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    South Korea In App Advertising Market

    ID: MRFR/ICT/62809-HCR
    200 Pages
    Aarti Dhapte
    October 2025

    South Korea In-App Advertising Market Research Report By Type (Native ads, Video ads, Banner ads, Rich media ads, Intertidal ads), By Platform (IOS, Android), and By Application (Online Shopping, Messaging, Entertainment, Gaming, Ticketing)- Forecast to 2035

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    South Korea In App Advertising Market Infographic
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    South Korea In App Advertising Market Summary

    The South Korea In-App Advertising market is projected to grow from 3.5 USD Billion in 2024 to 20 USD Billion by 2035.

    Key Market Trends & Highlights

    South Korea In-App Advertising Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 17.17 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 20 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 3.5 USD Billion, reflecting the current investment landscape in South Korea.
    • Growing adoption of mobile applications due to increased smartphone penetration is a major market driver.

    Market Size & Forecast

    2024 Market Size 3.5 (USD Billion)
    2035 Market Size 20 (USD Billion)
    CAGR (2025-2035) 17.17%

    Major Players

    Naver, LG Uplus, IronSource, MoPub, SK Telecom, Google, AdColony, Unity Technologies, Apple, Samsung, Chartboost, InMobi, Verizon Media, Kakao, Facebook

    South Korea In App Advertising Market Trends

    The rise in mobile app usage, especially among younger groups that actively interact with digital material on a regular basis, is propelling the South Korean in-app advertising market's notable expansion. In-app advertising has become a crucial tactic for companies trying to successfully reach customers as a result of the shift towards mobile platforms.

    The high rate of smartphone adoption in South Korea, where the great majority of people use smartphones for a variety of purposes, such as entertainment and shopping, is another important market driver. Because advertisers want to interact with users more personally, this has raised the demand for targeted advertising choices.

    There are chances to improve in-app ad formats, like interactive and video commercials, which are becoming more popular in South Korea since they are better at grabbing users' attention than static ads. Additionally, the growth of mobile gaming and esports has opened up new channels for in-app advertising, giving companies creative ways to engage with customers.

    Because of its popularity and established industry, South Korea's gaming market presents a great opportunity for advertisers to consider collaborations or sponsorships. The usage of AI-driven ad technologies and advanced analytics has increased recently in South Korea, allowing advertisers to tailor their campaigns to user preferences and behavior.Because advertisers may now target particular audience segments with their messaging, this advancement enables more effective ad placements and more user engagement.

    Additionally, businesses are adopting ethical advertising strategies while maintaining effective messaging due to the increased emphasis on privacy and data protection. All things considered, South Korea's in-app advertising business is expected to grow rapidly due to both shifting consumer habits and technology breakthroughs.

    Market Segment Insights

    South Korea In-App Advertising Market Segment Insights

    South Korea In-App Advertising Market Segment Insights

    In-App Advertising Market Type Insights

    In-App Advertising Market Type Insights

    The South Korea In-App Advertising Market is characterized by a diverse range of formats, each contributing uniquely to the overall digital advertising landscape in the region. Native ads, designed to blend seamlessly with app content, have gained popularity as they provide users with a less intrusive advertising experience, leading to higher engagement rates.

    This format effectively captures user attention without disrupting the overall app functionality, making it a preferred choice for advertisers seeking authentic connections with their audience. On the other hand, video ads have emerged as a dominant force in the South Korean market, capitalizing on the increasing consumption of video content among mobile users.

    With the country’s strong 5G infrastructure, video ads are able to offer high-quality visuals and interactivity, significantly enhancing user engagement and driving conversions. Banner ads, while more traditional, continue to hold a place in the market, particularly for brand awareness campaigns.

    Their straightforward design and ease of placement make them an accessible option for many advertisers; however, they face challenges with ad fatigue among users who may overlook static placements.Rich media ads represent an evolving opportunity within the South Korea In-App Advertising Market. These ads integrate multimedia elements such as animations and interactivity, providing a richer viewing experience that can significantly capture user interest and drive action.

    In-App Advertising Market Platform Insights

    In-App Advertising Market Platform Insights

    The Platform segment of the South Korea In-App Advertising Market plays a crucial role in shaping the overall landscape of digital marketing in the region, driven significantly by mobile technology adoption. IOS and Android are the two primary operating systems dominating the mobile ecosystem, collectively fueling growth through targeted advertising strategies that enhance user engagement.

    Given South Korea's high smartphone penetration rates, these platforms offer advertisers an extensive reach to engage with users through innovative ad formats and personalized content.The IOS platform is recognized for its affluent user base, typically yielding higher conversion rates, while Android’s extensive market share enables advertisers to reach a diverse audience.

    Additionally, the evolving preferences of consumers for mobile content and app usage present remarkable opportunities for marketers to implement effective strategies. This competitive environment is further accentuated by technological advancements, allowing for improved data analytics and insights that drive informed advertising decisions.

    As brands increasingly allocate budgets toward mobile advertising within the South Korea In-App Advertising Market, understanding the unique characteristics and user behavior on both IOS and Android becomes imperative for maximizing ad effectiveness and return on investment.

    In-App Advertising Market Application Insights

    In-App Advertising Market Application Insights

    The Application segment of the South Korea In-App Advertising Market exhibits a robust framework, reflecting the country's technological advancement and high smartphone penetration. As mobile users increasingly engage with various apps, this segment drives significant revenue growth through platforms that provide Online Shopping, Messaging, Entertainment, Gaming, and Ticketing.

    Online Shopping has emerged as a noteworthy sector, buoyed by the shifting consumer behavior towards e-commerce, especially post-pandemic. Messaging apps are also gaining traction, leveraging user data to deliver tailored advertisements, thus enhancing user engagement.

    In the entertainment landscape, streaming platforms capitalize on in-app advertising to monetize content effectively. Gaming stands out as a crucial area, integrating ads seamlessly into gameplay, which results in high interaction rates from users. The Ticketing sector facilitates the promotion of events, with advertisements aimed at driving attendance and enhancing the user experience.

    Alongside these trends, market growth faces challenges such as ad fatigue and privacy concerns, yet opportunities persist through innovative ad formats and enhanced targeting capabilities, indicating a dynamic landscape for stakeholders in the South Korea In-App Advertising Market segmentation.

    Get more detailed insights about South Korea In App Advertising Market

    Key Players and Competitive Insights

    The South Korea In-App Advertising Market is a vibrant and rapidly evolving sector characterized by intense competition and innovative strategies aimed at capturing the attention of mobile users. With the surge in smartphone penetration and the growing popularity of mobile applications, businesses are increasingly recognizing the potential of in-app advertising as a powerful channel for reaching consumers.

    This market is marked by diverse players, including both local and global companies, who leverage various advertising formats such as display ads, video ads, and native advertising to engage users effectively.As advertisers seek to optimize their campaigns through data-driven insights and advanced targeting capabilities, the competitive landscape continues to shift, reflecting the dynamic nature of consumer preferences and technological advancements.

    Naver stands as a dominant force in the South Korean In-App Advertising Market, leveraging its strong brand recognition and extensive user base. As a leading search engine and internet services provider, Naver has established itself as a key player in digital marketing.

    Its strengths lie in its ability to integrate advertising seamlessly within its ecosystem, providing advertisers with unique opportunities to promote their products and services to a highly engaged audience.Naver’s advertising solutions are tailored to meet the specific needs of businesses, allowing for effective targeting and user engagement. Furthermore, its commitment to innovation ensures that it remains at the forefront of the in-app advertising sector, continuously enhancing its offerings and adapting to the evolving market landscape.

    LG Uplus, another prominent player in the South Korea In-App Advertising Market, has carved a niche for itself by embracing digital transformation and innovative marketing strategies. The company operates extensively in telecommunications, providing a range of key products and services including mobile content, smart home solutions, and integrated communication services.

    LG Uplus has harnessed its technological capabilities to develop effective advertising solutions that resonate with mobile users. Its strengths include a robust infrastructure that supports high-quality ad delivery and data analytics, enabling advertisers to optimize their campaigns for better performance.The company consistently explores partnerships and potential mergers to expand its market presence and enhance its capabilities, positioning itself strategically within the competitive landscape of in-app advertising in South Korea.

    Key Companies in the South Korea In App Advertising Market market include

    Industry Developments

    In July of 2025, Naver made the announcement that it will be integrating its advertising platform with the messaging app that Kakao offers. This would enable advertisers to reach a larger audience through the use of tailored advertisements.An innovative mobile advertising service was introduced by LG Uplus in August 2025. This service enables businesses to target clients based on their location and activity, hence improving the relevancy and efficacy of advertisements.

    IronSource launched its Pangle ad network to South Korea in September 2025, which provided developers with additional ways to monetize their apps through the use of targeted adverts within the apps themselves.MoPub announced new mediation tools in South Korea in October 2025. These features enabled developers to improve ad revenue by integrating several ad networks into their apps, which allows them to maximize their revenue.

    AI-driven advertising platform was introduced by SK Telecom in November 2025. This platform makes use of user data to deliver individualized advertisements, thereby enhancing both the performance of advertisements and the level of user engagement.

    Market Segmentation

    In-App Advertising Market Type Outlook

    • Native ads
    • Video ads
    • Banner ads
    • Rich media ads
    • Intertidal ads

    In-App Advertising Market Platform Outlook

    • IOS
    • Android

    In-App Advertising Market Application Outlook

    • Online Shopping
    • Messaging
    • Entertainment
    • Gaming
    • Ticketing

    Report Scope

     

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 2.7(USD Billion)
    MARKET SIZE 2024 3.5(USD Billion)
    MARKET SIZE 2035 20.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 17.17% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Naver, LG Uplus, IronSource, MoPub, SK Telecom, Google, AdColony, Unity Technologies, Apple, Samsung, Chartboost, InMobi, Verizon Media, Kakao, Facebook
    SEGMENTS COVERED Type, Platform, Application
    KEY MARKET OPPORTUNITIES Mobile gaming growth potential, Increasing smartphone penetration, Rise of programmatic advertising, Demand for personalized content, E-commerce integration in apps
    KEY MARKET DYNAMICS rapid mobile usage growth, increasing smartphone penetration, diverse advertising formats, strong demand for engagement analytics, privacy regulations influence strategies
    COUNTRIES COVERED South Korea

    FAQs

    What is the expected market size of the South Korea In-App Advertising Market in 2024?

    The South Korea In-App Advertising Market is expected to be valued at 3.5 billion USD in 2024.

    What is the projected market size for the South Korea In-App Advertising Market by 2035?

    By 2035, the South Korea In-App Advertising Market is projected to reach a value of 20.0 billion USD.

    What is the compound annual growth rate (CAGR) for the South Korea In-App Advertising Market between 2025 and 2035?

    The market is expected to exhibit a CAGR of 17.17% from 2025 to 2035.

    Which segment of the South Korea In-App Advertising Market is expected to have the highest value in 2035?

    Native ads are projected to be the highest valued segment at 3.6 billion USD in 2035.

    What market share does video ads hold within the South Korea In-App Advertising Market in 2024?

    Video ads hold a significant share with a market value of 1.011 billion USD in 2024.

    Who are the key players in the South Korea In-App Advertising Market?

    Major players in the market include Naver, LG Uplus, IronSource, MoPub, and SK Telecom among others.

    What growth opportunities exist in the South Korea In-App Advertising Market?

    The market growth is driven by increasing mobile usage and advancements in advertising technology.

    What challenges does the South Korea In-App Advertising Market currently face?

    Challenges include intense competition and maintaining user engagement in a crowded advertising space.

    What applications are driving the growth of the In-App Advertising Market in South Korea?

    The market growth is fueled by mobile games, social media apps, and e-commerce applications.

    How do interstitial ads perform within the South Korea In-App Advertising Market?

    Interstitial ads are projected to reach a market value of 3.6 billion USD by 2035, indicating strong performance.

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