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    Robo Advisory Software Market

    ID: MRFR/ICT/9307-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Robo-Advisory Software Market Research Report By Deployment Type (On-Premise, Cloud-Based, Hybrid), By End User (Individual Investors, Institutional Investors, Wealth Management Firms, Financial Advisors), By Investment Type (Equities, Bonds, Real Estate, Cryptocurrencies), By Features (Portfolio Management, Robo-Advisory Platforms, Risk Assessment, Automated Investment) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Robo Advisory Software Market Infographic
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    Robo Advisory Software Market Summary

    As per Market Research Future Analysis, the Robo-Advisory Software Market was valued at 2.32 USD Billion in 2022 and is projected to grow from 2.69 USD Billion in 2023 to 10.0 USD Billion by 2032, reflecting a CAGR of 15.71% from 2024 to 2032. The market is driven by the increasing demand for automated investment solutions and cost-effective financial advisory services, particularly among tech-savvy millennials and Gen Z consumers. Advancements in AI and machine learning are enhancing the performance of robo-advisors, making them more appealing to both consumers and financial institutions.

    Key Market Trends & Highlights

    Key trends driving the Robo-Advisory Software Market include technological advancements and changing consumer preferences.

    • Market size in 2023: 2.69 USD Billion; projected to reach 10.0 USD Billion by 2032.
    • CAGR from 2024 to 2032: 15.71%; driven by demand for automated investment solutions.
    • Cloud-Based deployment segment valued at 1.32 USD Billion in 2023; expected to accelerate.
    • Individual Investors are a key end-user segment, favoring cost-effective investment options.

    Market Size & Forecast

    2022 Market Size USD 2.32 Billion
    2023 Market Size USD 2.69 Billion
    2032 Market Size USD 10.0 Billion
    CAGR (2024-2032) 15.71%

    Major Players

    Wealthfront, SigFig, Ellevest, SoFi, Acorns, Personal Capital, ETRADE, Charles Schwab, Fidelity Investments, Nutmeg, Merrill Edge, Ally Invest, BlackRock, Betterment, Vanguard

    Robo Advisory Software Market Trends

    The growth of the Robo-Advisory Software Market is primarily driven by the increasing demand for automated investment solutions among consumers and the rising need for cost-efficient financial advisory services. As individuals seek better ways to manage their finances, robo-advisors offer low fees, quick access, and personalized investment strategies. Additionally, advancements in artificial intelligence and machine learning technologies have enhanced the performance and reliability of these platforms, making them more attractive to both consumers and financial institutions. This demand is further fueled by the growing trend of digital transformation within the financial services sector.

    There are plenty of opportunities in the market, particularly for businesses that can provide distinct service offerings aimed at selected customer groups. Being able to connect with various banking and financial systems, providing fiction-orientated portfolio management, and an improved interaction will distinguish the successful players. Furthermore, the growing prominence of ethical investment diversifies the opportunities further for robo-advisors in targeting eco-friendly investors. Doing so is made easier by seeking to partner with banks and financial services of the fintech industry.

    Recent trends suggest that there is a movement from conventional asset management approaches towards hybrid models that utilize technological solutions together with human interaction.

    Investors are increasingly looking for platforms that provide a seamless blend of technology and personalized service. Furthermore, the emergence of mobile apps and the growth of investment platforms geared towards millennials and Gen Z are reshaping the advisory landscape. The integration of social trading features and community-based investment strategies is also becoming more prominent, allowing users to share insights and experiences while investing. These dynamics are likely to reshape the future of the robo-advisory landscape, presenting both challenges and opportunities for market participants.

    The increasing adoption of digital financial services is reshaping the landscape of investment management, with robo-advisory platforms emerging as a pivotal component in enhancing accessibility and efficiency for investors.

    U.S. Securities and Exchange Commission

    Robo Advisory Software Market Drivers

    Market Growth Projections

    Rising Interest in Sustainable Investing

    The Global Robo-Advisory Software Market Industry is witnessing a growing interest in sustainable investing. Investors are increasingly seeking platforms that align with their values, particularly in areas such as environmental, social, and governance (ESG) criteria. Robo-advisors that offer sustainable investment options are likely to attract a larger clientele, as consumers prioritize ethical considerations in their investment decisions. This trend not only reflects changing consumer preferences but also indicates a broader shift towards responsible investing. As the market adapts to these demands, it may see enhanced growth opportunities in the coming years.

    Growing Financial Literacy Among Consumers

    The Global Robo-Advisory Software Market Industry benefits from an increase in financial literacy among consumers. As individuals become more educated about investment options, they are more inclined to utilize robo-advisory services. This trend is particularly evident among younger generations who are more tech-savvy and prefer digital solutions for managing their finances. The rise in financial literacy is expected to contribute to the market's growth, as more consumers recognize the advantages of automated investment management. This demographic shift may lead to a sustained increase in demand for robo-advisory platforms.

    Technological Advancements in Financial Services

    Technological advancements play a pivotal role in shaping the Global Robo-Advisory Software Market Industry. Innovations in artificial intelligence and machine learning enhance the capabilities of robo-advisors, allowing for more sophisticated risk assessments and personalized investment strategies. These technologies enable firms to analyze vast amounts of data quickly, improving decision-making processes. As a result, the market is expected to grow significantly, with projections indicating a rise to 15.5 USD Billion by 2035. The integration of advanced analytics and user-friendly interfaces is likely to attract a broader audience, further driving market expansion.

    Regulatory Support for Digital Financial Services

    Regulatory support for digital financial services significantly influences the Global Robo-Advisory Software Market Industry. Governments and regulatory bodies are increasingly recognizing the importance of fintech innovations and are implementing frameworks that facilitate the growth of robo-advisory services. This supportive environment encourages investment in technology and fosters competition among service providers. As regulations evolve to accommodate digital solutions, the market is likely to witness accelerated growth. The anticipated compound annual growth rate of 16.31% from 2025 to 2035 underscores the potential for expansion in this sector, driven by favorable regulatory conditions.

    Increasing Demand for Automated Investment Solutions

    The Global Robo-Advisory Software Market Industry experiences a notable surge in demand for automated investment solutions. This trend is driven by a growing preference among investors for low-cost, efficient portfolio management options. As of 2024, the market is valued at approximately 2.94 USD Billion, reflecting a shift towards technology-driven financial services. Investors are increasingly seeking platforms that offer personalized investment strategies without the need for extensive human intervention. This shift is likely to continue, as more individuals become comfortable with digital financial tools, thereby expanding the user base for robo-advisory services.

    Market Segment Insights

    Robo-Advisory Software Market Deployment Type Insights

    The Robo-Advisory Software Market, valued at 2.69 USD Billion in 2023, showcases a significant trend towards various Deployment Type solutions, which play a crucial role in shaping the market landscape. The segment is primarily categorized into On-Premise, Cloud-Based, and Hybrid deployment models, each offering unique advantages and catering to different client needs. The On-Premise model, valued at 0.81 USD Billion in 2023, has garnered attention for its robust data security features, making it an attractive option for enterprises that prioritize control over their data management processes.

    Cloud-Based solutions, dominating the market with a value of 1.32 USD Billion in 2023, are known for their scalability and cost-effectiveness, allowing organizations to easily adjust resources based on demand and reduce infrastructure costs. This category appeals to startups and smaller firms, facilitating quicker deployment and access to advanced robo-advisory functionalities without upfront hardware investments. Meanwhile, the Hybrid model, valued at 0.56 USD Billion in 2023, provides professionals with the flexibility to leverage both on-premises and cloud solutions, catering to varied regulatory requirements and client preferences.

    As the market anticipates strong growth, with the Cloud-Based segment expected to witness significant acceleration, it is clear that these deployment types will continue to contribute dynamically to the overall market growth. The demand for improved customer experience, digital transformation, and advanced analytics tools is driving organizations to choose appropriate deployment types. As client expectations evolve, the predominance of Cloud-Based deployments further demonstrates how companies are adjusting their strategies to meet the growing need for agility and efficiency in the Robo-Advisory Software Market landscape.

    Therefore, exploring detailed insights around Deployment Type becomes essential, as the segments not only reflect current opportunities but also pave the way for future advancements in the Robo-Advisory Software Market industry.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Robo-Advisory Software Market End User Insights

    The Robo-Advisory Software Market is witnessing significant growth, especially in its End User segment, which plays a crucial role in shaping market dynamics. In 2023, the market was valued at 2.69 USD Billion, reflecting the rising demand for automated investment solutions among diverse user groups. Individual Investors have been a pivotal force, favoring cost-effective and accessible investment options that robo-advisors provide. Simultaneously, Institutional Investors are increasingly adopting these platforms to optimize asset management and enhance portfolio performance through data-driven strategies. Wealth Management Firms are leveraging robo-advisory software to offer personalized solutions at scale, thereby improving client engagement and satisfaction.

    Financial Advisors are also utilizing these tools to streamline operations and enhance decision-making. The growth drivers include advancements in technology, the increasing need for financial literacy, and a growing preference for digital financial services. However, challenges such as regulatory compliance and data security concerns persist. Overall, the Robo-Advisory Software Market statistics suggest a robust trajectory, underpinned by the diverse needs of its End Users, each contributing to the market's evolving landscape. This segmentation reflects the industry's potential to adapt and cater to various investor profiles in a rapidly changing financial environment.

    Robo-Advisory Software Market Investment Type Insights

    The Robo-Advisory Software Market has been experiencing robust growth, with a market value reaching 2.69 USD Billion in 2023. The Investment Type segment plays a crucial role in this growth, encompassing various asset classes such as Equities, Bonds, Real Estate, and Cryptocurrencies. Equities have gained significant traction due to their potential for high returns, attracting both novice and experienced investors seeking to diversify portfolios. Bonds, conversely, appeal to risk-averse investors, providing stability and predictable income streams, thus securing their place within this market.

    Real Estate options remain highly sought after, as they allow for tangible asset investment, often proving resilient in inflationary environments. Cryptocurrencies have emerged as a disruptive force within the investment landscape, captivating a younger demographic with their high volatility and growth potential. The diversification across these asset classes allows robo-advisors to cater to varying risk appetites and investment strategies, enhancing the Robo-Advisory Software Market revenue overall. As market dynamics continue to evolve, the segmentation of Investment Types remains pivotal in addressing the diverse needs of investors looking for tailored solutions.

    Robo-Advisory Software Market Features Insights

    The Robo-Advisory Software Market is set to demonstrate significant growth in the coming years, with a value of 2.69 USD Billion in 2023 and projected to reach 10.0 USD Billion by 2032. This growth trajectory, with a CAGR of 15.71 from 2024 to 2032, highlights the increasing adoption of technology in financial services. Within this market, features such as Portfolio Management, Robo-Advisory Platforms, Risk Assessment, and Automated Investment play pivotal roles. Portfolio Management is crucial as it enables users to optimize their investment strategies according to their financial goals and risk appetite.

    Robo-Advisory Platforms serve as the primary interface, offering clients easy access to financial advice powered by sophisticated algorithms, which significantly enhances user experience. Risk Assessment tools are essential for evaluating potential investment risks, thereby facilitating informed decision-making for investors. Meanwhile, Automated Investment solutions have simplified the investment process, making it accessible to a broader audience. The continuous evolution of these features reflects the overall trends and demands within the Robo-Advisory Software Market, making it a dynamic and competitive industry.

    Get more detailed insights about Robo-Advisory Software Market Research Report—Global Forecast till 2032

    Regional Insights

    The Robo-Advisory Software Market revenue showcases significant potential across various regions, with North America holding a majority share valued at 1.2 USD Billion in 2023, projected to rise to 4.5 USD Billion by 2032. This dominance is attributed to the advanced financial infrastructure and tech-savvy population. Europe follows with a valuation of 0.8 USD Billion in 2023 and expected growth to 3.0 USD Billion, reflecting increasing acceptance and regulatory support for digital wealth management solutions.

    Meanwhile, APAC accounts for a valuation of 0.5 USD Billion in 2023 and is expected to reach 1.8 USD Billion, driven by a rising middle class and investments in technology. South America and MEA are in earlier stages of market development, with valuations of 0.1 USD Billion and 0.09 USD Billion in 2023, respectively, indicating growth opportunities as financial services evolve in these regions. Overall, the Robo-Advisory Software Market statistics reveal a diverse yet interconnected landscape, where each region presents unique growth drivers and challenges shaped by local economic conditions and technological advancements.

    Robo-Advisory Software Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Robo-Advisory Software Market is experiencing significant growth driven by the increasing adoption of digital financial services and the need for automated investment solutions. As market participants leverage advancements in artificial intelligence and machine learning, the competitive landscape becomes increasingly dynamic. Companies are vying for market share by offering diverse and innovative solutions tailored to varying client needs, which is fostering a landscape marked by strategic partnerships, technological advancements, and enhanced user experiences. The entry of fintech companies into the traditional investment advisory space has triggered established financial institutions to innovate, enhancing service delivery through technology.

    As more individuals seek personalized financial management options, the competition centers around user engagement, service efficiency, cost reduction, and compliance with regulatory frameworks. Wealthfront is a prominent player in the Robo-Advisory Software Market, known for its strengths in providing a user-friendly platform that supports a range of financial services. Wealthfront's standout features include tax-loss harvesting, customized financial planning, and an intuitive interface that appeals to both novice and experienced investors. The company focuses on accessible investment solutions tailored for the younger demographic, positioning itself as a leading digital financial advisor.

    With a strong emphasis on automation and low fees, Wealthfront has successfully captured a sizable market segment, providing robust investment strategies while minimizing costs. Its commitment to integrating banking services into its offerings further reinforces its competitive advantage in attracting a loyal user base that values comprehensive financial management tools within a single platform. SigFig also stands out in the Robo-Advisory Software Market by emphasizing its technology-centric approach to investment management. The company has established itself as a trusted partner for both individual investors and financial institutions, offering a customizable platform that promotes user engagement and investment education.

    SigFig's strength lies in its ability to provide real-time portfolio tracking and sophisticated analytical tools, empowering users to gain insights into their investment performance. Additionally, the company's focus on retirement planning and personalized financial advice caters to a growing segment of investors seeking long-term financial stability. SigFig's collaboration with various financial institutions enables it to leverage existing client bases while continuing to innovate its service offerings, thereby solidifying its presence in the competitive robo-advisory landscape.

    Key Companies in the Robo Advisory Software Market market include

    Industry Developments

    • Q2 2024: UBS launches new digital wealth management platform in Europe UBS announced the launch of a new robo-advisory platform aimed at retail investors in several European markets, expanding its digital wealth management offerings and targeting younger, tech-savvy clients.
    • Q2 2024: Wealthfront appoints new CEO to accelerate product innovation Wealthfront named a new chief executive officer, signaling a renewed focus on expanding its robo-advisory software capabilities and entering new market segments.
    • Q3 2024: Betterment acquires fintech startup to enhance AI-driven investment tools Betterment completed the acquisition of a San Francisco-based fintech company specializing in artificial intelligence, aiming to integrate advanced AI features into its robo-advisory platform.
    • Q3 2024: Charles Schwab launches Schwab Intelligent Portfolios Premium in Canada Charles Schwab expanded its robo-advisory offering by launching Schwab Intelligent Portfolios Premium in the Canadian market, providing automated investment management with access to certified financial planners.
    • Q4 2024: Acorns raises $100 million in Series F funding to scale robo-advisory platform Acorns secured $100 million in a Series F funding round led by prominent venture capital firms, with the capital earmarked for expanding its automated investment services and developing new software features.
    • Q4 2024: Fidelity launches ESG-focused robo-advisory portfolios Fidelity Investments introduced a new suite of robo-advisory portfolios focused on environmental, social, and governance (ESG) criteria, targeting investors seeking automated, values-based investment solutions.
    • Q1 2025: BlackRock partners with Microsoft to integrate robo-advisory tools into Azure BlackRock announced a strategic partnership with Microsoft to embed its robo-advisory software into the Azure cloud platform, enabling financial institutions to offer automated investment solutions at scale.
    • Q1 2025: Vanguard launches direct-to-consumer robo-advisory app in the UK Vanguard rolled out a new mobile app in the UK, providing direct access to its robo-advisory services for retail investors, with features including automated portfolio rebalancing and goal tracking.
    • Q2 2025: Morgan Stanley acquires digital wealth startup to boost robo-advisory tech Morgan Stanley acquired a digital wealth management startup specializing in robo-advisory algorithms, aiming to enhance its own automated investment offerings for mass affluent clients.
    • Q2 2025: Wealthsimple receives regulatory approval to launch robo-advisory services in Japan Wealthsimple obtained regulatory clearance from Japanese authorities to offer its robo-advisory platform in Japan, marking its first expansion into the Asian market.
    • Q3 2025: Personal Capital launches AI-powered retirement planning tool Personal Capital introduced a new AI-driven feature within its robo-advisory platform, designed to provide personalized retirement planning and automated portfolio adjustments.
    • Q3 2025: SoFi launches crypto-enabled robo-advisory portfolios SoFi announced the launch of new robo-advisory portfolios that include cryptocurrency allocations, allowing users to access automated investment strategies with digital asset exposure.

    Future Outlook

    Robo Advisory Software Market Future Outlook

    The Robo-Advisory Software Market is projected to grow at a 16.31% CAGR from 2024 to 2035, driven by technological advancements, increasing demand for automated investment solutions, and expanding financial literacy.

    New opportunities lie in:

    • Develop AI-driven algorithms for personalized investment strategies.
    • Expand services to underserved demographics, enhancing financial inclusion.
    • Integrate ESG factors into robo-advisory platforms for sustainable investing.

    By 2035, the Robo-Advisory Software Market is poised for robust growth, reflecting evolving consumer preferences and technological innovations.

    Market Segmentation

    Robo-Advisory Software Market End User Outlook

    • Equities
    • Bonds
    • Real Estate
    • Cryptocurrencies

    Robo-Advisory Software Market Features Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Robo-Advisory Software Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Robo-Advisory Software Market Deployment Type Outlook

    • Individual Investors
    • Institutional Investors
    • Wealth Management Firms
    • Financial Advisors

    Robo-Advisory Software Market Investment Type Outlook

    • Portfolio Management
    • Robo-Advisory Platforms
    • Risk Assessment
    • Automated Investment

    Report Scope

    Report Attribute/Metric Details
    Market Size 2022 2.32 (USD Billion)
    Market Size 2023 2.69 (USD Billion)
    Market Size 2032 10.0 (USD Billion)
    Compound Annual Growth Rate (CAGR) 15.71% (2024 - 2032)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2024 - 2032
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Wealthfront, SigFig, Ellevest, SoFi, Acorns, Personal Capital, ETRADE, Charles Schwab, Fidelity Investments, Nutmeg, Merrill Edge, Ally Invest, BlackRock, Betterment, Vanguard
    Segments Covered Deployment Type, End User, Investment Type, Features, Regional
    Key Market Opportunities Increased demand for automated investing, Rising adoption of AI technologies, Growing millennial investor base, Enhanced regulatory compliance solutions, Integration with emerging financial technologies
    Key Market Dynamics Technological advancements, Increasing investor adoption, Regulatory compliance demands, Cost-effective investment solutions, Enhanced user experience
    Countries Covered North America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the projected market size of the Robo-Advisory Software Market by 2032?

    The Robo-Advisory Software Market is expected to be valued at 10.0 USD Billion by 2032.

    What is the expected CAGR for the Robo-Advisory Software Market from 2024 to 2032?

    The expected CAGR for the Robo-Advisory Software Market from 2024 to 2032 is 15.71%.

    Which region is predicted to have the largest market share in the Robo-Advisory Software Market by 2032?

    North America is projected to have the largest market share, valued at 4.5 USD Billion by 2032.

    What are the market values of the Robo-Advisory Software Market for Europe and APAC by 2032?

    By 2032, Europe is expected to be valued at 3.0 USD Billion and APAC at 1.8 USD Billion.

    What is the market size forecast for the On-Premise deployment type in the Robo-Advisory Software Market by 2032?

    The On-Premise deployment type is projected to be valued at 3.13 USD Billion by 2032.

    Who are the major players in the Robo-Advisory Software Market?

    Major players in the market include Wealthfront, SigFig, Ellevest, SoFi, Acorns, and Vanguard.

    What is the expected market size for Cloud-Based solutions in the Robo-Advisory Software Market by 2032?

    The Cloud-Based solutions segment is expected to reach a value of 5.13 USD Billion by 2032.

    What is the projected growth for the Hybrid deployment type in the Robo-Advisory Software Market by 2032?

    The Hybrid deployment type is anticipated to grow to 1.74 USD Billion by 2032.

    How is the Robo-Advisory Software Market expected to grow in South America by 2032?

    In South America, the market is expected to grow to 0.5 USD Billion by 2032.

    What are the expected key growth drivers for the Robo-Advisory Software Market?

    The growth drivers include advancements in technology, rising adoption of automated investment solutions, and increasing demand for cost-effective financial services.

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