Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Packaged Food market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Packaged Food industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Packaged Food industry to benefit clients and increase the market sector. In recent years, the Packaged Food industry has offered some of the most significant advantages to the food industry. Major players in the Packaged Food market, including Nestle, The Coca-Cola Company, PepsiCo, Tyson Foods, Inc., Mars, Incorporated, Cargill, Incorporated, The Kraft Heinz Company, General Mills Inc., Conagra Brands, Inc., Kellogg Co., and others, are attempting to increase market demand by investing in research and development operations.
Tyson Foods is a modernized, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. It is also the main protein provider to various national restaurant chains, consisting of quick services, casual, mid-scale, and fine dining restaurants. They provide a variety of food service customers, including schools, military bases, hospitals, nursing homes, and international customers also. In July 2022, Tyson Foods launched its new strategic partnership with Tanmiah, which provides fresh and value-added poultry and meat products.
This agreement will provide Tyson Foods Inc. with 15% of the acquisition of the Tanmaih subsidiary and a 60% stake in the Supreme Foods Processing Company. In October 2021, Tyson Foods Inc. Launched air-fried chicken bites, which are 75% less fat and contain 35% fewer calories. The products consisted of Spicy Chicken Bites and Parmesan Chicken Bites; with this Tyson Foods Inc was able to enlarge its packaged food product portfolio in the US market.
The Coca-Cola Company is a complete beverage company, providing over 500 brands in more than 200 countries. The Coca-Cola brand's portfolio consists of the world's most valuable beverage brands like AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest tea, innocent smoothies and juices, Minute Maid juices, Smartwater, Sprite, Vitaminwater, and ZICO coconut water. Coca-Cola is transforming its portfolio by reducing sugar in its drinks with new inventions.
In November 2021, the Coca-Cola company acquired complete ownership of BODYARMOR, a sports performance and hydrational beverages line; with this company, was able to spread its beverage portfolio and is anticipated to have long-term growth. In September 2018, the company launched Minute Maid smoothie, an important step into the 'Health & Wellness' space in India. This smoothie is the combination of 'Power of 3' ingredients- Fruits, Milk, and Nutrients, made from locally available fruits, specifically designed to suit the Indian palate.