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    US Automotive Retail Market

    ID: MRFR/AM/14719-HCR
    100 Pages
    Garvit Vyas
    October 2025

    US Automotive Retail Market Research Report By Retail Type (Offline Retail, Online Retail), By Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles) and By Sales Channel (OEM, Aftermarket) - Forecast to 2035

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    US Automotive Retail Market Infographic
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    US Automotive Retail Market Summary

    The US Automotive Retail market is projected to grow from 735 USD Million in 2024 to 1560 USD Million by 2035.

    Key Market Trends & Highlights

    US Automotive Retail Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 7.08 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1560 USD Million, indicating robust growth.
    • In 2024, the market is valued at 735 USD Million, reflecting a strong foundation for future expansion.
    • Growing adoption of electric vehicles due to increasing environmental awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 735 (USD Million)
    2035 Market Size 1560 (USD Million)
    CAGR (2025-2035) 7.08%

    Major Players

    Asbury Automotive Group, Toyota Motor Sales, MercedesBenz USA, Group 1 Automotive, Lithia Motors, Ford Motor Company, CarMax, Nissan North America, Penske Automotive Group, Honda North America, AutoNation, Sonic Automotive, General Motors

    US Automotive Retail Market Trends

    The US Automotive Retail Market is witnessing several important market trends that are shaping its landscape. One key market driver is the increasing consumer preference for online vehicle purchasing. Digital retailing has gained traction, allowing buyers to complete transactions from the comfort of their homes. This shift has been accelerated by advancements in technology, enhanced customer experience, and the ongoing impacts of the COVID-19 pandemic, which pushed consumers toward online solutions. Another trend is the growing demand for electric vehicles (EVs).

    Government incentives, stricter emissions regulations, and a shift in consumer sentiment toward sustainable options are driving consumers to consider EVs more seriously.

    Opportunities within the US market include improving the vehicle buying process through technology integration, such as virtual reality and augmented reality showrooms. These technologies can provide immersive experiences for customers, helping them to visualize vehicles without being physically present. Additionally, as the automotive industry evolves, there is a significant opportunity for dealerships to develop subscription services, presenting an alternative to traditional ownership models. In recent times, the trend of vehicle shortages due to supply chain disruptions has shaped the dynamics of the market.

    Dealerships have had to adapt by focusing on customer service and maintaining strong relationships with buyers as the availability of vehicles has diminished.Furthermore, consumers are increasingly valuing transparency in pricing and financing options, prompting dealerships to streamline their processes to enhance trust and satisfaction. As these trends continue to evolve, they will play a crucial role in determining the direction of the US Automotive Retail Market.

    Market Segment Insights

    US Automotive Retail Market Segment Insights:

    US Automotive Retail Market Segment Insights:

    Automotive Retail Market Retail Type Insights

    Automotive Retail Market Retail Type Insights

    The US Automotive Retail Market, particularly centered around the Retail Type segment, illustrates a dynamic and evolving landscape shaped by various consumer preferences and technological advancements. Traditionally, Offline Retail has played a pivotal role, as physical dealership experiences allow customers to engage directly with automotive products, benefiting from personal interactions and test drives which significantly influence purchasing decisions. This segment has historically dominated as many consumers prefer the tangible experience of inspecting vehicles before making significant purchases.

    However, the growth of technology and changing consumer habits have increasingly shifted focus towards the Online Retail segment, which has gained prominence in recent years. Enhanced online platforms have empowered consumers with the ability to research vehicles, compare prices, and complete purchases from the comfort of their homes, streamlining the shopping experience significantly. The increasing penetration of smartphones and a growing reliance on e-commerce have marked Online Retail as a formidable force within the market.

    Trends indicate that Online Retail is fostering a more competitive environment, as it reduces traditional overhead costs associated with brick-and-mortar dealerships, providing consumers with greater freedom in their purchasing journeys.

    Moreover, the COVID-19 pandemic has accelerated the transition to digital solutions in many sectors, including automotive retail. This shift has prompted both established dealerships and new entrants to invest heavily in their online presence, enhancing service delivery through features like virtual showrooms, online car configurations, and home delivery services. The integration of cutting-edge technology, such as artificial intelligence and machine learning, is continually optimizing customer interactions and personalizing user experiences in the Online Retail space. Furthermore, the growing trend of sustainability is influencing consumer behavior, with potential buyers seeking eco-friendly vehicle options, thereby driving dealerships to adapt their offerings accordingly.

    Such developments within the US Automotive Retail Market reveal critical insights into current trends, growth drivers, challenges, and opportunities, setting the stage for an adaptive and consumer-driven future in automotive purchasing. Preparing for these shifts is crucial for retailers to maintain a competitive edge while catering to the evolving preferences of the modern consumer. Ultimately, the interplay between Offline and Online Retail will define the future landscape of the US Automotive Retail Market, paving the way for enhanced customer engagement, satisfaction, and overall market growth.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Automotive Retail Market Vehicle Type Insights

    Automotive Retail Market Vehicle Type Insights

    The Vehicle Type segment within the US Automotive Retail Market is crucial for understanding the dynamics that drive consumer preferences and industry trends. Passenger cars have consistently dominated the segment, appealing to a broad audience due to their versatility, fuel efficiency, and advanced technology features, which enhance the driving experience and overall safety. Light Commercial Vehicles play a vital role as they cater to businesses needing reliable transportation for goods and services, increasingly integrating innovative functionalities such as connectivity and improved cargo space.

    Heavy Commercial Vehicles, while representing a smaller portion of the market, are significant for industries like logistics and construction, emphasizing durability and performance in demanding environments. The growth factors influencing this segment include changing consumer behaviors towards more sustainable options, advancements in electric vehicle technology, and urbanization trends requiring efficient transportation. Additionally, fluctuating fuel prices and regulatory measures around emissions standards are challenges that the market navigates.The interplay among these vehicle types underscores the broader implications for the US Automotive Retail Market, with statistics revealing a positive trajectory in consumer demand and market growth potential.

    Automotive Retail Market Sales Channel Insights

    Automotive Retail Market Sales Channel Insights

    The US Automotive Retail Market has been notable in its Sales Channel dynamics, primarily driven by the growing demand for vehicles and related services. This segment showcases a diverse landscape, including key components such as Original Equipment Manufacturer (OEM) and Aftermarket. The OEM channel typically dominates due to direct sales from manufacturers which ensures warranty and quality assurance for consumers. In contrast, the Aftermarket segment plays a significant role by catering to maintenance and repair needs post-purchase, which is essential for maintaining vehicle performance and safety.

    With vehicle ownership levels remaining high in the US, the Aftermarket benefits from the increasing average age of automobiles on the road, creating a sustained demand for replacement parts and services. It contributes substantially to the overall market, responding adeptly to consumer preferences for cost-effective solutions and customization options. Furthermore, advancements in technology and online sales are reshaping the landscape within both OEM and Aftermarket channels, enhancing customer accessibility and experience.

    As the automotive industry continues to evolve, particularly with the integration of electric vehicles and smart technology, these sales channels are positioned for transformative growth, addressing the varying preferences and needs of a diverse consumer base.

    Get more detailed insights about US Automotive Retail Market Research Report - Forecast to 2035

    Key Players and Competitive Insights

    The US Automotive Retail Market has continuously evolved over the years, influenced by changes in consumer preferences, technological advancements, and shifting economic conditions. This market comprises a variety of stakeholders, including dealerships, manufacturers, and online platforms, each contributing to a dynamic competitive landscape. Players in this industry must navigate challenges such as supply chain disruptions, fluctuating demand, and the increasing presence of electric vehicles, which have prompted traditional retailers to adapt their business models and strategies.

    Understanding the competitive insights within this market is crucial for stakeholders aiming to capitalize on emerging opportunities and maintain a competitive edge in the ever-changing environment.Asbury Automotive Group has established itself as a significant player in the US Automotive Retail Market, boasting a diverse portfolio of vehicle brands and services that cater to a wide range of customers. Known for its expansive dealership network, which spans major geographical regions, Asbury Automotive Group strengthens its market presence through superior customer service and a commitment to innovation in retail practices.

    The company has focused on enhancing the customer experience by integrating digital solutions and providing transparency in pricing, which has solidified its reputation among consumers. The robust financial performance of Asbury Automotive Group also underscores its operational efficiency and active engagement in acquisitions that amplify its market position.Toyota Motor Sales, as one of the prominent automotive manufacturers in the US, leverages its strong brand recognition and diverse lineup of vehicles, including hybrids, SUVs, and sedans, to capture a significant share of the market.

    The company has consistently focused on delivering high-quality products along with exceptional services, reinforcing its commitment to customer satisfaction.

    Toyota's extensive dealership network and strong after-sales service contribute to its competitive stance in the US Automotive Retail Market. Recent strategies have involved both product diversification and technological advancements in the realm of manufacturing. Additionally, Toyota has engaged in strategic mergers and partnerships to enhance its operational efficiency and further penetrate the market, ensuring it remains at the forefront of industry innovations and consumer demands within the US region.

    Key Companies in the US Automotive Retail Market market include

    Industry Developments

    The US Automotive Retail Market has seen several noteworthy developments in recent months. In October 2023, Lithia Motors announced the acquisition of a group of dealerships from an unnamed seller, which aligns with its ongoing strategy to expand its market presence. Asbury Automotive Group has been active in enhancing digital retail capabilities, implementing advanced technologies to improve customer experience and streamline operations. In September 2023, Ford Motor Company revealed ambitious plans to boost electric vehicle production amidst increasing competition from established automakers like General Motors and new entrants such as Rivian.

    Meanwhile, CarMax continues to innovate its used car retail strategy by focusing on online sales and virtual customer service, a shift that emerged as a necessity during the pandemic. Major companies, including Honda North America and Toyota Motor Sales, are also adapting their supply chains to address semiconductor shortages affecting vehicle production. Over the past few years, this sector has emphasized a shift to electrification and online retail, with increasing dealer collaboration and the exploration of new business models shaping the competitive landscape in the US market.

    Market Segmentation

    Outlook

    • OEM
    • Aftermarket

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 663.0 (USD Million)
    MARKET SIZE 2024 735.0 (USD Million)
    MARKET SIZE 2035 1560.0 (USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.081% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Asbury Automotive Group, Toyota Motor Sales, MercedesBenz USA, Group 1 Automotive, Lithia Motors, Ford Motor Company, CarMax, Nissan North America, Penske Automotive Group, Honda North America, AutoNation, Sonic Automotive, General Motors
    SEGMENTS COVERED Retail Type, Vehicle Type, Sales Channel
    KEY MARKET OPPORTUNITIES Electric vehicle sales growth, Online vehicle purchasing platforms, Enhanced customer experience technologies, Used car market expansion, Subscription-based vehicle services
    KEY MARKET DYNAMICS electrification of vehicles, online retail growth, changing consumer preferences, inventory management challenges, regulatory compliance pressure
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Automotive Retail Market in 2024?

    The US Automotive Retail Market is anticipated to be valued at 735.0 million USD in 2024.

    What is the projected market value of the US Automotive Retail Market by 2035?

    By 2035, the US Automotive Retail Market is expected to reach a value of 1560.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the US Automotive Retail Market from 2025 to 2035?

    The expected CAGR for the US Automotive Retail Market from 2025 to 2035 is 7.081%.

    Which segment of the US Automotive Retail Market is projected to dominate in 2035?

    Offline Retail is projected to dominate, being valued at 900.0 million USD in 2035.

    What will be the market size for Online Retail in the US Automotive Retail Market by 2035?

    The market size for Online Retail is projected to be 660.0 million USD by 2035.

    Who are the key players in the US Automotive Retail Market?

    Key players include notable companies like Ford Motor Company, CarMax, and General Motors, among others.

    What factors are driving the growth of the US Automotive Retail Market?

    Key drivers include increasing consumer demand for vehicle purchases and growth in online retail sales.

    What are the emerging trends in the US Automotive Retail Market?

    Emerging trends include a shift towards online retailing and enhanced customer experience through digital platforms.

    How does the US Automotive Retail Market growth vary by retail type in 2035?

    By 2035, Offline Retail will be valued at 900.0 million USD while Online Retail will be valued at 660.0 million USD.

    What are the challenges facing the US Automotive Retail Market?

    Challenges include intense competition and changing consumer preferences affecting traditional retail channels.

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