Sexual Lubricants Market size was valued at USD 1.47 billion in 2023. The Sexual Lubricants Market industry is projected to grow from USD 1.59 billion in 2024 to USD 3.36 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.69% during the forecast period (2024 - 2032). The factors contributing to the growth of the market are the rising incidences of vaginal dryness, the increasing availability of products, and the growing geriatric population.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Vaginal dryness affects approximately 60% of women in the postmenopausal period. For instance, according to a 2020 survey conducted by the North American Menopause Society, 48% of women in the US suffer vaginal discomfort, with vaginal dryness and soreness during sexual activity being the most frequent complaint. The middle-aged population is predicted to enhance product demand. Furthermore, according to the Study of Women Across the Nation (SWAN), more than 2,400 women over the age of 17 and around 19.0% of women aged 42 to 53 suffer from vaginal dryness. The rise in the prevalence of vaginal dryness is predicted to boost demand for sexual lubricants throughout the forecast period.
There is a significant percentage of older persons who have an active sex life. According to the University of Michigan National Poll on Healthy Ageing, over 40% of older individuals in the US reported an active sex life in 2018, with males (51%) being more sexually active than women (31%). In the US, around 46% of persons aged 65 to 70, 39% of people aged 71 to 75, and 25% of those aged 76 to 80 reported an active sex life. In the future years, this trend is projected to raise product demand. Furthermore, life expectancy in India has grown over the last 70 years, contributing to a fast-rising geriatric population. Moreover, between 2015 and 2050, the fraction of the global population over the age of 60 will nearly double, from 12% to 22%. Therefore, due to the above-mentioned factors the demand for sexual lubricant will grow further.
Therefore, rising incidences of vaginal dryness, the growing geriatric population, and the increasing availability of products are fueling market growth.
Based on type, the global sexual lubricant market has been segmented into Water-Based, Silicon-Based, and Oil-Based. The water-based segment dominated the market in 2022 and is also projected to be the fastest–growing segment during the forecast period, 2024–2032.
Based on gender, the global sexual lubricant market has been bifurcated into female and male. The male segment dominated the market in 2022, while the female segment is projected to be the fastest–growing segment during the forecast period, 2024–2032.
Based on distribution channel, the global sexual lubricant market has been bifurcated into online stores and offline stores. The offline stores segment dominated the market in 2022, while the online stores segment is projected to be the faster-growing segment during the forecast period, 2024–2032. Online stores is further segmented into e-commerce, company website, and others including online retailers and online subscription boxes among others. On the other hand, offline stores is further divided into hospital pharmacy, hypermarkets & supermarkets, retail pharmacy, and others including adult shops and specialty stores.
FIGURE 2: Sexual Lubricants Market, By Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study segments the market into North America, Europe, Asia-Pacific, and Rest of the World. . North America accounted for a market size of USD 558.34 million in 2022 and is expected to exhibit an 9.55% CAGR during the study period. This is attributed to the increasing prevalence of erectile dysfunction. For instance, according to the National Institute of Health ED affects around 30 million men in the US every year. Moreover, another factor driving the sexual lubricant market is the presence of many manufacturers and retailers, allowing for simple product access. Because there is less social stigma associated with sexual products and because they are readily available at supermarket chains and online retailers, personal lubricants are becoming more and more popular in the area. In the United States, personal lubricants are categorized as Class II medical devices and need medical device 510(k) clearance. In addition, Moreover, the rising strategic partnerships and increasing investments by major players in the market are also expected to foster North America’s market growth
Further, the major countries studied are: The US, Canada, Brazil, Germany, France, the UK, Italy, Spain, China, India, Japan, South Korea, Australia.
FIGURE 3: Sexual Lubricants Market, By Region, 2022 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe accounts for the second-largest market share due to the comfort of online shopping and e-commerce and the increased awareness & presence of a large number of manufacturers and retailers providing easy access to products driving the demand for these products. In addition, growing healthcare expenditure is also expected to support the growth of the market. Accessibility to lubricants, growing healthcare expenditure, and manufacturers concentrating on raising awareness about the treatment of vaginal dryness, which can cause skin irritation and abrasions that increase vulnerability to STIs are likely to drive the growth of the regional market during the study period. Furthermore, the Germany Sexual Lubricants Market held the largest market share in 2022 and Rest of Europe Sexual Lubricants Market is the fastest growing market in the Europe region.
Asia-Pacific is anticipated to register the highest growth rate over the forecast period. This is due to the factors such as expanding regional manufacturing and exports as well as rising demand for personal lubricants in nations like Thailand, India, Australia, and Japan. A number of new businesses are entering the market to meet the demand for distinctive, secure, and efficient personal lubricants. For instance, in January 2022, the domestic personal lubricant brand Figr was introduced in Melbourne by providing products that are pH-balanced, toy-friendly, and made with native Australian extracts, the brand is aiming to attract Australian customers.
Sexual Lubricants Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product, which will help the Sexual Lubricants Market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Sexual Lubricants industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
LifeStyles is a leader in the sexual wellness sector. Its sexual wellness business comprises condoms, personal lubricants, and other sexual-related products. There are eighteen brands in its core brand portfolio, and five of them are SKYN, LifeStyles, Manix, Uninil, and Blowtex. Its key offices include Suretex Limited (Bangkok), SxWell Belgium (Belgium), SxWell Australia Pty Ltd (Australia), Lifestyles Healthcare Pte. Ltd. (Singapore), and Sxwell USA LLC (US). Its manufacturing centers include Suretex Prophylactics Pvt. Ltd. (India), Tianjin Human-Care Latex Corporation (China), and Suretex Limited (Thailand). Moreover, its business centers are SxWell Australia Pty. Ltd. (Australia), SXWELL USA LLC (US), LifeStyles Europe SAS (France), Unimil SA (Poland), SxWell UK Limited (UK), Fabrica de Artefatos de Latex Blowtex Ltda. (Brazil), Wuhan Jissbon Sanitary Products Company Ltd. (China), Guangzhou Kangwei Trading Co. Ltd. (China), Shenyang Yipeng Trading Co. Ltd. (China), Shanghai Feidun (China), and Suretex Limited (Bangkok).
Key Companies in the Sexual Lubricants Market includes.
In March 2022, CC Wellness, namely LubeLife, launched a water-based gel lubricant. This product is made without parabens, hormones, gluten, oil, or silicone and expanded the hybrid lubricant portfolio of the CC Wellness product.
August 2022, Sliquid launched the Sliquid Sparkle the newest addition to the Sliquid Naturals collection. It is also a re-packaging of the brand’s flagship product, Sliquid H2O, which is a superior water-based formula that uses only five ingredients. This lubricant, comprised mostly of purified water, is unflavored, unscented, non-staining, pH balanced, vegan-friendly, and cruelty-free. This product launch will help strengthen the lubricant portfolio as well as it will help to grow its global footprint in the market.
North America
Europe
Asia-Pacific
Rest of the World
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 1.47 billion |
| Market Size 2024 | USD 1.59 billion |
| Market Size 2032 | USD 3.36 billion |
| Compound Annual Growth Rate (CAGR) | 8.69% (2024-2032) |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2019 & 2022 |
| Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, gender, distribution channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The US, Canada, Brazil, Germany, France, the UK, Italy, Spain, China, India, Japan, South Korea, Australia. |
| Key Companies Profiled | Reckitt Benckiser Group plc (UK), Church & Dwight Co., Inc. (US) is the second-largest player, followed by BioFilm, Inc. (US), CC Wellness (US), and Sliquid, LLC (US). Among the other significant businesses in the industry are Trigg Laboratories (US), The Yes Yes Company Ltd. (UK), LifeStyles (Belgium), Lovehoney Group (UK), Mayer Laboratories Inc. (US), Uberlube Inc. (US), and pjur group Luxembourg S.A. (Luxembourg) |
| Key Market Opportunities | ·      Rising prevalence of erectile dysfunction in men |
| Key Market Drivers | ·      Rising incidences of vaginal dryness ·      Growing geriatric population ·      Increasing availability of products |
Frequently Asked Questions (FAQ) :
The Sexual Lubricants Market is anticipated to reach 3.36 billion by 2032 at a CAGR of 8.69% during the forecast period of 2024-2032.
The US held a 40.88% share of the North America for Sexual Lubricants Market in 2022.
The Sexual Lubricants Market is expected to grow at a 8.69% CAGR during the forecast period from 2024 to 2032.
The North America region market held the largest market share in the Sexual Lubricants Market.
The key players include Reckitt Benckiser Group plc (UK), Church & Dwight Co., Inc. (US) is the second-largest player, followed by BioFilm, Inc. (US), CC Wellness (US), and Sliquid, LLC (US). Among the other significant businesses in the industry are Trigg Laboratories (US), The Yes Yes Company Ltd. (UK), LifeStyles (Belgium), Lovehoney Group (UK), Mayer Laboratories Inc. (US), Uberlube Inc. (US), and pjur group Luxembourg S.A. (Luxembourg) and others.
Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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