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    Pet Noise Anxiety Market

    ID: MRFR/HC/25993-HCR
    100 Pages
    Rahul Gotadki
    October 2025

    Pet Noise Anxiety Market Research Report By Product Type (Calming Aids, Behavioral Therapies, Medication), By Animal Type (Dogs, Cats, Other Pets), By Distribution Channel (Pet Stores, Online Retailers, Veterinary Clinics), By Noise Type (Thunderstorms, Fireworks, Loud Noises, Separation Anxiety) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Pet Noise Anxiety Market Infographic
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    Pet Noise Anxiety Market Summary

    As per MRFR analysis, the Pet Noise Anxiety Market Size was estimated at 2.12 USD Billion in 2024. The Pet Noise Anxiety industry is projected to grow from 2.248 USD Billion in 2025 to 4.034 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.02 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Pet Noise Anxiety Market is experiencing notable growth driven by evolving consumer preferences and technological advancements.

    • Increased awareness of pet welfare is shaping consumer choices in the Pet Noise Anxiety Market.
    • Technological innovations in anxiety solutions are enhancing the effectiveness of calming aids for pets.
    • The pet humanization trend is driving demand for tailored behavioral therapies, particularly among dog owners.
    • Rising pet ownership rates and increased awareness of animal behavior are key drivers propelling market expansion in North America and Asia-Pacific.

    Market Size & Forecast

    2024 Market Size 2.12 (USD Billion)
    2035 Market Size 4.034 (USD Billion)
    CAGR (2025 - 2035) 6.02%

    Major Players

    PetSafe (US), ThunderShirt (US), Adaptil (FR), Calmz (US), Zylkene (FR), Bach Rescue Remedy (GB), Sentry (US), Pet Naturals (US), Mellow (US)

    Pet Noise Anxiety Market Trends

    The Pet Noise Anxiety Market is currently experiencing notable growth, driven by an increasing awareness of pet welfare and the psychological impacts of noise on animals. Pet owners are becoming more cognizant of their pets' emotional needs, leading to a surge in demand for products and services designed to alleviate anxiety caused by loud noises such as thunderstorms, fireworks, and other sudden sounds. This heightened sensitivity towards animal well-being is fostering innovation in the market, with companies developing a range of solutions, including calming aids, soundproofing products, and behavioral training programs. As a result, the market landscape is evolving, with a diverse array of offerings aimed at addressing the unique needs of anxious pets. Moreover, the Pet Noise Anxiety Market is likely to benefit from advancements in technology, which may enhance the effectiveness of anxiety-reducing products. For instance, the integration of smart technology into pet care solutions could provide tailored experiences for individual animals, potentially improving their responses to anxiety triggers. Additionally, the growing trend of pet humanization is influencing consumer behavior, as pet owners increasingly seek products that mirror their own wellness practices. This convergence of factors suggests a dynamic and responsive market, poised to adapt to the changing needs of pet owners and their beloved companions.

    Increased Awareness of Pet Welfare

    There is a growing recognition among pet owners regarding the emotional and psychological needs of their animals. This trend is leading to a heightened demand for products that specifically address noise-related anxiety, as owners seek to create a more comfortable environment for their pets.

    Technological Innovations in Anxiety Solutions

    The Pet Noise Anxiety Market is witnessing a rise in technological advancements that enhance the effectiveness of anxiety relief products. Innovations such as smart collars and sound therapy devices are emerging, offering personalized solutions to help pets cope with noise-induced stress.

    Pet Humanization Trends

    As pets are increasingly viewed as family members, owners are more inclined to invest in their well-being. This trend is driving the demand for premium products and services that cater to the emotional health of pets, including those suffering from noise anxiety.

    Pet Noise Anxiety Market Drivers

    Pet Humanization Trends

    The trend of pet humanization appears to be a driving force in the Pet Noise Anxiety Market. As pets are increasingly viewed as family members, owners are more inclined to invest in their comfort and well-being. This shift in perception has led to a surge in demand for premium products aimed at alleviating anxiety, such as high-quality calming treats and specialized anxiety-reducing toys. Market data suggests that the premium pet product segment is growing at a rate of approximately 10% annually, reflecting the willingness of pet owners to spend more on their pets' mental health. Consequently, the Pet Noise Anxiety Market is likely to benefit from this trend, as companies adapt their offerings to meet the evolving expectations of pet owners.

    Rising Pet Ownership Rates

    The increasing rates of pet ownership appear to be a significant driver in the Pet Noise Anxiety Market. As more households welcome pets, the demand for products and services that address pet anxiety has surged. Recent statistics indicate that approximately 67% of households own a pet, which translates to over 85 million families in the United States alone. This growing pet population necessitates effective solutions for noise-related anxiety, particularly during events such as thunderstorms and fireworks. Consequently, manufacturers and service providers are likely to focus on developing innovative products tailored to alleviate anxiety in pets, thereby expanding their market reach and enhancing customer satisfaction. The Pet Noise Anxiety Market is thus poised for growth as pet owners increasingly seek effective solutions to ensure their pets' well-being.

    Growing Demand for Natural Remedies

    The increasing preference for natural and holistic remedies among pet owners is emerging as a significant driver in the Pet Noise Anxiety Market. Many pet owners are seeking alternatives to pharmaceutical solutions, favoring products that utilize natural ingredients to alleviate anxiety. This trend is supported by research indicating that a substantial portion of pet owners is concerned about the side effects of traditional medications. As a result, the market for natural calming solutions, such as herbal supplements and aromatherapy products, is expanding. The Pet Noise Anxiety Market is likely to see a rise in the availability and variety of these natural products, catering to the growing demand for safe and effective anxiety relief options.

    Increased Awareness of Animal Behavior

    There is a notable rise in awareness regarding animal behavior and mental health, which seems to be influencing the Pet Noise Anxiety Market. Pet owners are becoming more educated about the signs of anxiety in their pets, leading to a greater demand for specialized products and services. Research indicates that nearly 30% of dogs exhibit signs of anxiety during loud noises, prompting owners to seek effective interventions. This heightened awareness encourages the development of targeted solutions, such as calming products and behavioral therapies, which are increasingly marketed to pet owners. As a result, the Pet Noise Anxiety Market is likely to experience growth driven by informed consumers who prioritize their pets' emotional well-being.

    Technological Advancements in Anxiety Solutions

    Technological advancements are playing a crucial role in shaping the Pet Noise Anxiety Market. Innovations such as wearable devices, sound therapy, and mobile applications designed to monitor and manage pet anxiety are emerging. For instance, smart collars equipped with sensors can track a pet's stress levels and provide real-time feedback to owners. The integration of technology into anxiety solutions not only enhances the effectiveness of interventions but also appeals to tech-savvy pet owners. As these technologies become more accessible and affordable, the Pet Noise Anxiety Market is expected to expand, catering to a growing segment of pet owners seeking modern solutions for their pets' anxiety.

    Market Segment Insights

    By Product Type: Calming Aids (Largest) vs. Behavioral Therapies (Fastest-Growing)

    In the Pet Noise Anxiety Market, the segment of calming aids holds the largest share, reflecting a strong preference among pet owners for solutions that provide immediate relief to their anxious pets. This category primarily includes products like pheromone diffusers, calming collars, and anxiety wraps, which are widely recognized for their efficacy. On the other hand, behavioral therapies, which utilize training techniques and behavioral modification, have been gaining momentum, especially as pet owners seek more sustainable the long-term solutions for their pets' anxiety issues.

    Calming Aids: Dominant vs. Medication: Emerging

    Calming aids have become the dominant product type in the Pet Noise Anxiety Market, primarily due to their immediate effectiveness and ease of use. Products such as pheromone sprays and calming tablets are well-received by pet owners for their ability to reduce anxiety during events like thunderstorms and fireworks. In contrast, medication is an emerging segment that provides an alternative avenue for treatment. While medications may offer relief, they often come with a set of considerations regarding side effects, leading many pet owners to explore calming aids first. As awareness about pet anxiety increases, both segments are likely to play critical roles, with calming aids remaining favored but medications gaining traction as a viable option.

    By Animal Type: Dogs (Largest) vs. Cats (Fastest-Growing)

    In the Pet Noise Anxiety Market, the segment distribution reveals that dogs represent the largest share compared to other pet types. The prevalence of noise anxiety in dogs is significantly higher, leading to an increased demand for specialized products designed to mitigate this issue. Cats, while not as dominant, are experiencing a rapid rise in market interest as their owners become more aware of noise-related stress factors. Thus, while dogs remain the cornerstone of this market, cats are emerging as a notable segment.

    Dogs (Dominant) vs. Cats (Emerging)

    Dogs have long been recognized as the dominant segment in the Pet Noise Anxiety Market due to their higher susceptibility to stress and anxiety from loud noises. Pet owners are increasingly investing in various solutions such as calming products and therapeutic treatments to alleviate their dogs' anxiety during events like thunderstorms or fireworks. In contrast, cats are emerging as an important segment, as research highlights their vulnerabilities to noise-related stress. Cat owners are now actively seeking remedies tailored to feline behavior, leading to innovative products that cater specifically to their needs. This shift signifies a growing recognition of the importance of noise anxiety management for all pets, not just dogs.

    By Distribution Channel: Pet Stores (Largest) vs. Online Retailers (Fastest-Growing)

    In the Pet Noise Anxiety Market, the distribution channels showcase a multifaceted landscape dominated by Pet Stores, which hold the largest share. Pet Stores benefit from established customer loyalty and personalized service, making them a preferred choice for pet owners looking to address their pets' anxiety issues directly. In contrast, Online Retailers have emerged as significant competitors, capturing a growing segment of the market as consumers increasingly turn to e-commerce for convenience and accessibility.

    Pet Stores: Dominant vs. Online Retailers: Emerging

    Pet Stores remain the dominant channel in the Pet Noise Anxiety Market, characterized by their ability to offer hands-on consultations and a variety of products tailored to reduce anxiety in pets. They capitalize on customer relationships and trust, which are essential in this sensitive market. However, Online Retailers are emerging rapidly, appealing to tech-savvy consumers who prefer the ease of shopping from home. These retailers are expanding their product lines and utilizing targeted marketing strategies to reach pet owners seeking effective solutions for noise anxiety, positioning themselves strongly for future growth.

    By Noise Type: Separation Anxiety (Largest) vs. Thunderstorms (Fastest-Growing)

    In the Pet Noise Anxiety Market, the segment distribution reveals that Separation Anxiety is the largest contributor to overall market share. This prevalence can be attributed to the increasing number of pets left alone for extended periods, creating a significant concern for pet owners. Thunderstorms and Loud Noises follow closely in share, as many pets develop acute reactions to sudden sounds and weather changes. Fireworks, while still impactful, represent a smaller portion of the market but remain a critical concern during festive seasons. Growth trends indicate that the prevalence of pet noise anxiety is likely to rise as awareness of pet mental health increases. Particularly, Thunderstorms are emerging as the fastest-growing segment due to heightened climate volatility and more frequent severe weather events. Additionally, innovations in pet anxiety alleviation products and services are fuelling market expansion, enticing pet owners to actively seek solutions for their anxious pets.

    Separation Anxiety (Dominant) vs. Thunderstorms (Emerging)

    Separation Anxiety is recognized as the dominant segment in the Pet Noise Anxiety Market, largely influenced by modern lifestyle changes where pets are often left alone for long durations. This condition leads to distress signals from pets, prompting pet owners to seek various anxiety relief solutions, from training programs to medication. On the other hand, Thunderstorms are emerging as an increasingly significant segment, driven by more severe weather patterns caused by climate change. Pet owners are becoming more aware of the impact of thunderstorms on their pets, motivating a surge in demand for targeted anxiety relief products. Both segments highlight the importance of addressing noise-induced anxiety in pets, yet they exhibit different characteristics and consumer needs.

    Get more detailed insights about Pet Noise Anxiety Market

    Regional Insights

    North America : Leading Market for Pet Care

    North America is the largest market for pet noise anxiety solutions, holding approximately 45% of the global market share. The region's growth is driven by increasing pet ownership, heightened awareness of pet anxiety issues, and a growing trend towards premium pet care products. Regulatory support for animal welfare and mental health initiatives further catalyzes market expansion, making it a key player in the pet care industry. The United States leads the North American market, followed by Canada, with a competitive landscape featuring major players like PetSafe, ThunderShirt, and Calmz. These companies are innovating with new products and solutions tailored to address pet anxiety, leveraging e-commerce platforms for wider distribution. The presence of established brands and a growing focus on holistic pet care solutions are shaping the market dynamics.

    Europe : Emerging Market for Pet Care

    Europe is witnessing significant growth in the pet noise anxiety market, accounting for approximately 30% of the global share. The rise in pet ownership, coupled with increasing awareness of mental health in pets, drives demand for effective solutions. Regulatory frameworks in various countries promote animal welfare, encouraging the development of innovative products to address pet anxiety issues, thus enhancing market potential. Leading countries in this region include France, Germany, and the UK, where companies like Adaptil and Zylkene are prominent. The competitive landscape is characterized by a mix of established brands and emerging players, focusing on research and development to create effective solutions. The market is also supported by a growing trend towards natural and holistic products, appealing to health-conscious pet owners.

    Asia-Pacific : Rapidly Growing Pet Market

    Asia-Pacific is rapidly emerging as a significant market for pet noise anxiety solutions, holding about 20% of the global market share. The region's growth is fueled by rising disposable incomes, increasing pet ownership, and a growing awareness of pet health and wellness. Regulatory initiatives aimed at improving animal welfare are also contributing to market expansion, creating a favorable environment for product innovation and adoption. Countries like China, Japan, and Australia are leading the market, with a competitive landscape featuring both local and international players. Companies such as Pet Naturals and Mellow are gaining traction by offering tailored solutions for pet anxiety. The increasing penetration of e-commerce platforms is further enhancing product accessibility, driving market growth in this dynamic region.

    Middle East and Africa : Emerging Pet Care Market

    The Middle East and Africa region is gradually emerging in the pet noise anxiety market, currently holding about 5% of the global share. The growth is driven by increasing pet ownership, particularly in urban areas, and a rising awareness of pet health issues. Regulatory frameworks are still developing, but there is a growing emphasis on animal welfare, which is expected to catalyze market growth in the coming years. Leading countries in this region include South Africa and the UAE, where the market is characterized by a mix of local and international brands. The presence of key players is limited compared to other regions, but companies are beginning to introduce innovative products to cater to the growing demand. The competitive landscape is evolving, with a focus on education and awareness to promote effective solutions for pet anxiety.

    Pet Noise Anxiety Market Regional Image

    Key Players and Competitive Insights

    Key players in the pet noise anxiety market are constantly launching and developing new products to cater to the wide range of needs of pet owners. Moreover, leading players in the pet noise anxiety market are looking for partnerships and acquisitions to boost their reach in foreign markets.

    The pet noise anxiety market is expected to witness considerable growth in the coming years due to the increasing number of pet adoptions and increased level of awareness among pet owners related to various pet anxiety disorders.

    Ceva Animal Health is the major player in the pet noise anxiety market providing the products under the brand names like Adaptil and Feliway. Adaptil contains synthetic pheromone that is the counterpart of natural-occurring pheromones secreted by the nursing mother which helps in calming her puppies.

    Feliway is equivalent to the naturally occurring facial pheromones secreted by the cats during their time of serenity and happiness. Both Adaptil and Feliway are effective in the treatment of noise anxiety in pets.

    Bayer Animal Health is the key player in the pet anxiety market that also provides solutions for the noise anxiety problem of pets.

    The products available under the brand name are Zylkene and Reconcile. Zylkene is a natural supplement containing alpha-capsazepine that, is a nutraceutical protein with calming effects, and Reconcile is approved by FDA medication for the treatment of noise anxiety in dogs. Both Zylkene and Reconcile are effective in dealing with noise anxiety in pets.

    Key Companies in the Pet Noise Anxiety Market market include

    Industry Developments

    The market growth is attributed to increasing pet ownership, rising awareness about pet anxiety, and the growing adoption of pet noise anxiety products. The market is dominated by North America, followed by Europe and Asia-Pacific.

    Key players in the market include Adaptil, Feliway, and Thundershirt. Recent news developments include the launch of new products, such as the Thundershirt Sport, and the expansion of distribution channels for pet noise anxiety products.

    Future Outlook

    Pet Noise Anxiety Market Future Outlook

    The Pet Noise Anxiety Market is projected to grow at a 6.02% CAGR from 2024 to 2035, driven by increasing pet ownership and heightened awareness of animal welfare.

    New opportunities lie in:

    • Development of noise-canceling pet products for home use.
    • Subscription-based delivery services for calming supplements.
    • Partnerships with veterinary clinics for integrated anxiety management solutions.

    By 2035, the market is expected to be robust, reflecting a strong demand for innovative solutions.

    Market Segmentation

    Pet Noise Anxiety Market Noise Type Outlook

    • Thunderstorms
    • Fireworks
    • Loud Noises
    • Separation Anxiety

    Pet Noise Anxiety Market Animal Type Outlook

    • Dogs
    • Cats
    • Other Pets

    Pet Noise Anxiety Market Product Type Outlook

    • Calming Aids
    • Behavioral Therapies
    • Medication

    Pet Noise Anxiety Market Distribution Channel Outlook

    • Pet Stores
    • Online Retailers
    • Veterinary Clinics

    Report Scope

    MARKET SIZE 20242.12(USD Billion)
    MARKET SIZE 20252.248(USD Billion)
    MARKET SIZE 20354.034(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)6.02% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesEmergence of innovative calming solutions addressing increasing consumer awareness of Pet Noise Anxiety.
    Key Market DynamicsRising consumer awareness drives demand for innovative solutions addressing pet noise anxiety during seasonal events.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

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    FAQs

    What is the projected market valuation of the Pet Noise Anxiety Market by 2035?

    The Pet Noise Anxiety Market is projected to reach a valuation of 4.034 USD Billion by 2035.

    What was the market valuation of the Pet Noise Anxiety Market in 2024?

    In 2024, the Pet Noise Anxiety Market was valued at 2.12 USD Billion.

    What is the expected CAGR for the Pet Noise Anxiety Market during the forecast period 2025 - 2035?

    The expected CAGR for the Pet Noise Anxiety Market during the forecast period 2025 - 2035 is 6.02%.

    Which product type segment is anticipated to grow the most in the Pet Noise Anxiety Market?

    The Calming Aids segment, valued at 0.85 USD Billion in 2024, is anticipated to grow significantly, reaching 1.55 USD Billion by 2035.

    How do the market valuations for dogs and cats compare in the Pet Noise Anxiety Market?

    In 2024, the market valuation for dogs was 1.2 USD Billion, while for cats, it was 0.7 USD Billion, indicating a notable difference.

    What distribution channel is expected to see the highest growth in the Pet Noise Anxiety Market?

    The Pet Stores distribution channel, valued at 0.85 USD Billion in 2024, is expected to grow to 1.6 USD Billion by 2035.

    Which key players are leading the Pet Noise Anxiety Market?

    Key players in the Pet Noise Anxiety Market include PetSafe, ThunderShirt, Adaptil, and Calmz, among others.

    What is the projected growth for the Medication segment in the Pet Noise Anxiety Market?

    The Medication segment, valued at 0.62 USD Billion in 2024, is projected to grow to 1.2 USD Billion by 2035.

    How does the market for loud noises compare to that of fireworks in the Pet Noise Anxiety Market?

    In 2024, the market for fireworks was valued at 0.6 USD Billion, while the loud noises segment was valued at 0.4 USD Billion, suggesting fireworks may have a stronger impact.

    What is the anticipated market size for separation anxiety products by 2035?

    The market size for separation anxiety products is expected to grow from 0.62 USD Billion in 2024 to 1.07 USD Billion by 2035.

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