Polished Concrete Companies

The polished concrete market is experiencing a surge, driven by its aesthetic appeal, durability, and low maintenance qualities. This growth, however, translates into a dynamic competitive landscape, demanding strategic maneuvering from players to secure their share. Here, we delve into the intricate dynamics of this market, exploring strategies, key players, recent developments, and the overall market outlook.

Strategies Shaping the Game:

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  Product Innovation: Leading players are constantly innovating, developing new polishing techniques, chemical treatments, and color options to cater to diverse customer preferences. For instance, BASF introduced MasterSeal 6850, a high-performance, low-VOC densifier, while Sherwin-Williams launched a water-based stain specifically for polished concrete.


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  Geographic Expansion: Recognizing the potential in emerging markets, established players like Husqvarna and HTC are expanding their reach into regions like Asia and the Middle East. Strategic acquisitions and partnerships are also fueling this expansion, such as the recent acquisition of WerkMaster by RPM International.


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  Sustainability Focus: As environmental consciousness grows, companies are emphasizing the eco-friendly aspects of polished concrete. They promote its low embodied energy, recyclability, and reduced need for harsh chemicals, attracting environmentally responsible customers.


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  Digital Transformation: Utilizing digital tools for project estimation, scheduling, and communication is gaining traction. Companies like Leviata are leveraging cloud platforms to streamline operations and enhance customer service.

Factors Influencing Market Share:

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  Experience and Expertise: Established players with a proven track record and skilled workforce hold a significant advantage. Their expertise in handling complex projects and delivering high-quality finishes attracts premium clients.


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  Product Portfolio: Offering a diverse range of products, including densifiers, sealers, stains, and polishing equipment, allows companies to cater to various needs and budgets, expanding their market reach.


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  Distribution Network: A robust distribution network ensures easy access to products for contractors and end-users. Strategic partnerships with distributors and retailers can significantly boost market presence.


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  Brand Recognition: Strong brand recognition built through consistent quality, marketing initiatives, and positive customer experiences fosters trust and loyalty, leading to repeat business and referrals.

Key Players

• PPG Industries, Inc.


• The 3M Company


• BASF SE


• Sika AG


• Ultra Tech Cement Limited


• The Sherwin Williams Company


• Boral Limited


• Solomon Colors Inc.


• Vexcon Chemicals, Inc.


• the euclid chemical company

Recent Developments :

October 2023: BASF launched MasterSeal 6850, a high-performance densifier with low VOC content, catering to environmentally conscious customers.

November 2023: Sherwin-Williams introduced a water-based stain specifically designed for polished concrete, expanding its product portfolio and addressing concerns about solvent-based stains.

December 2023: RPM International acquired WerkMaster, a leading manufacturer of concrete polishing equipment, strengthening its position in the market.