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Robo Advisory Software Market

ID: MRFR/ICT/9307-HCR
100 Pages
Aarti Dhapte
October 2025

Robo-Advisory Software Market Research Report By Deployment Type (On-Premise, Cloud-Based, Hybrid), By End User (Individual Investors, Institutional Investors, Wealth Management Firms, Financial Advisors), By Investment Type (Equities, Bonds, Real Estate, Cryptocurrencies), By Features (Portfolio Management, Robo-Advisory Platforms, Risk Assessment, Automated Investment) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Robo Advisory Software Market Summary

As per MRFR analysis, the Robo-Advisory Software Market Size was estimated at 3.113 USD Billion in 2024. The Robo-Advisory Software industry is projected to grow from 3.602 USD Billion in 2025 to 15.5 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 15.71 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Robo-Advisory Software Market is experiencing a dynamic shift towards enhanced personalization and technological integration.

  • The market is witnessing increased personalization in investment strategies to cater to individual preferences.
  • Integration of artificial intelligence is becoming prevalent, enhancing decision-making processes in robo-advisory services.
  • North America remains the largest market, while Asia-Pacific is emerging as the fastest-growing region in this sector.
  • Rising demand for cost-effective investment solutions and regulatory support for digital financial services are driving market growth.

Market Size & Forecast

2024 Market Size 3.113 (USD Billion)
2035 Market Size 15.5 (USD Billion)
CAGR (2025 - 2035) 15.71%

Major Players

Betterment (US), Wealthfront (US), Schwab Intelligent Portfolios (US), Fidelity Go (US), Acorns (US), M1 Finance (US), Personal Capital (US), Nutmeg (GB), Scalable Capital (DE), Bux (NL)

Robo Advisory Software Market Trends

The Robo-Advisory Software Market is currently experiencing a transformative phase, characterized by the integration of advanced technologies and evolving consumer preferences. As financial institutions and individual investors increasingly seek automated solutions for wealth management, the demand for sophisticated robo-advisory platforms appears to be on the rise. These platforms offer personalized investment strategies, leveraging algorithms and data analytics to optimize portfolio performance. Furthermore, the growing emphasis on cost efficiency and accessibility in financial services is likely to drive the adoption of robo-advisory solutions across diverse demographics. In addition, regulatory changes and a heightened focus on transparency in financial transactions may further influence the dynamics of the Robo-Advisory Software Market. As firms strive to comply with new standards, the development of compliant and user-friendly software solutions becomes paramount. This evolving landscape suggests that the market will continue to expand, with innovations in artificial intelligence and machine learning potentially enhancing the capabilities of robo-advisors. Overall, the Robo-Advisory Software Market appears poised for sustained growth, driven by technological advancements and shifting consumer expectations.

Increased Personalization

The trend towards increased personalization in robo-advisory services is becoming more pronounced. Clients are seeking tailored investment strategies that align with their individual financial goals and risk tolerance. This shift indicates a move away from one-size-fits-all solutions, as platforms enhance their algorithms to provide more customized recommendations.

Integration of Artificial Intelligence

The integration of artificial intelligence into robo-advisory platforms is gaining traction. AI technologies enable more sophisticated data analysis and predictive modeling, which can enhance investment decision-making processes. This trend suggests that firms are increasingly leveraging AI to improve user experience and optimize portfolio management.

Focus on Regulatory Compliance

A growing focus on regulatory compliance is shaping the Robo-Advisory Software Market. As financial regulations evolve, firms are prioritizing the development of compliant solutions that ensure transparency and protect consumer interests. This trend indicates that adherence to regulatory standards is becoming a critical factor in the design and functionality of robo-advisory platforms.

Robo Advisory Software Market Drivers

Growing Interest in Sustainable Investing

The growing interest in sustainable investing is significantly influencing the Robo-Advisory Software Market. As more investors seek to align their portfolios with their values, robo-advisors are adapting their offerings to include socially responsible investment options. This trend is reflected in the increasing number of robo-advisors that provide ESG (Environmental, Social, and Governance) investment strategies. Data suggests that a substantial portion of investors, particularly younger demographics, are willing to pay a premium for sustainable investment options. This shift towards sustainability is likely to drive further innovation and expansion within the Robo-Advisory Software Market.

Increased Financial Literacy Among Consumers

The Robo-Advisory Software Market is benefiting from a rise in financial literacy among consumers. As individuals become more educated about investment options and financial planning, they are more inclined to utilize robo-advisors for their investment needs. This trend is particularly pronounced among younger generations who are actively seeking to manage their finances independently. Research indicates that a significant percentage of consumers now understand the benefits of automated investment solutions, which is likely to lead to increased adoption of robo-advisory services. Consequently, this growing awareness is expected to drive the expansion of the Robo-Advisory Software Market.

Technological Advancements in Financial Services

Technological advancements are playing a pivotal role in shaping the Robo-Advisory Software Market. Innovations such as machine learning, big data analytics, and blockchain technology are enhancing the capabilities of robo-advisors. These technologies enable more accurate risk assessments, personalized investment strategies, and improved user experiences. For instance, the integration of AI algorithms allows robo-advisors to analyze vast amounts of data to provide tailored investment recommendations. As these technologies evolve, they are expected to attract a broader client base, further propelling the growth of the Robo-Advisory Software Market.

Regulatory Support for Digital Financial Services

Regulatory support for digital financial services is emerging as a key driver in the Robo-Advisory Software Market. Governments and regulatory bodies are increasingly recognizing the importance of fintech innovations, including robo-advisors, in enhancing financial inclusion and consumer access to investment services. This supportive regulatory environment is likely to foster innovation and encourage new entrants into the market. For example, streamlined compliance processes and favorable regulations can reduce barriers to entry for startups, thereby stimulating competition and growth within the Robo-Advisory Software Market.

Rising Demand for Cost-Effective Investment Solutions

The Robo-Advisory Software Market is experiencing a notable surge in demand for cost-effective investment solutions. As traditional financial advisory services often entail high fees, many investors are gravitating towards robo-advisors that offer lower management costs. This shift is particularly evident among millennials and younger investors who prioritize affordability and accessibility. According to recent data, robo-advisors have been able to reduce investment management fees by up to 50% compared to traditional advisors. This trend is likely to continue as more individuals seek to maximize their investment returns while minimizing costs, thereby driving growth in the Robo-Advisory Software Market.

Market Segment Insights

By Deployment Type: Cloud-Based (Largest) vs. Hybrid (Fastest-Growing)

The Robo-Advisory Software Market is primarily dominated by Cloud-Based solutions, which are gaining the majority of market share due to their superior scalability, flexibility, and cost-effectiveness. On-Premise deployments, while still relevant, are increasingly overshadowed by the rapid adoption of cloud technology. Hybrid solutions are emerging as a significant player, catering to organizations that require a blend of both cloud and on-premise capabilities, appealing to a niche market looking for enhanced customization.

Cloud-Based (Dominant) vs. Hybrid (Emerging)

Cloud-Based Robo-Advisory Software has established itself as the dominant solution in the market, offering higher efficiency, lower operational costs, and continuous updates without demanding extensive IT infrastructure. It allows firms to scale their services based on client needs, providing a seamless user experience. In contrast, Hybrid deployment models are emerging rapidly, allowing firms to benefit from both on-premise security and the flexibility of the cloud. This combination is particularly appealing for financial advisors who prioritize data security while still wanting the functionalities afforded by cloud technology. As such, hybrid solutions represent a growing sector with a potential to cater to specific enterprise needs.

By End User: Individual Investors (Largest) vs. Institutional Investors (Fastest-Growing)

In the Robo-Advisory Software Market, Individual Investors hold the largest market share, representing a significant portion of overall user engagement. This demographic primarily comprises tech-savvy individuals seeking cost-effective investment solutions that traditional advisors may not provide. Institutional Investors are rapidly gaining traction, serving as the fastest-growing segment due to their increasing adoption of automated investment strategies to enhance operational efficiency and reduce costs. As market dynamics shift, the growth of Individual Investors is driven by a greater emphasis on self-directed investing and the rise of millennials accustomed to digital platforms. Meanwhile, Institutional Investors are propelled by advancements in technology and the demand for scalable solutions that offer real-time insights and enhanced decision-making capabilities, positioning them as key players in the evolving landscape of robo-advisory services.

Individual Investors (Dominant) vs. Wealth Management Firms (Emerging)

Individual Investors represent the dominant force in the Robo-Advisory Software Market, leveraging user-friendly platforms that empower them to make independent investment choices with minimal guidance from traditional advisors. Their growth is supported by trends favoring accessibility and affordability. In contrast, Wealth Management Firms are emerging as noteworthy competitors, increasingly integrating robo-advisory platforms into their services to cater to clients seeking automated solutions alongside personalized advice. This hybrid approach supports relationship building while maintaining cost-effectiveness, allowing these firms to expand their client base and adapt to shifting investor expectations. Together, these segments illustrate the transformative potential of robo-advisory software, balancing automation with tailored financial strategies.

By Investment Type: Equities (Largest) vs. Cryptocurrencies (Fastest-Growing)

The Robo-Advisory Software Market is witnessing a notable distribution of market share among various investment types. Equities hold the largest share, favored by a majority of investors due to their historical performance and potential for high returns. Bonds and Real Estate follow, offering a more stable investment option for conservative appetite investors. In contrast, cryptocurrencies, while currently smaller in market share, are attracting attention among tech-savvy investors seeking high-risk, high-reward scenarios.

Equities (Dominant) vs. Cryptocurrencies (Emerging)

Equities, as the dominant investment type in the Robo-Advisory Software Market, are characterized by their robust performance and liquidity, attracting a broad base of investors. They represent ownership in companies, allowing investors to partake in corporate profits and growth. Moreover, with advancements in robo-advisory technologies, equity investment strategies are becoming increasingly personalized and data-driven, enhancing their appeal. On the other hand, cryptocurrencies represent an emerging investment avenue, boasting high volatility and significant risks, which appeal to younger and more adventurous investors. As regulatory frameworks evolve, the adoption of cryptocurrencies within robo-advisory platforms is expected to increase, offering new opportunities for diversification and higher potential returns.

By Features: Portfolio Management (Largest) vs. Automated Investment (Fastest-Growing)

In the Robo-Advisory Software Market, the segment values demonstrate distinct variations in market share, with Portfolio Management holding the largest share due to its critical role in shaping investment strategies for clients. This segment is favored by consumers who seek a hands-on approach, relying on expert-driven insights to enhance their portfolio performance. Meanwhile, Automated Investment is emerging rapidly, catering to a younger, tech-savvy audience that values efficiency and low costs, thus driving its growth and attracting a new demographic of investors.

Portfolio Management (Dominant) vs. Automated Investment (Emerging)

Portfolio Management is characterized by its comprehensive approach, offering personalized investment strategies geared towards individual client needs. It employs complex algorithms and deep learning to optimize asset allocation while minimizing risks. This segment is well-established, benefiting from a robust client trust and a deep-rooted market presence. On the other hand, Automated Investment is gaining momentum as an emerging force in the robo-advisory landscape. It simplifies the investment process through automation and affordability, thus appealing to first-time and millennial investors. With its user-friendly interfaces and cost-effective solutions, it is redefining accessibility in investment management.

Get more detailed insights about Robo Advisory Software Market

Regional Insights

The Robo-Advisory Software Market revenue showcases significant potential across various regions, with North America holding a majority share valued at 1.2 USD Billion in 2023, projected to rise to 4.5 USD Billion by 2032. This dominance is attributed to the advanced financial infrastructure and tech-savvy population. Europe follows with a valuation of 0.8 USD Billion in 2023 and expected growth to 3.0 USD Billion, reflecting increasing acceptance and regulatory support for digital wealth management solutions.

Meanwhile, APAC accounts for a valuation of 0.5 USD Billion in 2023 and is expected to reach 1.8 USD Billion, driven by a rising middle class and investments in technology. South America and MEA are in earlier stages of market development, with valuations of 0.1 USD Billion and 0.09 USD Billion in 2023, respectively, indicating growth opportunities as financial services evolve in these regions. Overall, the Robo-Advisory Software Market statistics reveal a diverse yet interconnected landscape, where each region presents unique growth drivers and challenges shaped by local economic conditions and technological advancements.

Robo-Advisory Software Market Regional Insights

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Robo Advisory Software Market Regional Image

Key Players and Competitive Insights

The Robo-Advisory Software Market is experiencing significant growth driven by the increasing adoption of digital financial services and the need for automated investment solutions. As market participants leverage advancements in artificial intelligence and machine learning, the competitive landscape becomes increasingly dynamic. Companies are vying for market share by offering diverse and innovative solutions tailored to varying client needs, which is fostering a landscape marked by strategic partnerships, technological advancements, and enhanced user experiences. The entry of fintech companies into the traditional investment advisory space has triggered established financial institutions to innovate, enhancing service delivery through technology.

As more individuals seek personalized financial management options, the competition centers around user engagement, service efficiency, cost reduction, and compliance with regulatory frameworks. Wealthfront is a prominent player in the Robo-Advisory Software Market, known for its strengths in providing a user-friendly platform that supports a range of financial services. Wealthfront's standout features include tax-loss harvesting, customized financial planning, and an intuitive interface that appeals to both novice and experienced investors. The company focuses on accessible investment solutions tailored for the younger demographic, positioning itself as a leading digital financial advisor.

With a strong emphasis on automation and low fees, Wealthfront has successfully captured a sizable market segment, providing robust investment strategies while minimizing costs. Its commitment to integrating banking services into its offerings further reinforces its competitive advantage in attracting a loyal user base that values comprehensive financial management tools within a single platform. SigFig also stands out in the Robo-Advisory Software Market by emphasizing its technology-centric approach to investment management. The company has established itself as a trusted partner for both individual investors and financial institutions, offering a customizable platform that promotes user engagement and investment education.

SigFig's strength lies in its ability to provide real-time portfolio tracking and sophisticated analytical tools, empowering users to gain insights into their investment performance. Additionally, the company's focus on retirement planning and personalized financial advice caters to a growing segment of investors seeking long-term financial stability. SigFig's collaboration with various financial institutions enables it to leverage existing client bases while continuing to innovate its service offerings, thereby solidifying its presence in the competitive robo-advisory landscape.

Key Companies in the Robo Advisory Software Market market include

Industry Developments

  • Q2 2024: UBS launches new digital wealth management platform in Europe UBS announced the launch of a new robo-advisory platform aimed at retail investors in several European markets, expanding its digital wealth management offerings and targeting younger, tech-savvy clients.
  • Q2 2024: Wealthfront appoints new CEO to accelerate product innovation Wealthfront named a new chief executive officer, signaling a renewed focus on expanding its robo-advisory software capabilities and entering new market segments.
  • Q3 2024: Betterment acquires fintech startup to enhance AI-driven investment tools Betterment completed the acquisition of a San Francisco-based fintech company specializing in artificial intelligence, aiming to integrate advanced AI features into its robo-advisory platform.
  • Q3 2024: Charles Schwab launches Schwab Intelligent Portfolios Premium in Canada Charles Schwab expanded its robo-advisory offering by launching Schwab Intelligent Portfolios Premium in the Canadian market, providing automated investment management with access to certified financial planners.
  • Q4 2024: Acorns raises $100 million in Series F funding to scale robo-advisory platform Acorns secured $100 million in a Series F funding round led by prominent venture capital firms, with the capital earmarked for expanding its automated investment services and developing new software features.
  • Q4 2024: Fidelity launches ESG-focused robo-advisory portfolios Fidelity Investments introduced a new suite of robo-advisory portfolios focused on environmental, social, and governance (ESG) criteria, targeting investors seeking automated, values-based investment solutions.
  • Q1 2025: BlackRock partners with Microsoft to integrate robo-advisory tools into Azure BlackRock announced a strategic partnership with Microsoft to embed its robo-advisory software into the Azure cloud platform, enabling financial institutions to offer automated investment solutions at scale.
  • Q1 2025: Vanguard launches direct-to-consumer robo-advisory app in the UK Vanguard rolled out a new mobile app in the UK, providing direct access to its robo-advisory services for retail investors, with features including automated portfolio rebalancing and goal tracking.
  • Q2 2025: Morgan Stanley acquires digital wealth startup to boost robo-advisory tech Morgan Stanley acquired a digital wealth management startup specializing in robo-advisory algorithms, aiming to enhance its own automated investment offerings for mass affluent clients.
  • Q2 2025: Wealthsimple receives regulatory approval to launch robo-advisory services in Japan Wealthsimple obtained regulatory clearance from Japanese authorities to offer its robo-advisory platform in Japan, marking its first expansion into the Asian market.
  • Q3 2025: Personal Capital launches AI-powered retirement planning tool Personal Capital introduced a new AI-driven feature within its robo-advisory platform, designed to provide personalized retirement planning and automated portfolio adjustments.
  • Q3 2025: SoFi launches crypto-enabled robo-advisory portfolios SoFi announced the launch of new robo-advisory portfolios that include cryptocurrency allocations, allowing users to access automated investment strategies with digital asset exposure.

Future Outlook

Robo Advisory Software Market Future Outlook

The Robo-Advisory Software Market is projected to grow at a 15.71% CAGR from 2024 to 2035, driven by technological advancements, increasing demand for automated investment solutions, and enhanced customer experience.

New opportunities lie in:

  • Integration of AI-driven analytics for personalized investment strategies.
  • Expansion into emerging markets with localized robo-advisory solutions.
  • Development of hybrid models combining human advisors with robo-advisory technology.

By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

Robo Advisory Software Market End User Outlook

  • Individual Investors
  • Institutional Investors
  • Wealth Management Firms
  • Financial Advisors

Robo Advisory Software Market Features Outlook

  • Portfolio Management
  • Robo-Advisory Platforms
  • Risk Assessment
  • Automated Investment

Robo Advisory Software Market Deployment Type Outlook

  • On-Premise
  • Cloud-Based
  • Hybrid

Robo Advisory Software Market Investment Type Outlook

  • Equities
  • Bonds
  • Real Estate
  • Cryptocurrencies

Report Scope

MARKET SIZE 20243.113(USD Billion)
MARKET SIZE 20253.602(USD Billion)
MARKET SIZE 203515.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)15.71% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of artificial intelligence enhances personalization in the Robo-Advisory Software Market.
Key Market DynamicsRising consumer demand for personalized investment solutions drives innovation in Robo-Advisory Software development and deployment.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Aarti Dhapte
Team Lead - Research

She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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FAQs

What is the current valuation of the Robo-Advisory Software Market?

The Robo-Advisory Software Market was valued at 3.113 USD Billion in 2024.

What is the projected market size for the Robo-Advisory Software Market by 2035?

The market is projected to reach 15.5 USD Billion by 2035.

What is the expected CAGR for the Robo-Advisory Software Market during the forecast period?

The expected CAGR for the Robo-Advisory Software Market from 2025 to 2035 is 15.71%.

Which deployment type segment shows the highest growth potential?

The Cloud-Based deployment type segment is anticipated to grow from 1.5 USD Billion to 8.5 USD Billion by 2035.

How do individual investors contribute to the Robo-Advisory Software Market?

Individual investors are projected to increase their market contribution from 0.933 USD Billion in 2024 to 3.5 USD Billion by 2035.

What role do wealth management firms play in the market?

Wealth management firms are expected to grow from 1.1 USD Billion in 2024 to 5.0 USD Billion by 2035.

Which investment type is forecasted to have the highest market value?

Equities are projected to dominate the investment type segment, growing from 1.5 USD Billion to 7.5 USD Billion by 2035.

What features are driving the growth of Robo-Advisory Software?

Portfolio management, robo-advisory platforms, and risk assessment are all expected to grow significantly, each reaching 4.65 USD Billion by 2035.

Who are the key players in the Robo-Advisory Software Market?

Key players include Betterment, Wealthfront, Schwab Intelligent Portfolios, and Fidelity Go, among others.

What is the significance of hybrid deployment in the market?

The hybrid deployment type is projected to grow from 0.68 USD Billion in 2024 to 4.5 USD Billion by 2035, indicating its rising importance.

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