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South Korea AI in Social Media Market

ID: MRFR/ICT/57170-HCR
200 Pages
Aarti Dhapte
October 2025

South Korea AI in Social Media Market Research Report By Application (Content Creation, Sentiment Analysis, Customer Engagement, Social Listening, Ad Targeting), By Deployment Mode (Cloud-Based, On-Premises, Hybrid), By End-user (Small and Medium Enterprises, Large Enterprises, Marketing Agencies, E-Commerce), and By Technology (Natural Language Processing, Machine Learning, Computer Vision, Predictive Analytics)- Forecast to 2035

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Summary Table of Contents Segmentation Download PDF

South Korea AI in Social Media Market Summary

As per MRFR analysis, the South Korea AI in Social Media Market Size was estimated at 31.5 USD Million in 2024. The South Korea ai in-social-media market is projected to grow from 40.05 USD Million in 2025 to 442.5 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 27.15% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The South Korea AI in social media market is experiencing robust growth driven by personalization and ethical practices.

  • Personalization through AI is becoming increasingly prevalent, enhancing user engagement and satisfaction.
  • Ethical AI practices are gaining traction, reflecting a growing concern for responsible technology use.
  • Integration of advanced analytics is transforming content strategies, enabling more effective targeting and measurement.
  • The rising demand for content creation and advancements in natural language processing are key drivers of market growth.

Market Size & Forecast

2024 Market Size 31.5 (USD Million)
2035 Market Size 442.5 (USD Million)
CAGR (2025 - 2035) 27.15%

Major Players

Meta Platforms (US), Alphabet (US), Microsoft (US), Twitter (US), Snap Inc (US), Pinterest (US), ByteDance (CN), LinkedIn (US), Reddit (US)

South Korea AI in Social Media Market Trends

The AI in Social Media Market is experiencing notable growth, driven by the increasing integration of artificial intelligence technologies into social media platforms. In South Korea, the demand for personalized content and enhanced user experiences is prompting companies to adopt AI solutions. This trend is evident in the rise of chatbots, automated content generation, and advanced analytics tools that help businesses engage with their audiences more effectively. Furthermore, the South Korean government is actively supporting innovation in this sector, fostering an environment conducive to technological advancements. As a result, the ai in-social-media market is likely to witness further expansion, with businesses leveraging AI to optimize their marketing strategies and improve customer interactions. In addition, the focus on data privacy and ethical AI usage is becoming increasingly prominent. South Korean consumers are becoming more aware of their digital footprints, leading to a demand for transparency in how their data is utilized. Companies in the ai in-social-media market are responding by implementing robust data protection measures and ethical guidelines. This shift not only enhances consumer trust but also aligns with regulatory frameworks aimed at safeguarding user information. Overall, the ai in-social-media market is poised for continued evolution, driven by technological advancements and changing consumer expectations.

Personalization through AI

The ai in-social-media market is witnessing a surge in personalized content delivery. Companies are utilizing AI algorithms to analyze user behavior and preferences, enabling them to tailor content that resonates with individual users. This trend enhances user engagement and satisfaction, as consumers are more likely to interact with content that aligns with their interests.

Ethical AI Practices

As awareness of data privacy grows, the ai in-social-media market is increasingly focusing on ethical AI practices. Businesses are adopting transparent data usage policies and ensuring compliance with regulations. This approach not only builds consumer trust but also positions companies as responsible players in the digital landscape.

Integration of Advanced Analytics

The integration of advanced analytics tools is transforming the ai in-social-media market. Companies are leveraging AI-driven insights to refine their marketing strategies and improve customer interactions. By analyzing vast amounts of data, businesses can identify trends and make informed decisions that enhance their overall performance.

South Korea AI in Social Media Market Drivers

Increased Focus on Data Privacy

In South Korea, the AI in Social Media Market is significantly influenced by the growing emphasis on data privacy and protection. With the implementation of stringent regulations, companies are compelled to adopt AI solutions that prioritize user privacy while still delivering effective marketing strategies. The South Korean government has introduced various measures to safeguard personal data, which has led to a shift in how social media platforms utilize AI. As a result, businesses are increasingly seeking AI tools that comply with these regulations, ensuring that user data is handled responsibly. This focus on data privacy not only fosters consumer trust but also drives innovation in AI technologies, as companies strive to balance effective marketing with ethical considerations.

Emergence of Influencer Marketing

The rise of influencer marketing in South Korea is significantly impacting the AI in Social Media Market. Brands are increasingly collaborating with influencers to reach their target demographics more effectively. AI technologies play a vital role in identifying suitable influencers and analyzing their audience engagement metrics. In 2025, the influencer marketing sector is projected to grow by 20%, with AI tools facilitating the selection process and optimizing campaign strategies. This trend suggests that businesses are recognizing the value of leveraging AI to enhance their influencer partnerships, ensuring that marketing efforts yield maximum returns. The emergence of influencer marketing, supported by AI analytics, is likely to drive further growth in the ai in-social-media market.

Integration of AI-Driven Analytics

The integration of AI-driven analytics into social media strategies is becoming increasingly prevalent in South Korea. Companies are leveraging AI technologies to gain deeper insights into user behavior and preferences, allowing for more targeted marketing efforts. As of November 2025, the market for AI analytics tools is expected to reach $300 million, reflecting a compound annual growth rate of 18%. This growth indicates that businesses are prioritizing data-driven decision-making to enhance their social media presence. By utilizing AI analytics, companies can optimize their content strategies, improve engagement rates, and ultimately drive sales. The integration of AI-driven analytics is likely to be a key factor in the ongoing evolution of the AI in Social Media Market.

Rising Demand for Content Creation

The AI in Social Media Market in South Korea experiences a notable surge in demand for content creation tools powered by artificial intelligence. As brands and influencers seek to engage audiences more effectively, the need for innovative content solutions becomes paramount. In 2025, the market for AI-driven content generation is projected to reach approximately $500 million, reflecting a growth rate of around 25% annually. This trend indicates that businesses are increasingly investing in AI technologies to enhance their social media presence, streamline content production, and improve audience engagement. The ability to generate personalized and relevant content at scale is likely to be a key driver in the evolution of the ai in-social-media market, as companies strive to differentiate themselves in a crowded digital landscape.

Advancements in Natural Language Processing

The AI in Social Media Market in South Korea is witnessing rapid advancements in natural language processing (NLP) technologies. These innovations enable social media platforms to analyze user-generated content more effectively, providing insights into consumer sentiment and preferences. As of November 2025, the NLP segment within the ai in-social-media market is expected to account for approximately 30% of the overall market share. This growth is indicative of the increasing reliance on AI to enhance user experience and engagement. By leveraging NLP, companies can tailor their marketing strategies to resonate with their target audiences, thereby improving brand loyalty and customer satisfaction. The integration of advanced NLP capabilities is likely to be a crucial driver in shaping the future of the ai in-social-media market.

Market Segment Insights

By Application: Content Creation (Largest) vs. Social Listening (Fastest-Growing)

In the South Korea AI in Social Media Market, Content Creation holds the largest market share due to its pivotal role in driving user engagement and dynamic branding strategies. Other segments like Sentiment Analysis and Customer Engagement also contribute significantly, but they trail behind the dominance of Content Creation, showcasing how vital innovative content is in the competitive landscape of social media. Conversely, Social Listening has emerged as the fastest-growing segment, reflecting a shift towards data-driven decision making. Organizations are increasingly leveraging AI tools to monitor public sentiment and brand perception, thus understanding customer needs better. This growing focus on listener insights, combined with technological advancements in natural language processing, positions Social Listening as a crucial area for future investment and expansion.

Content Creation: Dominant vs. Social Listening: Emerging

Content Creation stands as the dominant force within the application segment, defined by its ability to enhance brand visibility and foster community engagement through tailored content strategies. This emphasis on creativity attracts substantial investment, as brands prioritize impactful storytelling and interactive posts to captivate audiences. On the other hand, Social Listening represents an emerging trend that is rapidly gaining traction. By utilizing AI technologies to track conversations and analyze consumer feedback, companies can refine their marketing strategies and improve service delivery. As businesses strive to stay ahead, the insights derived from Social Listening are becoming indispensable, driving organizations to invest more heavily in this analytical capability.

By Deployment Mode: Cloud-Based (Largest) vs. Hybrid (Fastest-Growing)

In the South Korea ai in-social-media market, the deployment mode segment is characterized by a significant preference for cloud-based solutions, which dominate the market share due to their scalability and flexibility. On-premises solutions, while having a stable user base, hold a smaller share, overshadowed by the growing trend towards cloud implementations. Hybrid models are gaining traction and start to contribute meaningfully to the overall deployment mode market, appealing to organizations requiring a balance between fast deployment and control over data. The growth trends in this segment indicate a robust shift towards cloud-based services spurred by the increasing adoption of AI technologies and a demand for real-time data processing in social media applications. The hybrid deployment model is emerging as a preferred choice among businesses looking to blend the benefits of both cloud and on-premises options. Factors such as improved internet infrastructure and data security considerations favor this shift towards hybrid models as they offer flexibility with enhanced control, making them attractive in the evolving landscape of the social media market.

Cloud-Based (Dominant) vs. On-Premises (Emerging)

Cloud-based deployment is the dominant mode in the South Korea ai in-social-media market, favored for its cost efficiency, scalability, and ease of integration with existing systems. Businesses can quickly adapt to changing needs without significant upfront investments. In contrast, on-premises solutions are viewed as emerging, primarily adopted by organizations with strict data governance requirements or legacy systems needing integration. On-premises deployments provide greater control, which is crucial for companies managing sensitive information, but they generally lag behind cloud solutions in terms of innovation and flexibility. As organizations weigh their needs against operational costs, the competition between these two deployment modes continues to shape the technological landscape.

By End User: Small and Medium Enterprises (Largest) vs. E-Commerce (Fastest-Growing)

The market share distribution indicates that Small and Medium Enterprises hold the largest share in the South Korea ai in-social-media market, leveraging their agility and innovation to adapt AI technologies. Meanwhile, E-Commerce is rapidly carving a significant niche, increasing its market presence through targeted advertising and personalized consumer engagements. Growth trends show that Small and Medium Enterprises are increasingly adopting AI solutions to enhance customer interactions and streamline operations, while E-Commerce is benefiting from the surge in online shopping and digital marketing. The integration of AI tools in these segments is driven by the need for improved efficiency, data analytics, and customer experience enhancements, positioning them for sustained growth.

Small and Medium Enterprises: Dominant vs. E-Commerce: Emerging

Small and Medium Enterprises serve as a dominant force in the South Korea ai in-social-media market, showcasing a high level of adaptability and innovation. These companies utilize AI-driven tools to enhance customer outreach and engagement strategies, leveraging data analytics for better targeting. In contrast, E-Commerce is identified as an emerging segment, rapidly gaining traction due to the growth of online retail. The E-Commerce sector is increasingly investing in AI solutions to optimize marketing efforts and enhance user experiences, driving conversions and fostering customer loyalty. Both segments demonstrate unique characteristics that contribute to their respective positions within the market.

By Technology: Natural Language Processing (Largest) vs. Machine Learning (Fastest-Growing)

The South Korea ai in-social-media market shows a diverse distribution of technologies, with Natural Language Processing (NLP) leading the way due to its widespread application in content moderation, sentiment analysis, and chatbot functionalities. Following closely is Machine Learning (ML), which is rapidly gaining traction as businesses increasingly leverage data-driven insights to optimize their social media strategies. Computer Vision and Predictive Analytics also play significant roles, but they currently occupy smaller shares in the overall technology landscape. As digital engagement continues to evolve, the growth of these technologies is largely driven by the increasing need for automation and enhanced user experiences. NLP is expected to maintain its leadership as more organizations embrace AI tools for communication and interaction. Meanwhile, ML is identified as the fastest-growing segment, fueled by advancements in algorithmic capabilities and a greater emphasis on personalized marketing efforts. Consequently, these technologies are transforming the social media landscape in the region.

Technology: Natural Language Processing (Dominant) vs. Machine Learning (Emerging)

Natural Language Processing (NLP) stands out as the dominant technology in the South Korea ai in-social-media market, facilitating a range of applications from automated content moderation to advanced sentiment analysis. NLP technologies are adopted extensively to enhance user interaction and streamline communication channels. In contrast, Machine Learning (ML) is emerging rapidly, characterized by its ability to analyze vast datasets to extract valuable insights and predict user behavior. As companies seek to refine their marketing strategies and improve customer engagement, ML's role is expanding significantly, positioning it as a key player for future growth. Both segments are indispensable, yet NLP remains crucial for immediate operational needs, while ML offers profound implications for long-term strategic development.

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Key Players and Competitive Insights

The ai in-social-media market is currently characterized by intense competition and rapid innovation, driven by the increasing demand for personalized user experiences and advanced data analytics. Major players such as Meta Platforms (US), Alphabet (US), and ByteDance (CN) are at the forefront, each employing distinct strategies to enhance their market presence. Meta Platforms (US) focuses on integrating AI to improve content moderation and user engagement, while Alphabet (US) leverages its vast data resources to refine advertising algorithms. Meanwhile, ByteDance (CN) emphasizes the use of AI to create engaging content on platforms like TikTok, thereby reshaping user interaction and content consumption.

The market structure appears moderately fragmented, with a mix of established giants and emerging players. Key tactics include localizing services to cater to regional preferences and optimizing supply chains to enhance operational efficiency. The collective influence of these major companies shapes a competitive environment where innovation and user-centric strategies are paramount, fostering a dynamic landscape that continuously evolves.

In October 2025, Meta Platforms (US) announced a significant investment in AI-driven tools aimed at enhancing user safety and content relevance across its platforms. This strategic move underscores the company's commitment to leveraging technology to address user concerns while maintaining engagement levels. By prioritizing safety through AI, Meta aims to differentiate itself in a crowded market, potentially setting new standards for user experience.

In September 2025, Alphabet (US) unveiled a new AI-powered advertising platform designed to optimize ad placements in real-time based on user behavior. This initiative not only enhances the effectiveness of advertising campaigns but also positions Alphabet as a leader in AI integration within social media. The ability to adapt to user preferences instantaneously could significantly increase ad revenue and improve client satisfaction, thereby reinforcing Alphabet's competitive edge.

In August 2025, ByteDance (CN) launched an innovative AI feature that personalizes content feeds based on individual user interactions and preferences. This development is crucial as it not only enhances user engagement but also increases the time spent on the platform, which is vital for advertising revenue. By continuously refining its algorithms, ByteDance is likely to maintain its position as a dominant player in the social media landscape.

As of November 2025, the competitive trends in the ai in-social-media market are increasingly defined by digitalization, sustainability, and the integration of advanced AI technologies. Strategic alliances among key players are becoming more prevalent, facilitating the sharing of resources and expertise. Looking ahead, competitive differentiation is expected to evolve, with a shift from traditional price-based competition towards innovation, technological advancements, and supply chain reliability. Companies that can effectively harness these trends will likely secure a more robust market position.

Key Companies in the South Korea AI in Social Media Market market include

Industry Developments

A number of recent advancements indicate that South Korea's social media AI integration is accelerating. Quetta AI, a platform for evaluating unstructured social media data to identify trends, sentiment shifts, and viral themes, was released by Newen AI in January 2025, demonstrating the rising demand for AI-driven insights in industry.

In order to improve messaging with AI-generated conversation support and suggestions, OpenAI and Kakao formally partnered earlier in January 2025 to include ChatGPT-like features into KakaoTalk. OpenAI opened an office in Seoul in April 2025, highlighting the importance of the nation in the deployment of AI and teasing further cooperation with regional social apps.

The beta release of Naver's chatbot service CLOVA X in October 2023 marked a breakthrough in AI support for Naver's search and content platforms. At or close to the May 2024 AI Seoul Summit, where Naver, Kakao, and other international tech leaders gathered to advance inclusive and safe AI innovation, several efforts were launched.

With the help of new data protection regulations and legislative frameworks like the AI Framework Act, South Korea is methodically integrating AI into its social media ecosystem. When taken as a whole, these advancements show a conscious move away from simple AI features and towards complex, conversational, real-time, analytics-driven features in the country's social networks.

Future Outlook

South Korea AI in Social Media Market Future Outlook

The AI in Social Media Market is projected to grow at a 27.15% CAGR from 2024 to 2035, driven by advancements in machine learning, user engagement, and targeted advertising.

New opportunities lie in:

  • Development of AI-driven content moderation tools for enhanced user safety.
  • Integration of predictive analytics for personalized marketing strategies.
  • Creation of AI-based influencer marketing platforms to optimize brand partnerships.

By 2035, the market is expected to be robust, driven by innovative AI applications and strategic partnerships.

Market Segmentation

South Korea AI in Social Media Market End User Outlook

  • Small and Medium Enterprises
  • Large Enterprises
  • Marketing Agencies
  • E-Commerce

South Korea AI in Social Media Market Technology Outlook

  • Natural Language Processing
  • Machine Learning
  • Computer Vision
  • Predictive Analytics

South Korea AI in Social Media Market Application Outlook

  • Content Creation
  • Sentiment Analysis
  • Customer Engagement
  • Social Listening
  • Ad Targeting

South Korea AI in Social Media Market Deployment Mode Outlook

  • Cloud-Based
  • On-Premises
  • Hybrid

Report Scope

MARKET SIZE 2024 31.5(USD Million)
MARKET SIZE 2025 40.05(USD Million)
MARKET SIZE 2035 442.5(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 27.15% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Meta Platforms (US), Alphabet (US), Microsoft (US), Twitter (US), Snap Inc (US), Pinterest (US), ByteDance (CN), LinkedIn (US), Reddit (US)
Segments Covered Application, Deployment Mode, End User, Technology
Key Market Opportunities Integration of advanced algorithms for personalized content curation in the ai in-social-media market.
Key Market Dynamics Rapid advancements in AI technology are reshaping social media engagement and content personalization in South Korea.
Countries Covered South Korea

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FAQs

What is the projected market size of the South Korea AI in Social Media Market in 2024?

The South Korea AI in Social Media Market is projected to be valued at 100.25 million USD in 2024.

What will be the expected market size of the South Korea AI in Social Media Market by 2035?

By 2035, the South Korea AI in Social Media Market is expected to reach a value of 375.0 million USD.

What is the expected CAGR for the South Korea AI in Social Media Market from 2025 to 2035?

The expected CAGR for the South Korea AI in Social Media Market from 2025 to 2035 is 12.742%.

Which application segment will have the highest market value in 2035 within the South Korea AI in Social Media Market?

In 2035, the Content Creation segment is expected to have the highest market value at 95.0 million USD.

How much is the Sentiment Analysis application segment valued at in the South Korea AI in Social Media Market for 2024?

The Sentiment Analysis application segment is valued at 20.0 million USD in the year 2024.

Which companies are considered major players in the South Korea AI in Social Media Market?

Major players in the South Korea AI in Social Media Market include Kakao, LG Electronics, SK Telecom, and Samsung Electronics.

What is the market value for Customer Engagement in 2035 within the South Korea AI in Social Media Market?

The Customer Engagement segment is projected to reach a market value of 63.75 million USD by 2035.

What impact can be expected from emerging trends in the South Korea AI in Social Media Market?

Emerging trends in the market are expected to drive innovation and growth significantly across various application segments.

What will the market size for Ad Targeting be in 2035 within the South Korea AI in Social Media Market?

By 2035, the Ad Targeting segment is projected to have a market size of 69.25 million USD.

What is the forecasted growth rate of the Social Listening segment in the South Korea AI in Social Media Market from 2024 to 2035?

The Social Listening segment is expected to grow significantly, reaching a value of 68.25 million USD by 2035.

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