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    Robo Advisory Software Market

    ID: MRFR/ICT/9307-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Robo-Advisory Software Market Research Report By Deployment Type (On-Premise, Cloud-Based, Hybrid), By End User (Individual Investors, Institutional Investors, Wealth Management Firms, Financial Advisors), By Investment Type (Equities, Bonds, Real Estate, Cryptocurrencies), By Features (Portfolio Management, Robo-Advisory Platforms, Risk Assessment, Automated Investment) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Robo Advisory Software Market Infographic
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    Robo Advisory Software Market Summary

    As per MRFR analysis, the Robo-Advisory Software Market Size was estimated at 3.113 USD Billion in 2024. The Robo-Advisory Software industry is projected to grow from 3.602 USD Billion in 2025 to 15.5 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 15.71 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Robo-Advisory Software Market is experiencing a dynamic shift towards enhanced personalization and technological integration.

    • The market is witnessing increased personalization in investment strategies to cater to individual preferences.
    • Integration of artificial intelligence is becoming prevalent, enhancing decision-making processes in robo-advisory services.
    • North America remains the largest market, while Asia-Pacific is emerging as the fastest-growing region in this sector.
    • Rising demand for cost-effective investment solutions and regulatory support for digital financial services are driving market growth.

    Market Size & Forecast

    2024 Market Size 3.113 (USD Billion)
    2035 Market Size 15.5 (USD Billion)
    CAGR (2025 - 2035) 15.71%

    Major Players

    Betterment (US), Wealthfront (US), Schwab Intelligent Portfolios (US), Fidelity Go (US), Acorns (US), M1 Finance (US), Personal Capital (US), Nutmeg (GB), Scalable Capital (DE), Bux (NL)

    Robo Advisory Software Market Trends

    The Robo-Advisory Software Market is currently experiencing a transformative phase, characterized by the integration of advanced technologies and evolving consumer preferences. As financial institutions and individual investors increasingly seek automated solutions for wealth management, the demand for sophisticated robo-advisory platforms appears to be on the rise. These platforms offer personalized investment strategies, leveraging algorithms and data analytics to optimize portfolio performance. Furthermore, the growing emphasis on cost efficiency and accessibility in financial services is likely to drive the adoption of robo-advisory solutions across diverse demographics. In addition, regulatory changes and a heightened focus on transparency in financial transactions may further influence the dynamics of the Robo-Advisory Software Market. As firms strive to comply with new standards, the development of compliant and user-friendly software solutions becomes paramount. This evolving landscape suggests that the market will continue to expand, with innovations in artificial intelligence and machine learning potentially enhancing the capabilities of robo-advisors. Overall, the Robo-Advisory Software Market appears poised for sustained growth, driven by technological advancements and shifting consumer expectations.

    Increased Personalization

    The trend towards increased personalization in robo-advisory services is becoming more pronounced. Clients are seeking tailored investment strategies that align with their individual financial goals and risk tolerance. This shift indicates a move away from one-size-fits-all solutions, as platforms enhance their algorithms to provide more customized recommendations.

    Integration of Artificial Intelligence

    The integration of artificial intelligence into robo-advisory platforms is gaining traction. AI technologies enable more sophisticated data analysis and predictive modeling, which can enhance investment decision-making processes. This trend suggests that firms are increasingly leveraging AI to improve user experience and optimize portfolio management.

    Focus on Regulatory Compliance

    A growing focus on regulatory compliance is shaping the Robo-Advisory Software Market. As financial regulations evolve, firms are prioritizing the development of compliant solutions that ensure transparency and protect consumer interests. This trend indicates that adherence to regulatory standards is becoming a critical factor in the design and functionality of robo-advisory platforms.

    The increasing adoption of digital financial services is reshaping the landscape of investment management, with robo-advisory platforms emerging as a pivotal component in enhancing accessibility and efficiency for investors.

    U.S. Securities and Exchange Commission

    Robo Advisory Software Market Drivers

    Growing Interest in Sustainable Investing

    The growing interest in sustainable investing is significantly influencing the Robo-Advisory Software Market. As more investors seek to align their portfolios with their values, robo-advisors are adapting their offerings to include socially responsible investment options. This trend is reflected in the increasing number of robo-advisors that provide ESG (Environmental, Social, and Governance) investment strategies. Data suggests that a substantial portion of investors, particularly younger demographics, are willing to pay a premium for sustainable investment options. This shift towards sustainability is likely to drive further innovation and expansion within the Robo-Advisory Software Market.

    Increased Financial Literacy Among Consumers

    The Robo-Advisory Software Market is benefiting from a rise in financial literacy among consumers. As individuals become more educated about investment options and financial planning, they are more inclined to utilize robo-advisors for their investment needs. This trend is particularly pronounced among younger generations who are actively seeking to manage their finances independently. Research indicates that a significant percentage of consumers now understand the benefits of automated investment solutions, which is likely to lead to increased adoption of robo-advisory services. Consequently, this growing awareness is expected to drive the expansion of the Robo-Advisory Software Market.

    Technological Advancements in Financial Services

    Technological advancements are playing a pivotal role in shaping the Robo-Advisory Software Market. Innovations such as machine learning, big data analytics, and blockchain technology are enhancing the capabilities of robo-advisors. These technologies enable more accurate risk assessments, personalized investment strategies, and improved user experiences. For instance, the integration of AI algorithms allows robo-advisors to analyze vast amounts of data to provide tailored investment recommendations. As these technologies evolve, they are expected to attract a broader client base, further propelling the growth of the Robo-Advisory Software Market.

    Regulatory Support for Digital Financial Services

    Regulatory support for digital financial services is emerging as a key driver in the Robo-Advisory Software Market. Governments and regulatory bodies are increasingly recognizing the importance of fintech innovations, including robo-advisors, in enhancing financial inclusion and consumer access to investment services. This supportive regulatory environment is likely to foster innovation and encourage new entrants into the market. For example, streamlined compliance processes and favorable regulations can reduce barriers to entry for startups, thereby stimulating competition and growth within the Robo-Advisory Software Market.

    Rising Demand for Cost-Effective Investment Solutions

    The Robo-Advisory Software Market is experiencing a notable surge in demand for cost-effective investment solutions. As traditional financial advisory services often entail high fees, many investors are gravitating towards robo-advisors that offer lower management costs. This shift is particularly evident among millennials and younger investors who prioritize affordability and accessibility. According to recent data, robo-advisors have been able to reduce investment management fees by up to 50% compared to traditional advisors. This trend is likely to continue as more individuals seek to maximize their investment returns while minimizing costs, thereby driving growth in the Robo-Advisory Software Market.

    Market Segment Insights

    Robo-Advisory Software Market Deployment Type Insights

    The Robo-Advisory Software Market, valued at 2.69 USD Billion in 2023, showcases a significant trend towards various Deployment Type solutions, which play a crucial role in shaping the market landscape. The segment is primarily categorized into On-Premise, Cloud-Based, and Hybrid deployment models, each offering unique advantages and catering to different client needs. The On-Premise model, valued at 0.81 USD Billion in 2023, has garnered attention for its robust data security features, making it an attractive option for enterprises that prioritize control over their data management processes.

    Cloud-Based solutions, dominating the market with a value of 1.32 USD Billion in 2023, are known for their scalability and cost-effectiveness, allowing organizations to easily adjust resources based on demand and reduce infrastructure costs. This category appeals to startups and smaller firms, facilitating quicker deployment and access to advanced robo-advisory functionalities without upfront hardware investments. Meanwhile, the Hybrid model, valued at 0.56 USD Billion in 2023, provides professionals with the flexibility to leverage both on-premises and cloud solutions, catering to varied regulatory requirements and client preferences.

    As the market anticipates strong growth, with the Cloud-Based segment expected to witness significant acceleration, it is clear that these deployment types will continue to contribute dynamically to the overall market growth. The demand for improved customer experience, digital transformation, and advanced analytics tools is driving organizations to choose appropriate deployment types. As client expectations evolve, the predominance of Cloud-Based deployments further demonstrates how companies are adjusting their strategies to meet the growing need for agility and efficiency in the Robo-Advisory Software Market landscape.

    Therefore, exploring detailed insights around Deployment Type becomes essential, as the segments not only reflect current opportunities but also pave the way for future advancements in the Robo-Advisory Software Market industry.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Robo-Advisory Software Market End User Insights

    The Robo-Advisory Software Market is witnessing significant growth, especially in its End User segment, which plays a crucial role in shaping market dynamics. In 2023, the market was valued at 2.69 USD Billion, reflecting the rising demand for automated investment solutions among diverse user groups. Individual Investors have been a pivotal force, favoring cost-effective and accessible investment options that robo-advisors provide. Simultaneously, Institutional Investors are increasingly adopting these platforms to optimize asset management and enhance portfolio performance through data-driven strategies. Wealth Management Firms are leveraging robo-advisory software to offer personalized solutions at scale, thereby improving client engagement and satisfaction.

    Financial Advisors are also utilizing these tools to streamline operations and enhance decision-making. The growth drivers include advancements in technology, the increasing need for financial literacy, and a growing preference for digital financial services. However, challenges such as regulatory compliance and data security concerns persist. Overall, the Robo-Advisory Software Market statistics suggest a robust trajectory, underpinned by the diverse needs of its End Users, each contributing to the market's evolving landscape. This segmentation reflects the industry's potential to adapt and cater to various investor profiles in a rapidly changing financial environment.

    Robo-Advisory Software Market Investment Type Insights

    The Robo-Advisory Software Market has been experiencing robust growth, with a market value reaching 2.69 USD Billion in 2023. The Investment Type segment plays a crucial role in this growth, encompassing various asset classes such as Equities, Bonds, Real Estate, and Cryptocurrencies. Equities have gained significant traction due to their potential for high returns, attracting both novice and experienced investors seeking to diversify portfolios. Bonds, conversely, appeal to risk-averse investors, providing stability and predictable income streams, thus securing their place within this market.

    Real Estate options remain highly sought after, as they allow for tangible asset investment, often proving resilient in inflationary environments. Cryptocurrencies have emerged as a disruptive force within the investment landscape, captivating a younger demographic with their high volatility and growth potential. The diversification across these asset classes allows robo-advisors to cater to varying risk appetites and investment strategies, enhancing the Robo-Advisory Software Market revenue overall. As market dynamics continue to evolve, the segmentation of Investment Types remains pivotal in addressing the diverse needs of investors looking for tailored solutions.

    Robo-Advisory Software Market Features Insights

    The Robo-Advisory Software Market is set to demonstrate significant growth in the coming years, with a value of 2.69 USD Billion in 2023 and projected to reach 10.0 USD Billion by 2032. This growth trajectory, with a CAGR of 15.71 from 2024 to 2032, highlights the increasing adoption of technology in financial services. Within this market, features such as Portfolio Management, Robo-Advisory Platforms, Risk Assessment, and Automated Investment play pivotal roles. Portfolio Management is crucial as it enables users to optimize their investment strategies according to their financial goals and risk appetite.

    Robo-Advisory Platforms serve as the primary interface, offering clients easy access to financial advice powered by sophisticated algorithms, which significantly enhances user experience. Risk Assessment tools are essential for evaluating potential investment risks, thereby facilitating informed decision-making for investors. Meanwhile, Automated Investment solutions have simplified the investment process, making it accessible to a broader audience. The continuous evolution of these features reflects the overall trends and demands within the Robo-Advisory Software Market, making it a dynamic and competitive industry.

    Get more detailed insights about Robo Advisory Software Market

    Regional Insights

    The Robo-Advisory Software Market revenue showcases significant potential across various regions, with North America holding a majority share valued at 1.2 USD Billion in 2023, projected to rise to 4.5 USD Billion by 2032. This dominance is attributed to the advanced financial infrastructure and tech-savvy population. Europe follows with a valuation of 0.8 USD Billion in 2023 and expected growth to 3.0 USD Billion, reflecting increasing acceptance and regulatory support for digital wealth management solutions.

    Meanwhile, APAC accounts for a valuation of 0.5 USD Billion in 2023 and is expected to reach 1.8 USD Billion, driven by a rising middle class and investments in technology. South America and MEA are in earlier stages of market development, with valuations of 0.1 USD Billion and 0.09 USD Billion in 2023, respectively, indicating growth opportunities as financial services evolve in these regions. Overall, the Robo-Advisory Software Market statistics reveal a diverse yet interconnected landscape, where each region presents unique growth drivers and challenges shaped by local economic conditions and technological advancements.

    Robo-Advisory Software Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Robo-Advisory Software Market is experiencing significant growth driven by the increasing adoption of digital financial services and the need for automated investment solutions. As market participants leverage advancements in artificial intelligence and machine learning, the competitive landscape becomes increasingly dynamic. Companies are vying for market share by offering diverse and innovative solutions tailored to varying client needs, which is fostering a landscape marked by strategic partnerships, technological advancements, and enhanced user experiences. The entry of fintech companies into the traditional investment advisory space has triggered established financial institutions to innovate, enhancing service delivery through technology.

    As more individuals seek personalized financial management options, the competition centers around user engagement, service efficiency, cost reduction, and compliance with regulatory frameworks. Wealthfront is a prominent player in the Robo-Advisory Software Market, known for its strengths in providing a user-friendly platform that supports a range of financial services. Wealthfront's standout features include tax-loss harvesting, customized financial planning, and an intuitive interface that appeals to both novice and experienced investors. The company focuses on accessible investment solutions tailored for the younger demographic, positioning itself as a leading digital financial advisor.

    With a strong emphasis on automation and low fees, Wealthfront has successfully captured a sizable market segment, providing robust investment strategies while minimizing costs. Its commitment to integrating banking services into its offerings further reinforces its competitive advantage in attracting a loyal user base that values comprehensive financial management tools within a single platform. SigFig also stands out in the Robo-Advisory Software Market by emphasizing its technology-centric approach to investment management. The company has established itself as a trusted partner for both individual investors and financial institutions, offering a customizable platform that promotes user engagement and investment education.

    SigFig's strength lies in its ability to provide real-time portfolio tracking and sophisticated analytical tools, empowering users to gain insights into their investment performance. Additionally, the company's focus on retirement planning and personalized financial advice caters to a growing segment of investors seeking long-term financial stability. SigFig's collaboration with various financial institutions enables it to leverage existing client bases while continuing to innovate its service offerings, thereby solidifying its presence in the competitive robo-advisory landscape.

    Key Companies in the Robo Advisory Software Market market include

    Industry Developments

    • Q2 2024: UBS launches new digital wealth management platform in Europe UBS announced the launch of a new robo-advisory platform aimed at retail investors in several European markets, expanding its digital wealth management offerings and targeting younger, tech-savvy clients.
    • Q2 2024: Wealthfront appoints new CEO to accelerate product innovation Wealthfront named a new chief executive officer, signaling a renewed focus on expanding its robo-advisory software capabilities and entering new market segments.
    • Q3 2024: Betterment acquires fintech startup to enhance AI-driven investment tools Betterment completed the acquisition of a San Francisco-based fintech company specializing in artificial intelligence, aiming to integrate advanced AI features into its robo-advisory platform.
    • Q3 2024: Charles Schwab launches Schwab Intelligent Portfolios Premium in Canada Charles Schwab expanded its robo-advisory offering by launching Schwab Intelligent Portfolios Premium in the Canadian market, providing automated investment management with access to certified financial planners.
    • Q4 2024: Acorns raises $100 million in Series F funding to scale robo-advisory platform Acorns secured $100 million in a Series F funding round led by prominent venture capital firms, with the capital earmarked for expanding its automated investment services and developing new software features.
    • Q4 2024: Fidelity launches ESG-focused robo-advisory portfolios Fidelity Investments introduced a new suite of robo-advisory portfolios focused on environmental, social, and governance (ESG) criteria, targeting investors seeking automated, values-based investment solutions.
    • Q1 2025: BlackRock partners with Microsoft to integrate robo-advisory tools into Azure BlackRock announced a strategic partnership with Microsoft to embed its robo-advisory software into the Azure cloud platform, enabling financial institutions to offer automated investment solutions at scale.
    • Q1 2025: Vanguard launches direct-to-consumer robo-advisory app in the UK Vanguard rolled out a new mobile app in the UK, providing direct access to its robo-advisory services for retail investors, with features including automated portfolio rebalancing and goal tracking.
    • Q2 2025: Morgan Stanley acquires digital wealth startup to boost robo-advisory tech Morgan Stanley acquired a digital wealth management startup specializing in robo-advisory algorithms, aiming to enhance its own automated investment offerings for mass affluent clients.
    • Q2 2025: Wealthsimple receives regulatory approval to launch robo-advisory services in Japan Wealthsimple obtained regulatory clearance from Japanese authorities to offer its robo-advisory platform in Japan, marking its first expansion into the Asian market.
    • Q3 2025: Personal Capital launches AI-powered retirement planning tool Personal Capital introduced a new AI-driven feature within its robo-advisory platform, designed to provide personalized retirement planning and automated portfolio adjustments.
    • Q3 2025: SoFi launches crypto-enabled robo-advisory portfolios SoFi announced the launch of new robo-advisory portfolios that include cryptocurrency allocations, allowing users to access automated investment strategies with digital asset exposure.

    Future Outlook

    Robo Advisory Software Market Future Outlook

    The Robo-Advisory Software Market is projected to grow at a 16.31% CAGR from 2024 to 2035, driven by technological advancements, increasing demand for automated investment solutions, and expanding financial literacy.

    New opportunities lie in:

    • Develop AI-driven algorithms for personalized investment strategies.
    • Expand services to underserved demographics, enhancing financial inclusion.
    • Integrate ESG factors into robo-advisory platforms for sustainable investing.

    By 2035, the Robo-Advisory Software Market is poised for robust growth, reflecting evolving consumer preferences and technological innovations.

    Market Segmentation

    Robo-Advisory Software Market End User Outlook

    • Equities
    • Bonds
    • Real Estate
    • Cryptocurrencies

    Robo-Advisory Software Market Features Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Robo-Advisory Software Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Robo-Advisory Software Market Deployment Type Outlook

    • Individual Investors
    • Institutional Investors
    • Wealth Management Firms
    • Financial Advisors

    Robo-Advisory Software Market Investment Type Outlook

    • Portfolio Management
    • Robo-Advisory Platforms
    • Risk Assessment
    • Automated Investment

    Report Scope

    Report Attribute/Metric Details
    Market Size 2022 2.32 (USD Billion)
    Market Size 2023 2.69 (USD Billion)
    Market Size 2032 10.0 (USD Billion)
    Compound Annual Growth Rate (CAGR) 15.71% (2024 - 2032)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2024 - 2032
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Wealthfront, SigFig, Ellevest, SoFi, Acorns, Personal Capital, ETRADE, Charles Schwab, Fidelity Investments, Nutmeg, Merrill Edge, Ally Invest, BlackRock, Betterment, Vanguard
    Segments Covered Deployment Type, End User, Investment Type, Features, Regional
    Key Market Opportunities Increased demand for automated investing, Rising adoption of AI technologies, Growing millennial investor base, Enhanced regulatory compliance solutions, Integration with emerging financial technologies
    Key Market Dynamics Technological advancements, Increasing investor adoption, Regulatory compliance demands, Cost-effective investment solutions, Enhanced user experience
    Countries Covered North America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the projected market size of the Robo-Advisory Software Market by 2032?

    The Robo-Advisory Software Market is expected to be valued at 10.0 USD Billion by 2032.

    What is the expected CAGR for the Robo-Advisory Software Market from 2024 to 2032?

    The expected CAGR for the Robo-Advisory Software Market from 2024 to 2032 is 15.71%.

    Which region is predicted to have the largest market share in the Robo-Advisory Software Market by 2032?

    North America is projected to have the largest market share, valued at 4.5 USD Billion by 2032.

    What are the market values of the Robo-Advisory Software Market for Europe and APAC by 2032?

    By 2032, Europe is expected to be valued at 3.0 USD Billion and APAC at 1.8 USD Billion.

    What is the market size forecast for the On-Premise deployment type in the Robo-Advisory Software Market by 2032?

    The On-Premise deployment type is projected to be valued at 3.13 USD Billion by 2032.

    Who are the major players in the Robo-Advisory Software Market?

    Major players in the market include Wealthfront, SigFig, Ellevest, SoFi, Acorns, and Vanguard.

    What is the expected market size for Cloud-Based solutions in the Robo-Advisory Software Market by 2032?

    The Cloud-Based solutions segment is expected to reach a value of 5.13 USD Billion by 2032.

    What is the projected growth for the Hybrid deployment type in the Robo-Advisory Software Market by 2032?

    The Hybrid deployment type is anticipated to grow to 1.74 USD Billion by 2032.

    How is the Robo-Advisory Software Market expected to grow in South America by 2032?

    In South America, the market is expected to grow to 0.5 USD Billion by 2032.

    What are the expected key growth drivers for the Robo-Advisory Software Market?

    The growth drivers include advancements in technology, rising adoption of automated investment solutions, and increasing demand for cost-effective financial services.

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