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Companies operating within the ever-changing Telecom Service Assurance Market employ different approaches to market share positioning, with each aiming at gaining a competitive advantage over others. One fundamental strategy is differentiation: firms emphasize unique features, advanced analytics, or industry-specific offerings when marketing their service assurance products. Consequently, product innovation remains pivotal in the quest for bigger portions of the Telecom Service Assurance Market. Continuous improvements, the use of the latest technologies like artificial intelligence (AI) and machine learning (ML), and keeping ahead of industry trends help meet changing network management requirements. By providing sophisticated yet adaptable service assurance solutions addressing emerging challenges like 5G network rollout complexities, virtualization, or complex network architectures, they attract larger markets and retain technology advancement leadership.
Pricing strategies are crucial in market share positioning within the Telecom Service Assurance Market.? Competitive pricing may be used by some companies who wish to align their services with industry standards so as to have cost-conscious customers.? Alternatively, value-based pricing could be employed where such firms are emphasizing efficiency gains realized from their service assurance systems as well as better analytics or proactive maintenance. Strategic partnering and collaborations serve as another means of achieving market penetration into the telecom space for providers of such services.? These partnerships enable organizations to expand by incorporating other players' offerings into theirs, thus providing clients with integrated solutions. Through working with technology providers, among others, these alliances also result in interoperability, thereby ensuring seamless integration of the service assurance tools into the existing telecommunication infrastructure.
Effective marketing and branding are critical components of market share positioning in the Telecom Service Assurance Market. Creating a strong brand identity through targeted marketing campaigns can improve visibility and enhance reputation. Customer care is very important in acquiring and growing market shares within the telecom service assurance industry. Geographic expansion is a noteworthy strategy in the telecom service assurance sector. Companies may choose to enter new markets or strengthen their presence in existing ones as telecommunications networks become global. By making service assurance solutions specifically for different telecom operators, companies put themselves in a better position for success since they understand that this market exists across various regions with unique network management requirements.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | The service assurance ensures that the services offered over the network adhere to the predefined service quality level so as to provide optimal subscriber experience. |
Telecom Service Assurance Market Highlights:
Telecom Service Assurance Market Snapshot
The Telecom Service Assurance Market is expected to expand at a 9.30% CAGR, with USD 13.2 billion in 2030 during the forecast period.
Telecom service assurance involves a systematic process of enhancing and improving the quality of all the services provided by communication service providers (CSP) to the customer. The service assurance ensures that the services offered over the network adhere to the predefined service quality level so as to provide optimal subscriber experience. Service assurance includes several tools and solutions including fault and event management, performance management, quality of service management, network traffic management, network and service testing, and customer experience management.
With the growing need among CSPs to differentiate from other players and with the introduction of value-added services such as VOIP, IPTV, video services, the need for assurance services has significantly increased. Assured quality service, on the other hand, has become critical to telecommunication providers. A number of telecommunication providers are experiencing increasing churn due to intense competition in the industry and lower switching costs. Customer loyalty is diminishing in the telecom industry as service providers are competing to provide efficient services at lower costs. Due to this trend, telecommunication companies are investing in service assurance solutions.
These solution helps telecommunication companies to provide quality service, enhanced customer experience, ease the network complexity, and improve customer churn. Churn rate is the percentage of subscribers to a telecom service who have discontinued the subscription to that service. By deploying telecom service assurance tools or solution, telecommunication companies can significantly improve the services (voice/ data, video among others) offered to subscribers which in turn can lead to lower churn rate. A number of large-sized telecommunication companies, with a strong presence in their respective regions, including Vodafone, MTC, Arqiva, T-Mobile, and Telefonica, have adopted intelligent assurance and analytics. These telecom providers have realized the necessity to offer quality services, hence there have been increasing investments in various telecom service assurance solutions including fault and event management, performance management, and quality and service management.
The Telecom Service Assurance Market is driven by an increase in the number of cellular/mobile subscribers and the growing need to automate network operations due to high customer churn. However, concerns over data privacy about telecom service assurance solutions is a major factor that is expected to restrain market growth.
The Telecom Service Assurance Market comprises several global players who offer various types of solutions. For instance, Comarch SA offers intelligent assurance & analytics and integrated assurance solutions. Integrated assurance helps in addressing the issues in telecom services by analyzing the challenges faced by customers while using telecom services. These challenges can be in relation to call drops, or interrupted Internet services. Intelligent assurance & analytics is an enhanced version of integrated assurance that uses big data analytics, artificial intelligence module using machine learning algorithms to apply predictive maintenance, for the automated gathering of data related to best practices for preventing and solving network and service faults and problems.
Telecom Service Assurance Market Synopsis
The Global Telecom Service Assurance Market has been segmented on the basis of Component, Vertical, and Region.
- Based on the component, the telecom service assurance market has been segmented into product and services. The product segment accounted for the higher market share in 2018 and is expected to account for a larger share in the forecast period as well.
- The services segment includes professional services and managed services. The professional services are the associated services offered by the product provider at the time of implementation or after the solution has been deployed. These professional services largely include support & maintenance services and training. The service segment is expected to exhibit the higher CAGR during the forecast period.
- Based on deployment, the telecom service assurance market has been segmented into cloud and on-premise. Cloud based telecom service assurance solution is expected register a higher CAGR during the forecast period. Telecommunication operators are now adopting cloud-based solutions as these reduce the overall cost of maintaining and upgrading the solution.
- Based on operator type, the telecom service assurance market has been segmented into mobile operator and fixed operator. The mobile operator segment is expected to record the highest CAGR during the forecast period, 2019–2025
Telecom Service Assurance Market Regional Analysis
Geographically, the global telecom service assurance market has been segmented into Asia-Pacific, North America, Europe, the Middle East & Africa, and South America.
North America accounts for the largest share in the global telecom service assurance market. Some of the factors that are responsible for the growth of the market include the growing deployment of such solutions by key telecom operators in the region including Verizon and Frontier Communications. Moreover, the presence of a number of telecom service assurance companies offering comprehensive solutions to the CSPs, further propels the North American telecom service assurance market.
Europe has occupied the second position in the market. For the purpose of this study, Europe has been segmented into the UK, Germany, France, Spain, Italy, and the rest of Europe. According to MRFR analysis, the UK is expected to gain the highest market share, followed by Germany and France. Growing need to offer enhanced customer experience for the service is the key factor for the growth of the market in the region.
Telecom Service Assurance Market Companies Covered
The Key Players operating in the Global Telecom Service Assurance Market are Huawei Technologies Co., Ltd (China), Hewlett Packard Enterprise Development LP (US), Accenture (Ireland), Comarch SA (Poland), IBM (US), VMware (US), TEOCO Corporation (US), Nokia (Finland), NETSCOUT Systems, Inc. (US), Anritsu (Japan), Centina Systems (US), Enghouse Networks (US), Infovista (US), NEC Corporation (Japan), and MYCOM OSI (US)
Telecom Service Assurance Market Key Developments
ServiceNow and NVIDIA introduced telco-specific generative AI technologies in February 2024, advancing telecommunications service management. First is Now Assist for Telecommunications Service Management (TSM), powered by NVIDIA's AI and integrated into the Now Platform. Automation and workflow optimization boost agent productivity and help service teams handle issues faster. This improvement should lower operational expenses and raise telecoms service provider efficiency.
This collaboration focuses on telecommunications' main goals: cost reduction and new business. Automation with AI-driven solutions allows carriers to provide faster and more accurate service, enhancing customer happiness. Generative AI in service management helps telecom firms compete in a digital and data-driven world by maximizing customer service and commercial outcomes.
Telia Finland, Nokia, and EU research funds announced the Sirius initiative in January 2024 to study 5G standalone Software-as-a-Service (SaaS) and public cloud settings. A 5G core and mobile edge computing (MEC) architecture will be used to develop a strong 5G-SA network. Autonomous vehicles, IoT devices, and industrial automation require faster edge data processing and communication, which the network will supply.
The Sirius project deploys 5G infrastructure across cross-border highways and seaways to improve communication and reduce latency for vital transport, logistics, and other use cases. The effort improves network scalability, cost-efficiency, and flexibility by using public cloud environments. The Telia Finland-Nokia-EU alliance shows the growing trend of public-private partnerships to digitalize Europe's communication infrastructure.
Cisco ThousandEyes and Amazon CloudWatch Internet Monitor (CWIM) announced a strategic partnership in November 2023, marking a milestone in cloud monitoring. This connection lets enterprises use ThousandEyes' network intelligence with Amazon Web Services' (AWS) sophisticated cloud architecture to monitor internet performance and cloud installations.
Customers may see how internet disturbances like latency and packet loss effect their applications and consumers in real time by seamlessly merging both technologies. This unique access helps firms proactively detect and handle issues, improving the digital experience and reducing service downtime.
Key questions addressed by the report
- What was the historic market size (2018)?
- Which segmentation (component, deployment, operator type) are driving the market?
- What will be the growth rate by 2025?
- Who are the key players in this market?
- What are the strategies adopted by key players?
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