Sexual Lubricants Market

Rising incidence of vaginal dryness

Vaginal dryness affects approximately 60% of women in the postmenopausal period. For instance, according to a 2020 survey conducted by the North American Menopause Society, 48% of women in the US suffer vaginal discomfort, with vaginal dryness and soreness during sexual activity being the most frequent complaint. The middle-aged population is predicted to enhance product demand. Furthermore, according to the Study of Women Across the Nation (SWAN), more than 2,400 women over the age of 17 and around 19.0% of women aged 42 to 53 suffer from vaginal dryness.

The rise in the prevalence of vaginal dryness is predicted to boost demand for sexual lubricants throughout the forecast period.

There is a significant percentage of older persons who have an active sex life. According to the University of Michigan National Poll on Healthy Ageing, over 40% of older individuals in the US reported an active sex life in 2018, with males (51%) being more sexually active than women (31%). In the US, around 46% of persons aged 65 to 70, 39% of people aged 71 to 75, and 25% of those aged 76 to 80 reported an active sex life. In the future years, this trend is projected to raise product demand.

Furthermore, life expectancy in India has grown over the last 70 years, contributing to a fast-rising geriatric population. Moreover, between 2015 and 2050, the fraction of the global population over the age of 60 will nearly double, from 12% to 22%. Therefore, due to the above-mentioned factors the demand for sexual lubricant will grow further.

Therefore, rising incidences of vaginal dryness, the growing geriatric population, and the increasing availability of products are fueling market growth.

The rise of e-commerce platforms has transformed the purchasing landscape for the Global Sexual Lubricants Market Industry. Online shopping offers consumers privacy and convenience, which are particularly appealing when purchasing intimate products. This shift towards digital retail has been accelerated by the proliferation of mobile devices and internet access, enabling consumers to explore a wide range of products without the discomfort of in-store shopping. As e-commerce continues to expand, it is expected to significantly boost sales in the lubricant sector, contributing to the overall market growth. The convenience of online shopping is likely to play a crucial role in reaching new demographics and increasing market penetration.

Changing social norms regarding sexuality and intimacy are reshaping consumer attitudes towards sexual lubricants. As society becomes more accepting of discussions surrounding sexual wellness, individuals are more inclined to explore products that enhance their sexual experiences. This cultural shift is particularly pronounced among younger generations, who prioritize open conversations about sexual health. The Global Sexual Lubricants Market Industry is benefiting from this trend, as consumers are increasingly willing to invest in products that promote pleasure and comfort. This evolving landscape suggests a sustained growth trajectory for the market, as acceptance and normalization of lubricant use continue to rise.

The Global Sexual Lubricants Market Industry is characterized by a broad spectrum of product offerings catering to diverse consumer preferences. Manufacturers are increasingly innovating to create lubricants that are organic, flavored, or designed for specific uses, such as anal or vaginal intercourse. This diversification not only meets the varied needs of consumers but also attracts new market segments. For instance, the introduction of vegan and hypoallergenic options has opened avenues for consumers who prioritize natural ingredients. Such innovations are likely to contribute to a compound annual growth rate of 9.5% from 2025 to 2035, reflecting the dynamic nature of consumer preferences.

The Global Sexual Lubricants Market Industry is projected to experience substantial growth in the coming years. With a market valuation of 1.59 USD Billion in 2024, it is anticipated to reach 4.31 USD Billion by 2035. This growth trajectory indicates a compound annual growth rate of 9.5% from 2025 to 2035. Such projections reflect the increasing acceptance and demand for sexual wellness products globally. Factors contributing to this growth include rising awareness of sexual health, diverse product offerings, and changing social norms. The market's expansion is indicative of a broader trend towards prioritizing sexual wellness as an integral part of overall health.

The increasing awareness surrounding sexual health and wellness is a pivotal driver for the Global Sexual Lubricants Market Industry. Educational campaigns and initiatives by health organizations have contributed to a more informed public regarding the benefits of using lubricants. This heightened awareness is particularly evident in regions where discussions about sexual health were once considered taboo. As consumers become more educated, the demand for various lubricant types, including water-based and silicone-based options, is expected to rise. This trend is likely to propel the market from a valuation of 1.59 USD Billion in 2024 to an anticipated 4.31 USD Billion by 2035.

The growing emphasis on personal wellness and self-care is significantly influencing the Global Sexual Lubricants Market Industry. Consumers are increasingly recognizing the importance of sexual health as a component of overall well-being. This trend is reflected in the rising demand for products that not only enhance sexual experiences but also promote comfort and safety. As individuals prioritize their health and wellness, the market for sexual lubricants is expected to expand. This focus on personal wellness aligns with broader health trends, suggesting that the lubricant market will continue to thrive as consumers seek products that contribute positively to their intimate lives.

By region, the study segments the market into North America, Europe, Asia-Pacific, and Rest of the World. . North America accounted for a market size of USD 558.34 million in 2022 and is expected to exhibit an 9.55% CAGR during the study period. This is attributed to the increasing prevalence of erectile dysfunction. For instance, according to the National Institute of Health ED affects around 30 million men in the US every year. Moreover, another factor driving the sexual lubricant market is the presence of many manufacturers and retailers, allowing for simple product access.

Because there is less social stigma associated with sexual products and because they are readily available at supermarket chains and online retailers, personal lubricants are becoming more and more popular in the area. In the United States, personal lubricants are categorized as Class II medical devices and need medical device 510(k) clearance. In addition, Moreover, the rising strategic partnerships and increasing investments by major players in the market are also expected to foster North America’s market growth

Further, the major countries studied are: The US, Canada, Brazil, Germany, France, the UK, Italy, Spain, China, India, Japan, South Korea, Australia.

FIGURE 3: Sexual Lubricants Market, By Region, 2022 & 2032 (USD Million)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe accounts for the second-largest market share due to the comfort of online shopping and e-commerce and the increased awareness & presence of a large number of manufacturers and retailers providing easy access to products driving the demand for these products. In addition, growing healthcare expenditure is also expected to support the growth of the market. Accessibility to lubricants, growing healthcare expenditure, and manufacturers concentrating on raising awareness about the treatment of vaginal dryness, which can cause skin irritation and abrasions that increase vulnerability to STIs are likely to drive the growth of the regional market during the study period.

Furthermore, the Germany Sexual Lubricants Market held the largest market share in 2022 and Rest of Europe Sexual Lubricants Market is the fastest growing market in the Europe region.

Asia-Pacific is anticipated to register the highest growth rate over the forecast period. This is due to the factors such as expanding regional manufacturing and exports as well as rising demand for personal lubricants in nations like Thailand, India, Australia, and Japan. A number of new businesses are entering the market to meet the demand for distinctive, secure, and efficient personal lubricants. For instance, in January 2022, the domestic personal lubricant brand Figr was introduced in Melbourne by providing products that are pH-balanced, toy-friendly, and made with native Australian extracts, the brand is aiming to attract Australian customers.

Major market players are spending a lot of money on R&D to increase their product, which will help the Sexual Lubricants Market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Sexual Lubricants industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

LifeStyles is a leader in the sexual wellness sector. Its sexual wellness business comprises condoms, personal lubricants, and other sexual-related products. There are eighteen brands in its core brand portfolio, and five of them are SKYN, LifeStyles, Manix, Uninil, and Blowtex. Its key offices include Suretex Limited (Bangkok), SxWell Belgium (Belgium), SxWell Australia Pty Ltd (Australia), Lifestyles Healthcare Pte. Ltd. (Singapore), and Sxwell USA LLC (US). Its manufacturing centers include Suretex Prophylactics Pvt. Ltd. (India), Tianjin Human-Care Latex Corporation (China), and Suretex Limited (Thailand). Moreover, its business centers are SxWell Australia Pty.

Ltd. (Australia), SXWELL USA LLC (US), LifeStyles Europe SAS (France), Unimil SA (Poland), SxWell UK Limited (UK), Fabrica de Artefatos de Latex Blowtex Ltda. (Brazil), Wuhan Jissbon Sanitary Products Company Ltd. (China), Guangzhou Kangwei Trading Co. Ltd. (China), Shenyang Yipeng Trading Co. Ltd. (China), Shanghai Feidun (China), and Suretex Limited (Bangkok).