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    Sales Training Onboarding Software Market

    ID: MRFR/ICT/30071-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Sales Training and Onboarding Software Market Research Report By Deployment Model (Cloud-Based, On-Premise), By Target Audience (Small and Medium Enterprises, Large Enterprises, Startups), By Features Offered (Learning Management System, Performance Tracking, Interactive Content, Certification Management), By Pricing Model (Subscription-Based, One-Time License Fee, Freemium), By Integration Capability (CRM Integration, HRM Integration, API Access) and By Regional - Forecast to 2035

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    Summary Table of Contents Segmentation Download PDF

    Sales Training Onboarding Software Market Summary

    As per MRFR analysis, the Sales Training And Onboarding Software. was estimated at 5.102 USD Billion in 2024. The Sales Training And Onboarding Software industry is projected to grow from 5.575 USD Billion in 2025 to 13.53 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 9.27 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Sales Training and Onboarding Software Market is experiencing a dynamic shift towards personalized and technology-driven solutions.

    • Personalized learning experiences are becoming increasingly prevalent, catering to diverse employee needs.
    • The integration of advanced technologies, such as artificial intelligence, is reshaping training methodologies.
    • Data-driven insights are gaining traction, enabling organizations to make informed decisions regarding training effectiveness.
    • Rising demand for remote training solutions and emphasis on employee retention are key drivers propelling market growth in North America and Asia-Pacific.

    Market Size & Forecast

    2024 Market Size 5.102 (USD Billion)
    2035 Market Size 13.53 (USD Billion)
    CAGR (2025 - 2035) 9.27%

    Major Players

    Salesforce (US), SAP (DE), Oracle (US), Microsoft (US), Adobe (US), Cornerstone OnDemand (US), TalentLMS (GR), Docebo (CA), Lessonly (US), MindTickle (IN)

    Sales Training Onboarding Software Market Trends

    The Sales Training And Onboarding Software Market is currently experiencing a transformative phase, driven by the increasing need for organizations to enhance their sales capabilities and streamline onboarding processes. Companies are recognizing the value of effective training solutions that not only improve sales performance but also foster employee engagement and retention. As businesses continue to adapt to evolving market dynamics, the demand for innovative software solutions that facilitate personalized learning experiences is on the rise. This trend suggests a shift towards more interactive and user-friendly platforms that cater to diverse learning styles and preferences. Moreover, the integration of advanced technologies such as artificial intelligence and machine learning into sales training software is becoming more prevalent. These technologies enable organizations to analyze performance metrics and tailor training programs to meet specific needs. The emphasis on data-driven decision-making appears to be reshaping the landscape of sales training, as companies seek to leverage insights for continuous improvement. As the Sales Training And Onboarding Software Market evolves, it is likely that organizations will prioritize solutions that not only deliver measurable results but also align with their overall business objectives, thereby enhancing their competitive edge in the marketplace.

    Personalized Learning Experiences

    There is a growing emphasis on creating tailored training programs that cater to individual learning styles. This trend indicates a shift away from one-size-fits-all approaches, as organizations seek to enhance engagement and retention through customized content.

    Integration of Advanced Technologies

    The incorporation of artificial intelligence and machine learning into training platforms is becoming increasingly common. These technologies allow for the analysis of user data, enabling organizations to refine their training strategies and improve overall effectiveness.

    Focus on Data-Driven Insights

    Organizations are increasingly prioritizing data analytics to inform their training initiatives. This trend suggests a move towards evidence-based decision-making, where performance metrics guide the development and adjustment of training programs.

    The ongoing evolution of sales training and onboarding software reflects a growing recognition of the need for adaptive learning solutions that enhance workforce productivity and engagement.

    U.S. Department of Labor

    Sales Training Onboarding Software Market Drivers

    Shift Towards Data-Driven Decision Making

    The Sales Training And Onboarding Software Market is witnessing a shift towards data-driven decision making. Organizations are increasingly leveraging analytics to assess the effectiveness of their training programs and onboarding processes. By utilizing data insights, companies can identify skill gaps, measure training outcomes, and refine their strategies accordingly. This trend is supported by the fact that businesses that employ data analytics in their training initiatives report improved performance metrics and higher employee engagement levels. Consequently, the demand for software solutions that provide robust analytics capabilities is on the rise, driving innovation within the Sales Training And Onboarding Software Market.

    Rising Demand for Remote Training Solutions

    The Sales Training And Onboarding Software Market experiences a notable surge in demand for remote training solutions. As organizations increasingly adopt flexible work arrangements, the need for effective virtual training tools becomes paramount. This shift is evidenced by a reported increase in the adoption of online training platforms, with a projected growth rate of approximately 15% annually. Companies are seeking software that facilitates seamless onboarding and training processes, ensuring that new hires can integrate into teams regardless of their physical location. This trend not only enhances employee engagement but also reduces training costs, making it a compelling driver for the Sales Training And Onboarding Software Market.

    Emphasis on Employee Retention and Development

    In the Sales Training And Onboarding Software Market, there is a growing emphasis on employee retention and development. Organizations recognize that investing in comprehensive training programs can significantly enhance employee satisfaction and loyalty. Research indicates that companies with robust onboarding processes can improve retention rates by up to 50%. This realization drives businesses to seek advanced software solutions that provide personalized training experiences, enabling employees to develop their skills effectively. As a result, the Sales Training And Onboarding Software Market is witnessing an influx of innovative tools designed to foster continuous learning and career advancement.

    Integration of Artificial Intelligence and Automation

    The integration of artificial intelligence (AI) and automation technologies is transforming the Sales Training And Onboarding Software Market. AI-driven platforms offer personalized learning experiences, adapting to individual employee needs and learning paces. This technological advancement not only enhances the effectiveness of training programs but also streamlines administrative tasks, allowing trainers to focus on more strategic initiatives. The market for AI in training is projected to grow significantly, with estimates suggesting a compound annual growth rate of over 20% in the coming years. Consequently, organizations are increasingly investing in AI-enabled software solutions to optimize their training processes within the Sales Training And Onboarding Software Market.

    Growing Importance of Compliance and Regulatory Training

    The Sales Training And Onboarding Software Market is increasingly influenced by the growing importance of compliance and regulatory training. As businesses face heightened scrutiny from regulatory bodies, the need for effective training solutions that ensure compliance becomes critical. Companies are investing in software that not only facilitates onboarding but also incorporates compliance training modules. This trend is underscored by the fact that organizations that prioritize compliance training can reduce the risk of legal issues and financial penalties. As a result, the Sales Training And Onboarding Software Market is adapting to meet these demands, offering comprehensive solutions that address both onboarding and compliance needs.

    Market Segment Insights

    By Deployment Model: Cloud-Based (Largest) vs. On-Premise (Fastest-Growing)

    In the Sales Training and Onboarding Software Market, the deployment model segment is predominantly characterized by the increasing share of cloud-based solutions. This segment dominates the market due to its scalability, accessibility, and reduced maintenance costs. As organizations seek to streamline their training processes, cloud-based platforms are becoming a preferred choice, benefiting from widespread internet availability and the integration of advanced features such as analytics and reporting. On-premise solutions, while holding a smaller share, are gaining traction as businesses with specific regulatory requirements or security concerns lean towards this deployment model for enhanced control and customization capabilities. Growth trends in the deployment model segment are increasingly favoring cloud-based solutions, which are driving transformation in sales training through innovative technologies like artificial intelligence and mobile learning. The demand for adaptability and remote accessibility continues to push organizations towards cloud-based platforms, allowing them to keep pace with evolving training methods. Meanwhile, the on-premise deployment model is witnessing a resurgence as industries prioritize data sovereignty and security. Companies are investing in on-premise solutions to maintain control over their software environments, indicating a balanced yet dynamic landscape in the market.

    Deployment Model: Cloud-Based (Dominant) vs. On-Premise (Emerging)

    Cloud-based sales training and onboarding software stands as the dominant deployment model within the market, particularly favored for its flexibility and accessibility from anywhere at any time. This model enables companies to deliver training content effectively and track progress through real-time analytics, which significantly enhances the learning experience. On the other hand, on-premise models are emerging as viable alternatives, specifically for organizations with stringent data compliance and security requirements. While this model offers greater control over data and software, its implementation may require higher upfront costs and ongoing maintenance. However, the resurgence of on-premise solutions reflects a critical shift as companies prioritize customized, secure training environments without compromising on quality.

    By Target Audience: Small and Medium Enterprises (Largest) vs. Startups (Fastest-Growing)

    The sales training and onboarding software market is significantly influenced by the target audience. Small and Medium Enterprises (SMEs) hold the largest share, leveraging sales training software to enhance their workforce's productivity and efficiency. These businesses are increasingly recognizing the value of skilled sales personnel in achieving sustainable growth, which underscores their dominant position in the market. Meanwhile, startups exhibit remarkable growth rates as they rapidly adopt innovative sales training solutions to establish a competitive edge in their respective industries, reflecting their adaptability and ambition. Growth trends within the sales training software segment indicate a rising focus on customizable and flexible solutions, particularly among SMEs and startups. The need for remote onboarding tools and data analytics in sales training is propelling the market forward as organizations seek to optimize their sales processes. Additionally, the growing emphasis on upskilling employees has made sales training software a critical investment for companies looking to thrive in an ever-evolving marketplace. This trend emphasizes the necessity of scalable solutions that can cater to the dynamic needs of both established companies and emerging players in the industry.

    Small and Medium Enterprises: Dominant vs. Startups: Emerging

    Small and Medium Enterprises (SMEs) are currently the dominant players in the sales training and onboarding software market, benefiting from their established operations and resources to invest in comprehensive training programs. These enterprises typically possess a sizable workforce that requires a structured approach towards sales training, allowing them to refine their processes and boost overall sales performance effectively. On the other hand, startups are emerging as a formidable force, characterized by their agility and tech-driven approach to training. They often seek innovative software solutions that provide unique features such as gamification and integrated analytics to engage their sales teams effectively. This contrast reflects a dynamic market landscape where SMEs focus on depth and thoroughness, while startups prioritize speed and adaptability.

    By Features Offered: Learning Management System (Largest) vs. Interactive Content (Fastest-Growing)

    In the Sales Training And Onboarding Software Market, the Learning Management System (LMS) holds a substantial share, dominating the landscape with its comprehensive capabilities. It is widely adopted across various industries as organizations look to streamline and enhance their training processes. Performance Tracking and Certification Management also play critical roles but lag behind LMS in market presence. Meanwhile, Interactive Content has emerged as a key trend, rapidly gaining traction among companies seeking more engaging training methods.

    Learning Management System (Dominant) vs. Interactive Content (Emerging)

    The Learning Management System remains the cornerstone of sales training, offering robust features such as course management, learner progress tracking, and analytics for trainers. Companies prioritize LMS for its ability to provide a structured learning path and compliance tracking, making it the dominant choice in the market. On the other hand, Interactive Content is an emerging feature that allows organizations to create more engaging and participatory training experiences. This component facilitates active learner involvement and knowledge retention, appealing to modern workforce expectations for interactive and multimedia-based learning.

    By Pricing Model: Subscription-Based (Largest) vs. Freemium (Fastest-Growing)

    In the Sales Training And Onboarding Software Market, the market share distribution among pricing models indicates that Subscription-Based models currently hold the largest segment, appealing to businesses for their flexibility and scalability. The One-Time License Fee model, while traditional, has become less favored due to its upfront cost, making it less attractive for companies looking to optimize training resources. Freemium models are gaining traction as well, allowing users to access basic features without financial commitment, leading to an increase in user engagement and wider market reach. The growth trends in this segment are significantly driven by the increasing demand for online training solutions and the shift toward more adaptable software solutions. Subscription-based models continue to dominate as organizations prefer predictable budgeting and regular updates. Meanwhile, Freemium options are emerging due to their ability to convert users into paying customers through enhanced features and capabilities over time. This trend illustrates a transition towards more user-centric approaches in software pricing, fueling the competitive landscape.

    Subscription-Based (Dominant) vs. One-Time License Fee (Emerging)

    The Subscription-Based model is a dominant force in the Sales Training And Onboarding Software Market, favored by organizations for its recurring revenue structure and ongoing customer relationships. It allows companies to maintain access to the latest features and training materials without large upfront investments. In contrast, the One-Time License Fee model represents an emerging trend among organizations that prefer full ownership of software assets. While it may attract customers seeking long-term, fixed costs, the upfront investment can limit its appeal. Both models face unique challenges and opportunities in a rapidly evolving market, where adaptability and customer satisfaction are paramount.

    By Integration Capability: CRM Integration (Largest) vs. API Access (Fastest-Growing)

    In the Sales Training and Onboarding Software Market, CRM Integration stands out as the largest segment, commanding significant attention for its ability to streamline processes by connecting sales training software with existing customer relationship management systems. This integration captures a substantial portion of the market, as organizations increasingly rely on data-driven decisions to enhance their sales teams' performance. On the other hand, API Access is rapidly emerging as a dynamic segment due to its capacity to facilitate seamless communication between various software applications, enabling organizations to customize their training programs effectively and enrich user experiences.

    CRM Integration (Dominant) vs. API Access (Emerging)

    CRM Integration is essential in the Sales Training and Onboarding Software Market, serving as the backbone for data synchronization and enhancing user engagement through personalized training insights. This dominant capability allows sales organizations to leverage existing CRM data, creating tailored learning paths that align with individual performance metrics. On the contrary, API Access represents an emerging trend where organizations seek agility and flexibility in integrating different systems. By adopting API Access, companies can build custom solutions that cater to their specific onboarding needs, fostering innovation and rapid adaptation to evolving market requirements, thus positioning themselves advantageously in a competitive landscape.

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    Regional Insights

    North America : Market Leader in Innovation

    North America is the largest market for Sales Training and Onboarding Software, holding approximately 45% of the global market share. The region's growth is driven by the increasing adoption of cloud-based solutions, a strong emphasis on employee training, and regulatory support for workforce development. Companies are investing heavily in technology to enhance sales performance and onboarding processes, leading to a robust demand for innovative software solutions. The United States and Canada are the leading countries in this market, with major players like Salesforce, Oracle, and Microsoft establishing a strong presence. The competitive landscape is characterized by continuous innovation and strategic partnerships among key players. The focus on personalized training experiences and data-driven insights is shaping the future of sales training in this region.

    Europe : Emerging Market with Potential

    Europe is witnessing significant growth in the Sales Training and Onboarding Software market, accounting for approximately 30% of the global share. The demand is fueled by the increasing need for effective training solutions in diverse industries and the regulatory push for workforce skill enhancement. Countries like Germany and the UK are at the forefront, with a growing emphasis on digital transformation and employee engagement strategies driving market expansion. Germany and the United Kingdom are the leading countries in this region, with a competitive landscape featuring key players such as SAP and TalentLMS. The market is characterized by a mix of established companies and innovative startups, all vying to capture market share. The focus on compliance and regulatory standards is also shaping product offerings, ensuring that training solutions meet the evolving needs of businesses.

    Asia-Pacific : Rapidly Growing Market

    Asia-Pacific is rapidly emerging as a significant player in the Sales Training and Onboarding Software market, holding around 20% of the global market share. The region's growth is driven by the increasing adoption of digital technologies, a growing emphasis on employee training, and supportive government initiatives aimed at enhancing workforce skills. Countries like India and China are leading this growth, with a strong focus on improving sales effectiveness through technology-driven solutions. India and China are the primary markets in this region, with a competitive landscape that includes both local and international players. Companies like MindTickle and Docebo are making strides in providing tailored solutions to meet the unique needs of businesses in these countries. The increasing investment in e-learning and training technologies is expected to further boost market growth in the coming years.

    Middle East and Africa : Emerging Opportunities Ahead

    The Middle East and Africa region is gradually emerging in the Sales Training and Onboarding Software market, accounting for about 5% of the global share. The growth is driven by increasing investments in workforce development and a rising awareness of the importance of effective training solutions. Countries like South Africa and the UAE are leading this trend, with a focus on enhancing sales capabilities through innovative software solutions. South Africa and the UAE are the key players in this market, with a competitive landscape that includes both local and international firms. The presence of key players is growing, and there is a notable shift towards adopting cloud-based training solutions. As businesses recognize the value of skilled sales teams, the demand for effective training software is expected to rise significantly in the coming years.

    Key Players and Competitive Insights

    The Sales Training and Onboarding Software Market is currently characterized by a dynamic competitive landscape, driven by the increasing demand for effective sales training solutions and the need for seamless onboarding processes. Key players such as Salesforce (US), SAP (DE), and Oracle (US) are strategically positioned to leverage their technological prowess and extensive customer bases. Salesforce (US) focuses on innovation through its cloud-based solutions, enhancing user experience and engagement. Meanwhile, SAP (DE) emphasizes regional expansion, particularly in emerging markets, to capture a broader audience. Oracle (US) is investing heavily in digital transformation initiatives, aiming to integrate AI and machine learning into its training platforms, thereby enhancing the effectiveness of sales training programs. Collectively, these strategies contribute to a competitive environment that is increasingly centered around technological advancement and customer-centric solutions.

    In terms of business tactics, companies are increasingly localizing their offerings to meet regional demands, optimizing their supply chains to ensure timely delivery of services. The market appears moderately fragmented, with a mix of established players and emerging startups vying for market share. This competitive structure allows for diverse offerings, yet the influence of key players remains substantial, as they set industry standards and drive innovation.

    In September 2025, Salesforce (US) announced a partnership with a leading AI firm to enhance its sales training modules with advanced analytics capabilities. This strategic move is likely to bolster Salesforce's position in the market by providing clients with data-driven insights that can significantly improve sales performance. The integration of AI into training programs may also streamline the onboarding process, making it more efficient and tailored to individual learning styles.

    In August 2025, SAP (DE) launched a new version of its onboarding software, which incorporates gamification elements to engage new hires more effectively. This initiative reflects SAP's commitment to innovation and user engagement, suggesting that the company is keen on differentiating its offerings in a crowded market. By making onboarding more interactive, SAP may enhance retention rates and accelerate the time to productivity for new employees.

    In July 2025, Oracle (US) unveiled a comprehensive update to its sales training platform, integrating machine learning algorithms that personalize training content based on user performance. This development indicates Oracle's focus on leveraging technology to create a more adaptive learning environment. Such advancements not only improve the training experience but also position Oracle as a leader in the integration of AI within sales training solutions.

    As of October 2025, the competitive trends in the Sales Training and Onboarding Software Market are increasingly defined by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing their service offerings. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technological integration, and the reliability of supply chains. This shift suggests that companies that prioritize these aspects will be better positioned to thrive in an ever-evolving market.

    Key Companies in the Sales Training Onboarding Software Market market include

    Industry Developments

    Recent developments in the Sales Training and Onboarding Software Market indicate a significant shift towards digitalization and remote training solutions. With organizations increasingly adopting hybrid work models, there is a heightened emphasis on utilizing cloud-based platforms for training and onboarding, which enhance accessibility and engagement. Innovations such as artificial intelligence and machine learning are being integrated into training software to personalize learning experiences and improve sales performance. Additionally, companies are focusing on data analytics to measure the effectiveness of training programs and refine their approaches.

    Partnerships between software vendors and educational institutions have been emerging to enhance the quality of training content. Moreover, there has been a growing demand for mobile-responsive training solutions to cater to a workforce that is often on the move. As the market continues to mature, businesses are aiming to create more immersive training environments through the use of virtual reality and gamification techniques, reflecting a broader trend toward engaging and effective learning processes that align with contemporary workforce needs.

    Future Outlook

    Sales Training Onboarding Software Market Future Outlook

    The Sales Training and Onboarding Software Market is projected to grow at a 9.27% CAGR from 2024 to 2035, driven by technological advancements and increasing demand for remote training solutions.

    New opportunities lie in:

    • Integration of AI-driven analytics for personalized training experiences.
    • Development of mobile-friendly platforms to enhance accessibility and engagement.
    • Expansion into emerging markets with localized training solutions.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Sales Training Onboarding Software Market Pricing Model Outlook

    • Subscription-Based
    • One-Time License Fee
    • Freemium

    Sales Training Onboarding Software Market Target Audience Outlook

    • Small and Medium Enterprises
    • Large Enterprises
    • Startups

    Sales Training Onboarding Software Market Deployment Model Outlook

    • Cloud-Based
    • On-Premise

    Sales Training Onboarding Software Market Features Offered Outlook

    • Learning Management System
    • Performance Tracking
    • Interactive Content
    • Certification Management

    Sales Training Onboarding Software Market Integration Capability Outlook

    • CRM Integration
    • HRM Integration
    • API Access

    Report Scope

    MARKET SIZE 20245.102(USD Billion)
    MARKET SIZE 20255.575(USD Billion)
    MARKET SIZE 203513.53(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)9.27% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of artificial intelligence enhances personalized learning in the Sales Training And Onboarding Software Market.
    Key Market DynamicsRising demand for personalized learning experiences drives innovation in Sales Training and Onboarding Software solutions.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

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    FAQs

    What is the expected market size of the Sales Training and Onboarding Software Market in 2032?

    The Sales Training and Onboarding Software Market is expected to be valued at 12.38 USD Billion in 2034

    What is the projected CAGR for the Sales Training and Onboarding Software Market from 2024 to 2032?

    The projected CAGR for the Sales Training and Onboarding Software Market from 2025 to 2034 is 9.27.

    Which region is anticipated to hold the largest market share in 2032?

    North America is anticipated to hold the largest market share, valued at 4.75 USD Billion in 2034

    What is the forecasted market size for the Cloud-Based segment by 2032?

    The Cloud-Based segment of the Sales Training and Onboarding Software Market is projected to reach 5.77 USD Billion in 2034

    What is the expected market size for the On-Premise deployment model in 2032?

    The On-Premise deployment model is expected to reach 3.73 USD Billion in market size by 2034

    What will be the market value of the Sales Training and Onboarding Software Market in 2024?

    The anticipated market value for the Sales Training and Onboarding Software Market in 2025 is expected to be 5.57 USD Billion.

    Which key players are significant in the Sales Training and Onboarding Software Market?

    Significant players include Microsoft, Qstream, Skillsoft, Allego, and Trainual, among others.

    What is the projected market size for the Sales Training and Onboarding Software Market in Europe by 2032?

    The market size in Europe is projected to reach 2.75 USD Billion by 2034

    How much is the APAC region expected to contribute to the market by 2032?

    The APAC region is expected to contribute 1.85 USD Billion to the market by 2034

    What challenges might the Sales Training and Onboarding Software Market face in the future?

    Potential challenges include competition from emerging technologies and the need for continuous innovation.

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