Pumpkin Craft Beer Market Alcohol Content Insights   

    Packaged Pumpkin Craft Beer Market Alcohol Content Insights   

    The  Packaged Pumpkin Craft Beer Market is segmented based on Alcohol Content into Below 5%, 5.0-7.0%, 7.1-9.0%, 9.1-11.0%, and Above 11.0%. Among these segments, the Below 5% segment is expected to hold the largest market share in 2023. The increasing popularity of low-alcohol and no-alcohol beverages, particularly among health-conscious consumers, is driving the growth of this segment. The 5.0-7.0% segment is also expected to witness significant growth due to the rising preference for moderate-alcohol craft beers among consumers. Additionally, the growing demand for sessionable and easy-to-drink beers is further fueling the growth of this segment.

    Packaged Pumpkin Craft Beer Market Flavor Profile Insights   

    Packaged Pumpkin Craft Beer Market Flavor Profile Insights   

    The Flavor Profile segment plays a crucial role in the  Packaged Pumpkin Craft Beer Market. The market is segmented based on flavor into Sweet, Spicy, Hoppy, Malty, and Smoky flavors. Among these, the Sweet flavor profile dominates the market, accounting for around 45% of the  market share in 2023. This dominance is attributed to the widespread popularity of sweet pumpkin beers, which appeal to a broad consumer base. The Spicy flavor profile is another significant segment, capturing approximately 20% of the market share.

    Spicy pumpkin beers offer a unique and flavorful experience, combining the sweetness of pumpkin with the warmth of spices like cinnamon, nutmeg, and ginger.

    The growing demand for craft beers with bold and distinctive flavors has contributed to the growth of the Spicy segment. The Hoppy flavor profile, characterized by the addition of hops, accounts for around 15% of the market share. Hoppy pumpkin beers offer a balance between the sweetness of pumpkin and the bitterness of hops, appealing to craft beer enthusiasts who seek complex and flavorful brews. The Malty and Smoky flavor profiles collectively hold a market share of approximately 20%.

    Malty pumpkin beers emphasize the rich and toasty flavors of malted barley, while Smoky pumpkin beers incorporate smoked malt or wood chips during the brewing process, resulting in a unique and savory taste.

    Get more detailed insights about Packaged Pumpkin Craft Beer Market Research Report — Global Forecast till 2032

    Regional Insights

    The  Packaged Pumpkin Craft Beer Market is segmented into North America, Europe, APAC, South America, and MEA. North America is expected to hold the largest market share in 2023, owing to the increasing popularity of craft beer and the rising demand for seasonal flavors. The European market is expected to grow at a significant CAGR during the forecast period, driven by the growing popularity of craft beer in countries such as the United Kingdom, Germany, and France.

    The APAC region is expected to witness the fastest growth during the forecast period, owing to the increasing disposable income and the growing popularity of craft beer in countries such as China and India.

    The South American market is expected to grow at a steady pace during the forecast period, driven by the growing popularity of craft beer in countries such as Brazil and Argentina. The MEA market is expected to witness moderate growth during the forecast period, owing to the increasing popularity of craft beer in countries such as Saudi Arabia and the United Arab Emirates.

    Packaged Pumpkin Craft Beer Market Regional Insights

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Packaged Pumpkin Craft Beer Market is highly competitive, with a significant number of key players. Leading Packaged Pumpkin Craft Beer Market players are constantly innovating and expanding their product offerings to meet the evolving demands of consumers. Major players in the Packaged Pumpkin Craft Beer Market include Sierra Nevada Brewing Co., Boston Beer Co., New Belgium Brewing Co., Anheuser-Busch InBev, and Diageo. These players have a strong  presence and are well-positioned to capitalize on the growing demand for the Packaged Pumpkin Craft Beer Market.

    Sierra Nevada Brewing Co. is a leading Packaged Pumpkin Craft Beer Market player known for its high-quality craft beers. The company's Pumpkinator is a popular choice among consumers and has received numerous awards. Boston Beer Co. is another major Packaged Pumpkin Craft Beer Market player with a wide range of craft beers. The company's Samuel Adams Octoberfest is a popular pumpkin-flavored beer that is widely distributed. New Belgium Brewing Co. is a leading craft brewer known for its Fat Tire Amber Ale. The company's Voodoo Ranger Atomic Pumpkin is a seasonal offering that has gained popularity among consumers.

    Anheuser-Busch InBev is a  brewing giant with a wide range of beer brands. The company's Michelob Ultra Pumpkin Spice is a low-calorie pumpkin-flavored beer that has been well-received by consumers. Diageo is a  beverage company with a portfolio of spirits, wines, and beers. The company's Guinness Draught Stout is a well-known stout that is often used in pumpkin-flavored beers.

    Key Companies in the Packaged Pumpkin Craft Beer Market market include

    Industry Developments

    The  packaged pumpkin craft beer market reached a value of USD 9.15 billion in 2024. The market is expected to grow at a CAGR of 5.54% over the forecast period of 2024-2032, reaching a value of USD 12.3 billion by 2032. The growth of the market is attributed to the increasing popularity of craft beer, the growing demand for seasonal and specialty beers, and the rising disposable income of consumers.

    Recent news developments and current affairs in the  packaged pumpkin craft beer market include the launch of new products by major brewers, such as Anheuser-Busch InBev and Boston Beer Company, and the acquisition of smaller craft breweries by larger companies. For instance, in 2021, Anheuser-Busch InBev acquired Wicked Weed Brewing, a craft brewery known for its sour beers.

    Future Outlook

    Packaged Pumpkin Craft Beer Market Future Outlook

    The Global Packaged Pumpkin Craft Beer Market is projected to grow at a 6.5% CAGR from 2024 to 2035, driven by seasonal demand, innovative flavors, and expanding craft brewery segments.

    New opportunities lie in:

    • Develop limited-edition pumpkin beers for seasonal promotions.
    • Leverage e-commerce platforms for direct-to-consumer sales.
    • Create collaborations with local farms for fresh pumpkin sourcing.

    By 2035, the market is expected to achieve robust growth, solidifying its position in the craft beer industry.

    Market Segmentation

    Packaged Pumpkin Craft Beer Market Regional Outlook

    • North America 
    • Europe 
    • South America 
    • Asia Pacific 
    • Middle East and Africa 

    Packaged Pumpkin Craft Beer Market Flavor Profile Outlook

    • Sweet 
    • Spicy 
    • Hoppy 
    • Malty 
    • Smoky 

    Packaged Pumpkin Craft Beer Market Alcohol Content Outlook

    • Below 5% 
    • 5.0-7.0% 
    • 7.1-9.0% 
    • 9.1-11.0% 
    • Above 11.0% 

    Packaged Pumpkin Craft Beer Market Pumpkin Variety Outlook

    • Traditional Pumpkin 
    • Butternut Squash 
    • Kabocha Squash 
    • Sugar Pie Pumpkin 

    Packaged Pumpkin Craft Beer Market Packaging Material Outlook

    • Aluminum Cans 
    • Glass Bottles 
    • Plastic Bottles 
    • Kegs 

    Report Scope

    Report Attribute/Metric Details
    Market Size 2022 7.17(USD Billion)
    Market Size 2023 7.57(USD Billion)
    Market Size 2032 12.3(USD Billion)
    Compound Annual Growth Rate (CAGR) 5.54% (2024 - 2032)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2024 - 2032
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Avery Brewing Company, Elysian Brewing Company, The Bruery, New Glarus Brewing Company, Off Color Brewing, Founder's Brewing Company, Sierra Nevada Brewing Company, Allagash Brewing Company, Jack's Abby Craft Lager, Dogfish Head Brewery, Oskar Blues Brewery, Jolly Pumpkin Artisan Ales, Bells Brewery, Great Lakes Brewing Company, Southern Tier Brewing Company.    
    Segments Covered Packaging Material, Pumpkin Variety, Alcohol Content, Flavor Profile, Regional
    Key Market Opportunities 1 Increasing popularity of craft beer2 Growing demand for seasonal and specialty beers3 Expansion into new markets4 Innovation in flavors and packaging5 Rising disposable income
    Key Market Dynamics Increasing demand for seasonal craft beers Health and wellness trend Growing popularity of pumpkin-flavored products Rise in e-commerce sales Expanding retail distribution channels
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the Packaged Pumpkin Craft Beer Market?

    The Packaged Pumpkin Craft Beer Market was valued at USD 7.57 billion in 2023 and is expected to reach USD 12.3 billion by 2032, exhibiting a CAGR of 5.54% during the forecast period.

    Which region is expected to hold the largest market share in the Packaged Pumpkin Craft Beer Market?

    North America is expected to account for the largest market share due to the presence of numerous craft breweries and a growing consumer preference for local and seasonal beers.

    What are the key growth drivers of the Packaged Pumpkin Craft Beer Market?

    The key growth drivers of the Packaged Pumpkin Craft Beer Market include rising consumer demand for premium and flavorful beers, increasing popularity of seasonal and limited-edition products, and growing awareness of craft beer culture.

    Who are the major competitors in the Packaged Pumpkin Craft Beer Market?

    Some of the major competitors in the Packaged Pumpkin Craft Beer Market include Anheuser-Busch InBev, Boston Beer Company, Craft Brew Alliance, Heineken NV, and Sierra Nevada Brewing Company.

    What are the key trends in the Packaged Pumpkin Craft Beer Market?

    Key trends in the Packaged Pumpkin Craft Beer Market include the increasing popularity of pumpkin-flavored beers beyond the fall season, the emergence of new and innovative pumpkin beer variants, and the growing demand for canned and ready-to-drink pumpkin craft beers.

    What are the key challenges in the Packaged Pumpkin Craft Beer Market?

    Key challenges in the Packaged Pumpkin Craft Beer Market include intense competition, seasonality of demand, and the need for effective distribution and marketing strategies.

    What is the outlook for the Packaged Pumpkin Craft Beer Market?

    The outlook for the Packaged Pumpkin Craft Beer Market is positive due to the growing popularity of craft beer, increasing consumer demand for seasonal and flavorful beers, and the expansion of distribution channels.

    What are the key opportunities in the Packaged Pumpkin Craft Beer Market?

    Key opportunities in the Packaged Pumpkin Craft Beer Market include the development of new and innovative pumpkin beer variants, the expansion of distribution channels, and the growing popularity of pumpkin-flavored beers beyond the fall season.

    What are the key threats in the Packaged Pumpkin Craft Beer Market?

    Key threats in the Packaged Pumpkin Craft Beer Market include intense competition, seasonality of demand, and the need for effective distribution and marketing strategies.

    What are the key recommendations for success in the Packaged Pumpkin Craft Beer Market?

    Key recommendations for success in the Packaged Pumpkin Craft Beer Market include focusing on innovation, expanding distribution channels, and developing effective marketing strategies.

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