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Various elements shape the Telecom Service Assurance Market, which highlights the need for quality control measures aimed at attaining reliable telecommunications services throughout its existence, amongst others; some include exponential increase in data and connectivity requirements demand among others globally driven largely by advancements seen especially within Fintech innovation coupled with IoT (Internet-of-Things), blockchain technology among other initiatives geared towards digital economy transformations. One of the main drivers is the fast-growing data and connectivity demands. In a globalizing world, telecommunications service providers have to deal with intricate networks as well as increasing user expectations. The rapid development of telecom technology that features 5G networks drives the growth of the Telecom Service Assurance Market. The deployment of 5G introduces new complexities and challenges in managing network performance, ensuring low latency, and meeting the stringent quality of service (quality of service) requirements. Additionally, this trend in the adoption of service assurance results from increased complexity in telecom networks brought by a wide range of services such as voice, data, and video, among others provided by Telecommunication Operators, including IoT (Internet-of-Things) connectivity.
Another important factor that influences the Telecom Service Assurance Market is how telecom service providers are customer-centric. Delivering high-quality, uninterrupted connectivity for customers experiencing increasing expectations is prioritized by telecommunication operators. These digital transformation initiatives are becoming prevalent within most telecom operators, contributing to the dynamics in their market for service assurance systems as they modernize their network architecture by adopting virtualized and software-defined infrastructure. Global network automation and artificial intelligence (AI) drive the Telecom Service Assurance Market. Automation and AI-driven analytics improve service assurance solutions by spotting problems in real time, finding potential issues beforehand, and making corrections automatically.
Additionally, in the process of adopting telecom service assurance solutions, ensuring network security and compliance has become a critical consideration that enterprises must make. Sensitive information is normally transmitted through telecommunication networks; hence, it is important to ensure their security and regulatory compliance. The context of the COVID-19 pandemic on telecommunications networks highlights the relevance of service assurance solutions. The soaring demand for remote work, online education, and digital services during COVID-19 resulted in unprecedented loads on telecom companies. This demonstrates how essential these tools were to operators in handling huge traffic upsurges while maintaining high-quality network connectivity.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | By Component, Deployment |
Telecom Service Assurance Market Highlights:
Telecom Service Assurance Market Snapshot
The Telecom Service Assurance Market is expected to expand at a 9.30% CAGR, with USD 13.2 billion in 2030 during the forecast period.
Telecom service assurance involves a systematic process of enhancing and improving the quality of all the services provided by communication service providers (CSP) to the customer. The service assurance ensures that the services offered over the network adhere to the predefined service quality level so as to provide optimal subscriber experience. Service assurance includes several tools and solutions including fault and event management, performance management, quality of service management, network traffic management, network and service testing, and customer experience management.
With the growing need among CSPs to differentiate from other players and with the introduction of value-added services such as VOIP, IPTV, video services, the need for assurance services has significantly increased. Assured quality service, on the other hand, has become critical to telecommunication providers. A number of telecommunication providers are experiencing increasing churn due to intense competition in the industry and lower switching costs. Customer loyalty is diminishing in the telecom industry as service providers are competing to provide efficient services at lower costs. Due to this trend, telecommunication companies are investing in service assurance solutions.
These solution helps telecommunication companies to provide quality service, enhanced customer experience, ease the network complexity, and improve customer churn. Churn rate is the percentage of subscribers to a telecom service who have discontinued the subscription to that service. By deploying telecom service assurance tools or solution, telecommunication companies can significantly improve the services (voice/ data, video among others) offered to subscribers which in turn can lead to lower churn rate. A number of large-sized telecommunication companies, with a strong presence in their respective regions, including Vodafone, MTC, Arqiva, T-Mobile, and Telefonica, have adopted intelligent assurance and analytics. These telecom providers have realized the necessity to offer quality services, hence there have been increasing investments in various telecom service assurance solutions including fault and event management, performance management, and quality and service management.
The Telecom Service Assurance Market is driven by an increase in the number of cellular/mobile subscribers and the growing need to automate network operations due to high customer churn. However, concerns over data privacy about telecom service assurance solutions is a major factor that is expected to restrain market growth.
The Telecom Service Assurance Market comprises several global players who offer various types of solutions. For instance, Comarch SA offers intelligent assurance & analytics and integrated assurance solutions. Integrated assurance helps in addressing the issues in telecom services by analyzing the challenges faced by customers while using telecom services. These challenges can be in relation to call drops, or interrupted Internet services. Intelligent assurance & analytics is an enhanced version of integrated assurance that uses big data analytics, artificial intelligence module using machine learning algorithms to apply predictive maintenance, for the automated gathering of data related to best practices for preventing and solving network and service faults and problems.
Telecom Service Assurance Market Synopsis
The Global Telecom Service Assurance Market has been segmented on the basis of Component, Vertical, and Region.
- Based on the component, the telecom service assurance market has been segmented into product and services. The product segment accounted for the higher market share in 2018 and is expected to account for a larger share in the forecast period as well.
- The services segment includes professional services and managed services. The professional services are the associated services offered by the product provider at the time of implementation or after the solution has been deployed. These professional services largely include support & maintenance services and training. The service segment is expected to exhibit the higher CAGR during the forecast period.
- Based on deployment, the telecom service assurance market has been segmented into cloud and on-premise. Cloud based telecom service assurance solution is expected register a higher CAGR during the forecast period. Telecommunication operators are now adopting cloud-based solutions as these reduce the overall cost of maintaining and upgrading the solution.
- Based on operator type, the telecom service assurance market has been segmented into mobile operator and fixed operator. The mobile operator segment is expected to record the highest CAGR during the forecast period, 2019–2025
Telecom Service Assurance Market Regional Analysis
Geographically, the global telecom service assurance market has been segmented into Asia-Pacific, North America, Europe, the Middle East & Africa, and South America.
North America accounts for the largest share in the global telecom service assurance market. Some of the factors that are responsible for the growth of the market include the growing deployment of such solutions by key telecom operators in the region including Verizon and Frontier Communications. Moreover, the presence of a number of telecom service assurance companies offering comprehensive solutions to the CSPs, further propels the North American telecom service assurance market.
Europe has occupied the second position in the market. For the purpose of this study, Europe has been segmented into the UK, Germany, France, Spain, Italy, and the rest of Europe. According to MRFR analysis, the UK is expected to gain the highest market share, followed by Germany and France. Growing need to offer enhanced customer experience for the service is the key factor for the growth of the market in the region.
Telecom Service Assurance Market Companies Covered
The Key Players operating in the Global Telecom Service Assurance Market are Huawei Technologies Co., Ltd (China), Hewlett Packard Enterprise Development LP (US), Accenture (Ireland), Comarch SA (Poland), IBM (US), VMware (US), TEOCO Corporation (US), Nokia (Finland), NETSCOUT Systems, Inc. (US), Anritsu (Japan), Centina Systems (US), Enghouse Networks (US), Infovista (US), NEC Corporation (Japan), and MYCOM OSI (US)
Telecom Service Assurance Market Key Developments
- In May 2019, HPE partnered with Vodafone Idea for AI-based OSS platform. Vodafone planned to streamline service assurance processes with HPE’s Intelligent Assurance solution and extend the existing robotic process automation of service & network operations center.
- In February 2018, Amdocs launched an autonomous service assurance solution. According to the company, it is the industry’s first offering to accelerate a service provider’s development from the manual network-centric operations to the autonomous service-driven operations.
Key questions addressed by the report
- What was the historic market size (2018)?
- Which segmentation (component, deployment, operator type) are driving the market?
- What will be the growth rate by 2025?
- Who are the key players in this market?
- What are the strategies adopted by key players?
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