Stand Up Pouches Market

The emerging trend of westernization of food consumption patterns to boost the market growth

The increased demand for on-the-go snacks has increased the market for re-closable stand-up pouches, which provide consumers with convenience. Furthermore, changing consumer lifestyles and food choices and evolving food technology drive market demand. Switching to pouch packaging, particularly stand-up pouches, helps to minimize material costs. Emmerson Packaging estimates that stiff packaging costs three to six times more per unit than flexible packaging. Flexible packaging costs roughly twice as much as printed folding cartons. As a result, choosing stand-up pouches over a rigid option implies favorable stand-up pouches market growth.

The increased concern about sustainability drives sellers to use recyclable and sustainable pouches. As a result, the stand-up pouches industry is expected to see capital investments in sustainable product innovation as well as the expansion of new recycling sectors.

Lifestyle changes, as well as simple access to health and nutrition information, are driving demand for delicious yet healthy foods, convenience foods, and single-serve options. Because of the rapid changes in the food and beverage industry, there is an increased demand for practical packaging choices, such as Stand-Up Pouches, which have enhanced the market CAGR across the globe in recent years.

Furthermore, many consumers now regard stand-up pouches as a quality indicator, making them a requirement for suppliers to signal premiumization through this style of packaging. Furthermore, Stand-Up pouches safeguard meals by keeping out outside elements such as moisture, light, air, and bacteria. Thus lifestyle changes and the rise in the adoption of single-serve food options are driving the growth of Stand-Up Pouches Market revenue.API Group and its subsidiary Accredo Packaging, which creates more sustainable packaging solutions for the food and consumer goods markets, announced in January last year that they are working with Reynolds Consumer Products' Presto Products Fresh-Lock team.

This cooperation is aimed at launching the first ever eco-friendly flexible stand-up pouch which makes use of content with over 50% post-consumer recycled (PCR) – material suitable for a complete package of food.Mondi paired with a Japanese consumer goods company, Kao, in 2022 to develop recyclable, lightweight packaging for their Goldwell hair-lightening products. The packaging includes flexible, re-closable stand-up pouches as powdered goods that are recyclable mono-materials, thus helping Kao reduce its environmental footprint without compromising on strength and durability.

Figure 1: Total Sales of packaged food in Thailand in USD billionSource: US Department of Agriculture

Secondary reasons driving market growth include convenience, pouch affordability, and rising demand for packaged food and beverages. Stand-up pouches are typically made of lightweight materials, which reduces the cost of transportation greatly. Demand is further spurred by the fact that pouches are available with a variety of closure choices, such as a spout, zipper, and tear notch.

The Global Stand-Up Pouches Market Industry is increasingly influenced by sustainability trends, as consumers demand eco-friendly packaging solutions. Stand-up pouches, often made from recyclable materials, align with this growing preference. Companies are adopting sustainable practices to reduce their environmental footprint, which is reflected in the rising adoption of biodegradable and compostable pouches. This shift not only meets consumer expectations but also enhances brand loyalty. As a result, the market is projected to reach 29.5 USD Billion in 2024, indicating a robust response to sustainability demands.

The Global Stand-Up Pouches Market Industry is poised for substantial growth, with projections indicating a market size of 29.5 USD Billion in 2024 and an anticipated increase to 58.2 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 6.37% from 2025 to 2035. Such figures reflect the increasing adoption of stand-up pouches across various sectors, driven by their convenience, sustainability, and versatility. As consumer preferences evolve, the market is expected to expand, presenting opportunities for manufacturers to innovate and meet the changing demands of the global marketplace.

The convenience and portability offered by stand-up pouches significantly drive the Global Stand-Up Pouches Market Industry. These pouches are lightweight and easy to store, making them ideal for on-the-go consumption. Their resealable features enhance usability, appealing to busy consumers seeking quick and accessible food options. This trend is particularly evident in the snack and beverage sectors, where brands leverage stand-up pouches to cater to the fast-paced lifestyle of modern consumers. The market's growth trajectory suggests that by 2035, it could reach 58.2 USD Billion, underscoring the importance of convenience in consumer choices.

The versatility of stand-up pouches across various industries propels the Global Stand-Up Pouches Market Industry forward. These pouches are utilized in food, beverages, personal care, and household products, showcasing their adaptability. For instance, food manufacturers favor stand-up pouches for their ability to preserve freshness and extend shelf life. Similarly, personal care brands utilize them for their aesthetic appeal and functionality. This broad applicability is likely to contribute to a compound annual growth rate of 6.37% from 2025 to 2035, reflecting the growing recognition of stand-up pouches as a preferred packaging solution.

The rising demand for ready-to-eat products significantly influences the Global Stand-Up Pouches Market Industry. As lifestyles become busier, consumers increasingly seek convenient meal solutions that require minimal preparation. Stand-up pouches are ideal for packaging ready-to-eat meals, snacks, and beverages, providing an efficient solution for manufacturers. This trend is evident in the growing number of brands offering ready-to-eat options in stand-up pouches, catering to health-conscious consumers. The market's expansion in this segment is indicative of changing consumer preferences, which are likely to shape the future of packaging.

Technological advancements in packaging materials and processes are reshaping the Global Stand-Up Pouches Market Industry. Innovations such as improved barrier properties and enhanced printing techniques allow for better product protection and branding opportunities. These advancements enable manufacturers to produce high-quality pouches that meet diverse consumer needs. For example, the introduction of multi-layer films enhances the durability and shelf life of products packaged in stand-up pouches. As these technologies evolve, they are expected to drive market growth, further solidifying the position of stand-up pouches in the packaging landscape.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. In Asia-Pacific, the Stand-Up Pouches market accounted for the largest share at 43.20%, and the market was USD 10.28 billion in 2021. High demand for packaged food like ready-to-eat meals, together with the growing popularity of stand-up pouches due to their shelf readiness, mobility, and lightweight, are projected to drive market expansion throughout the forecast period.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: STAND-UP POUCHES MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

North American stand-up pouch market has the second highest market share of stand-up pouches market owing to less material usage when compared to rigid packaging goods and the growing adoption of stand-up pouches by CPG makers due to their marketing benefits and aesthetic appeal.

During the forecast period, Europe's stand-up pouch market stands Up Pouches market is expected to grow with the highest CAGR. The growing popularity of snack foods is expected to boost regional market expansion. Growing consumer acceptance of stand-up pouches, owing to their convenience, practicality, and portability, is expected to drive demand development in the area over the forecast period.

Food processing growth, rising healthcare costs, and retail development are boosting demand in the Asia-Pacific Stand-Up Pouches market. According to the US Department of Agriculture, China's stand-up pouch market share will account for more than half of food and beverage income in 2021, and food processing and manufacturing production volume will expand by 6.3% in 2021 despite the ongoing COVID-19 outbreak. As a major supplier of products such as coffee, tea, sauces, and liquid detergents in Southeast Asia, this format is popular in the region.

This has prompted businesses such as Mespack, a Duravant subsidiary, to concentrate their efforts in the region on this segment of their portfolio.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Stand-Up Pouches market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Stand-Up Pouches industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the Stand-Up Pouches industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. The Stand-Up Pouches markets major players such as Amcor Ltd. (Australia), The Dow Chemical Company (US), Berry Plastics Corporation, Smurfit Kappa Group (Dublin), Ampac Holdings LLC (US), Clondalkin Group, and others are working on expanding the market demand by investing in research and development activities. Furthermore, various Stand-up pouches industry producers are focusing on developing sustainable solutions and are always working on consumer and market needs.

Mondi is a worldwide packaging and paper firm employing around 21,000 people across more than 30 countries, mostly in Europe, Russia, North America, and South Africa. The group's headquarters are in Weybridge, England, and Vienna, Austria. Mondi struck a cooperation with Thimonnier, a leading designer and maker of flexible plastic pouches, in April 2022. The firms hoped to create a new recyclable mono-material berlingot sachet for liquid soap refills through this collaboration. Furthermore, when compared to rigid plastic bottles, the innovative new packaging reduces plastic use by more than 75%.

Mondi joined forces with Henkel, the world's top adhesive solution provider, in February 2022. The firms collaborated to create a totally recyclable mono-material refill pouch for Pril. Furthermore, the firms collaborated on a packaging solution for Henkel's hand dishwashing solutions that allows plastic bottles to be supplied from adjustable pouches.

Shako Flexipack Pvt Ltd, founded in 1992, has been the leading manufacturer in the Flexible Packaging Industry. Shakoflex also offers technical and package design services to a diverse range of industries and end-user applications. Shakoflex provides Rotogravure, Flexographic, and Digital Flexible Packaging to customers worldwide, improving tamper evidence, security, and shelf appeal. For example, Shako Flexipack Pvt. Ltd. released a Jumbo 5-liter Stand-up pouch for food and non-food applications earlier this year, which has a longer shelf life, is more ecologically friendly due to its lighter weight, and is more cost-effective.