Tomato Powder Market

Rising Westernization of Food Patterns in Developing Countries is Driving Market Growth

The growing westernization of food trends in developing countries is driving the market CAGR for tomato powder. With an increasing number of teenagers and young people with strong spending power, as well as an increase in the working population, particularly among women, the demand for fast food goods is increasing globally. Tomato powder is one of the most essential ingredients in fast food products, and its use as a tastemaker and flavouring element is expanding.

Changes in food consumption patterns over the last decade have led in an increase in per capita consumption of fast foods such as pizza, sandwiches, burgers, hotdogs, and others. In all food product categories, tomato powder is being used as a key ingredient for enhancing lavor.

Rising demand for non-GMO products is driving up demand for tomato powder. Harmony House Foods, for example, offers non-GMO tomato powder, satisfying market demand for non-modified ingredients. However, under USDA jurisdiction, FDA regulation does not intend the use of tomato fruit powder in infant formula in its hotice GRN No.748. This could limit the expansion of the tomato powder business.

In addition, People are getting increasingly concerned about their health. Because of growing awareness about the negative effects of inorganic meals, they are shifting towards organic food and beverages rather than artificial ones. Organic tomato powder is normally made from ripe and organic tomatoes that have been washed, blanched, and ground into a fine powder. It is normally free of preservatives and additives, making it a healthy and natural seasoning alternative.

The Global Tomato Powder Industry is projected to experience substantial growth in the coming years. With an estimated market value of 1.55 USD Billion in 2024, it is anticipated to reach 2.23 USD Billion by 2035. This growth reflects a compound annual growth rate (CAGR) of 3.38% from 2025 to 2035. The increasing demand for tomato powder across various sectors, including food processing and convenience foods, underlines its importance in the global market. As consumer preferences evolve and the food industry adapts, the market for tomato powder is poised for continued expansion.

The rise of e-commerce platforms significantly impacts the Global Tomato Powder Industry by providing consumers with easier access to a variety of products. Online shopping has transformed the way consumers purchase food ingredients, including tomato powder. This shift allows for greater product variety and competitive pricing, appealing to a broader audience. As e-commerce continues to grow, it is likely that more consumers will discover and purchase tomato powder online, contributing to market expansion. The convenience of home delivery and the ability to compare products online are likely to drive sales in this segment.

The Global Tomato Powder Industry experiences a notable increase in demand for convenience foods, driven by changing consumer lifestyles. As more individuals seek quick meal solutions, tomato powder serves as a versatile ingredient that enhances flavor and nutrition. This trend is particularly evident in urban areas where busy schedules limit cooking time. The market is projected to reach 1.55 USD Billion in 2024, reflecting a growing preference for easy-to-use products. Additionally, the convenience food sector is expanding, which further propels the use of tomato powder in sauces, soups, and ready-to-eat meals.

An increasing awareness of health and wellness among consumers significantly influences the Global Tomato Powder Industry. Tomato powder is recognized for its nutritional benefits, including high levels of antioxidants and vitamins. As consumers become more health-conscious, they tend to seek products that offer both taste and health benefits. This shift is evident in the rising popularity of natural and organic food products, where tomato powder is often featured as a key ingredient. The market's growth trajectory suggests that by 2035, it could reach 2.23 USD Billion, driven by this health-oriented consumer behavior.

The Global Tomato Powder Industry is closely linked to the expansion of the food processing sector. As food manufacturers increasingly incorporate tomato powder into various products, the demand for this ingredient continues to rise. Tomato powder is favored for its long shelf life and concentrated flavor, making it an ideal choice for processed foods. The food processing industry is expected to grow at a CAGR of 3.38% from 2025 to 2035, further solidifying the role of tomato powder in enhancing product offerings. This growth is indicative of a broader trend towards ingredient innovation and quality improvement in food products.

The Global Tomato Powder Industry benefits from evolving culinary trends that favor tomato-based products. As global cuisines increasingly incorporate tomatoes, the demand for tomato powder rises correspondingly. This ingredient is essential in various dishes, from sauces to seasonings, appealing to both home cooks and professional chefs. The trend towards plant-based diets also enhances the appeal of tomato powder, as it aligns with the growing interest in vegetarian and vegan cooking. As culinary innovation continues, tomato powder is likely to remain a staple ingredient, further driving market growth.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Over the projected period, the North American region is expected to lead the worldwide tomato powder market in terms of revenue creation. This region's supremacy can be linked to a variety of causes, including rising demand for processed foods and a preference for more convenient food products. Furthermore, the presence of big competitors in this region is projected to drive the tomato powder market forwards.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: TOMATO POWDER MARKET SHARE BY REGION 2023 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe’s tomato powder market accounts for the second-largest market share because of an increase in the consumption of both dried and processed tomatoes. Further, the German tomato powder market held the largest market share, and the UK tomato powder market was the fastest growing market in the European region

The Asia-Pacific Tomato Powder Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to growing number of youths and young people, as well as increased consumption of pizza, sandwiches, burgers, hotdogs, and other foods, will drive the APAC market. Moreover, China’s tomato powder market held the largest market share, and the Indian tomato powder market was the fastest-growing market in the Asia-Pacific region.

Leading market players are extensively spending in R&D to increase their product lines, which will help the tomato powder market grow even more. Market participants are also engaging in a number of strategic initiatives to grow their worldwide footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organisations. To expand and survive in a more competitive and rising market climate, the tomato powder industry must provide cost-effective products.

Manufacturing locally to reduce operational costs is a fundamental business strategy utilised by manufacturers in the worldwide tomato powder industry to serve clients and expand the market sector. The tomato powder industry has recently provided some of the most significant benefits to medicine. Cmec Xinjiang Foodstuff Co. Ltd (China), BATA FOOD (Turkey), SAHAJANAND FOODS AND AGROTECH (India), Damien International (China), and other major players in the tomato powder industry are seeking to enhance market demand by investing in research and development operations.

Adama Agricultural Solutions Ltd's Lycored Ltd (Lycored) is a manufacturer and provider of functional and nutritional additives. Carotenoids, vitamins, minerals, amino acids, colouring and flavouring food additives, and other speciality ingredients for food fortification and dietary supplements are available from the company. The corporation operates from sites in Israel, the United Kingdom, Switzerland, the United States, and Ukraine. Lycored is based in Beer Sheva, Israel. Lycored Corp. is a nutritional supplement company. Cardiotoxin, carotenoids, lumenato, vitamins, real food, wellness extracts, and beverages are all available from the company. Lycored has customers all around the world.

In 2019, Lycored launched one of the most unique products that not only improved the taste of the powder but also improved the body's beauty and metabolism.

Agrofusion is a Ukrainian vertically integrated collection of firms. It is a business-to-business tomato producer and processor.  Companies are located in Ukraine's south, which has traditionally been regarded as the "tomato growing" region. In their glasshouses, they seed, nurture, and grow tomato plants before processing them into premium quality InagroTM tomato products. They began as a modest tomato farming business in 2005 and have grown to become Ukraine's largest B2B tomato processor. They have gradually integrated environmentally and economically sound business practises, and they are aggressively expanding the organisation day by day while preserving nature's ability to replenish its ecosystem.

In 2019, AgroFusion, a major company, announced the expansion of its operations throughout Ukraine. This was accomplished through vertical and horizontal business expansion.